Info 2014.docx

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1.1 INTRODUCTION

UK Agrotourism is a holiday resort industry located at Modern Agriculture Project in

Kluang, Johor and it was established in year 2008. t is an as!iring leisure "arm with the

e#cellent landsca!e and the !addy$"ield%s green across the entire land. &ecently it become a

!o!ular tourism hot s!ot "or local and "oreign tourism. 'his is a !lace "or budget tra(eler, "amilyand !hotogra!her lo(er. UK )arm which has the re!utation o" being Malaysia%s largest goat and

shee! "arm, with *+0 acres o" gra ing land "or -000 shee!.

UK )arm actually is one o" the land a!!ro(ed or endorsed under Kluang Modern

Agriculture Project, which was ins!ired by the "ormer Prime Minister o" Malaysia, 'un r.

Mahathir Mohamad during his (isit to the &oyal Agriculture /ollege &A/1, United Kingdom. t

also the only "arm in Malaysia that getting A//P certi"ication "or goat%s mil3 !roduction and

mil3 !roduction instruments "rom Ja!an. 'he a ard Analysis and /ritical /ontrol Point, also3nown as the A//P, is a system o" sa"ety in "ood !roduction and !harmaceuticals, there are

only si# goat or sheet "arm achie(e this around the world.

UK Agrotourism is a land "ree o" industrial !ollution, no (isitor%s motor (ehicle is

allowed inside the "arm besides horse cart. 4y commerciali e it, they !ro(ide (isitors an

authentic and memorable "arm e#!erience while showcasing the modern techni5ues in(ol(ed in

2*st century "arming. UK Agro )arm o""er a wide range o" "acilities that cater to all indi(idual

needs such as rece!tion, canteen, washrooms, (ariety o" lu#ury and economical chalets, organic(egetable "arm, "ruit tree and cri!!led !lant shade wal3 way, tro!ical "ruit garden, !a(ilion, mini

oo, "ish !ond, large scale small ruminant "arm and etc. 6isitor can e#!erience an enjoyable

leisure holiday o" much rela#ation and easy$going country li"estyle in UK "arm.

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1.2 PROBLEM STATEMENT AND ISSUES 7owadays, it is !retty ob(ious that a lot o" teenager and young adult are increasingly

disconnected "rom natural en(ironment. 'hey s!ending more and more time in assignment,

studies and media technology as well. 'heir li"e become more (irtually com!are to !re(ious.

Most o" the teens and adult are !re"er o" stay in indoor rather than outdoor acti(ities, because

that%s where all the electrical outlets are. 'he !roblem is that as we s!end more time in the

electronic world, we are s!ending less in the natural one. " we lose our connection with nature,

what might it mean "or our !lanet 'hey lac3 o" a !lace "or them to ha(e "un with "riends in the

meanwhile which can connect with natural en(ironment. UK )arm is actually a good !lace "or

those who want to ha(e an esca!e "rom the busy city li"e and intended to (isit a natural

agriculture "arm and do not wish to tra(el "ar. Problem is theirs ad ertisi!" a!d mar#eti!"

tre!ds does !ot rea$h the %eo%le the& i!te!ded . )or e#am!le li3e the youngest generation. 9othe youngest tend to go "or "ar tra(el "or see3ing nature en(ironment "or them to rela#. A!art

"rom that, many don%t 3now the ad(antage to ha(e a tra(el in "arm, some also thin3 that local

tourism !laces are dull but UK Agro tourism )arm actually ha(e a lot o" "un related acti(ities

including "arm (isits, shee! "eeding, touching and customers will ha(e a new e#!erience in

"arming and will lo(e the natural en(ironment.

1.' OB(ECTI)E AND AIMSOb*e$ti e

• :ducate the local and "oreign young adult on the bene"it o" agriculture "arm.• 'o create ser(ice awareness o" UK )arm and em!hasi e it as an a""ordable leisure "arm

"or esca!ists "rom the busy city li"e• ;i(e chance "or young adult to e#!erience and reconnect to the natural en(ironment and

ha(e a re"lection o" dee!er understanding o" what is im!ortant and necessary < healthy,sustainable communities and en(ironments.

• 'o im!ro(e their !o!ularity towards !ublic by re!ositioning the "arm.

Aims

'he aim o" this !roject is to gather the necessary in"ormation regarding the "arm, the ser(ices and

the target mar3et and to create an e""ecti(e ad(ertising a!!roach to increase the !o!ularity o" the

"arm. n the same time creating awareness that natural en(ironment is (ery im!ortant "or

youngest generation and let them 3now there is an interesting !lace to (isit.

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2.1 SER)ICE NAME UK Agrotourism 9dn. 4hd.

2.2 SER)ICE CLASSI+ICATION

UK Agrotourism is a holiday resort industry located at Project Pertanian Moden Kluang,Johor, an enjoyable leisure holiday resort o" much rela#ation and easy$going country li"estyle.

2.' SER)ICE C,ARACTERISTICS

Cate"or&- 'ourist Attraction

T&%e- Agro 'ourism &esort

O!li!e Ser i$es- 'our !ac3ages or other !roduct can be boo3ed and !urchased online

Pho!e i! Ser i$e- esired !ac3age or any 5uestions can be dro! a call through the !hone at UK

)arm%s rece!tion "or all the wor3ing time.

Agriculture "arm is collaborations between tourism and agriculture which attracts tourist or

(isitor using the beauty o" nature or gi"t o" the Mother 7ature. 'here !ro(ide holiday resort and

gi(es customers ha(e a touch o" natural things and ha(e a memorable tra(el e#!erience in there.

2. SER)ICES RAN/E

Ti$#et Pri$e0E!tra!$e +ee- 9enior /iti en= &M20

Adult and /hildren= &M+0&emar3 $ Person a!!licable "or adult and child in all season1

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2. .2 Attra$tio!s-

1. ishi!" /oat

)ondly 3nown as the >;ood ?uc3 ;oat>, :tawah goats in UK Agro &esort were brought "rom

ndonesia. 'ouching on the history, President 9u3arno brought the !urebred Jamna!ari goats

"rom :tawah, Uttar Pradesh ndia to ndonesia "or cross breeding !ur!oses in the year *@- .

&emar3ably, the white :tawah goats can only be bred in 9enduro, a (illage located at the "oot o"

a (olcano. According to local "armers, :tawah goats can grow to a (ery large si e, u! to * 03g.

2. Shee% /ra5i!" 6 ,erdi!"

7owadays, (isitor won%t need to tra(el all the way to Australia or 7ew Bealand to see a "loc3 o"

shee! gra ing in the meadow. 9hee! gra ing time, scheduled e(ery day at *0.00am, *.00!m and

-.00!m, watch as hundreds o" shee! are let loose "rom their shed.

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'. /oat 6 Shee% +arm

:#!erience the li"e o" a modern shee! "armer by !artici!ating in their guide "arm tours. UK )arme#!erienced and !ro"essional tour guides will bring tourist to (isit the (arious areas in(ol(ed in

modern shee! "arming. :#!erience "irsthand the cycle o" "eeding, mil3ing, and gra ing.

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. /oat Mil#i!" Pro$ess

As Malaysia%s 7o. * A//P certi"ied "resh goat mil3 !roducer. 6isitors can learn the entire goat

mil3 !roduction !rocess starting "rom bringing the goats "or mil3ing, the disin"ection !ractices,

goat mil3 5uality ins!ection, installing the cu! mil3er, !asteuri ation and bottling goat mil3 atParit Caani, Cong Peng branch.

7. ,erb Sa!$t4ar&

erb 9anctuary in UK )arm has a collection o" more than *00 s!ecies o" herbs. /ombining

education, recreational, research, and retail acti(ities, they !ro(ide a wholesome e#!erience with

herbs. 9te! into the 9anctuary, there is bound to be something s!ecial "or e(eryone.

8. (a#4! )illa"e

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An authentic insight intothe Drang Asli ethnic%s culture is another new e#!erience to be

e#!lored. Drang Asli ethnic has becoming the main attraction "or international tourists, mainly

because o" their hand$build houses and utensils

.

9. Ostri$h Par#

:#!erience the joy o" "eeding them by hand, !etting them and ta3ing memorable !hotos with

them.

:. M4shroom 6 )e"etable +arm

ere in UK Agro "arm, tourist ha(e the o!!ortunity to (isit the mushroom house and get a

clearer (ision on mushroom growing. Dther than that, tourist will get to see organic (egetable

"arm as well. A restaurant can be "ound here which !ro(ides healthy (egetarian "ood and

be(erages "or those who are health concern.

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;. Mi!i <oo

Mini Boo at UK Agro &esort has a wide (ariety o" birds and animals such as !eacoc3s, chic3ens,

tur3eys, rabbits, mon3eys, hedgehog, duc3s, and geese. :#!erience the joy o" "eeding them by

hand, !etting them.

2. .' A$ti ities

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1. Shee% Challe!"e

9hee! /hallenge, an e#citing game designed by UK )arm which allow tourists to catch the

shee!. 'his game suitable "or e(eryoneE 'hey allow + !ersons in a team, challengers may need to

coo!erate with each other%s in order to catch the shee! within + minutes time limit. 'he winner

would get a secret !resent "rom UK )arm.

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2. ,orse Carti!" 6 ,orse Ridi!"

'ra(el li3e the !eo!le o" the olden days. :#!lore the entire UK )arm by ta3ing a ride in horse

carts. 'he house cart route will ta3e tourist !ass the goat sheds, meadows, !assion "ruit !lantationand the ostrich enclosure.

'. DI3

'ourist can s!end some time to learn, design and ma3e items "or themsel(es. :#!erience the "uno" ma3ing own t$shirt, good "ortune lantern, ca!, mas3, 3ite and many other things. More to go,tourist can get the satis"action "rom ma3ing their own UK Agro &esort%s signature reci!es, goatmil3 mu""ins and curry$!u""s at UK /a"F ouse.

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. Ar$her&Archery game is !ro(iding to e(ery tourist, i" anyone "eel interesting to !lay it, can

in"orm the ser(ice counter.7. Ni"ht Li=e

Party the night out with a delicious barbe5ue, sing your heart out during the 3arao3e sessions and

end the night by lighting a good "ortune lantern and releasing it to the s3y.

*Some Images is given by UK Farm Sdn. Bhd.

2. . To4r Pa$#a"e

Pa$#a"e A- Adult and /hildren= &MG0.00 !er !erson

&emar3 $ Person a!!licable "or adult and child in all season1

(o4r!e&- + hours guided "arm tour to (isit "eed stoc3 !rocessing "actory, shee! !ens, baby

goat "eeding, goat mil3 !rocessing center, ostrich !ar3, Ja3un (illage, "ruit "arm,

nursery, mushroom and (egetable "arm. Meal e#cluded.

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hat 3o4 /et- n house guide ser(ice, set meal, goat mil3 mu""in, !assion "ruit juice, goat mil3

ice cream, mushroom snac3, goat "eeding, ostrich "eeding, baby goat "eeding and 9outh A"rican

guinea "owl "eeding.

