Jun 21, 2015
FoundersEmiliyan Enev - CEO and project founder
* Project steering and resource management
Emil Stoyanov - CTO and co-founder
* Team leader and software development supervisor
Boyan Petkov - Creative and co-founder
• Design and user experience
Stoyan Angelov - Marketing and sales* Marketing and sales
What do we disrupt?
Capitalize on mobile as a disrupter
Disrupting:
• Traditional marketing
• Daily deals model
• Plastic and loyalty cards
Trends
• Real-time marketing
• Hyper local targeting
• Marketing will be piece of software
• Multichannel and multiscreen
Problem (businesses)
How to reach, interact and attract more clients nearby using the mobile channel?
Problem (end users)
How to find what’s new around me and see relevant promotions - everywhere in 5 seconds?
Solution
• Help businesses implement their mobile strategy and attract clients nearby
• Help end users find what is relevant, useful and beneficial around them – in 5 seconds
Features (end users):
Users are engaged with real rewards
Relevant location aware notifications
Features (businesses):
Payment for measurable result
Precise targeting in real time
Market & Competition
• 600 000 + smartphones in Bulgaria
• More than 3 mln. in Romania
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• Daily deals websites
• Four Square, Yelp, BGMaps, Yellow Pages, GetLokal
Traction & Metrics
• 6 000 + objects in the system
• 500+ app downloads weekly
• 500 – 1000 daily website visits
• Public beta Android app
• Private beta iOS app
Scalable!
• It is easily deployable platform
• Adaptable for various regions/industries
• Back office do all support / customization
Secret:Businesses engage users as individuals
Monetization
• Fee for distinctive featured profiles
• Tariff for publishing promotions
• Click to action services
• 10 000 businesses will use the paid options in one year
ProjectValidated!
Investment180 000 EUR
Considering the potential of the mobile marketing industry – 400% + return within 2-3 years
Exit – sale to strategic investor
How we will use the money?
• Marketing activities (55% from budget):
• Creating content (15%)
• New features development (15%)
• Technical support (7,5%)
• General & Administrative costs (7,5%)