IAEA International Atomic Energy Agency International Atomic Energy Agency International Nuclear Information System (INIS) INIS Web Analytics 13th Joint INIS/ETDE Technical Committee Meeting 20-21 October 2011, Vienna, Austria Dmitri Mironov INIS, Software Development and Support Group, Software Engineer
INIS Web Analytics. 13th Joint INIS/ETDE Technical Committee Meeting 20-21 October 2011, Vienna, Austria. Dmitri Mironov. INIS, Software Development and Support Group, Software Engineer. What is Web Analytics?. “Web Analytics is: - PowerPoint PPT Presentation
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IAEAInternational Atomic Energy Agency
International Atomic Energy Agency
International Nuclear Information System (INIS)
INIS Web Analytics
13th Joint INIS/ETDE Technical Committee Meeting 20-21 October 2011, Vienna, Austria
Dmitri MironovINIS, Software Development and Support Group, Software Engineer
IAEA
What is Web Analytics?
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“Web Analytics is:• the analysis of qualitative and quantitative
data from your website and the competition,• to drive a continual improvement of the
online experience that your customers have,• which translates into your desired outcomes
(online and offline).”Avinash Kaushik
“Web Analytics 2.0”
13th INIS/ETDE Joint Technical Committee Meeting, 20-21 October 2011, Vienna, Austria
IAEA
What Does Web Analytics Do?
It answers these questions:
• Who is coming to our website and why?• How can we get more of these people?• What are they doing (trying to do)?• What is the gap between what they are doing and
the ideal?• What are ways we can close the gaps?
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What Does Web Analytics Do? (cont.)
It allows us to:
• Measure a variety of metrics: visits and new visits, pageviews and time on page, bounce rate and exits, etc.
• Study visitor, navigation, and traffic patterns• Analyse site search pattern• Determine if your site has reached success
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Our Tool
• External to our servers• Offered free by Google• Excellent graphical representation of data• Highly customizable and rapidly evolving• Provides marketing-based analysis• Allows several tracking codes on the page
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Analytics:
13th INIS/ETDE Joint Technical Committee Meeting, 20-21 October 2011, Vienna, Austria
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Where Do We Use GA?
Google Analytics tracks three our sites:
• INIS Collection Search• INIS website on iaea.org• Members’ Area part of INIS website
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How Do We Use Google Analytics?
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Initial actions:
• Configure Google Analytics profiles• Configure tracking code and tag pages• Analyse collected statistic• Fix issues on the site• Configure reporting features
13th INIS/ETDE Joint Technical Committee Meeting, 20-21 October 2011, Vienna, Austria
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INIS WEBSITEINIS Web Analytics
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