UNIVERSIDAD DE PUERTO RICO RECINTO DE RÍO PIEDRAS INFORME PARCIAL DE “ASSESSMENT” DEL APRENDIZAJE ESTUDIANTIL PARTE I - DOMINIOS DE LA MISIÓN DEL RECINTO Programa Académico o Concentración: Comunicación Audiovisual, Escuela de Comunicación Año Académico: 2011-2012, Primer SemestreDominio de la Misión del Recinto evaluado Objetivos de aprendizaje estudiantil Curso o instancia en el cual se recopiló la información Actividad e Instrumento de avalúo usado (medida directa o indirecta) Resultados: Comparación del logro esperado con los hallazgos Acción transformadora a tomarse Comunicación efectiva (Effective Communication Skills )Objetivos del curso: 1. Comprender la importancia del dominio de la palabra escrita como factor esencial de todo/a comunicador/a profesional. 4. Decidir el balance adecuado entre los elementos artísticos y técnicos en la redacción de un guión. COMA 4315 Rúbrica–Guión radial Resultados obtenidos mediante los criterios establecidos en el instrumento: Criterio III (Indicaciones): En las indicaciones técnicas y artísticas de los guiones, el grupo evidencia un 88% de aprovechamiento, lo que indica un nivel muy bueno. Criterio V (Ortografía/puntuación): La ortografía y puntuación reveló un 76% de aprovechamiento, lo que no satisface los requisitos estándar para un tipo de proyecto como el de un guión de audio. 1.En las primeras semanas del curso se integrará al contenido temático un repaso sobre acentuación y gramática, que intente remediar dudas y lagunas generales sobre acentuación y puntuación. 2.Se referirán estudiantes con mayores dificultades en acentuación y puntuación al programa de desarrollo de destrezas del Recinto. 3.Se recomendará a los estudiantes que se matriculen en cursos que desarrollen destrezas de redacción en español, como parte de sus cursos electivos. Perfil Egresado de COMA: C5. Ponderará las implicaciones sociales y culturales de los textos- discursos orales y audiovisuales. (D), (A) Valores y Destrezas de la ACEJMC:
32
Embed
Informe de Assessment - Comunicación Audiovisual 2011-2012 Primer Semestre
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
8/3/2019 Informe de Assessment - Comunicación Audiovisual 2011-2012 Primer Semestre
II. Resumen del avalúo llevado a cabo: En una hoja de papel adicional, describa brevemente las actividades de avalúo llevadas a cabo, cómo fueron desarrollados los instrumentos de avalúousados, los hallazgos y el análisis de estos hallazgos. Por favor, incluya los instrumentos de avalúo usados. Indique cómo se evaluarán las acciones transformadoras propuestas.
*Véase en el apéndice el Informe de Resultados del curso COMA 4315 - 1er. Semestre 2011-12.
Apéndices: Incluya la versión final de la Parte I y II del Plan de Assessment del Aprendizaje Estudiantil de su programa. En caso de que haya desarrollado tablas o gráficas que ilustren loshallazgos del avalúo, favor de incluirla.
Coordinador de assessment: _Jorge Santiago Pintor Director del Departamento: _Dr. José A. Rivera Fecha sometido: _31 de enero de 2012
8/3/2019 Informe de Assessment - Comunicación Audiovisual 2011-2012 Primer Semestre
INFORME PARCIAL DE “ASSESSMENT” DEL APRENDIZAJE ESTUDIANTIL
PARTE II - CONOCIMIENTOS, DESTREZAS O ACTITUDES DEL PROGRAMA ACADÉMICO O CONCENTRACIÓN
Programa Académico o Concentración: _______________________________________________________ Año Académico:2011-2012, PrimerSemestre
Conocimientos,destrezas o actitudes
del Programa oConcentración
Objetivos deaprendizaje estudiantil
Curso oinstancia en
donde serecoge
información
Actividad eInstrumento de avalúo
usado (medida directa oindirecta)
Comparación del logro esperado con ellogro obtenido (hallazgos)
Acción transformadora a tomarse
II. Resumen del avalúo llevado a cabo: En una hoja de papel adicional, describa brevemente las actividades de avalúo llevadas a cabo, cómo fueron desarrollados los instrumentos de avalúo
usados, los hallazgos y el análisis de estos hallazgos. Por favor, incluya los instrumentos de avalúo usados. Indique cómo se evaluarán las acciones transformadoras propuestas.
Apéndices: Incluya la versión final de la Parte I y II del P lan de Assessment del Aprendizaje Estudiantil de su programa. En caso de que haya desarrollado tablas o gráficas que ilustren los
hallazgos del avalúo, favor de incluirla.
