Feb 09, 2016
INMA ProjectSTRATEGIC MANAGEMENT
ww
w.p
roye
ctoi
nma.
com
| in
fo@
proy
ecto
inm
a.co
m |
+34
555
555
555
INMA ·project WPBS, March 2012
01
+34 555 555
+34 555 555
INNOVATION STRATEGIC
MANAGEMENT IN THE SME SECTOR
INMA ·project WPBS, March 2012
03
Introduction
I. The problem genesis
1. Global challenges in the economy
2. The 2020 Strategy and its implications for innovation
3. Innovative challenges for the SME sector
INMA ·project WPBS, March 2012
04
1.Definition (lack of clear acceptable definition- relativistic approach)
2.Sources of innovation origin
3.Imperative of the innovation strategic management
4.Types of innovation strategies
II. The concept of innovation and innovativeness in the modern world
INMA ·project WPBS, March 2012
05
III. Innovativeness of enterprises
1. Competition and Competitiveness vs. innovation of enterprises
2. Internal and external factors of enterprises competitiveness
3. SWOT analysis of the competitiveness phenomenon
4.Sources of innovation in the enterprise
5 Areas of innovation in the enterprise
INMA ·project WPBS, March 2012
07
IV. Innovation strategic management In the SME sector
1.Management as a decision-making tool in a company
2.Competitiveness vs. strategic management in the SME
companies
3. Innovation management strategic process stages (analysis
of the environment and the inside of the company, strategy
design, implementation, monitoring)
INMA ·project WPBS, March 2012
12
4. Strategic diagnosis of the innovation potential in the
enterprise (barriers, threats and opportunities management)
5. Types of innovation management strategies in the
enterprise
5.1Traditional strategies (competitiveness, product,
process, alliance, Rubik's Cube concept, etc.)
5.2 .New strategies (open innovation strategies, network
strategies, niche strategy, blue ocean strategies,
clustering)
INMA ·project WPBS, March 2012
12
6. Criteria for selecting innovative strategies in the
enterprise
7. Implementation of the strategy and measurement of its
effects
8. The necessary resources in innovation management
(managers, lawyers, knowledge, skills, information,
equipment, systems, incentives, resources, capital,
training).
INMA ·project WPBS, March 2012
12
9. Implementation and execution of strategies
10. Control and monitoring – measurement of its effects
11. Innovation strategic management tools support
(benchmarking, CRM, scientific research, computer and
programming, libraries , books, planning, mission and vision etc).
12. Innovation and knowledge management Agent role
V. Case study
• Innovation strategic management In the industrial enterprises
• --//-- services enterprises
• --//-- business support (education, e-learning and e-knowledge)
• --//-- micro- enterprises
• --//-- small- enterprises
• --//-- medium- enterprises
INMA ·project WPBS, March 2012
13
INMA ·project WPBS, March 2012
14
VI. Forms of module
presentation:
• Electronic version (for trainer and trainees)• Paper version ( -//- )• Power Point version (for trainer use)
15INMA ·project WPBS, March 2012
Thank you for your attention
West Pomeranian Business School
March 2012