Industry Web Road Map - SE Relays Web Road Map.pdf• smart phone applications • solution selling configurators shift of control to users • convergence of media local-based services

Industry Business Schneider Electric Website Roadmap

Matt O’Kane November 5, 2009

Schneider Electric Company Confidential 2 - Industry / C&S – October 2009

Informational

Transactional

Consultative

•  discovery of offer •  basic selection of products & services •  no critical mass of interactive media or video •  weak link to channel i.e. inventory •  reduce paper costs •  customer satisfaction +

•  discovery of offer •  select, specify & design •  mobile web •  linked to bridge •  customer registration •  free samples •  interactive web marketing tools •  direct customers to channel partner ecommerce sites •  customer satisfaction +++

•  full service (all previous) •  social web (blogs, live chat) •  smart phone applications •  solution selling •  configurators •  shift of control to users •  convergence of media •  local-based services •  customer satisfaction ++++

Current & Future State •  Current maturity level… “informational” •  Move towards transactional in 2010

•  Consultative in 2011 & beyond

Today

2010

2011


Industry Website Desired State

● Superior customer experience allowing for simple identification and selection of products ● Flat web site requiring the least amount of clicks to gain product information ● Ultimately increase mindshare, brand awareness and grow sales!

●  Product selectors and easy to search electronic catalog ● Side by side product comparisons (pictures & specifications) ● Save product pages to pdf, email, save to favorites ● Include cross to legacy reference / part numbers

●  2D & 3D CAD models and sales drawings (registration required) ● Provides for sales leads (Direct & Distribution)

●  In depth cross reference (relays, pushbuttons, tower lights, etc)


● Interactive demos, configurator’s and energy/cost savings calculators ● Videos describing unique value propositions ●  Posting on YouTube

●  Accessories of each product to enable up-selling and ease of selection

●  Provide “Free Sample” portal for select product promotions

●  Smart phone applications

●  Provide access to distributor inventory and purchase on-line



● Creating web content which targets search engine optimization (SEO) ● Train Marketing personnel

● Seamless integration of embedded content enabling easy ecommerce transactions

● Optimized and coordinated databases structured for syndicating data not just internal requirements ● Large scale project design ● Feed Distribution data real time, decrease time to market

● Key metrics reporting and closed loop feedback with the Web team



Product Selectors Made Simple

Simple to select product attribute

Descriptive Feature Prompts


Side by Side Comparisons

•  Detailed product specifications

•  Clear visual and real picture

•  Easy to distinguish difference

•  Next click takes user to product “call to action page”


Product Page with “Call to Action”

•  Download 2D line drawing or 3D CAD Model

•  Print or email page •  Save to favorites

•  Request information or sample

•  Search distributor inventory & buy on-line


● Download file to your computer or email directly to a customer.

● Insert 3D model directly into design program (18 CAD formats) ● Automatically populates

the bill of material

● View, download and save 2D Sales Drawing for submittal packages

Internet Accessible 3D CAD Models


Example of 2D/3D CAD


Direct Customers to Distributors eCommerce


Cross Reference a Competitive Part Number 3 clicks to cross!


Cross Reference & Distributor Locator

•  Locates Distributors by state/country

•  Provides distance from your location

•  Map & directions from and to your facility


Free Samples via the Web Site

•  Easy to do business with •  Fast response •  First to the design

•  Provides leads for Distributors

•  Generates incremental business!

•  Results to Date (since 1/2/09) •  Over 1,450 units shipped ~ $7K •  $175K in new business •  15 outstanding quotes - $500K

•  Example: Louisville Lamp •  Building 3,600 lighting fixtures for GE & Walmart to demonstrate energy savings of CFL lighting •  3,700 Time Delay Relays worth $46K


Interactive web based tools •  Makes selection easy

•  Decreases incoming calls

•  Gets distributor mindshare

•  Drives product demand & sales growth

•  Time delay relay sales up 35%

•  Latching relays sales up 54%


Schneider Web-Based Demos & Tools

•  Provides for easy and efficient self learning & understanding

•  Eliminates the need to call Technical support or you!

•  Goal is make the decision to buy Schneider first!


22mm Product Configurator

Flush push for insertion legend

Reset

Metal collar ZB4BZ009 1 Pushbutton Head ZB4BA68 1 Contact NO ZBE101 Contact NC ZBE202 Legend plate ZBZ32 Market legend ZBY02178 Sheet legend ZBY1115

1

1

2 2

1

Metal collar

ZBE201

ZBE101

Non illuminated

Push button

Illuminated Non illuminated

Switch

Illuminated iIluminated

Pilot light

Non illuminat

Mushroom

Heads

O I


Product Videos (~2.5 mins each)

Harmony Spring Clamp ABL8 Universal Power Supply

30mm Turn to Release NEMA Power Distribution Blocks


Smart Phone Applications •  Product Selectors •  Streaming video •  Cross reference •  Interactive demos


Embedded Content – Seamless Integration

•  Premier Farnell/Newark Engineering Resource Portal •  Independent Web page creation •  Ask an expert, Blogs, etc •  Embedded content

•  Search by attribute •  Compare features •  Download 3D CAD •  Purchase on-line


Embedded Content – Seamless Integration

Legacy P/N Cross reference


Closed Loop Data Syndication


Owner - $$ Engineering

firm

CAD Solution

Reaching key decision makers…

3D CAD - Specs

Schneider Electric Company Confidential 24 - Industry / C&S – October 2009 24

© 2008. Intergraph Process, Power & Marine. All Rights Reserved.

Intergraph Business Overview

Process, Power & Marine Security, Government & Infrastructure

World’s leading provider of enterprise engineering software to the PP&M industries

Geospatially-powered solutions for the security, intelligence, military and infrastructure industries

2007 Revenue: $438 million 2007 Revenue: $288 million

  Intergraph goes to market through its two operating divisions, Process, Power & Marine (PP&M) and Security, Government & Infrastructure (SG&I):

–  PP&M’s software is used by nearly all of the Fortune Global 500 chemical, petroleum, and pharmaceutical companies around the world – as well as most EPC companies

–  SG&I’s geospatial intelligence solutions are used by governments in over 80 percent of the world’s largest countries and security technologies help protect more than 500 million people worldwide



Intergraph Vision

Intergraph Process, Power & Marine’s vision is to provide the most powerful solutions for the design, construction, and operation of plants, ships, and offshore facilities.



Global Presence

●  More than 1,250 employees ●  500 software developers ●  550 services and support engineers ●  100 sales/marketing; 80 G&A; plus another 140 at distributors

●  Presence and local support in 42 countries



PP&M Market Share

●  No. 1 in petrochemical industry worldwide ●  No. 1 in oil & gas industry worldwide ●  No. 1 in power plant industry worldwide



Global Engineering Customers



Owner Operator Customers


Owner - $$

Eng./Constr. firm “EPC”

An exclusive channel to key decision makers

• Project planning •  Supply chain management •  Purchasing

eCatalog+CAD

Project size of $2- $15 billion

Purchased parts are 50% of total project cost

Providing Updated Content

3D CAD - Specs

3D CAD - Specs


Electronic Product Launch Process •  Sent via email with links to all data •  Everything required to post on web site and for catalog production •  Pilot Biometric switch to SE channel •  Next step syndicating data via web or EDI


Questions?

Thank you!

Industry Web Road Map - SE Relays Web Road Map.pdf• smart phone applications • solution selling configurators shift of control to users • convergence of media local-based services

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