www.inmobi.com/insights Follow us on @InMobi facebook.com/InMobi Insights 44% Messaging/ Chat Apps 95% 5% 47% OUTDOOR ADS BROWSING THE APP STORE 43% WORD OF MOUTH 14% 9% ADS ON TV Social Networking 19% Voice Calls 17% e-mails 10% SMS/MMS 10% i 78% UNDER The power users and early adopters of messaging apps are 35 Source : InMobi Network 18% 21% UPGRADED APP WITH EXTRA FEATURES UPGRADED APP WITHOUT ADS PHYSICAL GOODS PURCHASES 27% 15% 38% 35% MOBILE MESSAGING APP PREFERENCES IN-APP PURCHASE BEHAVIOR TYPE OF IN APP-PURCHASES MADE IN-APP PURCHASE PRICE POINTS ADS ON MOBILE DEVICE MOBILE MESSAGING APP DISCOVERY CHANNELS PREFFERED MODE OF MOBILE COMMUNICATION Message friends Message family Message co-workers Group chat Stickers and emoticons Games Send photos or videos Whatsapp Messenger 88% 71% 57% 76% 50% 0% 87% Facebook Messenger 47% 23% 20% 20% 32% 0% 27% WeChat 9% 3% 1% 4% 8% 2% 5% Blackberry Messenger 11% 6% 6% 4% 4% 0% 4% LINE 8% 5% 4% 4% 8% 4% 4% Google Hangout 11% 7% 6% 8% 3% 0% 8% Yahoo! Messenger 3% 3% 1% 3% 2% 0% 2% Skype 16% 24% 11% 9% 5% 0% 14% Hike 10% 6% 2% 4% 9% 0% 5% Sample Size n = 455 @ Mobile Messaging Apps In India 68% 66% 39% 44% 46% 21% 24% 18% 12% 14% Photo Sharing Staying in touch with friends Group Messaging Cost Sticker TOP REASONS FOR USING MESSAGING APPS TOP REASONS THAT INFLUENCE DOWNLOADS 56% Send/receive Multiple Mobile Messages Per Day WHAT DRIVES ADOPTION OF MESSAGING APPS of mobile users have made an in-app purchase when using a mobile messaging/chat application of users have never made an in-app purchase but would consider it REASONABLE PRICE POINT INR 71 (US $1.1) EXPENSIVE PRICE POINT INR 129 (US $2.2) of users access chat apps multiple times per day of users expect to download messenger/chat app in next 30 days DIGITAL GOODS (STICKERS, VIRTUAL CURRENCY, GAMES, ETC )
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
www.inmobi.com/insights Follow us on @InMobi facebook.com/InMobi
Insights
44%Messaging/Chat Apps
95%
5%47%OUTDOOR
ADSBROWSING THE
APP STORE
43%WORD OFMOUTH
1 4 % 9%ADS ON TV
SocialNetworking
19%
Voice Calls
17%
e-mails
10%
SMS/MMS
10%
i
78%
UNDER
The power users andearly adopters of
messaging apps are
35
Source : InMobi Network
18% 21%
UPGRADED APP WITH EXTRA FEATURES
UPGRADED APP WITHOUT ADS
PHYSICAL GOODS PURCHASES
27%
15%
38%
35%
MOBILE MESSAGING APP PREFERENCES
IN-APP PURCHASE BEHAVIOR
TYPE OF IN APP-PURCHASES MADE
IN-APP PURCHASE PRICE POINTS
ADS ON MOBILEDEVICE
MOBILE MESSAGING APP DISCOVERY CHANNELS
PREFFERED MODE OF MOBILE COMMUNICATION
Message friends
Message family
Message co-workers
Group chat Stickers and emoticons
Games Send photos or videos
Whatsapp Messenger 88% 71% 57% 76% 50% 0% 87%
Facebook Messenger 47% 23% 20% 20% 32% 0% 27%
WeChat 9% 3% 1% 4% 8% 2% 5%
Blackberry Messenger 11% 6% 6% 4% 4% 0% 4%
LINE 8% 5% 4% 4% 8% 4% 4%
Google Hangout 11% 7% 6% 8% 3% 0% 8%
Yahoo! Messenger 3% 3% 1% 3% 2% 0% 2%
Skype 16% 24% 11% 9% 5% 0% 14%
Hike 10% 6% 2% 4% 9% 0% 5%
Sample Size n = 455
@
Mobile Messaging Apps In India
68%
66%
39%
44%
46% 21%
24% 18%
12% 14%
Photo Sharing
Staying in touch with friends
Group Messaging
Cost
Sticker
TOP REASONS FOR USING MESSAGING APPS TOP REASONS THAT INFLUENCE DOWNLOADS
56%
Send/receive Multiple Mobile
Messages Per Day
WHAT DRIVES ADOPTION OF MESSAGING APPS
of mobile users have made an in-app purchase
when using a mobile messaging/chat
application
of users have nevermade an in-app
purchase but wouldconsider it
REASONABLE PRICE POINT
INR 71 (US $1.1)EXPENSIVE PRICE POINT
INR 129 (US $2.2)
of users access chatapps multiple times
per day
of users expect to download
messenger/chat app in next 30 days
DIGITAL GOODS (STICKERS, VIRTUAL CURRENCY, GAMES, ETC )
Related Documents
![How to create viral apps [infographic] | App Marketing Minds](https://static.cupdf.com/doc/110x72/58f195f31a28abba608b456d/how-to-create-viral-apps-infographic-app-marketing-minds.jpg)
![Opportunity to improve provider to patient communication with text messaging [infographic]](https://static.cupdf.com/doc/110x72/58abf7e81a28ab504e8b7b71/opportunity-to-improve-provider-to-patient-communication-with-text-messaging.jpg)
![[Infographic] A Guide to Cloud Apps](https://static.cupdf.com/doc/110x72/55b03af71a28ab672d8b4630/infographic-a-guide-to-cloud-apps.jpg)