INNOVATION BOOTCAMP Course Overview Cesar Lastra October 2015 bash+build
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INNOVATIONBOOTCAMP
Course Overview
Cesar LastraOctober 2015
bash+build
Test and Learn. Iterate! Rapid prototyping improves
speed to market. Building innovation capability
makes it stick.
Ideas collide to fuel innovation. Collaboration
and environment are needed for ideas to collide
and form even bigger ideas.
Bash.
Innovation is a culture of belief. Not a job description. Innovation drives growth. It is
in your strategy and fed by insights.
Believe.
Build.
Masterclass / AwardInnovation BootcampA “hands on” masterclass developing innovative solutions to real-world situations, based on innovation principles, interactive sessions and transferable industry examples.
Six-day experiential innovation course to be run in-company or through CIM.
Believe Bash Build
Day 1:Getting Started
Day 2:Your
Challenge
Day 3:Bashing
Ideas
Day 4:Building
Platforms
Day 5:Making It Happen
Day 6:Making It
Stick
• New World Context
• Innovation Growth
• Innovation Types
• Insights for Innovation
• Be The Change!
• Innovation Teams
• Innovation Agenda
• Defining the Challenge
• Strategic Ideas
• Eureka Moment!
• From “Me” To “We”
• Select and Combine
• Innovation Platforms
• Concept Writing
• Pitching Your Ideas!
• Innovation Pipeline
• Rapid Prototyping
• Taking Ideas To Market
• Funding Innovation
• Post-Launch Support
• Building Culture
• Where to Innovate?
• Agency Partners
• Innovation Metrics
Changing Perspectives
Live Polls
Online Debriefs
Prototyping Exercise
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Why Innovation Bootcamp?What you’ll learn• Understand how innovation works and
overcome common pitfalls
• Use a roadmap for innovation that will help you drive change
• Define the innovation problem that you will be solving for.
• Develop and implement a new innovation project
• Capture, develop and combine ideas that will fuel your innovation project.
• Understand your individual innovation style and the impact it has on team building
• Be quick to prototype potential solutions and develop an innovation pipeline
• How to embed change and develop a culture of innovation that sticks.
Benefits to you• Confidence that innovation is within
your reach.
• Apply a simple, yet robust roadmap (e.g. Believe-Bash-Build)
• Kickstart innovation within your organisation.
• Demonstrate how innovation drives growth
• Be the catalyst to drive a culture of innovation.
Who should attend • No previous innovation experience is
required.
• Leading innovation or support looking to actively take part in the innovation process
bash+build
About
AdvertisingInsights and strategyMarketing capability
Brand positioning New product developmentPortfolio assessment
InnovationB2B marketingGrowth opportunities
Expertise :
Clients:
@forrestgumping
/cesarlastra
http://bashbuild.com
• 22 years global marketing and capability experience• 6 years collaborating with the CIM – as a client, freelancer and course director• Lived and worked in Buenos Aires, Ecuador, New York, Miami, Paris, Moscow, London• Founder, Bash and Build, Ltd.
Experience:
Cesar Lastra
bash+buildbashbuild.com | [email protected] | +447825223769
Founded by Cesar Lastra. 2015.Registered company number: 09528024
Bash and Build, Ltd. 6-8 Bonhill Street
London EC2A 4BX
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