Indian digital consumer

The Indian Digital Consumer

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! !!

!!

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8 Metro

19 Cities

396 Towns

4,738 Peri Urban

6,38,365 villages

>5 mn 8%

10%

7%

!"#

Urb

an 3

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mn

HH

Rura

l 70%

164

mn

HH

Source : Census Projections 2010

Where does India live?

5%

Population

1 - 5 mn

0.1 - 1 mn

10k-0.1 mn

< 10,000

8 Metro

19 Cities

396 Towns

4,738 Peri Urban

6,38,365 villages

8%

10%

7%

!"#


Metropolitan India

5%

8 Metro

19 Cities

396 Towns

4,738 Peri Urban

6,38,365 villages

8%

10%

7%

!"#


Rur-ban India

5%

8 Metro

19 Cities

396 Towns

4,738 Peri Urban

6,38,365 villages

8%

10%

7%

!"#


Deep Rural India

5%

Knowledge@Wharton“ ”Rural is not a geography;

it is a mindset.

Rural India Loves Mobiles

Favorite entertainment gadget

None of these

Favorite entertainment gadget

None of these!

20 km...

The change is deep rooted...

Its a battle...

The Rise of the Digital Natives

http://www.linkedin.com/in/mohitchhabra

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Indian digital consumer

Self Improvement