India Online Landscape 2012

India  Online  Landscape  2012  

What’s  NextBigWhat  for  India's  Internet?  

How many Indians are online?

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What does it mean if there are 120 million Indians online?

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Who are they?

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Where are they from?

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What do they do online?

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Most searched people on Google

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Top  7  Social  Media  Sites  in  India    

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Most email users from India use Google or Yahoo.

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Mobile  browsing  has  56  %  share  compared  to  44  %  of  Desktop  Internet  users  

Most Indians use Google's Chrome, followed by Firefox and IE

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Opera is a favorite mobile web browser. Followed by UC Browser & Nokia.

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Apple launched iTunes Music store Flipkart launched Digital Music Store Flyte Hungama raised money from Intel Capital Dhingana raised $7 million from Lightspeed & others

Physical music is dead. Wait. Dying.

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E-­‐books  are  at  an  early  stage  •  August  

o   Amazon  launched  Kindle  store  in  India  and  partnered  with  a  distributor  to  sell  Kindle.  It  also  opened  up  Kindle  direct  publishing  for  India.  

•  September  o  Micromax  launched  Funbook  Infinity  with  digital  content  from  McGrawHill,  

Everonn,  Pearson  and  VriS.  Other  brands  launched  similar  tablets.    o  Leading  offline  retailer,  Landmark  launched  e-­‐books  on  its  online  store  with  

about  50  categories.  •  October  

o   Amar  Chitra  Katha  said  its  going  digital.  It  launched  its  iPhone  app  and  is  planning  to  launch  a  device  agnosSc  plaWorm.    

•  November  o   Flipkart  started  selling  E-­‐books  through  Flyte,  its  digital  store.    o  UK  Publisher  Pearson  launched  bundled  educaSon  in  tablets  in  India  

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Will  Indians  buy  eBooks?  

NBW  Poll  shows    •  45%  prefer  physical  copies  ONLY.  

•  20%    prefer  to  buy  ebook  ediSon  ONLY.  

•  35%  will  switch  from  physical  to  ebook  ediSons,  if  you  get  some  major  discounts.  

There  are  25  mn  e-­‐book  readers  in  India.  Over  half  of  them  are  male.  Nearly  34  %  of  them  are  aged  between  25-­‐  34.  They  mostly  live  in  ciSes-­‐  Bowker  Research.  

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An  Internet  explosion  is  in  the  making  

•  Government  to  distribute  millions  of  free  Internet  enabled  smartphones  to  the  poor  at  a  cost  of  Rs  7,000  cr  (~$1.28  billion)  

•  Hundreds  of  thousands  of  low  cost  tablets  to  be  distributed  to  schools  and  colleges  at  a  subsidised  price.    

•  Indian  government’s  ambiSous  plan  to  provide  low  cost  tablet  hit  2  million  pre-­‐orders  in  January.    

•  Government  to  connect  2.5  lakh  gram  panchayats  with  broadband  within  16  months.    

•  India  emerged  as  the  2nd  largest  base  of  mobile  only  Internet  generaSon  aher  South  Africa  across  the  globe.    

•  Top  official  Sam  Pitroda  hosts  press  conference  on  Twiker  for  the  first  Sme.    •  Startup  Village  in  Kerala  gets  1  GBPS  Internet  connecSon  to  become  the  first  to  

have  Internet  this  fast.  

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Team  NextBigWhat.com.    Dec  2012