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Subject : Consumer Behaviour Presented By: Krupesh Shah Grishma Sarangdhar Sandeep Jaiswar Subhakar Shetty Ashish Tambe Indian Car Industry
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Page 1: Indian Car Industry - Consumer Behaviour Presentation!

Subject: Consumer Behaviour

Presented By:

Krupesh Shah

Grishma Sarangdhar

Sandeep Jaiswar

Subhakar Shetty

Ashish Tambe

Indian

Car Industry

Page 2: Indian Car Industry - Consumer Behaviour Presentation!
Page 3: Indian Car Industry - Consumer Behaviour Presentation!

Car History

• The first car was built by Joseph Cugnot in 1769,it was powered by steam engine and was very slow.

• 1807 - Francois Isaac de Rivaz was first to build the one cylinder engine ,internal combustion engine.

• 1886 - Karl Benz designed the first four wheel automobile.

• 1897 - Mr. Foster from Crompton Greaves company, First person to own car in India.

• 1901 - Mr. Jamsetji Tata, First Indian to own car.

• 1971 - Prime Minister Indira Gandhi proposed the production of a 'People's Car' for India.

Page 4: Indian Car Industry - Consumer Behaviour Presentation!

India - Fact File• Asia's fourth largest exporter of passenger cars.

• Sixth largest manufacturer of passenger car and commercial vehicle.

• India is home to 40 million passenger vehicles.

• 3,695 factories producing automotive parts in all of India.

• The industry grew 4% , selling around 20,649,811 units in 2013 – 2014.

• 2.8 million units exported in 2013 -14 ( $12 billion) major contributor two wheeler (77%).

Fact File

Page 5: Indian Car Industry - Consumer Behaviour Presentation!

Global - Fact File

• 1 billion passenger vehicle across the world.

• Global vehicle ownership per capita is 192 vehicles per 1000 people

• Major Player GM (24%) , Ford(20%) and Toyota (19%).

• China is the leading automotive manufacturing company.

Fact File

Page 6: Indian Car Industry - Consumer Behaviour Presentation!

Social Obligation

• Employment - predominantly full-time male workforce

• Ease of transport – Safety

• Satisfy customers with goods and services of real value

• ARAI – Automotive Research Association of India

• Global warming and Global issues – Eg. Maruti

• IT and the Auto Industry lead CSR initiatives in India

• Improving CSR practices is not only the right thing to do, it's good business and an investment of the future

Page 7: Indian Car Industry - Consumer Behaviour Presentation!

• Automotive industry crisis of 2008–2010

• Environmental Issues

• Disposing off an old vehicle – Recycle and Reuse

• Problems like parking and congestion in urban areas

• High inflation, Unstable fuel prices and High interest rates

• Every $1 fall in crude oil prices will reduce the country’s import bill by about Rs 3,700 crore

• Safety norms in India are significantly behind standards in other nations

Problems of Car Industry

Page 8: Indian Car Industry - Consumer Behaviour Presentation!

• 2013-2014 saw just nine new cars hitting the market, but 22 special editions.

• Special editions are unlikely to make any impact on the market, unless there is some value addition

• Discrepancy between the excise duty on large and small cars

• Budget 2014-2015 announced continuation of the excise duty till December 2014. Green signal to GST

• Eg:- Tata Motors - Sales declined 6% year over year in fiscal 2014, negative sales growth for the first time in 11 years

Problems of Car Industry

Page 9: Indian Car Industry - Consumer Behaviour Presentation!

• Big Three. China, The United States of America and India

• India & China combined shares of motor vehicle registrations are expected to rise from 10% in 2010 to 35% by 2030

• Between 2014 and 2030, the fleet on vehicles on the road is expected to rise by almost 1 billion

• Global vehicle sales are projected to more than double from approximately 63 million in 2009 to 140 million by 2030

• The BRIC economies are projected to account for four of the top six markets in vehicle sales by 2030.

Automobile Future - 2030

Page 10: Indian Car Industry - Consumer Behaviour Presentation!

Automobile Market Share - 2030

China 23%

German 4%Us 20%

Russia 3%

UK 3%

Brazil 4%

France 3%

Italy 2%

Rest 22%Japan 4%

India 12%

Percent Share of Top 10 Markets : Vehicles Registered (2030)

China

German

Us

Russia

UK

Brazil

France

Italy

Rest

Japan

India

Page 11: Indian Car Industry - Consumer Behaviour Presentation!

What the industry can do?

• Focus on green technology

• Develop smaller engines

• Hybrid & electric vehicles

• De-risking

• Telematics

• Curb the counterfeit auto parts markets

Page 12: Indian Car Industry - Consumer Behaviour Presentation!

Conclusion

• Core of India’s manufacturing economy

• Restructuring & absorbing newer technologies

• Immense investment opportunities

• Auto manufacturers moving operations to India

• India companies to gain market share in Africa and Latin America

• Government's focus on building the manufacturing sector

• India could become the biggest automobile hub in South Asia and ASEAN region

Page 13: Indian Car Industry - Consumer Behaviour Presentation!

Any Questions?

Page 14: Indian Car Industry - Consumer Behaviour Presentation!