Meal- 9et meal and snac3 included

Pa$#a"e B- Adult and /hildren= &M-H.00 !er !erson

&emar3 $ Person a!!licable "or adult and child in all season1

(o4r!e&- + hours guided "arm tour to (isit "eedstoc3 !rocessing "actory, shee! !ens, baby

goat "eeding, goat mil3 !rocessing centre, ostrich !ar3, Ja3un (illage, "ruit "arm, nursery,

mushroom and (egetable "arm.

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hat 3o4 /et- n house guide ser(ice, recycle bag, goat mil3 mu""in, !assion "ruit juice, goat

mil3 ice cream, goat mil3 testing mushroom snac3, goat "eeding, ostrich "eeding, baby goat

"eeding and 9outh A"rican guinea "owl "eeding.

Meal = 9nac3 included

Primar& S$hool Pa$#a"e- &MH2.00I9tudent < *2 years old1

7ote= Minimum 20 students re5uired

(o4r!e&- + hours guided "arm tour to (isit "eedstoc3 !rocessing "actory, shee! !ens, baby

goat "eeding, goat mil3 !rocessing centre, ostrich !ar3, Ja3un (illage, "ruit "arm, nursery,

mushroom and (egetable "arm.

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hat &o4 "et>

n house guide ser(ice, bu""et lunch + dishes * sou!1, !assion "ruit juice, goat mil3 testing,

goat mil3 ice cream stic31, mushroom snac3, goat "eeding, ostrich "eeding, baby goat "eeding

and 9outh A"rican guinea "owl "eeding.

Chalet 2D1N +arm Sta& Pa$#a"e-

CHALET FARM STAY PACKAGE RATE

SINGLE TWIN TRIPLE QUAD

SEASON PRICES (RM)

2 DAYSLOW PEAK LOW PEAK LOW PEAK LOW PEAK

CHILD - - 210.00 260.00 190.00 220.00 170.00 200.00ADULT 330.00 440.00 230.00 290.00 210.00 240.00 190.00 220.00

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1 NIGHT'he !ac3age ha(e total @ delu#e rooms and *0 standard rooms

A$ti ities-

+ hours guided "arm tour to (isit "eedstoc3 !rocessing "actory, shee! !ens, baby goat "eeding,

goat mil3 !rocessing centre, ostrich !ar3, Ja3un (illage, "ruit "arm, nursery, mushroom and

(egetable "arm.

Animal "eeding goat grass, ostrich corn, goat mil31, archery each !a# * do 1 and "lying lantern

H!a# "ree *!cs1 are included in this !ac3age.

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Meals- 4rea3"ast, lunch, a"ternoon tea brea3 and dinner

Pro!osed tinerary=

Da& 1

1-'?PM Arri(ed at UK Agro &esort2-??PM /hec3$in2-'?PM )ree L :asy'-??PM A"ternoon 'ea 4rea3 '-'?PM 4us &ide )arm 'our 8-'?PM :njoy 'he 9ight o" 9unset9-??PM 44 inner :-'?PM )lying ?antern;-'?PM 4edtime

Da& 2:-'?AM 4rea3"ast1?-??AM Archery11-??AM 9hee! /hallenge12-??PM /hec3$out12-'?PM ?unch

Dormitor& 2D1N +arm Sta& Pa$#a"e-

Adult= &M * 8.00 L /hild= &M *H8.00

Ne ha(e @ connected bloc3s which can accommodate u! to 200 !ersons.

Accommodation= D!en dormitory

Acti(ities= )arm tour, archery and "lying lantern

Meal= 4rea3"ast, lunch, a"ternoon tea brea3 and dinner

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Other %a$#a"e to4r-

Dormitor& 2D1N +arm Sta& St4de!t Pa$#a"e Chalet 'D2N +arm Sta& Pa$#a"e Dormitor& 'D2N +arm Sta& Pa$#a"e Dormitor& 'D2N +arm Sta& St4de!t Pa$#a"e @i!der"arte! +arm To4r Pa$#a"e

2.7 Distrib4tio!

'he ser(ices distribution o" UK Agrotourism 9dn. 4hd. is direct. 'hey ha(e a s!eci"ic

o""icial website to sell their ser(ices. 'he !roducts and ser(ices boo3ing are obtainable by online

order through UK )arm o""icial website and "or the tic3et entrance, customer can buy it at their rece!tion counter. 4esides, customer also can boo3ing the resort online, "or e#am!le through

'ri!ad(isor, Agoda and etc. /ustomer also can go to the UK )arm 9dn. 4hd. to buy their main

selling !roduct. )or e#am!le, nature goat mil3, goat mil3 toiletries and !assion "ruit juice. 'hey

ha(e the choice o" choosing the !roduct directly and ha(e the access to e#!erience the !roduct in

hand be"ore !urchasing.

2.8 Prod4$t Li=e C&$le

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UK Agrotourism is launched by 2008, it just launched around G years. 9o the !roduct li"e cycle

showed that it still in growth stage.

2.9 The Bra!d

UK )arm is an agriculture "arm that !ro(ide holiday resort industry located at Project

Pertanian Moden Kluang, Johor, an enjoyable leisure holiday o" much rela#ation and easy$going

country li"estyle. UK )arm was established in the year 200+. 'he resort !ro(ides= "arm chalet,

cam! site "acilities, class, discussion and meeting room, rece!tion and "arm ba aar, mini oo L

animal show, horse riding or horse carting, "ish !ond and traditional "ishing s!ort, tro!ical "ruits

garden, organic (egetable "arm and "ruit juice mini "actory.

UK Agrotourism is as a !art o" under UK )arm 9dn. 4hd.%s e#!ansion !lans, the

com!any di(ersi"ied the business into leisure "arm tours in the year o" 2008, which was managed by the UK Agrotourism 9dn. 4hd. and obtained the alal certi"ication. n the "ollowing year,

they del(ed into !assion "ruit !lantation and "ocusing in conducting &L to !roduce !assion

"ruit juices, !reser(ed, jam, concentrate and tarts.

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2.: Bra!d Ima"e a!d Im%li$atio!

'he brand, UK )arm has create a brand image o" esca!e "rom the hustle bustle li"e. Nhen

!eo!le thin3 o" the word o" UK )arm they would associate with a good !lace "or Oenjoy your

holiday here . 'his !lace is good as a brea3away "rom the busy city li"e. :(ery customer is ableto relie" the stress and thin3 o" nothing but to rela# here.

UK )arm li"e cycle is reaching its !ea3 as day by day, because !eo!le tend to get busier

with their daily li"e, and they ha(e already disconnect with the natural en(ironments. 9o most o"

them will start to reali e and 3now what is more im!ortant and necessary healthy, sustainable

communities and en(ironments. 'hey ha(e start to !lan a short brea3 and tra(el with "amily.

9ome o" the !arent will !re"er short journey so they will considering UK Agrotourism as their

tra(el !lan as well.

9ome o" the com!etitors to UK )arm are Kahang Drganic &ice :co )arm and esaru

)ruit )arm. 'he res!ecti(e two brands also are o""er agro tourism and "arming tra(el in Malaysia.

/urrently, the ga! o" this three ser(ices are not that huge as all o" it is in a silent mode. 4ut "or

the esaru "ruit "arm has suggested as one o" the !lace to (isit in the 6isit Malaysia 20*-. t is

(ery com!ete towards to the UK Agrotourism actually.

2.; Stre!"th a!d ea#!ess

Stre!"th

• A good "arm li"e e#!erience• :ducation "arm tour • /lose in touch with the "arm animals• uiet and rela#• Away "rom the modern technology and city style• D""er "un and entertaining "arm tour e#!eriences and acti(ities

ea#!ess

• ?ac3 o" ad(ertising and !romotions in this "ew years• Ad(ertising method not enough attraction• ?imited audience a!!roach• 6isit nice en(ironment "arm according to the season

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ntroducing o" the UK )arm starting o!eration until now and how the agriculture sector "aces

in Malaysia.

• 'ele(ision inter(iew < Astro A:/ big bag go cuti in 20*+

• '6 show o" 8 '6 !rogram < 'reasure unts in Malaysia 20*+

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• 'ele(ision nter(iew by 8'6 in 20**ntroducing the UK )arm%s "ramer daily li"e. ?et !eo!le more understanding the

o!eration !rocess in here.

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•

'ele(ision commercial by J go tra(el in 20**

• 'ele(ision nter(iew < erb 9anctury in UK )arm• 'ele(ision nter(iew $ 7'6 Astro /hannnel *0 1, BDDM 7 9'D&C DM:9'AC

7 MA?AC9 A• 'ele(ision nter(iew < 9treet 9mart by 9inga!ore /hannel 8

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• 'ra(el Maga ine < UK )arm on Jalan$Jalan 'ra(el Maga ine

2.1' Positio!i!" stateme!t

UK Agrotourism is a li(ing "arm o" agriculture with natural which o""ers "un, entertaining

touring e#!eriences and acti(ities targeting young generation.

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'.1 Com%a!& O er ie

UK )arm 9dn. 4hd. was established in the year o" 200+ 9!eciali ed in !ro(iding

!remium 5uality dairy goat !roducts and ser(ices such as "resh goat%s mil3, goat%s mil3 ice$

cream, goat%s mil3 cosmetics and toiletries, goat%s s3in !roducts, dairy goat breeders, goat%s "eed

and medicine, goat "arming tools and accessories, goat "arming courses, goat "arming

consultancy, goat barn constructions and goat manure "ertili ers. n 200G, UK )arming 9dn. 4hd.

also 3nown as 9u!ere""icient Mar3eting 9dn. 4hd. was established. 'hey are more "ocusing on

!ro(iding shee! "arming !roducts and ser(ices with a wide range o" local and im!orted shee!

s!ecies.

n 2008, they e#!and their !lan and di(ersi"ied their business into leisure "arm tour and

managed by UK Agrotourism 9dn. 4hd. t is an ideal agrotourism destination "or "amily tour,

school tour and budget tra(elers. :s!ecially "or those who stay in town and need "resh air.

6isitors can rela# their mind and enjoy the interesting acti(ities in here. a(e a di""erent 3ind o"

tra(el e#!erience and gateway "rom the busy city li"e.

'.2 B4si!ess Des$ri%tio!

UK )arm is "eaturing between homestay and agriculture. 6isitor can go to tra(elling as

tourist to enjoy, rela#ation, s!end time and money "or joy"ulness. 'he UK Agrotourism is located

in Kluang. UK )arm Agro &esort is a great base "rom which to e#!lore this (ibrant city. )rom

here, guests can enjoy easy access to all that the li(ely city has to o""er. Nith its con(enient

location, the hotel o""ers easy access to the city%s must$see destinations. D""ering hotel guests

su!erior ser(ices and a broad range o" amenities, UK )arm Agro &esort is committed to ensuring

that e(ery customers stay is as com"ortable as !ossible. :#!erience high 5uality room "acilities,

including daily news!a!er, co""eeItea ma3er, com!limentary bottled water, internet access <

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wireless com!limentary1, air conditioning, to hel! customers recharge a"ter a long day. 'he

hotel o""ers an e#cellent (ariety o" recreational "acilities, including garden.

