Business Development & Innovation Rob Kurver, associate partner InnoLeaps April 23, 2015 1 InnoLeaps – Business School Utrecht – April 23, 2015 ‹nr.› Oliver & Wilbur Wright 2 InnoLeaps – Business School Utrecht – April 23, 2015 ‹nr.› Started in garage 3 InnoLeaps presentation - BSU - 22apr2015 - v3 - 23 Apr 2015
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InnoLeaps – Business School Utrecht – April 23, 2015‹nr.›
Business Development & Innovation
Rob Kurver, associate partner InnoLeaps
April 23, 2015
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Oliver & Wilbur Wright
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Lean start-up strategies aren't just for start-ups anymore. Intuit co-founder Scott Cook in Forbes, February 25, 2013
Learn how Deutsche Telekom applied Lean Startup to innovate like a startup.LEANCONF2014, November 17, 2014
Microsoft Acquires MetricsHubMicrosoft Acquires cloud monitoring startup MetricsHub - a participant in the Microsoft Accelerator, powered by TechStars …Tech Crunch, March 4, 2013
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Lean Startup has “changed the way entrepreneurs [work]. It’s changed science.” (The National Science Foundation adopted lean startup practices to find a better way to commercialize science.) Blank cites the reinvention of IBM under Louis Gerstner, Apple under Steve Jobs, and Disney after the arrival of Jeffrey Katzenberg, Michael Eisner, and Frank Wells as proof it can be done in the enterprise as well.New Relic, August 7, 2014
Steve Blank’s Lean Startup: Not Just for Startups Anymore 21
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We help corporates to think and act like start-ups
InnoLeaps helps medium sized companies, corporates and multinationals with an intensive corporate accelerator program. Within a very short timeframe of only a couple months, we help organizations innovate in a structured process by applying lean start-
up and customer development principles.
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Proven way to success for startups and corporates. No guarantees!
- Explore business model options- Know your customer- Run experiments and iterate- Build a highly-performing team- Speed, focus and learning- Use tools and capture learning
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InnoLeaps – Business School Utrecht – April 23, 2015‹nr.›
Rules• Build the tallest freestanding building • 20 strings spaghetti, one yard tape, one yard rope
and one marshmallow • Entire marshmallow needs to be on top • Use as much or as little of the material as needed • You can break up the spaghetti, tape & rope • Only 18 minutes time
Marshmallow challenge 25
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Steve Blank
“”
A startup is antemporary organization which only goal is to find a repeatable and scalable business model.
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Elaborate planning Intuition Big design up front Inside the building Looking for success Wanting confirmation Within budget Assumptions Within time frame
Traditional vs. Lean Start-upExperimentationCustomer Feedback Iterative Design Outside the building Looking for failure About being right Budget?!? FactsAs quick as possible
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InnoLeaps – Business School Utrecht – April 23, 2015‹nr.›
Steve Blank
“”
Learning and discovering who a company’s initial customer will be and what market they are in, requires a process separate and distinct from product development.
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Customer Development
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InnoLeaps – Business School Utrecht – April 23, 2015‹nr.›
Steve Blank
“”
There are no facts in the building… so get the hell out and talk to customers.
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Innovation Management and Measurement of Lean Startup Innovation
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Innovation Management and Measurement
KPIs: used by organizations to define and measure success of EXISTING business and product linescannot be used to define and measure success for totally new business or theoretical extensions of product linesin other words, revenue cannot be a success measurement for new ideas.
“Innovators” and early adopters(Digital Accelerators)
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Innovation Management and Measurement
KPIs vs. Metricssince new ideas cannot be measured using traditional KPIs, new success metrics need to be defined for themthese success metrics are contextual, there are not "one size fits all" metrics.
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Innovation Management and Measurement
Vanity vs. actionable metricsMetrics are not about showing success, they're about showing TRUTHIs it validated (did we do actual research with potential or actual customers)?Is it actionable (can we progress to the next step?)?
Example: The number of visits to a website is neither validated nor actionable. The number of repeat visits is (potentially) both.
InnoLeaps – Business School Utrecht – April 23, 2015‹nr.›
Tipping Point Leadership
Tipping Point LeadershipHurdles
1.Cognitive2.Resources3.Motivational4.Political
“EXECUTION for a profitable business model is key, although it can be very challenging.”
Execute Change
Tipping Point Leadership: To change the mass, focus on the extremes – people, acts and activities that exercise a disproportionate influence on performance to achieve a strategic shift fast at low cost
Conventional Wisdom: Theory of organization change rests on transforming the mass. So change efforts are focused on moving the mass, requiring steep resources and long time frames
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New York City Bowery - Negative Tip 125
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Strategy - Leadership - Management 127
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We help corporates to think and act like start-ups
InnoLeaps helps medium sized companies, corporates and multinationals with an intensive corporate accelerator program. Within a very short timeframe of only a couple months, we help organizations innovate in a structured process by applying lean start-
up and customer development principles.
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SpeedResults will be achieved in a few months, which normally takes a twelve