71% SALES ENABLEMENT THE STATE OF B2B PRODUCT MARKETING IN 2015 CREATING COLLATERAL IS A TOP PRIORITY FOR B2B PRODUCT MARKETING MAJORITY OF B2B COMPANIES INVEST IN PRODUCT MARKETING MOST POPULAR DIGITAL CHANNELS To understand the state of product marketing in B2B companies, Regalix spoke to senior marketers on current trends and practices in the field. This is what they found Besides Website and Email, preferences on the list chosen by our respondents, include Webinars, Social Media, Search and Blog 89% of B2B marketers mention new customer acquisition as the metric they use to measure the impact of product marketing 70% of respondents say they look at revenue generated to measure the success of a product launch 80% CREATING MARKETING COLLATERAL 1 2 69% LAUNCH PLANNING 5 70% CREATING MARKETING PLANS 4 70% DEFINING POSITION 3 84% of B2B marketers invest in product marketing 16% do not Organic Search (SEO) 84% 64% Social Media 76% Webinars 77% Email 89% Website 91% 16% UNDERSTANDING BUYER NEEDS IS THE MOST CITED GO-TO-MARKET STRATEGY REVENUE AND LEADS DETERMINE SUCCESS OF PRODUCT LAUNCH Source: Regalix LEARN MORE
Infographic_The Blueprint of Product Launch Marketing
Jul 25, 2015
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71%SALES ENABLEMENT
THE STATE OF B2B PRODUCT MARKETING IN 2015
CREATING COLLATERAL IS A TOP PRIORITY FOR B2B PRODUCT MARKETING
MAJORITY OF B2B COMPANIES INVEST IN PRODUCT MARKETING
MOST POPULAR DIGITAL CHANNELS
To understand the state of product marketing in B2B companies, Regalix spoke to senior marketers on current trends and practices in the field. This is what they found
Besides Website and Email, preferences on the list chosen by our respondents, include Webinars, Social Media, Search and Blog
89% of B2B marketers mention
new customer acquisition as the metric they use to
measure the impact of product marketing
70% of respondents say
they look at revenue generated
to measure the success of a product
launch
80%CREATING MARKETING COLLATERAL
1 2
69%LAUNCH PLANNING
5
70% CREATING MARKETING PLANS
4
70%DEFINING POSITION
3
84% of B2B marketers invest
in product marketing
16% do not
Organic Search (SEO)
84%
64%
Social Media
76%
Webinars
77%
89%
Website
91%
16%
UNDERSTANDING BUYER NEEDS IS THE MOST CITEDGO-TO-MARKET STRATEGY
REVENUE AND LEADS DETERMINE SUCCESS OF PRODUCT LAUNCH
Source: Regalix
LEARN MORE
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