UK )arm is a smart choice "or tra(elers to Kluang, o""ering a rela#ed and hassle$"ree stay

e(ery time. otel Policies Please note that guests will be re5uired to !ay a security cash de!osit

o" &M*00 !er day u!on chec3$in. e!osit is re"undable shall there be no damage andIor loss o"

!ro!erty u!on chec3$out. /hildren and e#tra beds= n"ant 0$* year s19tay "or "ree i" using

e#isting bedding. 7ote, i" you need a cot there may be an e#tra charge. /hildren 2$*2 year s1

must use an e#tra bed ;uests o(er *2 years old are considered as adults. :#tra beds are

de!endent on the room you choose, !lease chec3 the indi(idual room !olicy "or more details.

Use"ul n"o /hec3$Dut *2=00 PM :arliest /hec3$ n 2=00 PM.

'.' Com%a!& ,istor&

UK )arm 9dn. 4hd. was established in 200+ with just 2 acres o" land located in Parit

Caani, Johor Malaysia. Dur Jamna!ari goats were im!orted "rom ndonesia and our initial

business in(ol(ed the !roduction o" "resh goat%s mil3, goat%s meat and commerciali ing toiletry

!roducts.

n 200G, UK )arming obtained the A//P certi"ication "or goat%s mil3 !roduction and

mil3 !roduction instruments "rom Ja!an. 9ubse5uently in 200 we obtained *00 acres worth o"

land "rom Kluang Modern Agriculture Project, and (entured into shee! breeding and !roducing

"ro en shee!%s meat which was managed by 9u!ere""icient Mar3eting 9dn. 4hd. 7ow we ha(e

a!!ro#imately -000 shee! in total. Dur shee! s!ecies include omba ;arut, amara, 4arbados,

9anta nes, Malin and or!er.

As !art o" our e#!ansion !lans, we di(ersi"ied our business in to leisure "arm tours in the

year o" 2008, which was managed by UK Agrotourism 9dn. 4hd. and obtained the alal

certi"ication. n the subse5uence year, we del(ed into !assion "ruit !lantation and "ocusing in

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conducting &L to !roduce !assion "ruit juices, !reser(ed, jam, concentrate and tarts. uring

this year 9u!ere""icient Mar3eting 9dn. 4hd. changed its name to UK )arm 9dn. 4hd.

Dn June 20*0 we will launch UK Agro &esort, and embar3ed on manu"acturing !assion

"ruit !roducts.

'. @e& Peo%leAgro < :ntre!reneur I Managing irector= ;oh Un Keng

Manager= Jac3y ?ean Noon /hong

'.7 Lo$atio! a!d S4bsidiaries

UK )arming 9dn. 4hd. and its subsidiaries=

U@ +armi!" Sd!. Bhd.

U@ A"roto4rism Sd!. Bhd.

U@ +arm Sd!. Bhd. =ormerl& #!o ! as S4%er=i$ie!t Mar#eti!" Sd!. Bhd.

U@ Premier Sd!. Bhd.

U@ +ood Sd!. Bhd.

U@ +ra!$hise Sd!. Bhd.

U@ Mar#eti!" Sd!. Bhd.

es!ite the a(ailability o" numerous agriculture com!anies throughout Malaysia, UK )arm

!osition themsel(es as the !remier goat and shee! "arming solutions !ro(ider. 'heir ser(ices

encom!ass the selling o" goat and shee! breeds, "eed, medicine, "arming tools and accessories as

well as training courses and consultancy "or those whom are interested to (enture into goat and

shee! "arming. Moreo(er, they also !roduce !roducts made using goat%s mil3 and !assion "ruit

and endea(or into the agrotourism industry.

?ot 8, Proje3 Pertanian Modern Kluang,

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KM *+ Jalan 4atu Pahat, 8G000 Kluang, Johor, Malaysia.

D""ice= G0 $ H@ HHHI H@ H0*8I H@ H@@*

)a#= G0 $ H@ @@*

Nebsite= www.u3"arm.com.my

:mail= in"oQu3"arm.com.my

)aceboo3= www."aceboo3.comIUKAgro&esort

;P9 /oordinates= 702 0*.*0@ :*0+ *+.**

'.8 Bra!dsF Ma*or Prod4$ts a!d Ser i$es

'here are - main !roducts that UK )arm !roduce=

*. )resh ;oat Mil3 2. ;oat Mil3 /o""ee• /a!!uccino• Nhite /o""ee• Nhite /o""ee no sugar1• 'eh 'ari3 • ;oat Mil3

+. Passion )ruit 4e(erage L 9nac3 • Passion )ruit Jam• Passion )ruit Juice• Passion )ruit Pic3les

-. ;oat Mil3 toiletries• 9?9 )ree ;oat Mil3 air 9ham!oo• 9?9 )ree ;oat Mil3 4ody Nash• ;oat Mil3 ?otion

9er(ices they !ro(ided=

• A"ter !aid the entrance "ees, they ha(e !ro(ide + hours guided "arm tour to (isit "eed

stoc3 !rocessing "actory, shee! !ens, baby goat "eeding, goat mil3 !rocessing centre,

ostrich !ar3, Ja3un (illage, "ruit "arm, nursery, mushroom and (egetable "arm.• D!ening "or "arm wedding• ormitory 2 *7 )arm 9tay 9tudent Pac3age• /halet + 27 )arm 9tay Pac3age

http://www.ukfarm.com.my/

mailto:[email protected]

http://www.facebook.com/UKAgroResort


http://www.facebook.com/UKAgroResort


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• ormitory + 27 )arm 9tay Pac3age• ormitory + 27 )arm 9tay 9tudent Pac3age• Kindergarten )arm 'our Pac3age

'.9 Cor%orate )isio!'o !ro(ide (isitors an authentic and memorable "arm e#!erience while showcasing the

modern techni5ues in(ol(ed in 2*st century "arming.

'.: Cor%orate Missio!'o be a to! leisure "arm in Malaysia.

'.; Com%a!&Gs C4rre!t Promotio!al Strate"& To4rism Pa$#a"e Promotio! to Celebrate )isit Mala&sia 2?1

n order to celebrate 6isit Malaysia 20*-, UK )arm ha(e o""ering the tourism !ac3age and

!romotional acti(ities in this year. )or the entrance "ees it will be on &M +0 9tarting "rom 2G

January 20*- to +* ecember 20*-. 'he !romotion has including the "arm tour. /ustomer can

choose the either mini bus ride or house carting "arm tour.

• )arm 'our Pac3age• 2 ays * 7ight 9tay Pac3age• + ays 2 7ights 9tay Pac3age

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O, M& /oatH 2?1 Ne 3ear Promotio!

Dh My ;oat Promotion is !ur!osely held "or 7ew Cear !ac3age. 'he boo3ing days is only 8

days "rom +0 ecember 20*+ until G January 20*-. 'he tour !eriod is "rom * January until +0

June 20*-. 'hey o""er G !ac3ages "rom !rice as low as &M*8.00 "ar day tour and &M @.00 "or

"arm stay !ac3age.

U@ +arm Resort /i ea a& Co!test i! 2?12

Using )aceboo3 social media to li3e, share, tagQ and comment will ha(e the chance to win "ree

UK )arm * night stay.

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2?1' E e!ts a!d A$ti ities

• /ollaborate with &edo! 4i3ers 9inga!ore H th Anni(ersary 20*+

2?11 E e!ts a!d A$ti ities

• ;oat )arming /ourse• 9tart o!ening "or wedding !hotogra!her to ta3e shooting at here

2?1? E e!ts a!d A$ti ities

• UK Agro &esort Pre$?aunching :(ent• )arm Nedding start in 20*0• UK )arm Photogra!hy /om!etition• Ama ing tour 2 ays * 7ight1 "or blogger to e#!erience their ser(ices and "acilities in

return to write them a blog re(iew

'.1? Prod4$t SalesG ,istor&

n the !roduct sales% history o" UK )arm, the in"o is unobtainable.

'.11 C4rre!t Mar#eti!" Ob*e$ti es

Short Term

;oat meat !roduction is e#!ected to increase by G. R !er year and the !ercentage will continue

to increase as much as 2,020 metric tons in 20*0.

Ne increase the !roduction o" 5uality li(estoc3 by=

*. ncreasing the breed !roduction through the de(elo!ment centre.

2. e(elo!ing a breeder "arm to cater to the demands "or 5uality goat meat and breeds.

+. Using contractual bundle ser(ice conce!t to !ro(ide better assurance to, and !ro(iding

assistance in consultation, in"rastructure re5uirements, technology, li(estoc3 breeds,

management, health, "eeding, courses, ser(ices and mar3et de(elo!ment.

Lo!" Term

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'he use o" technology and a!!lication o" systematic management is e#!ected to increase

li(estoc3 !roduction, reduce !ercentage o" mortality and !roduce better 5uality goat breed.

As one o" the leading Jamna!ari e#!erts in the region, UK )arming 9dn. 4hd. in(ested in &L

to !roduce 5uality Jamna!ari breeds "rom ndonesia. UK )arm aim to become one o" the mainsu!!liers in Malaysia and we are !leased to wor3 with the go(ernment and !ri(ate sectors to

contribute to the de(elo!ment o" goat breeding industries.

'.12 Media E %e!dit4re

O==i$ial ebsite UK )arm has uses their o""icial website as a !lat"orm to !romote and

u!dating in"ormation.

So$ial Media UK )arm uses )aceboo3 as one o" its way to !romote the current !ac3age tour,

!romotion, acti(ities, e#hibition content and a way to interact with their customers.

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Boo#i!" ebsite UK )arm has (ia online boo3ing website to !romote their current !ac3ages.

)or e#am!le= tri!ad(isor, agoda and grou!on.

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T) I!ter ie Pre(iously 8'6 !rogram OAmusing &ace , 7'6 Astro /hannel *0 1

Malaysia has inter(iew with UK )arm and hel! them to !romote as well.

Pri!t Ads UK )arm also has e#!osures on tra(el maga ine. )or e#am!le, Jalan$Jalan 'ra(el

Maga ine. 4esides that, they also used the 7ews!a!er Media to !romote their !roduct as well.

Radio Commer$ial < Pre(iously UK )arm has been collaborated with Dne "m, hisoing and

Persatuan Penjagaan L ?atihan Kana3$3ana3 Autism to ha(e a tour !ac3age o" 2 days * night

tri! "or autism children tra(el in UK )arm.

htt!=IIhisoing.comIli(eI20**I0-I28I*0H8@I

'his is a good a!!roach "or the UK )arm Agrotourism by s!onsored the !lace "or autism

children to ha(e a meaning"ul tra(el in natural en(ironment.

http://hisoing.com/live/2011/04/28/10589/



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;o(erning the organi ation by establishing board !olicies and objecti(es. :nsuring the

a(ailability o" ade5uate "inancial resources and a!!ro(ing annual budgets. D(erseeing

the "uture o" the com!any and assuring the com!any is ma3ing !ro"it ad wor3ing

e""iciency. Accounting to the sta3eholders "or the organi ation%s !er"ormance. Sta==

&e"lecting the com!any%s image. a(e to be at the best beha(ior and hel!"ul !erson in

all the time to hel!ing customer. :s!ecially "rom the Public &elation de!artment and

those who deals with the consumers and customers. )or e#am!le, tourist guide and

rece!tionist.ShareholdersPro(iding money as "or modal and ca!ital to start a !roject "or aim at introducing mass

and modern "arming to the country. Also assist in ma3ing decision "or the bene"it o" the

com!any. Co!s4mers

Peo!le who !urchase the ser(ice or !roduct. 'he one that ha(e the !urchasing !ower to

ma3e the decision whether want to but it or not and they contribute to the com!any%s

re(enue.

