Why ”State of the Art” is not enough anymore. Berlin, January 2020 Innovate or Die
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Why ”State of the Art” is not enough anymore.
Berlin, January 2020
Innovate or Die
About the presenter
2
About
Michael Türk
Director Solution Consulting @ Spryker
15+ years of experience in E-Commerce
@drlrdsen
What happened to good old times?
“Man enjoying the day in the shopping mall”
Good old times…
🤣
New Reality
Customer Lifecycle Change
6
Digital customer lifecycle
Shop online
View print ad
Download appPurchase in store
Read reviews
Like on FacebookPurchase via mobile
Post review
Compare / shop online
Blog
Purchase throughcall center
Watch tutorial
View banner ad
Traditional customer lifecycle
Buy
Discover
Explore
Engage
Digital shopping process
7
1.0 TraditionalMerchant
2.0 E-commerceIntermediary (e.g. Google)
2.x M-commerceIntermediary (e.g. Google)
2.x ServicesService (e.g. subscription)
3.0 DevicesDevice (e.g. subscription)
4.0 „Thoughts“Neuro (e.g. Chip)
Purchasedecision
Pur
chas
eIn
tent
ion
Momentum Competition
Purchaseselection
Productselection
Purchaseselection
Productselection
Vendorselection
Purchaseselection
Purchaseselection
Productselection
Vendorselection
Purchaseselection
Vendorselection
Productselection
Core elements of future business modelsTim O‘Reilly: “WTF? What’s the Future and Why It’s Up to Us” (2018)
8
Replacing materials
with information
MagicalUser
Experience
AugmentedWorkers
Talent and Resources
On Demand
ManagedBy Algorithm
NetworkedMarketplace
Platforms
Serviceson Demand
Reputation System
Helping workersto succeed
Marketplace Liquidity
Alternativesto full-time employment
SEO
Catalog
Place Order
What is “magical” today will be old hat tomorrow…
9
202020102000
Excitement
Hygiene
ResponsiveWebdesign
Social Media
PWA
AR
Voice
How can we handle this change?
Lesson #1: Digital needs modern methodology.
Lesson #2: Digital needs organizational different structures.
IT HR
Controlling
Marketing Purchasing
Logistics
Lesson #3: Digital needs the right technology.
1995
1st GenerationERP - centric
2nd GenerationShop - centric
3rd GenerationService - centric
4th GenerationAPI-first and headless
PIM
CRM
OMS
CMS
…
ERP SHOP
PIM
CRM
OMS
CMS
…
SHOPERP ERP SHOP
PIM CRM
OMS
… CMS
2003 2012
Car
B2B
Social
Apps
Shop
IoT
SmartHome
Voice
Bot
and more
ERP
2017
CommerceOS
Secret Sauce for Digital
14
Success
Frustration
Underleverage
Resistance
Technology Methodology OrgChart Just do it!
Methodology OrgChart Just do it!
Technology OrgChart Just do it!
Technology Methodology Just do it!
Technology Methodology OrgChart PowerpointJ
Remarks?
Questions?
Hypoxia?
15
That‘s it.
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