Page 1 | Tom Nixon at the Foreign & Commonwealth Office | Dec 2013 Digital success Openness, Disruption & Purpose Tom Nixon | December 2013
Digital success: Openness, disruption & purpose
Nov 17, 2014
Tom Nixon from NixonMcInnes presentation on trends in digital at the Foreign & Commonwealth Office, December 2013.
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Page 1 | Tom Nixon at the Foreign & Commonwealth Office | Dec 2013
Digital successOpenness, Disruption &Purpose
Tom Nixon | December 2013
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We are a digital consultancy
Social media strategy
We help our clients thrive
in a digitally connected world
Digital transformation
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Culture Structures
Strategies
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Our clients
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OpennessDisruptionPurpose
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$575k prizes 100 targets 80% successful 8 million ounces of gold mined Company value from $100 million to $9 billion
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GM – soliciting feedback
Customer feedback given through their blog saved GM $180,000/year versus traditional focus group research.
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Giff Gaff
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80% of smartphone owners use their device in stores to shop80% of smartphone owners use their device in stores to shop
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Mobile
63% of women and 73% of men ages 18-34 say they don’t go an hour without checking their phones
Lookout & Harris report, 2012
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“We’re getting closer to a world where technology takes care of the hard work—discovery, organization, communication—so that you can get on with what makes you happiest… living and loving”
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Our purpose:
“Helping people achieve their ambitions – in the right way”
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What do you stand for?
What do you really believe in?
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