.2.2 Se$o!dar&

Media

Plays a role in ad(ertising and gaining consumers to !urchase the !roduct and hel! thesales growth o" the com!any. Pro(ides un!recedented direct access to customers,

allowing "or !ower"ul community and relationshi! building. ;i(es businesses the s!ace

to s!ea3 in a manner that%s true to them and stand out "or being who they are.

7.1 The I!d4str&

7.1.1 De=i!itio! o= the I!d4str&

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'ourism is one o" the worldSs largest and "astest growing industries. n Malaysia, this sector is selected as second engine "or the growth o" nation "or de(elo!ing global com!etiti(eness. 'hisindustry e""ects !ositi(ely o" the Malaysian economy "or increasing "oreign e#change earnings.Malaysia is a !lace o" abundance in natural resources !articularly suitable "or sustainabletourism. n our country, tourism sector can be di(ided into (arious categories. )or e#am!le/ultural 'ourism, Ad(enture 'ourism, 4each 'ourism, Medical 'ourism and Agriculture tourism.

n Malaysia, cultural tourism is our main sector which is stunning number o" im!ressi(ecultural site worth (isiting. )or instance hometown history such as 4ritish ?egacies in Mela3a.'o e#!erience Malaysia%s culture and color"ul "esti(als. 4esides, ad(enture tourism in Malaysiaalso is 5uite attracti(e to the "oreign !eo!le. Many mountains to be climbed by tourist to li3eaction ad(enture. n Malaysia%s there is many jungles and mountains, such as KinabaluMountains at 9abah. D!!ortunities "or jungle tre33ing, roc3 climbing and wildli"e e#!editionswill "ound in here.

9econds, medical tourism is a !rime destination "or medical tourist see3ing sa"e anda""ordable medical. Medical tourism is a medical treatment "or tourist. Many hos!itals and health

care center o""er accommodation "or the !atients and tra(el !artner. 'he last one is agriculturaltourism. n agricultural tourism we introduce a (ariety o" "arm. 4esides, many agrotourism willo""er tours to oil !alm estates, rubber !lantations, goat "arm, "ish "arm and "ruit orchards where(isitors can tastes (arious e#otic cro!s.

7.1.2 Sha%e o= the I!d4str&

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'he tourism industry in Malaysia started "rom the early *@ 0s and has become the second

highest "oreign e#change earner "or the country. 'he sector is in the growing rate year by year. n

the early growth o" the industry, tourism was more "ocused at beach resorts as a destination "or

rela#ation. 4ut now it was e#tended into (arious ty!es o" tourism. )or instance, /ultural

'ourism, Ad(enture 'ourism, Medical 'ourism and Agriculture 'ourism.

Agriculture tourism also 3nown as Agrotourism is a tourism conce!t that is ra!idly gaining

!o!ularity in Malaysia as it o""ers tourists an assortment o" acti(ities relating to the agriculture

sector. Malaysia is a country rich in agricultural resources. n agrotourism, (isitors can ha(e the

o!!ortunities to (isit the orchards, agro"orestry "arms, herbal "arms and animal "arms, research

centres and homestays. According to Norld 'ourism Drganisation N'D,20021 that agrotourism

is !art o" rural tourism and relates to tourism on "arms. t gi(es "armers the o!!ortunities to

e#!and their acti(ities and also increase their income.

n conclusion, agrotourism is a "orm o" tourism which attracts tourist using the beauty o"

nature o" the Mother 7ature. n the same time !racticing agrotourism can increase the nature

di(ersity and healthy o" our eco system. n the same time, the changing demogra!hics and

li"estyles o" Malaysia o""er o!!ortunities "or more tourist to come and (isit. Agrotourism can be

success"ul which in(ol(es a lot o" wor3 on the "armers% !art and the !artici!ation o" local and

"oreign tourist.

7.1.' De elo%me!t o= the I!d4str&

'ourism industry in Malaysia started "rom the early *@ 0s and has become the

secondhighest "oreign e#change earner "or the country a"ter the manu"acturing sector 7'P200-$

20*01. 'he sector is !redicted to grow at the rate o" G.@R !er year and contribute almost &M+0

billion to the nation%s economy.

)rom the Astro Awani%s news Malaysia%s tourism industry !er"ormed abo(e e#!ectations in

20*+, with tourist recei!ts o" &MGH.-- billion e#ceeding the initial target o" &MGH billion.

Nhich means our nation%s tourism sector is on the growing rate and e#ceed the initial !lanning.

)rom trade cha3ra a tourism re!ort website1 state the tourism industry growth rate is de!endent

on the growth rate o" the o(erall national economy and the hotel industry growth rate. 4esides,

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our country also ha(e a lot o" attractions li3e sho!!ing, e(ents, theme !ar3 and nature$based. 'he

main mar3ets "or Malaysia tourism are our neighboring A9:A7 countries es!ecially 9inga!ore,

'hailand, 4runei and ndonesia. Nhile others include Ja!an, ong Kong, 9outh Korea, /hina,

'aiwan, ndia, United Kingdom, Austria, /anada and the United 9tates o" America.

OMalaysia 'ruly Asia is the tagline o" Malaysia brand to !romote tourism in Malaysia.

'he branding "irst established *@@@ had also !layed as the mar3eting strategy to highlight the

Malaysia uni5ue characteristics. Nhich is the di(ersity o" tourism !roducts o""ered which

com!rise almost all o" the attractions that e#ist in the other Asian countries.

Dn the other hand, in Malaysia go(ernment had created a cam!aign which is tourism

!romotion !rograms < 6isit Malaysia Cear /am!aign. 'his cam!aign has reached its

achie(ements. 'he cam!aign was started in *@@0 became the starting !oint "or the e#!ansion o" the country%s tourism industry. t succeeded in attracting around .-H million international tourist

to (isit our country.

http://english.astroawani.com/news/show/malaysias-to rism-ind stry-e!ceeds-e!pectations-in-"#$%-%#&'"(cp

7.2 The Mar#et Pla$e

http://english.astroawani.com/news/show/malaysias-tourism-industry-exceeds-expectations-in-2013-30982?cp

http://english.astroawani.com/news/show/malaysias-tourism-industry-exceeds-expectations-in-2013-30982?cp

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7.2.1 C4rre!t Co!ditio! o= the Mar#et %la$e

'he current mar3et "or agrotourism is now on growing in Malaysia. n Malaysia,

agrotourism is an economic de(elo!ment instrument has great !otential to contribute to rural

de(elo!ment. 4esides, agricultural areas in Malaysia country ha(e many tourist attractions which

can "orm the basis "or rela#ation, enjoyment and education o" tourist. 9o in our country it is 5uite

com!etiti(e. )or e#am!le, in Malaysia we ha(e :nderong Drganic )arm and Pusat 'erna3

aiwan Padang ijau. 4oth ha(e the similarity with UK Agrotourism, which are !ro(ide "arm

stay and agrotourism acti(ities.

7.2.2 Cha!"es i! Mar#et %la$e

Nith current trend, comes in !ositi(e and negati(e side o" the ser(ice%s mar3et!lace. 'he

good side are, Malaysia is one o" the tourist countries with great !otential to de(elo! agro$

tourism and nowadays !eo!le also are willing to s!end their money "or "un, rela# and enjoyment

in li"e. Just that not many aware o" the e#istence. 9till ha(e a lot o" local !eo!le tra(elling

o(erseas rather than locally. More !romotion and ad(ertising should be gi(en to the local !eo!le

so i" they are aware, the number o" (isit o" the agrotourism will be higher. n the other words, i"

you aware, agrotourism is (ery di""erent with other general tourism. 9o this is the bene"it o" agrotourism in Malaysia. Dn the other hand, the down side o" the mar3et !lace o" this !roduct is

the ad(ertising a!!roach does not reach the target audience, "or e#am!le local !eo!le. Dther

tourism ser(ices are more attracti(e so it will become the com!etitor to agrotourism.

8.1 Dire$t Com%etitors

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Titi E$o +arm Resort

'iti :co )arm &esort is located in Jerebu, 7egeri 9embilan. Nhich is about *000 "eet

abo(e sea le(el, where the air is cooler, "resher and cleaner. t is surrounded by hills and lushgreenery and its mountain scenery is sim!ly breathta3ing. t is de"initely an ideal countrysideretreat to rela# and unwind yoursel", "ree "rom the hustle and bustle o" city li"e. 'he eco "armco(ers an areas o" -0 acres with organic (egetables "arm, "ruits garden, herbs garden, "ish!onds,

!oultry "arm and recreational area.

A$$ommodatio!

'he ?ong ouse is designed based on the conce!t o" traditional Malay origin buildings.t has a total o" *2 rooms that can "it -0 !a#. t also has a !ublic li(ing room and a reading

corner. 'he rooms are co(ered with mos5uito net and with a wall "an. /ommon bathrooms islocated at ground "loor with - rooms "or male and - rooms "or "emale.

'he 9emi$ /halet is build beside a lotus !ond with grace"ul and lo(ely (iew "rom its balcony. t was built along the side o" the (alley so that the air is more cooling and with a more

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5uiet en(ironment. 'he rooms are co(ered with mos5uito net, a wall "an and an attached bathroom.

http://www.titieco.com.my

E!dero!" Or"a!i$ +arm

:nderong o""er (isitors a uni5ue o!!ortunity to e#!erience 7ature in a highland !aradise just -0 minutes% dri(e away "rom Kuala ?um!ur city centre. :nderong 6alley is located within'anarimba, an award winning green !roject amidst !ine and indigenous rain"orests in Pahang.

:nderong 6alley com!rises :nderong &esort and :nderong Drganic )arm. Ne ha(ehosted (arious "unctions and e(ents which include=

• meditation L health retreats I wor3sho!s• cor!orate team$building, training L retreats• wedding and birthday rece!tions,• musical concerts L artistic e(ents• resident 'al3$on$the$ ill series.

http://www.titieco.com.my/

http://www.titieco.com.my/

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E!dero!" Resort = A total o" * rooms with (arious accommodation o!tions to suit your needs.Nith current ca!acity o" HG !ersons, we ensure that our guests are rewarded with a com"ortableand natural e#!erience.

http://enderong.com

@aha!" Or"a!i$ Ri$e E$o +arm

Kahang Drganic &ice :co )arm Kore"1 is the "irst and only /erti"ied Drganic &ice )arm inMalaysia s!rawling o(er 2G0 acres o" rice "arming land which !ro(ides S"ree L easyS and S!ac3agedS eco"armstays. t attained "ull organic status certi"ication in ecember 200H "rom the Malaysian AgricultureMinistry o(er a stringently monitored con(ersion !eriod since 200*. 'he "arm is irrigated by theun!olluted ri(er water "rom the *,0*0m high 4elumut mountain.

