Industry Predictions for 2014: Cross-Screen

Source: Undertone Industry Pulse, November 2013.

Yes,ASAP

8%Yes, withinthe next12 months

53%

No

18%

Not sure

21%

WILL PUBLISHERS IMPLEMENT RESPONSIVE DESIGN FOR THEIR SITES IN 2014?

HOW WILL MOBILE TRAFFIC BE SPLIT IN 2014?

SMARTPHONE TABLET54% 46%

HOW MUCH WILL MOBILE TRAFFIC INCREASE?

4%

16%

80% mobile traffic willincrease by up to 25%

mobile traffic willincrease by 26-50%

mobile traffic willincrease by more than 50%

96%OF PUBLISHERS THINK THEIR

MOBILE SITE TRAFFICWILL INCREASE

PUBLISHERS

WHAT ROLE WILL EMERGING PLATFORMS PLAY?

IN 2014, WILL YOU TEST:

CONNECTED TVDIGITAL OUTOFHOMEWEARABLE TECHNOLOGYAUTOMOTIVE INDASH DISPLAYNONE OF THE ABOVE

54%

17%15%

22%

47%

78% 37% 71%

will increase spendfor smartphone will increase spend for tablet

will increase spend for desktop

HOW WILL AD SPEND INCREASE ACROSS SCREENS?

71%OF ADVERTISERS EXPECT TO

INCREASE SPENDADVERTISING INITIATIVES IN 2014 ON CROSSSCREEN

ADVERTISERS

concurrent digital media executions on at least two of the following devices:desktop, smartphone, and/or tablet.

CROSSSCREEN:

CROSSSCREENINDUSTRY PREDICTIONS FOR 2014

INDUSTRY PULSE