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Business Strategy – Managing the change

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CONTENTS Introduction

Services

Key Issues Business Strategy of competitors

SWOT Analysis

Business Strategy of Post Office

Bibliography :

Indian post office website , google.

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INTRODUCTION Type : Agency of the Government of India

Founded : 1764

Headquarters : New Delhi, India

Key people : Ms. Manjula Prasher ,Director General

Employees: 520,191 nos

Post offices : 155,669 (89 % in rural sector)

Mission: To provide high quality mail,parcel and related services inIndia and throughout the world ; to berecognized as an efficient and excellentorganisation exceeding the expectationsof the customers, employees and the

society  3

Launching the new logo for India Post on

23 Sept 2008, at New Delhi

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SERVICES

Postal Services: Speed Post, Business Post,e-Payment, e-Post, Media Post, LogisticsPost, Direct Post

Financial Services: Banking( 110 millionaccount investing INR 1,67,000 cr / year ),Postal Life Insurance, Money Order, InstantMoney Order, International Money Transfer,Mutual Funds

Other Services: Express Parcel, PublicProvident Fund, National Savings

Certificate, Kissan Vikas Patra, Monthly Income Scheme, Post Boxes for MailRecipients

New services : Mutual fund and bonds,Electronic fund transfer , Internationalmoney transfer , ECS

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KEY ISSUES Low Customer Satisfaction: Late

deliveries of mail, Quality of Service, Lack of facilities tocustomers

Competition: Private CourierServices, Banks, Private Mutual

Funds, LIC Management Structure:

Government Organisation Inefficient Employee Force Large Number of Services: Majority 

Unproductive  Vast reach in the interiors of the

country: Potential not realized Running in Losses: Huge Budgetary 

deficit of 1209.9 cr. Heavy Investment from the Government torevive the Postal service

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Competitors' Strategy To Increase The Market Share

1. At the entrance of the office, one security person wishes warmly and pulls the door for you. (First impression is the last impression).

2. Gesture and posture of the employees and their appearancemakes the environment pleasant.

3. Time effectiveness.

4. Effective working culture that helps employees to be more

productive.

5. Interconnection among small companies

(for example a courier company with

limited network, makes a tie-up with

another company and drops the mails

to the desired destination.).

6. Provides higher rate of interest on

deposits.  6

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SWOT ANALYSIS STRENGTH :

More products

Reach in rural and semi-urban areas 

More branches, more facilities More employees

More services

Good facilities to customers

Strong Network

Cost Effective

Security /Safety with respect todeposits

Efficient Manpower

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SWOT ANALYSIS Weakness :

No advertisements

Not provide loan toconsumer

Unchanged workingculture

 Job stress amongemployees

Lower rate of interest ondeposits as competitors

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SWOT ANALYSISOpportunity :

In rural and urban areas

In developing Indian economy 

In developing communicationto other countries

In developing good rapport with people

Increasing number of customer

Inflationary market

Technological advancement

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SWOT ANALYSISThreat :

Courier services ( collectively 

growth 15-20 % ) Insurance companies

Banking sector

Customer dissatisfaction

Increasing market share of competitors

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Aesthetic Changes

Professional Attitude

Use of Technology 

Improving Efficiency 

Re-engineering of Business processes

Customer focus

Cost Effective

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Business Strategies

Outsourcing – Mail collection, stamps& postcard printing, etc

Partnerships (Banks, Courier

companies, etc)

Business Development & Marketing

New Mails strategy – e.g.Computerized Customer care centers,automated mail processing centre's,

mechanization of delivery process

Database – improving the Address &pin codes database

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CONCLUSION

Indian Postal Service needs technological, social,

cultural & economic change. With a little bit of change, it can create a new era in the market.

Thanks

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