Kore" :co )arm is uni5uely a nature$inclined health enhancing eco li"estyle "arm !ro(idinge#cellent li"e enriching and team$building, bonding acti(ities li3e mountain climbing, hands$on seasonalrice "arming, jungle tre33ing, jungle ri(er trail, challenges at the SAsliS water obstacle course, bamboo$ra"ting, drum$ra"ting, hands$on "ish catching and release1 with trawl net, hands$on "ield coo3ing,handicra"t$ma3ing with nature endowed a(ailables, hands$on ma3ing o" local snac3s, nature trails,to!ogra!hy, i!line$ thrills, tree$climbing, water$bound games, dayInight water$mass crossing, night

jungle$trail, barbecue, cam!"ire and more.

http://enderong.com/



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http://www.organic-)ahang.com

Da!4m )alle&

http://www.organic-kahang.com/

http://www.organic-kahang.com/

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anum 6alley is an ancient tro!ical "orest in 9abah and established in the year *@@H.

anum 6alley /onser(ation Area 6/A1 was an in"ormal !rotected area in the Ulu 9egama

)orest &eser(e o" !rimary, undisturbed, !redominantly lowland rain"orest with an outstanding

com!lement o" 4orneo "lora and "auna.

'he e#tensi(e "acilities include !ermanent research !lots and an e#tensi(e trail system,well$e5ui!!ed analytical laboratories, com!uter and email "acilities, a library, climatic station

data, !henology monitoring data base, trained "ield sta"", (ehicles, housing and s!orts "acilities.

Accommodation is a(ailable in two 6 P rooms, se(en$bedroom and "our$bedroom

resthouses and two -8$bed hostel bloc3s. 'he 6 P rooms and resthouse rooms ha(e two or three

beds each and attached bathrooms. 4edding and towels are !ro(ided. A nearby cam!ground is

also a(ailable with water and electricity, "or sel"catering (isitors.

http://www.dan mvalley.in o/

8.2 I!dire$t Com%etitors

http://www.danumvalley.info/

http://www.danumvalley.info/

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A"ro Te$h!olo"& Par# MARDI La!"#a iF @edah

'he Agro 'echnology Par3 was de(elo!ed in *@@0. t "unctions as a centre "or technology trans"er

and in"ormation dissemination concerning agro$industry. 'he !ar3 is also designed as an eco$tourism s!ot

"or (isitors to ?ang3awi. t is located at the neighbourhood o" ?ubu3 9emilang &ecreational Par3 with

!anoramic (iew o" "orested ;unung &aya catchment area.

'he Agro'echnology Par3 is only *0 minutes away by carIta#i "rom Kuah or ?ang3awi

nternational Air!orts. 'he major attractions include technology in"ormation centre, tro!ical "ruit "arms,

sheltered hi$tech (egetable "arms and naturally conser(ed surrounding areas "or recreational !ur!oses.

i1 'ro!ical )ruit )arm 6isit'he "arm co(ers an area o" *-.2 ha -0R o" total land area1 with more than 20 "ruit ty!es,

both seasonal and non$seasonal. 'he orchard s!ecies include star "ruit, gua(a, citrus, mango,rambutan, !ulasan, durian, cem!eda3, jac3 "ruits, longan, and others. 6isitors to the "ruit "armcan e#!erience the "resh taste o" the tro!ical "ruits besides the o!!ortunity to ac5uire 3nowledgeon the (arious s!ecies a(ailable.

ii1 i$'ech 6egetables )arm 6isit'he sheltered (egetable !roduction "arm has been introduced at the !ar3. 'his include

rain shelter structure "or "ruit (egetable !roduction, hydro!onics and insect$!roo" structure "or lea"y (egetables together with traditional salad !roduction. 6isitors to the Agro 'echnologyPar3 will be brie"ed on the conce!t o" !roduction system !ractised. ntended clients can betrained at the station or sent "or detail courses conducted by MA& ead5uarters 'raining/entre.

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http://tatml.mardi.gov.my

Desar4 +r4it +arm

esaru )ruit )arm is awarded the O4est Agro$ 'ourism site in Malaysia 200G and nno(ati(e

'ourism Attraction < Agro 'ourism /onser(ation by Malaysia 'ourism Awards 20*0. 'hey total ha(e *80

acres 'ro!ical )ruitland in Kota 'inggi, Johor. 'ourism can learn more about the ;DD Agricultural

Practise ;AP1, the ntegrated Pest Management PM1, collect in"ormation at the inhouse Agriculture

;allery.

n here, tourism also can (isit the erbal L 6egetable ;arden, L sit$ in through an :ducational

4ee Kee!ing Management tal3. 9ee the bee at wor3 L tasting o" raw honey in the "arm. ;rab some ?ocal

Products or )resh )ruits at the Mini Mart in the )ruit )arm.'he journey started with a guided "arm tour to

*80 acres, natural tro!ical "ruit land, (isit to agricultural gallery, "ish !ond and (egetable and herb garden./hildren also (isited the !etting Boo and had an educational tal3 on bees and the o!!ortunity to taste local

raw honey. 4rea3"ast, lunch and dinner were "ully !ro(ided "or.

http://www.desar r it arm.com

http://tatml.mardi.gov.my/


http://www.desarufruitfarm.com/


http://www.desarufruitfarm.com/

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<e! i! A"ri Or"a!i$ +ood

Ben#in Agri$Drganic )ood Ben#in1 is Malaysia%s leading !roducer, distributor and retailer o"

organic !roduce. 9ince 200*, Ben#in has been a trusted source "or organically$grown (egetables and

"ruits. 'hey o""er the widest and most com!lete !roduce "or the Malaysian and 9inga!orean mar3et with

o(er G0 (arieties. 'he tro!ical cro!s are grown in Malaysia and 'hailand while seasonal tem!erate cro!s

are sourced alternati(ely "rom the northern L southern hemis!heres .

4eing the !ioneer o" organic "arming in Malaysia and also one o" the biggest scale organic "arms, we are

now growing our !roduces ranged "rom low land to high land s!ecies in our "our organic "arms located in

?ojing ighlands Kelantan1, 9im!ang &engam and Air itam Johor1. 'he "arms ha(e been certi"ied

organic by 'he 7ational Association "or 9ustainable Agriculture, Australia 7A9AA1 and Malaysian

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Drganic 9cheme 9DM, 93im Drgani3 Malaysia1, thus those "arms are "ollow strictly all the regulations

designated by the certi"ier.

http://www.+en!in.com.my/"##&/

Perso!a )illa"e Resort Tama! Ne"ara

Persona 6illage &esort 'aman 7egara is one o" the newest resort com!le#, co(er an areas o" 20

acres, strategically located on the 'embeling &i(er ban3. 'he resort%s remar3able chalet are !erched

within a "oothill terrace o" ins!iring "orest and ri(er, !romising !ri(acy and tran5uility. :ach chalet re"lect

TKelantan%s% design athletics, as they are 3nown as gi"ted cra"tsmen. Accommodation at Persona 6illage

&esort is reasonable !rice com!ared with other u! mar3et resort in 'aman 7egara.

Persona 6illage &esort is located in Kuala 'ahan, 'aman 7egara. t is 0 3ilometers north o"

Jerantut town, 2G0 3ilometers northeast o" Kuala ?um!ur and 280 3ilometers west o" Kuantan.

http://www.zenxin.com.my/2009/



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Nat4re A$ti ities

Persona 6illage &esort%s 7ature Acti(ities will o""er you with un"orgettable "un acti(ities in

'aman 7egara Malaysia 7ational Par3 Malaysia1. :#!erience recreation, ad(enture, and nature all at

their "inest. 'he acti(ities include Jungle 're33ing to /ano!y Nal3way and 'erise3 ill, 7ight 7ature

Jungle Nal3, 9hooting the &a!ids, 6isit Aboriginal 6illage, 'ri! to ?ata 4er3oh, 6isit Kelah 9anctuary,

nner Jungle and etc.

http://www.personavillageresort.com

+arm I! The Cit&

http://www.personavillageresort.com/



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9.1 Stre!"th

• ;ood bio!hysical growing conditions "or goat "arming• &elati(ely clean water and en(ironment•

9trong mar3et demand and good 5uality !roduct• 9ustainability and co$management success o" goat !roduct and tourism ser(ice• /ollaborations between tourism and agriculture, gi(es !ublic ha(e chance to tra(el in

di""erent en(ironment• Nide range o" acti(ities which com!any !ro(iding "or customers• D!!ortunities "or interaction between goats, horse, rabbit and (isitors• )ruit "arm and Ja3un 6illage where (isitors can learn more o" agrotourism in Malaysia• )riendly and res!onsible stu"" commend by tourism ha(e been there be"ore

9.2 ea#!ess

• ?ac3 o" ad(ertising a!!roach. Ad(ertisement related to agrotourism is not established to awider range o" !laces

• nability to attract the intended target audience "or e#am!le, young adult in Malaysia• Poor !ro"ile and economies data on industry• 9taleness o" in"rastructures

9.' O%%ort4!ities

• More indirect sales to !ublic, to ma3e consumer more con(enience to get their !roduct• ncreasing re!ositioning the agrotourism and homestay !rograms can !ro(ided

o!!ortunities "or local in(ol(ement and additional sources o" income• /an culti(ate more goat s!ecies• /an ha(e e#tra acti(ities combine with games. )or e#am!le, treasure hunt with horse

riding

9. Threats

• Public !erce!tion o" agriculture and touring issues• &eal en(ironmental, disease and !roduct 5uality issues• Nater 5uality and disease outbrea3s• 'he !am!hlets that !ro(ide incom!lete in"ormation will con"use the tourists• n !ea3 !eriod, many !laces are lac3 o" tour guides to introduce the !laces to the tourists• ?ac3 o" !ublic and community su!!ort "or the commercial agriculture• nsu""icient go(ernment su!!orts "or agrotourism

:.1 Pro%osed Primar& Tar"et A4die!$e

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:.1.1 Demo"ra%hi$s

A"e - *8 to 2H years old /e!der - 4oth male and "emale• Ed4$atio! - )resh !ost$graduate and below O$$4%atio! - 9tudents to wor3ing adult I!$ome - &MH00$&M+000• Ra$e a!d Eth!i$it& - All races and ethnicity• /eo"ra%hi$al Lo$atio! - Urban and 9ub$urban areas

:.1.2 Ps&$ho"ra%hi$s

Per$e%tio!

'ra(el around to disco(er and e#!erience di""erent en(ironment, culture, art and "ood

Lear!i!"