Coordinador de assessment: _______________________________ Director del Departamento: ________________________________ Fecha sometido: ________________
8/3/2019 Informe de Assessment - Comunicación Audiovisual 2011-2012 Primer Semestre
Tabla 2: Avalúo General de la clase - Resultados de cada estudiante avaluado
Código y título del curso: COMA 4315 - Guiones Profesor/a: J. Rivera
Fecha: _3/oct/2011__
Tipo de instancia que fue avaluada: __guión radial_______________________
Instrucciones: Luego de evaluar individualmente a los estudiantes, el/la profesor/a cumplimentará la siguiente
tabla (Añada las columnas necesarias según la cantidad de estudiantes avaluados). A cada estudiante se le
asignará un número de identificación (Columna “# de Identificación del Estudiante”). Se pasarán laspuntuaciones de cada estudiante en la tabla y por cada criterio de avaluación (Columnas “Criterios para elAvalúo del Aprendizaje”). También, incluya los resultados generales y las acciones transformadoras o
recomendaciones a base del avalúo del aprendizaje realizado.
# deIdentificaci
ón delEstudiante
Criterios para el Avalúo del Aprendizaje Criteriosadicionales (si
aplican)TOTAL
Promediogeneral de
cadaestudiante
I II III IV V A B C
1 7 7 8 8 7 37/50
2 10 10 8 10 8 46/50
3 10 9 8 8 8 43/50
4 7 8 8 8 7 38/50
5 9 9 8 9 7 42/50
6 8 8 7 8 7 38/50
7 10 8 8 8 7 41/50
8 10 10 10 10 7 47/50
9 7 9 9 9 9 43/50
10 10 10 10 10 7 47/5011 8 8 10 8 7 41/50
12 10 10 10 10 10 50/50
13 10 10 10 10 8 48/50
8/3/2019 Informe de Assessment - Comunicación Audiovisual 2011-2012 Primer Semestre
Effective Communication Skills - Ability to express oneself effectively in oral and written language that insures a clear, coherent and accurate communication.
Critical Thinking - A thinking skill that enables the student to analyze and interpret the object of study, by judging, criticizing and analyzing the diverse perspectives in a thorough and
constructive way, aiming towards the development of their own criteria.
Research and Creation - Mastery of skills needed to design and conduct a systematic, objective, and critical investigation, qualitative or quantitative, of a scientific or social problem or issue;the ability to create, develop, and present a work of art or literature.
Social Responsibility - The capacity to apply knowledge and skills gained through the undergraduate experience toward the development of abilities and attitudes that promote ethics and civic
responsibility for the advancement of society.
Information Literacy (Compentencias/Destrezas de información) - The American Library Association's (ALA, 1989) Presidential Committee on Information Literacy, Final Report states, "Tobe information literate, a person must be able to recognize when information is needed and have the ability to locate, evaluate, and use effectively the needed information."
Diversity and Inclusiveness
8/3/2019 Informe de Assessment - Comunicación Audiovisual 2011-2012 Primer Semestre
Assessment Plan, School of Communication, UPR-RP 1
School of CommunicationUniversity of Puerto Rico
Río Piedras Campus
Mission of the School of CommunicationThe School of Communication has as its mission the formation of professionals committed to the
study, research, and practice of communication as it manifests itself in the dynamics of PuertoRican culture and other international contexts. We aim to develop professionals in the
communication media with a critical and investigative outlook, within a framework of ethics andsocial responsibility.
This mission allows for a theoretical orientation and in-depth study of communication, related
directly to the mass communication media and to their social, political, economic, and cultural
implications.
We have the mission to provide students with the tools they need to develop valued creative,
research, communication, and critical analysis skills, and to develop the ethical values and thesense of social responsibility that our mission promotes.
Goals1. To prepare professionals in design, planning, and research in Communication, whose
intellectual and ethical assets will contribute to the enrichment and dissemination of
culture.
2. To promote excellence and social responsibility in the communication media by means of respectful and creative dialogue with media corporations and the community in general.
3. To be a forum for the discussion of communication-related topics in Puerto Rico and in
an international context.
8/3/2019 Informe de Assessment - Comunicación Audiovisual 2011-2012 Primer Semestre
Assessment Plan, School of Communication, UPR-RP 2
- Develop nontraditional teaching methods, such as student portfolios, journaling,performance tests, integration of audiovisual resources, group dynamics, electronic
forms of information, etc.- Promote the use of bibliographic resources and new information technologies from a
critical point of view.
Objectives relating to goal 2- Promote the creation of a series of dialogues in which controversial media-related issues
are presented and discussed from the standpoint of ethics and social responsibility.
- Establish a biannual encounter for researchers, professors, students, and representatives
from the media and from advertising and public relations agencies, and set up a dialogueabout the findings, challenges, and changes that have come about in each of those areas,
for the purpose of securing bonds between academia, professionals, and media
corporations.
Objectives relating to goal 3- Continue to develop forums on topics related to communication, and encourage
discussion of those topics departing from the ideological and theoretical diversity of the field.
- Continue to promote invitations to specialists in the area of communication, in orderto broaden the knowledge of faculty and students.
- Continue to encourage and secure bonds with international organizations in order tocreate a continuous presence of researchers from the School of Communication ininternational forums and publications.
- Encourage the participation of our students and professors in local or international
seminars and workshops on topics related to communication.
