Induction presentation final

Oxford Business Elevator 2013/14

An Introductionto O.B.E.


Rationale

Referral Networks turn Success-oriented business people into a strong team of networking professionals ………………………Who work together to build our businesses by referral networking


Rationale

• O.B.E. is a lockout referral club• ONE member per sector• Referral network• Keep business “local”• Work in collaboration• Help & support• Train & develop• Give feed back• Have FUN……………………


• Weekly Meetings• Network Framework• Referral System• Partnerships• Group Support• Educational Slots• Training Opportunities• Elevator Pitch

What Give You


Educational Slot• Weekly - 10 mins

on various business issues

Training• Quarterly - ½ day

training on core business matters

Education

EducationTrainingCoachingMentoringSupportWorkshopsBuddies


Weekly Format

• Education slots• 60 seconds elevator pitch• 5 minute NEW member pitch• 10 minute company pitch• Successes stories• Membership report• Level 1 & level 2 referrals• Testimonials• New Business contacts


YOUR 60 Sec Elevator Pitch• 60 Seconds• Who you are• What you do• The pain you solve• How you do that• What's your USP• Your expertise• Who are you looking for

60 Second Pitch


New Members 5 Minute PitchOpportunity to:• Explain what you do• How you do that• Why we should use you• What’s unique about you• What you are looking for• Call to action

5 Min Pitch


Members 10 Minute Pitch• Showcase your business• Use case studies• Expand on benefits• Explain pain and solutions• Explain how you add value• Position yourself as expert• Ask for referrals

10 Min Pitch


Your Investment

Joining Fee (Single Payment)

Annual Membership Subscription

Monthly contribution towards room and refreshments

TOTAL p.a.

£50

£120

£ 45

£680


Your Investment

£680 per annum=

£12.69 per week=

£1.80 per day

Average

cost per cup

£1.92


Commitment

What we expect of YOU• Attend on weekly basis• Arrange subs for holidays• Prepare 60 sec pitch• Level 1 referrals• Level 2 referrals• Thank-you for business• Testimonials• Participate… be a go-giver!


Dress Code

First Impressions Count• Dress to impress• Position self as expert• Be mindful of other

members • Act in professional

manner


Level 1 Referrals

Potential new business for a Member• Has an interest in the referee• Ready to take next steps• Has a specific need• A qualified referral• Ready to do business• All contact details


Someone you think I should be working with• A collaborator• A supplier• A networker• An Associate

Level 2 Referrals


Thank-You for the Business• Qualify value• Experience• Value • Was the referral what you

were looking for

Business Gained


GOSH!..... You were great• Say thank you• Explain good points• Explain where things could

be done differently• SMART testimonials• That can be used as PR

Testimonials


• One Member per Sector • The list is not exhaustive! • We are looking for:• Enthusiasm • Passion• Willingness to contribute

• If you know a business that is on the list, we would welcome them to the group

Introduce Members


Who is Your Substitute?• They understand your

business• They bring a referral• They have an interest in

the group • They have a prepared 60

sec pitch

Substitutes


Promote and GROW the Network• Invite guests• Be prepared to welcome

new members• Attract sectors required for

group• Be proactive

Visitors Day


Social Media

Promotion and Marketing• Proactively market OBE• Use person social media

for promotion • Use Facebook marketing• Share stories


Business referred between members

2012/13 - £000K

2013/14 - £000K

Results


Membership

OBE prides itself in keeping a relaxed but structured approach


Join Us

Referral Networks really work

Together Everyone Achieves More

AND….. There’s cakes too!