'hrough "riends, siblings, social networ3, e(ents and !rint ads

Moti atio! 6 Needs

/uriosity and urge to disco(er new and beauti"ul things in li"e

Attit4de 6 Perso!alit&

Nilling to e#!erience new things, young, !lay"ul, !et lo(ers, o!enness, ad(enturous and(ibrant

Li=est&le

'ra(elling, acti(e

:.2 Pro%osed Se$o!dar& Tar"et A4die!$e

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:.2.1 Demo"ra%hi$s

A"e - 2H to +2 years old /e!der - 4oth male and "emale• Ed4$atio! - ;raduates

O$$4%atio! - Nor3ing adult Coung marriage cou!les1 I!$ome - &M2H00 $ &MH000• Ra$e a!d Eth!i$it& - All races and ethnicity• /eo"ra%hi$al Lo$atio! - Urban and 9ub$urban areas

:.2.2 Ps&$ho"ra%hi$s

Per$e%tio!

'ra(el around to disco(er and e#!erience di""erent en(ironment, culture, art and "ood

Lear!i!"

'hrough colleagues, "riends, siblings, social networ3, tele(ision commercial andmaga ine

Moti atio! 6 Needs

/onsumer not only loo3ing "or tra(el !romotions but also li3e to ha(e a memorable anddi""erent tra(el e#!erience

Attit4de 6 Perso!alit&

Nilling to e#!erience new things, o!enness, ad(enturous and (ibrant

Li=est&le

'ra(elling, acti(e, Nor3ing hard during wee3days, rest on night time and wee3ends, !lanto tra(el a"ter marriage

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;.1 Mar#et%la$e Resear$h

UK Agrotourism%s tic3et "or entrance can be buy in the rece!tion counter and also online

boo3ing. 7ormally !eo!le !lan to ha(e a homestay in there will online reser(e the boo3ing "or

accommodation be"ore they going. UK Agrotorism has o""er di""erent !ac3age, which ha(e

included the tour (isit and accommodation. /ustomer can go there by one day "arm tour

!ac3age and also can stay u! to + days 2 nights homestay !ac3age. )or 'ourist attraction

ser(ices that is in(isible in the mar3et. 9o ha(e do some research on (isitors% re(iew through

online boo3ing website.

;.2 Mar#et Obser atio!

)or tourism industry, the ad(ertising a!!roaches through di""erent media is (ery

im!ortant. 4ecause it is the only way that can let !ublic to 3now the tourism in the !lace.

4e"ore !lanning a tra(el, !eo!le will do online research and com!aring the !rice. 4ut the

ran3ing sometimes is not accurate it de!ends on the number o" !eo!le re(iewed. 4elow is the

recent customer re(iews on UK )arm and Kahang Drganic &ice :co )armIn o rom tripadvisor0=

UK )arm%s customer re(iew=

)rom here we can see that the sta"" !er"ormance is the higher rate in customer%s re(iew. 'he

"ood and hotel condition also is in the good rate. ha(e read through the customer%s comment,

most o" the !eo!le going are "amily with young children and also young in a grou!. Peo!le will

ha(e di""erent !erce!tion towards the ser(ices. 9ome may recommend it is worth to go and

(alue "or money. 4ut some may not. 4esides, the customers% satis"action also de!ends on that

time the tra(el they too3. 4ecause some customer going at the !ea3 season eg. ari

Merde3aI?abor day1 will gi(e the bad re(iews. n this regard, UK )arm ha(e to im!ro(e their

ser(ice.

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Kahang Drganic &ice :co )arm%s customer re(iew=

9ame goes with UK )arm, Kahang :co )arm%s sta"" !er"ormance also is the higher rate

com!ared to other conditions. )or tourism ser(ice, sta"" !er"ormance and attitudes is (ery

im!ortant. )rom the comment, most o" the (isitor been there are "amily and cou!les.

;.' O!li!e S4r e&

As online sur(ey was conducted. 'he sur(ey aims to in(estigate + main things that are

*1 the basic !hysiogra!hic and demogra!hic o" the res!ondents, 21 their !erce!tion ande#!erience towards agrotorism "arm, +1 i" the ser(ice has im!ro(e in the "uture, do they willing

to go and their !re"erred method o" ad(ertising by UK Agrotourism that should be done. 4elow

is the 5uestions together with the results.

1 estion $ to 23 to obtain the in ormation regarding physiographic 4 demographicJ4estio! 1

1. hat is &o4r /e!der>

Male 40 50%

Female 40 50%

J4estio! 22. I! hi$h $ate"or& o= a"e do &o4 =all i!>

17 and below 4

18 to 22 50

23 to 26 14

27 to 32 6

33 to 45 6

50 and above 0

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n my sur(ey "orm, the res!ondents o" *8

to 22 has occu!y the higher selection, thisis to determine the !erce!tion o" my targetaudience. Coung adult1

J4estio! ''. hi$h eth!i$ "ro4% &o4 belo!" to>

J4estio! . hat is &o4r $4rre!t o$$4%atio!>

Malay 6

Chinese 67

Indian 5

Othe 2

!t"dent 55 6#%

$hite Colla $o e s 8 10%

&l"e Colla $o e s 4 5%!el' ( )m*loyed 7 #%

+nem*loyed 3 4%

Othe 3 4%

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J4estio! 7

7. hat is the ra!"e o= &o4r i!$ome0allo a!$e %er mo!th>

J4estio! 88. hi$h area do &o4 li e i!>

&elow ,M500 43 54%,M501 ( ,M1000 17 21%

,M1001 ( ,M1800 3 4%

,M1801 ( ,M3000 10 13%

,M 3001 ( ,M6000 5 6%

,M 6001 and ,M10-000 1 1%

,M 10-000 and above 1 1%

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1 estion 5 to $%3 to obtain the in ormation regarding respondent perception and e!perience o arm to r.

J4estio! 99. Do &o4 #!o Mala&sia ha e U@ A"roto4rism +arm >

+ ban 40

!"b + ban 34

," al 6

.es 53

/o 27

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J4estio! ::. ,a e &o4 bee! there be=ore>

)rom the research, it is "ound that some are still unaware o" the e#istence o" the UK Agrotourism)arm. 'his can be ta3en as ad(antage to let them 3now about UK Agrotourism )arm.

J4estio! ;;. hat do &o4 thi!# abo4t U@ +arm>

.es- ,e ently 2

.es- evio"sly 23

/o 55

"iet ,ela 50

&ea"ti'"l *la e 50

al"e 'o Money 8

Inte estin tivities 27

ot &o ed 3

Othe 9

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ere we can see that in res!ondent%s !erce!tion, a lot o" !eo!le thin3 UK )arm is a 5uiet, rela#and beauti"ul !lace "ollowed by the interesting o" acti(ities and (alue "or money. 4esides, wealso can see that !eo!le will thin3 there is hot and bored.

J4estio! 1?1?. hat are the =a$tors that ma& i!=l4e!$e &o4 to ha e a tra el i! U@ +arm>

J4estio! 11

11. ,a e &o4 bee! to other =armi!" or home sta& be=ore> I= &esF %lease state the !ame.

Ces, Ben#in Drganic )ood )arm

Follow 'amily 41 27%

Invites by ' iends 45 30%

Follow s hool9s t i* 17 11%

dve tisin st ate y o' the se vi e:adve tisement- * omotional et ;

21 14%

<"st 'eel li e oin 20 13%

Othe 6 4%

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Ces. Malacca sayang$sayang home stayCes. Ku3u! homestayCes, it was strawberries and rose "arm.C:9. %(e used to stay in a homestay in Kelantan owned by a cou!le. it is called &asyidSs

omestay.

7o, but S(e been to /ameron ighlands and li3e to e#!erience the nature.Ben#in Drganic Par3 Ces, "orget the name4u3it 'inggi Drganic )armCes , Kahang Drganic &ice :co )arm &esortCes, AwanmulanCes, Kore" :co )arm &esortCes 3luang diamond (illageCes. 9omewhere at Kelantan.Ces, BenVin Drganic )ood )armCes, Kahang Drganic &ice :co )arm &esortCes, nstitude aiwan

a(e *G out o" 80 res!ondents choose yes and ha(e G- res!ondents choose no "or this 5uestion.9ome o" the reason that choose no is because= busy in wor3ing, not interesting, no but ho!e ha(echance to try in the "uture.

J4estio! 1212. Based o! No.11F i= &o4 $hoose &esF hatKs reaso! that ma#e &o4 ha e bee! there be=ore> I= &o4$hoose !oF do &o4 ish to "o to the %la$e i! =4t4re> A!d h&>

will not going. also wonTt encourage !eo!les (isit there. :#!ensi(e$"ood, tic3et etc....Maybe, will get some !lace "or rela#ing to release stress in li"e.Ces, ne(er try be"oreCes. ;ood re(iews "rom tra(eler blog

n(ited by "riends during holiday to ha(e some re"resh tri!.Ces, to rela# mysel".yes, try something newCes, new Bealand , see their cultureNorth e#!eriencing something new

Ces because i need some co y !lace to rela# wish to go one day and "eel the e#!erience at there

Ces. just want to ha(e "unCes. 'o try something newEECa, sounds interestingno, mayb i will go there i" i !assed by9ureE 9ounds interesting.Nhen we ha(e "ree time

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Ces. Nant to see the beauti"ul scene.4ecause "ollow my schoolSs tri!

will go "or there "or sure because there are so natural !aradise !lace that i wish to stay =11Just "ollow "amily.

7o, not sure will go this year, cause busy

)ollow church acti(ity. will want to go !ro(ided ha(e the time to go. t will be great to get bac3 to nature, loo3 at

the greens, to rela# oursel(es. 7DCes, because li"estyle become tension need to rela#Ces 'ra(el to the !lace li3e that can let !eo!le es!ecially children to learn more about how to

!rotect the nature. 4esides that, adults also can rela# themsel(es and tem!orary esca!e "romthe troubles o" wor3.4usy studying.Ces... i" i gt chance to go and when i "reeCes, li3e to be there. 4ecause lo(e being "riendly with animals. 4esides, li3e to collectsome beetle "or my own collection. ?astly, li3e outdoor acti(ities.As they are new established in this business, they are not (ery well$3nown among !eo!le.

owe(er, the house are su!erb and well$"urnished with reasonable !rice. Nith astro and wi"ia(ailable, my stays is enjoyable and i can rela# "rom the hustle and bustle o" city li"e. i wouldlo(e to stay in this house on my ne#t tri! because the "acility is much more better than a H star hotel.Ces, because ha(e ne(er been there, wish ha(e chance to gi(e a (isit and rela# there.yes, "or hango(er

7oCes, "elt li3e going to the !laces with close to nature. D" course, wish to go to the !lace in"uture because the !laces can let me rela#ing mysel"./lass tri!. 9ure, would lo(e to go again because itSs a getaway "rom hectic li"e.Ces, will go there. 4ecause the en(ironment right there could let me release stress.C:9, !lan to go with my classmate in wee3end.Maybe, i" anyone in(ite me go there together.Ces. 4ecause !re"er s!end my holiday with nature.Ces. 'his is because seldom get close to nature when li(ing in urban. ;oing to the !lace li3eUK "arm, will more a!!roach to nature and can rela# there. also can strengthenrelationshi! with my "amily.Ces, lo(e nature.

donSt thin3 so because this is not my thing where got my interest in it will go to UK )arm in "uture because will go to there with my husband and children.