Objectives relating to goal 4- Continue offering two seminars annually for the faculty led by well known
8/3/2019 Informe de Assessment - Comunicación Audiovisual 2011-2012 Primer Semestre
Assessment Plan, School of Communication, UPR-RP 3
- Structure the distribution of tasks to faculty members in such a way as to develop aprogram of leaves of absence, sabbaticals, and research leaves that will encourage the
research and publication of creative works by the teaching staff.
Objectives relating to goal 5- Develop a systematic plan for supervised practice in each area of specialization.
- Facilitate the implementation of practical experiences in courses whose subject matter soallows.
Objectives relating to goal 6
- Continue to broaden the formative academic experiences by integrating communitysupport projects within the educational process.
- Establish systematic communication with media companies, advertising agencies, andpublic relations firms, for the purpose of presenting the research carried out in the School
in a usable form that can contribute to the development of those same companies,institutions, and organizations.
- Develop a plan whereby the entire faculty will acknowledge distance education modes
and may produce Internet support resources for their courses, and also begin to developpilot courses in distance education.
Objectives relating to goal 7- Develop a targeted informative program to report to community organizations in Puerto
Rico the services that courses such as Advertising Campaigns, Public RelationsCampaigns, and Scientific Investigation could provide to them.
- Develop a variety of workshops and/or trainings (along the lines of continuing education
courses) contributing to professional development, with topics such as ethics in media,development of advertising campaigns, public relations, scientific investigation,
electronic communication, writing, communication skills, etc.
- Establish alliances with entities on other campuses such as the University Institute for
8/3/2019 Informe de Assessment - Comunicación Audiovisual 2011-2012 Primer Semestre
Assessment Plan, School of Communication, UPR-RP 4
Academic ProgramsMission and Goals
Information and Journalism
MissionThe Program in Information and Journalism provides students with a full understanding of the
importance of the role of journalism in society, and of the need to exercise that profession
responsibly and ethically.
GoalsThe Bachelor of Arts in Communication with a major in Information and Journalism is designed
for students to:
Acquire skills in print, television, radio, and Internet journalism while developing theircritical and investigative capacities vis-à-vis the media, mediations, and new
communication and information technologies.
Receive a broad general education in diverse disciplines, providing them with a solidacademic and cultural foundation.
Develop, from an ethical point of view, a sense of social responsibility that shouldcharacterize every communications professional.
ObjectivesStudents of the Journalism program will be able to:
1.
Have an awareness of the new theoretical trends and practices in communication,particularly in the areas of information and journalism.
2. Acquire a broad and comprehensive understanding of the historical, economic, technical,artistic, and professional development of communication media in general and of the
8/3/2019 Informe de Assessment - Comunicación Audiovisual 2011-2012 Primer Semestre
Assessment Plan, School of Communication, UPR-RP 10
Academic ProgramsMission and Goals
Advertising and Public Relations
MissionThe concentration in Public Relations and Advertising promotes the creative and theoretical
activity, from an ethical and social responsibility standpoint, that will allow students to research,
develop, generate, and assess strategies for effective communication production in the publicrelations and advertising professions.
GoalsThe Bachelor of Arts in Communication with a major in Advertising and Public Relations isdesigned for students to:
Acquire the knowledge to conduct research, design, planning, and implementation of integrated communications programs.
Develop ethical attitudes and actions in the processes of communication connected to
Advertising and Public Relations.
Develop skills for critical analysis in the use of mass media and the development of communication strategies.
Integrate a sense of responsibility and principles of social transformation from an ethicalperspective to their professional roles in the public relations and advertising fields.
Objectives:
Students of the Advertising and Public Relations program will be able to:
1. Understand the theoretical, research, and practical considerations related to human
communication and media which influence the practice of his or her profession.
8/3/2019 Informe de Assessment - Comunicación Audiovisual 2011-2012 Primer Semestre
Assessment Plan, School of Communication, UPR-RP 17
Academic ProgramsMission and Goals
Audiovisual Communication
MissionThe concentration in Audiovisual Communication promotes the creative and theoretical activity,
from an ethical and social responsibility standpoint, that will allow students to develop, direct,
produce, or assess the diverse expressions in audiovisual communication: cinema, photography,and multimedia, among others.
GoalsThe Bachelor of Arts in Communication with a major in Audiovisual Communication isdesigned for students to:
Acquire theoretical and practical knowledge and skills in radio, cinema, and television, aswell as in emergent audiovisual technologies.
Develop their creative and critical abilities, according to the potentials offered by the
various media audiovisual technologies, based on the concepts of mediation and socialtransformation.
Receive a comprehensive trans disciplinary, general education which provides a solidacademic and cultural grounding;
Integrate a sense of responsibility, principles of social transformation, and an ethicalperspective to their professional roles in the audiovisual communication field.
ObjectivesStudents of the Audiovisual Communication program will be able to:
1. Have a comprehensive view of media in general, including historical, economic,
8/3/2019 Informe de Assessment - Comunicación Audiovisual 2011-2012 Primer Semestre