CONFIGURATORS HIGHLIGHTS Client Kitchen Studio is New Zealand’s largest kitchen design company. Challenge Kitchen Studio needed a web site that would increase awareness of their range of designs, simplify the customer decision process, and encourage upgrades and increased sales. Soluon Vizualise created a user friendly site and customised web configurator. Result A 464% increase in site traffic, large increase in sales leads and conversions with an esmated value of 12 million dollars in potenal sales through generated leads. THE COMPANY With 18 locaons naonwide and over 23 years of experience, Kitchen Studio is New Zealand’s largest kitchen design company catering to home-owners in the middle to top end of the kitchen market. THE CHALLENGE Vizualise worked with Kitchen Studio to review the fundamentals of their website and customer segments. Kitchen Studio is a successful company but its online presence and interface needed improvement to aid its markeng and sales systems. Vizualise aimed to place the Kitchen Studio firmly at the forefront of consumer’s minds when considering which supplier to design their new kitchen by creang a site that would create desire and increase consumer’s ambions in the level of kitchen they might inially choose and the budget they might work The site had to be highly usable and accessible placing customer’s informaon needs first The site should have a fun interacve element to encourage a viral proliferaon of the site through recommendaons from friends and family. This interacve element should be a realisc planning tool (a configurator) enabling potenal customers to best visualise the opons available with photo quality images and it’s wide range of products, services, opons and choices An online database had to be a key output of the configurator to capture data for the sales team creang warm prequalified leads, shortening the sales cycle, and upselling the level of kitchen selected by consumers in advance. with. OBJECTIVES The following objecves were agreed key priories for the site design: The site and configurator should support Kitchen Studio’s core markeng and sales operaons by building further awareness, capturing data, and leading to direct lead generaon and sales in the following ways: Vizualise creates an award winning configurator for Kitchen Studio CASE STUDY CREATING DIGITAL BUSINESS www.vizualise.co.nz www.configurators.co.nz
Vizualise Configurators - Kitchen Studio Case Study
Jan 27, 2015
This case study explores the Vizualise product configurator that was designed for Kitchen Studio New Zealand and how it benefited their sales and visitation. For more information on configurators check out www.configurators.co.nz
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CONFIGURATORS
HIGHLIGHTS
Client Kitchen Studio is New Zealand’s largest kitchen design company.
Challenge Kitchen Studio needed a web site that would increase awareness of their range of designs, simplify the customer decision process, and encourage upgrades and increased sales.
Solution Vizualise created a user friendly site and customised web configurator.
Result A 464% increase in site traffic, large increase in sales leads and conversions with an estimated value of 12 million dollars in potential sales through generated leads.
THE COMPANYWith 18 locations nationwide and over 23 years of experience, Kitchen Studio is New Zealand’s largest kitchen design company catering to home-owners in the middle to top end of the kitchen market.
THE CHALLENGEVizualise worked with Kitchen Studio to review the fundamentals of their website and customer segments. Kitchen Studio is a successful company but its online presence and interface needed improvement to aid its marketing and sales systems.
Vizualise aimed to place the Kitchen Studio firmly at the forefront of consumer’s minds when considering which supplier to design their new kitchen by creating a site that would create desire and increase consumer’s ambitions in the level of kitchen they might initially choose and the budget they might work
The site had to be highly usable and accessible placing customer’s information needs first
The site should have a fun interactive element to encourage a viral proliferation of the site through recommendations from friends and family.
This interactive element should be a realistic planning tool (a configurator) enabling potential customers to best visualise the options available with photo quality images and it’s wide range of products, services, options and choices
An online database had to be a key output of the configurator to capture data for the sales team creating warm prequalified leads, shortening the sales cycle, and upselling the level of kitchen selected by consumers in advance.
with.
OBJECTIVESThe following objectives were agreed key priorities for the site design:
The site and configurator should support Kitchen Studio’s core marketing and sales operations by building further awareness, capturing data, and leading to direct lead generation and sales in the following ways:
Vizualise creates an award winning con�gurator for Kitchen Studio
CASE STUDY
CREATING DIGITAL BUSINESS
www.vizualise.co.nzwww.configurators.co.nz
CONFIGURATORS
THE APPROACHVizualise first worked with Kitchen Studio to review the fundamentals of their website and customer segments. Kitchen Studio’s customer base includes a number of consumer segments primarily those ready to replace their kitchen entirely or planning one for a new home.
Key market research carried out by Kitchen Studio demonstrated a clear need for an effective online tool to allow customers to visualise their ideal kitchen design and educate them about available options to promote upselling. A configurator was the best solution for this.
Many of the potential site users would be women and so the site definitely needed to create an emotional connection with this segment. This would be achieved by primarily using attractive visuals in the configurator to help visualise what their ‘dream’ kitchen could look like.
The Solution: The Kitchen Studio Configurator Planning Tool
“Before the web project with Vizualise, we did not have a system to enable customers to plan their kitchen online and also our site needed improvements overall.
The planning tool and site upgrades have proven instrumental to our sales growth and brand awareness.
There has immediate improvements and demonstrated benefits in site visitation with increased levels reaching 464% post launch, users are staying much longer on the site than previously.”
Anthony GriffinBusiness Development Manager Kitchen studio
WHAT IS A CONFIGURATOR?A configurator is a special software tool that enables the web automation of many complex processes. It can be used to help customers visualise, configure, order or buy a product, request a service or obtain information they need, when they need it.