9o "ar S(e ne(er heard or seen the in"ormation o" UK )arm. 4ut it will be de"initely a yes i"there is a chance "or me to go.Ces !ro(ided it is "ree

" got any chances, thin3 will surely go to there as it can hel! to release all my stresses. =1Ces. 4ecause it%s a good e#!osure "or me

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Ces, ha(e some time "or rela# and enjoy with "amily when holiday !lanned to go and ha(e a loo3 and e(en e#!erience the !lace. guess might i" the !lace is really good

Ces, to e#!erience such li"estyleCes. wish to go to the !lace in "uture.

Just "eel li3e going. 7o reason.yes because it is an ama ing !lace4ecause is my "amilySs (ery "irst (isit to UK.Ces...because li3e to (isit this 3ind o" !lace... li3e to re(el mysel" in the beauty o" thescene...there is "resh air and it is a good !lace "or distressing..."ollowing a binding tri!Ces, wish, "or a good holidays.Maybe. uiet nice4ecause the !laces are usually 5uite rela#ing and it is 5uite a good hangout !lace with "riendsand "amilyCes, try something new6acationCes, because i want to go to a rela#ing !lace.Ces

7ot sure.4ecause that time "ollow my schoolSs tri!;oing to somewhere li3e this organic !ar3 can let me release all the stress i "ace and able meclose to nature.yes because o" this 3ind o" !lace can let me rela#Maybe, because ne(er been the !lace be"ore.i wish to go U3 )arm to e#!erience more about "arm

Ces ...yeah i" there is com"ortableCes, Sll wish to go to the !lace in "uture due to more greenery scenery and close to natureen(ironment.

J4estio! 1'1'. Do &o4 #!o U@ +arm ha e a %romotio!s this &ear i! order to $elebrate ith )isit Mala&sia2?1 >

.es 3

/o 77

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)rom here, it is (ery ob(iously a lot o" !eo!le no idea UK )arm ha(e a !romotions this year.

1 estion $6 to $73 to investigate i the service has improve in the t re3 do they willing to go and their pre erred method o advertising by UK 8groto rism that sho ld be done

J4estio! 11 . I= U@ +arm ha e im%ro e their $4rre!t =a$ilities a!d ha e more !e i!teresti!"a$ti itiesF ill &o4 illi!" to "o there =or tra el> h&>

Ces. Nould li3e to e#!erience the new and also the oldsure, must be more interestingCes, will ta3e a loo3.Ces with more "un and e#citing acti(ities de"initely can draw my attentionMaybe. e!ends on the cost and whst ty!e o" new acti(ities they are o""ering.

Ces, Sm interested to "ind out. 7oCes, because curios about what the interest games will held..Ces, more interesting acti(ities de"initely will attract me.Ces. )or e#!erience

7o, not yet because donSt ha(e the "inancial ca!ability to do so, or rather Sm not willing yet because o" "inancial constraintMaybe will, lea(e the big city to enjoy natureD" course...Ces, get an e#!erience o" it.Ces, Sm willing to tra(el there i" they im!ro(e their current "acilities because it is a nice !lace

to rela# "rom all the hustle and bustleCes. Just "eel li3e going.

7o, don%t 3now UK "armPro(ided it is chea!

will go as interest to itCesE As there are loo3 5uite "un and ne(er go there be"oreE9ure, why not 4ecause ne(er went there be"oreCes, because it can bring me rela#ing.

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Ceah why not. 9ound li3e a cool !lace.Ces, a clean and interesting !lace is !re"erable.

7o willing to go there anymore, because "eel UK )arm they just want to earn money butconsumer get no (alue.D" course =1

7ature !laces is an interesting !laces to e#!lore mysel".Ces. wish to try on interesting acti(itiesCes rela#

7o. Until earned to a certain amount o" income then only go. 7D 7o, going to tra(el Phili!!ines.Ces. 'oo stress nowadays should ha(e a !lace to rela#.

7o actually UK "arm cost (ery higher than others so i" want us go must reduce thecostCes....su!!ort local tra(el industriesCes t is worth to tra(el to UK )arm because can increase 3nowledge and get closer to thenature. )amilies can also enhance their !arent$child relationshi!s.Ces, because i will ha(e more choices can be choose to carry out acti(ities in UK "arm and"acilities can ma3e the tri! become more con(enience.

7oCes, it will more interestingC:9, li3e interesting acti(ity.Ces will, greenery scenery and close to nature en(ironment. o!e i" will be more tree due tohot climateE9ure.i thin3 u3 "arm is a truly breathta3ingly beauti"ul !lace.when we go there,we will "orgetall the bad things behind our mind.Maybe, i" anyone in(ite me go there together.CesCes, more "acilities with more new interesting acti(ities gi(e !eo!le more choice and reasonto go there together.Ces, because itSll be interesting to see what it is li3e Ces. /an rela# my mind and enjoy the

!lace with "amily or "riends.Ces because can enjoy it wellCes, li3e new acti(ity "or me to o!en my eye.

" my grou! o" "riend in(ite me or ha(e some acti(ity o!en in that i will go.yes so that i can e#!erience

Ces, will go ta3e a loo3 with my "amily.Maybe, 'a3e a loo3Uncertainty, because got no trans!ort to go there. would li3e to "eed the goat as i ha(einteresting e#!eriences there.Ces...because it is worth gi(ing a shotAbsolutely. Pam!ering mysel" with nature and good "acility must be a bulloc3 to wastesuch tra(el.Ces, but de!ends on the "ees. 4ecause the )arm in UK will totally di""erent "rom MalaysiaSs

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&es!ondents and customers "eedbac3s are (ery im!ortant. Ne need to "ollow what they need inorder to sell our !roducts. 9o 5uestion *H is about "inding out which method that customer !re"er

so that more !eo!le can be aware o" UK Agrotourism.

S4r e& Co!$l4sio!A"ter running through the sur(ey, we can see that some !eo!le still do not 3now about

UK )arm. :(en !eo!le 3now the !lace but also not been there be"ore. 'his may come "rom

se(eral reasons. Dne o" the reason thin3 is their ad(ertising a!!roaches is not enough and does

not reach their target audience. )or e#am!le a lot o" res!ondents does not aware o" the UK )arm

has !romotion in this year.Nith this, all the other in"ormation that the consumer does not 3now about UK Agro "arm

and didn%t been there be"ore will be used as a strategy and !romotion. Ne now 3now what their

!re"erences are and we 3now they are willing to tra(el in UK )arm as well. 'hat is the 3ey

towards a success"ul cam!aign that will sell and ma3e the UK Agrotourism more !o!ularity.

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;. I!ter ie

ha(e been there and inter(iew with the UK )arm%s re!resentati(e, Jac3y ?ean Noon

/hong who is the Manager "or UK )arm 9dn 4hd was done. t is obtain certain in"ormation and

detail regarding to the com!any. 9ome o" the in"ormation ha(e scanned through "rom theinternet but cannot get it. 9o had dro! a called to the Public &elation Assistant, and he told me

some o" the in"o is unobtainable, cannot gi(e straight away the com!any%s in"ormation because it

is against the !olicy. And they does not u!loaded to the internet as well. 4esides, he say some

in"o will gi(e me a"ter they arrange it. 9o some o" the in"ormation still in !ending. 4ut their

!er"ormance and attitude is good and they willing to answer my other 5uestions.

4elow is the con(ersation that had with Jac3y ?ean through email.

:mail to u3agrotourismQgmail.com 8ttn: 9ac)y

ood morning3

;i 9ac)y. y name is ecilia <im =in <ei. I am a inal year st dent rom ltimedia University andc rrently d ring my Bachelor in 8dvertising >esign.

8t irst3 I wo ld li)e to than) yo or letting me have the opport nity to visit UK arm. ,han) yo verym ch or yo r warm hospitality.

In order to complete my inal year pro?ect3 I wo ld li)e to have a ew o yo r company@s details tocomplete the irst phase o my assignment which is Sit ation 8nalysis phase. 8ll in ormation that will be

given to me will be )ept con idential between me3 the niversity and yo r company. I will not se thatin ormation in any way as an advantage or other company or so.

It will be really great o yo co ld provide this ollowing in ormation:$. ,he )ey people in the company. Aame3 ?ob ,itle and board they belong to.". rod ct Sales ;istory. Ceven e o the past years and the clean pro it0%. ompany@s sta)eholders rimary 4 Secondary0

I lly nderstand i there are some in ormation that yo cannot provide. Ceally hope that yo co ld helpme as m ch as yo can in order or me to complete the assignment. Do r cooperation will be highlyappreciated.

8ttached is the veri ication letter rom the University to prove that I am a st dent rom U yber?ayaand c rrently d ring my inal year.

,han) yo very m ch or yo r time and cooperation.

Best regards3

ecilia <im

1?.1 Ad ertisi!" Strate"&



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'he ad(ertising strategy o" the UK Agrotourism are not much. 7ormally they will share in theiro""icial )aceboo3 !age. 9ome o" the !rinted ad(ertisement also can be "ound around the malls.

'a3ing the o!!ortunities o" as the 7ew Cear season to o""ering a !romotion !ac3age.

n order to celebrate 6isit Malaysia 20*-, UK )arm ha(e o""ering the tourism !ac3age and !romotional acti(ities in this year. )or the entrance "ees it will be on &M +0.

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73

UK )arm had !artici!ate the 7atas )air in 9inga!ore on 28 )eb and Matta )air in Kuala ?um!urto ad(ertise their 6isit Malaysia 20*- touring !ac3age.

UK )arm

uses

)aceboo3

as one o" its

way to !romote the

current !ac3age tour, !romotion, acti(ities, e#hibition

content and a way to interact with their customers.

9ome brochures has release in this year.

• )arm 'our Pac3age• 2 ays * 7ight 9tay Pac3age• + ays 2 7ights 9tay Pac3age

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74

Using )aceboo3 social media to li3e, share, tagQ and comment will ha(e the chance to win "ree

UK )arm * night stay.

1?.2 Pre$ede!t St4dies

E!dero!" Or"a!i$ +arm a!d <e! i! Or"a!i$ =ood

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75

)rom the website o" :nderong

Drganic )arm and Ben Vin Drganic

"ood, can see that they ha(e manyways to !romote their com!any. 'he

website layout are neat and

e(erything is under category. Unli3e

some other brand, their website is too

messy and not easy to "ind their

!ac3age and !roduct.

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76

Da!4m )alle&

)rom the website o" Ben

Vin Drganic "ood, we can easily

"ound their latest new !ac3age

and also the !roduct range.

