Innovation & Experience Differentiation; Key for Success In a World of Change & Disruption

Sameer Issa | Strategic Advisor on Innovation & Experience Design

Innovation & Experience DifferentiationThe Key for Success in a World of

Disruption & Change

1Innovation & Experience Differentiation


“Its is not the strongest species that survives, not the most intelligent, but the one most responsive to change”

Charles Darwin

2Innovation, The Key for Success in a World of Change


The Power of the universe, life & through all forms of creations.


Evolution; Adaptability to change

Sameer Issa | Strategic Advisor on Innovation & Experience Design 4Innovation, The Key for Success in a World of Change

The Key of The Universe


“The arrogance of success is to think that what you did yesterday

will be sufficient for tomorrow.”

William Pollard



Maintaining Relevancy to The Increasing Level of Change!

Todays’ Most Critical Challenge



Forces of Disruption18th-21st Century


Industry

Technology

Experiences & Innovation

18th Century 19th Century 20th Century 21st Century

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Product Focus

Information

People


Business Challenges in The World of TodayGlobalized Competition Slowing Economy Technology Disruption Behavior Changes Differentiation Increasing Expenses Shrinking Profits Fragmentation



Everyone has a strategy until he gets punched down in the face. Change takes everyone

by a storm; businesses, brands, communities & Governments.


Change hits by a Storm


Political disruption in the Middle East!


Most of your competitors don’t even exist yet


Disruptive Change

Innovation is about managing the uncertainty of tomorrow


Innovation= Creativity X Commercialization


More than 50% of revenue in the next five years will come from resources that don’t exist today. That is why innovation is todays biggest business challenge.

More than 75% of CEO’s name innovation as one of top business challenges


Great Products are not enough anymore


In a disrupted business landscape of today, differentiation around products, services or price is no

longer possible, Not anymore!

Raising the challenge Bar

Sameer Issa | Strategic Advisor on Innovation & Experience DesignInnovation, The Key for Success in a World of Change

The Surplus Society

The ‘surplus society’ has a surplus of similar companies, employing similar people, with similar educational backgrounds, working in similar jobs, coming up with similar ideas, having access to same resources, producing similar things with similar prices and similar quality.

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Greater Customer Expectations

We now live and operate in a fiercely competitive and globalized world where the pace of change increases daily. Super savvy customers now expect, by default, great products and services as standard so it's no longer a point of difference.

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Differentiation Around Experiences

“ To create great products, start

by customer experiences, and

then work your way backwards

to technology”- Steve Jobs

Moving away from what we do to how we do things


Innovation InitiativesConstantly Redefining the core business



The biggest brand in the world built entirely on innovation


Google Innovative Projects

The core business of google has been built around search and advertising. However, over the past five years, Google’s revenue from search and advertising has dramatically dropped to below 65%! So, what has Google been doing about this?

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Google glasses, wearable technology, Android, Google Balloon..etc


Google Innovative ProjectsGoogle has a policy to have at any given time at least 100 different projects, Realizing the fact that 90 will most likely fail, google embraces the bigger picture; it’s the 10 projects which succeed that counts the most as it will not only generate huge revenue to cover the overall investment, but also explore strategic areas where the core business of Google will be defined around tomorrow.

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Innovation changes everythingwithin the context of innovation, all traditional business, management, communications and

media principles are not viable anymore.


Thinking Big


Innovation is not invention!innovation is not about inventing new

technologies but rather putting existing things to work differently


Rethinking Everything


Culture is the Key to InnovationCulture, Collaboration, Insights, Variety, tolerance to

Risk, are essential keys to innovation


innovation starts with culture


Innovation is about People


Innovation is the capacity to keep constantly re-inventing your

business and agility to respond to increasing changes



Innovate or Die!



Strategic Services


Helping Smart Organizations Succeed through Innovation & Differentiated Experiences


Innovation Learning Workshops

• Leading for innovation requires new sets of skills not applicable within the norms of traditional management.

• Traditional management approaches are simple not viable within the context of Innovation, because management by definition means dealing with what already exists, while leading for innovation is based around the unknown and the uncertainty of tomorrow

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For Leaders, CEO’s and Executive teams.


Digital Innovation Workshops

• Helping organizations to grow & monetize their digital media engagement and define new unseen opportunities through worlds’ leading methodologies and proven Digital Innovation strategies.

• Vertical workshops for traditional media organizations to help define results-driven digital innovation strategies and engagement.

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For Digital Executives Teams


Strategic Consulting• Building Internal organizational innovation capacity

through proven innovative strategies. • Remove innovation killers, build organizational culture to

support innovation. • Re-engineer business components & business Model

Design. • Optimize innovation to impact business button line and

grow its metrics

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Country Branding & Governmental Innovation• Helps governments and communities to build internal

responsive capacity for change through embedding innovation principles within its core decision making processes.

• Engineer Country Branding initiatives creating livable differentiated experiences to capitalize on unseen opportunities and positively impact economical, social, political and cultural dynamics.

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Innovation Projects & Initiatives

• Helping organizations explore new markets and capitalize on unseen opportunities within both online and offline spaces through leading innovation initiatives and projects.

• Design differentiated customer experiences and re-define products, media, and communications strategies around such experiences.

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CHANGING THE WORLD; one business at a time


Innovation & Experience Differentiation; Key for Success In a World of Change & Disruption

Leadership & Management