When a company like Kitchen Studio has a wide and a complicated range of products, services, options and choices, Vizualise helped them simplify the product or service ordering and configuration process for customers with the added benefits of:
Improving salesIncreasing market shareImproving the customer experienceAutomating the sales processHelping visualise a product for their customersGaining a competitive advantageReducing operational cost
Testimonial
CASE STUDY
CREATING DIGITAL BUSINESS
www.vizualise.co.nzwww.configurators.co.nz
CONFIGURATORS
KITCHEN STUDIO CONFIGURATORThe Vizualise Configurator designed for Kitchen Studio is an easy to understand, highly visual, efficient, structured and interactive process. The flash animated tool is easy and fun to use, which encourages users to stay and play on the site and change their options easily.
The Vizualise Configurator employs XML-driven flash with fast loading renders making it highly accessible to all users with no barriers and delays avoiding the need to download additional software to make it work.
With a highly intuitive interface, customers are guided in an easy-to-follow step-by-step fashion, and are able to simply retrace those steps at any time. A ‘tick’ confirms that they’ve made a choice, and they then move onto the next step in the easy 9 step process.
The level of realism in the Vizualise Configurator enables the user to gain a strong visual understanding of the kitchen they’re creating, far more than they ever could through simply looking at plans or sample materials.
The Configurator designed by Vizualise make it the most useful single tool available for consumers planning a kitchen apart from exploring an actual studio model in store.
When you take advantage of a Vizualise Configurator, you’ll be offering an entirely new range of benefits for your customers.
Results
Over 1000 direct enquiries were generated
Within three months of the site’s installation, Kitchen Studio enjoyed a 464% growth in traffic in visitation and registered over 150,000 unique users.
The ‘shopping’ experience becomes fun with easier to understand product choices and options
Makes it easy for your customers to place an order or purchase from your business and offers quicker resolution to queries
By visualising and customising their ideal product, buyers will make the emotional connection faster to progress the sale
The Vizualise Configurator will educate your customers and allow you to upsell and cross sell
The Vizualise Configurator becomes part of your digital marketing arsenal by allowing users to recommend it and share their options with friends
Bene�ts
CASE STUDY
CREATING DIGITAL BUSINESS
www.vizualise.co.nzwww.configurators.co.nz
CONFIGURATORS
QUALITY RESULTS: A MEASURABLE ROI Within three months of the site’s installation, Kitchen Studio enjoyed a 464% growth in traffic in visitation and registered over 150,000 unique users. The site has surpassed even the most optimistic forecasts in terms of leads generated and customer satisfaction levels with an average site visit lasting 4.12 min well above average. The Vizualise Configurator has led to over 1000 leads generated in the last two years with an estimated value of 12 million dollars to date, an excellent ROI by any measure.
SHORTENED SALES CYCLE AND DATA CAPTUREThe Vizualise Configurator has also shortened the sales process for Kitchen Studio by having customers pre-qualify their ideas resulting in much ‘warmer’ leads for the sales team to work with in store. It’s also resulted in significant upselling in the level of kitchen sold.
INDUSTRY ACCLAIM Due to the success of the configurator for Kitchen Studio, Vizualise has been approached by clients in a number of sectors to design configurators with a similar level of realism for their businesses.
Vizualise was also recognised by their peers with an Interactive Media Association (IMA) Outstanding Achievement Award in 2008 for their work with the Kitchen Studio. The IMA awards reward the highest standards of excellence in website design and development globally. The Kitchen Studio website received a near-perfect score and deafening applause for its design elements, content, feature functionality, usability, standards compliance and cross-browser compatibility reflecting the end benefits experiences by Kitchen Studio.
Visit www.configurators.co.nz to read more about Vizualise Configurators
CASE STUDY
CREATING DIGITAL BUSINESS
www.vizualise.co.nzwww.configurators.co.nz
CONFIGURATORS
TESTIMONIAL“Before the web project with Vizualise, we did not have a system to enable customers to plan their kitchen online and also our site needed improvements overall. After working with them, the planning tool and site upgrades have proven instrumental to our sales growth and brand awareness. There has been an obvious transformation with immediate improvements and demonstrated benefits in site visitation with increased levels reaching 464% post launch, users are staying much longer on the site than previously.
On the ground, our instore sales team has reaped the benefits with access to new sales opportunities making their job that much easier and our sales pipeline stronger. Overall, our investment in Vizualise’s expertise has more than paid from itself.
We look forward to continued work with Vizualise and highly recommend them if you want to achieve similar growth for your brand and online presence”
Anthony GriffinBusiness Development Manager
Vizualise is an international award winning agency with the experience and track record in taking businesses online. As a digital business agency they utilize leading edge technologies and techniques to build websites, marketing tools, and applica-tions.
Vizualise has been built on a proven ability to deliver online solutions through clearly defined strategy and well executed online experiences.Their clients experience increased traffic and sales, more effective customer engagement and conversion rates, streamlined operations, and savings on overheads.
Vizualise
CONTACT VIZUALISE
Vizualise Director: Rupert Deans
T: + 64 (0)3 366 1512TM + 64 (0)21 110 1837E: [email protected]: rupert_deans
Let Vizualise help you create your own style of configurator
Product ConfiguratorsOffering mass customization and web automation
Sales & Marketing ConfiguratorsFacilitates sales ordering and quotation processes
Knowledge ConfiguratorsCaptures and displays structured information
Enterprise ConfiguratorsSoftware tools for usage in complex environments designed to facilitate quote to production order systems
PO Box 36618MerivaleChristchurch New Zealand
CASE STUDY
CREATING DIGITAL BUSINESS
www.vizualise.co.nzwww.configurators.co.nz
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