:(ery detail has state (ery clear

in there

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77

+arm I! the Cit&

Other E am%le

/reati(e webside layout

design. 'he colour and mood allin natural "eel. 9im!le, neat and

clear is the im!ortant o" a

website.

n this "lyer, it is 5uite

(i(id and creati(e. 'he animals

image had attached in that and it

ma3e !eo!le ha(e the im!ulsi(e

to (isit that !lace. 7ot li3e other

"lyer which only ha(e a whole

bunch o" words.

Bro$h4rehttps://www.behance.net/gallery/%2#7&&7/Eco-Cica

https://www.behance.net/gallery/3605995/Eco-Rica



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78

eb Desi"!https://www.behance.net/gallery/&%'%&"&/8grot ryst

y)a-Karlowic)a->olina

https://www.behance.net/gallery/9383929/Agroturystyka-Karlowicka-Dolina





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79

11.? Pre$ede!t St4dies

http://www.mida.gov.my/env3/index.php?page=to !i"m#ind "t!yhtt!=IIwww.u3"arm.com.myhtt!=IIwww.jamna!ari.comhtt!=IIwww.dslr"anclub.comIblogsItra(elIu3$"armI-82$u3$"arm$resort$3luang$johor.html htt!=IIwww.youtube.comIwatch (WsrDN0 -Kb o htt!=IIwww.youtube.comIwatch (W(wC23$2M-As htt!=IIwww.youtube.comIwatch (W M i4 o Ps htt!=IIwww.asla.orgI/ontent etail.as!# idW+@HH8 htt!=IIwww.!ermaculture.co.u3IarticlesIlearning$what$matters$integrati(e$education$!rogramme$

young$adults htt!=IIwww.chee3iemon3ie.netI20*+I0 Ia$"arm$stay$close$to$home.html htt!=IIwww.tri!ad(isor.com.myI otelX&e(iew$gG08H*-$d*80G0+0$&e(iews$UKXAgroX&esort$

KluangXKluangX istrictXJohor.htmlhtt!=IIse(en2se(enmom.comItagIu3$agro$resortI htt!=II!oh3emon"ooddiary.blogs!ot.comI20*+I02Iulala$cari$cari$ma3an$tri!$day$+$u3.htmlhtt!=IIwww.grou!on.myIdealsItra(elcityIu3$"armI *G0G*H+* htt!=IItiny.ccI2h32h#htt!=IIhisoing.comIli(eI sWu3 "armhtt!=IIwww.u3essays.comIessaysItourismIthe$agrotourism$in$malaysia$tourism$essay.!h! htt!=IItiny.ccI3n32h#htt!=IIwww.tradecha3ra.comIeconomyImalaysiaItourism$in$malaysia$2*+.!h! htt!=IIwww.academia.eduI*-2*2@-I'ourismX ndustryX nXMalaysiaX'heX:#!erienceXandX/halle

ngehtt!=IIwww.academia.eduI*-2*2@-I'ourismX ndustryX nXMalaysiaX'heX:#!erienceXandX/halle

nge htt!=IItiny.ccIgmdHh# htt!s=IIwww.behance.netIgalleryI+G0H@@HI:co$&ica

Bro$h4re 6eb Desi"!

http://www.mida.gov.my/env3/index.php?page=tourism-industry


http://www.jamnapari.com/

http://www.dslrfanclub.com/blogs/travel/uk-farm/482-uk-farm-resort-kluang-johor.html

http://www.youtube.com/watch?v=srOW0I4KbDo

http://www.youtube.com/watch?v=vwY2k-2M4As


http://www.youtube.com/watch?v=IMQDiBDoHPs

http://www.asla.org/ContentDetail.aspx?id=39558


http://www.permaculture.co.uk/articles/learning-what-matters-integrative-education-programme-young-adults



http://www.cheekiemonkie.net/2013/07/a-farm-stay-close-to-home.html


http://www.tripadvisor.com.my/Hotel_Review-g608514-d1806030-Reviews-UK_Agro_Resort-Kluang_Kluang_District_Johor.html


http://seven2sevenmom.com/tag/uk-agro-resort/

http://pohkemonfooddiary.blogspot.com/2013/02/ulala-cari-cari-makan-trip-day-3-uk.html

http://www.groupon.my/deals/travelcity/uk-farm/716061531

http://tiny.cc/2hk2hx

http://hisoing.com/live/?s=uk+farm

http://www.ukessays.com/essays/tourism/the-agrotourism-in-malaysia-tourism-essay.php


http://tiny.cc/knk2hx

http://www.tradechakra.com/economy/malaysia/tourism-in-malaysia-213.php

http://www.academia.edu/1421294/Tourism_Industry_In_Malaysia_The_Experience_and_Challenge




http://tiny.cc/gmd5hx



http://www.mida.gov.my/env3/index.php?page=tourism-industry


http://www.jamnapari.com/

http://www.dslrfanclub.com/blogs/travel/uk-farm/482-uk-farm-resort-kluang-johor.html

http://www.youtube.com/watch?v=srOW0I4KbDo


http://www.youtube.com/watch?v=IMQDiBDoHPs







http://seven2sevenmom.com/tag/uk-agro-resort/

http://pohkemonfooddiary.blogspot.com/2013/02/ulala-cari-cari-makan-trip-day-3-uk.html

http://www.groupon.my/deals/travelcity/uk-farm/716061531

http://tiny.cc/2hk2hx

http://hisoing.com/live/?s=uk+farm


http://tiny.cc/knk2hx

http://www.tradechakra.com/economy/malaysia/tourism-in-malaysia-213.php







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80

htt!=IIwww.une!.orgIresourcee""iciencyI4usinessI9ectoralActi(itiesI'ourismI)actsand)iguresabo

ut'ourismI e"initionsItabidI 8 +I e"ault.as!# htt!=IIwww.thestar.com.myI9toryI "ileWR2)20*2R2)-R2)*2R2)southneast

R2)**0 H@*0LsecWsouthneast

$hy %" %t %mpo!tant to &eve'op a (a!)eting *'an in+g!i#,o !i"m?-nde!"tand "tome!"

+ ma!)eting p'an he'p" yo identi y and nde!"tand yo ! ta!get a dien e. ,he nat !e o the ag!i#to !i"m "ine"" it"e' he'p" yo pinpoint yo !

"tome! a"e. o! examp'e i yo have !iend'y anima'" and envi"ion apetting oo yo ! o " o 'd e on !e ! iting " hoo' 'a""e" amp" and

ami'ie" with hi'd!en. oweve! a te! yo do ma!)eting !e"ea! h yo mightnd "eve!a' othe! petting oo" in the a!ea. o then m "t de ide what "et"yo ! a!m apa!t i the "tome! a"e i" 'a!ge eno gh and whethe! "hi tingyo ! o " might e e"t.

ow o ea h "tome!"

,he ma!)eting p'an "e" yo ! ta!get a dien e " to de ide how to !ea h"tome!". o! in"tan e i yo envi"ion yo ! "ine"" a" a wee)end getaway

o! o p'e" and "ine"" !et!eat" yo wo 'd adve!ti"e di;e!ent'y than i yo !ag!i#to !i"m "ine"" wa" a petting oo. %denti y the media o t'et" ,<!adio new"pape! %nte!net "ite" and potentia' o"t". ,he ma!)eting p'anhe'p" yo nd the !ight ang'e o! "pe i "tome!". $ith the petting ooexamp'e yo wo 'd ta)e a di;e!ent "'ant when ma!)eting to " hoo'" thanwhen pit hing yo ! a!m to pa!ent" with hi'd!en.

mpha"i"

o ! ma!)eting p'an he'p" yo de ide what to empha"i e. o! a petting oo

yo o 'd empha"i e the dive!"ity o anima'" o! the "hee! n m e!. >! yomight have one o! two n " a' anima'" an a' ino o! in"tan e and hoo"eto empha"i e that. *e!hap" yo ! a!m i" nea! "eve!a' othe! a!m" and theya'' omp'ement one anothe!. o an empha"i e getting "eve!a' expe!ien e"in one day !om the"e a!m vi"it".

http://www.unep.org/resourceefficiency/Business/SectoralActivities/Tourism/FactsandFiguresaboutTourism/Definitions/tabid/78773/Default.aspx



http://www.thestar.com.my/Story/?file=%2F2012%2F4%2F12%2Fsouthneast%2F11075910&sec=southneast






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81

http://"ma'' "ine"". h!on. om/impo!tant#deve'op#ma!)eting#p'an#ag!ito !i"m#12724.htm'

Nhy s the :#!ectation o" a /onsumer m!ortant in Mar3eting

ma'' "ine""e" o ten "pend time and e;o!t deve'oping ma!)eting"t!ategie" o! !ea hing on" me!". ,he"e ma!)eting "t!ategie" attempt toin o!m on" me!" a o t va!io " att!i te" o a ompany@" p!od t" t theymay a'"o e a;e ted y the ta!get ma!)et o! demog!aphi g!o p" at whi hthe ma!)eting i" aimed. +n impo!tant pa!t o a ma!)eting "t!ategy i" meeting

on" me! expe tation".

a t"

on" me! expe tation gene!a''y !e e!" to the need" and want" o individ a'"in the e onomi ma!)etp'a e. h expe tation" a!e " a''y d!iven ypeop'eA" p!e on eived idea" !ega!ding good" o! "e!vi e". ,he"e idea" d!ive

on" me!" to p ! ha"e one item ove! anothe! o! avoid ompanie" withwhi h theyAve had a p!evio " ad expe!ien e. on" me!" may a'"o havehigh expe tation" o! new p!od t" that have een given a 'ot o expo" !eth!o gh p!o e""iona' !eview" o! othe! media ommenta!y.

on" me! expe tation" B ma!)eting "t!ategie"

* ! ha"e &e i"ion"

(a!)eting "t!ategie" o ten o " on on" me! expe tation" in o!de! toinC en e the p ! ha"e de i"ion" made y on" me!". on" me!" an e

!o)en down into th!ee g!o p": tho"e who a!e expe ted to y tho"e whoa!e not expe ted to y and tho"e who a!e nde ided a o t ma)ing ap ! ha"e. D "ine""e" o ten o " on the 'atte! two g!o p" in o!de! tope!" ade them to p ! ha"e thei! p!od t".

xpe!t %n"ight

+ p!o e""iona' ma!)eting o! adve!ti"ing agen y an he'p ompanie"nde!"tand !!ent on" me! expe tation" and tai'o! adve!ti"ement"a o!ding'y. *!o e""iona' adve!ti"ing agen ie" may a'"o p!ovide "pe i!e"o ! e" !e'ating to ta!get ma!)et" o! demog!aphi g!o p" and theexpe tation" ea h g!o p ha" towa!d "pe i good" o! "e!vi e". ,he"e!e"o ! e an "ave ompanie" va' a 'e time when deve'oping new ma!)eting"t!ategie" and p!omoting p!od t".

http://smallbusiness.chron.com/important-develop-marketing-plan-agritourism-12724.html




8/9/2019 Info 2014.docx


http://"ma'' "ine"". h!on. om/expe tation# on" me!#impo!tant#ma!)eting#789.htm'

http://smallbusiness.chron.com/expectation-consumer-important-marketing-789.html




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