MARKET INTELLIGENCE . CONSULTING www.techsciresearch.com INDIA MULTIPLEX MARKET FORECAST & OPPORTUNITIES 2014 – 2024
MARKET INTELLIGENCE . CONSULTING
www.techsciresearch.com
INDIA MULTIPLEX MARKET
FORECAST & OPPORTUNITIES
2014 – 2024
2© TechSci Research
Scope of ReportProduct of Interest (POI): Multiplex
Review Period
2014 – 2017
Base Year
2018
Estimated Year
2019
Forecast Period
2020 – 2024
Year Range
India multiplex market is expected to grow at a formidable rate during the forecast period. Growth in India multiplexmarket can be attributed to increasing youth population, growing urbanization and hence, rising demand for betterinfrastructure and enhanced facilities in the cinemas across the country. Additionally, increasing disposable income ofmiddle-class urban population, especially in tier-I and tier-II cities, has led to a shift in consumption pattern fromsavings to spending owing to which people are willing to pay extra for privacy and comfort. This factor is furtherpushing the multiplex market in India.
INDIA MULTIPLEX MARKET
Market Segmentation
SCREEN TYPE
• Classic
• Premium
• North
• South
• East
• West
REGION
3© TechSci Research
S. No. Contents Page No.
1. Product Overview
2. Research Methodology
3. Executive Summary
4. India Multiplex Market Outlook
4.1. Market Size & Forecast
4.1.1. By Volume (Number of Screens)
4.2. Market Share & Forecast
4.2.1. By Screen Type (Classic Vs. Premium)
4.2.2. By Region (East; West; North; South)
4.2.3. By Company (2018)
4.3. Market Attractiveness Index (Screen Type and Region)
5. Maharashtra Multiplex Market Outlook
5.1. Market Size & Forecast
5.1.1. By Volume
5.2. Market Share & Forecast
5.2.1. By Screen Type
6. Gujarat Multiplex Market Outlook
6.1. Market Size & Forecast
6.1.1. By Volume
6.2. Market Share & Forecast
6.2.1. By Screen Type
7. Karnataka Multiplex Market Outlook
7.1. Market Size & Forecast
Table of Contents
4© TechSci Research
S. No. Contents Page No.
7.1.1. By Volume
7.2. Market Share & Forecast
7.2.1. By Screen Type
8. Uttar Pradesh Multiplex Market Outlook
8.1. Market Size & Forecast
8.1.1. By Volume
8.2. Market Share & Forecast
8.2.1. By Screen Type
9. Delhi Multiplex Market Outlook
9.1. Market Size & Forecast
9.1.1. By Volume
9.2. Market Share & Forecast
9.2.1. By Screen Type
10. Market Dynamics
10.1. Drivers
10.2. Challenges
11. Market Trends & Developments
12. Policy & Regulatory Landscape
13. India Economic Profile
14. Competitive Landscape
14.1. Company Profiles (Leading Companies)
15. Strategic Recommendations
16. About Us & Disclaimer
Table of Contents
RESEARCH METHODOLOGY
6
Research Methodology
✓ Identifying Key Opinion
Leaders
✓ Questionnaire Design
✓ In-depth Interviews
Data Collection
Developing List of Respondents
Formulating Questionnaire
Market Profiling
Data Validation
Data Analysis
In-depth secondary research was conducted to
determine top players in India multiplex market, overall market size and segmental market size.
In order to conduct industry experts’
interviews, TechSci formulated a detailed
discussion guide.
List of industry players and industry
specialists was developed.
TechSci conducted interviews with
industry experts and industry players for data collection and
verification.
Data obtained as a result of primary
and secondary research was
validated through rigorous
triangulation.
The data was scrutinized using MS-Excel, statistical
tools and internal proprietary database to obtain qualitative and
quantitative insights about India multiplex market.
Data
Collection
Data Filter
& AnalysisResearch &
Intelligence
Actionable
InsightsBusiness
Solution
Primary Research Desk Research Company Analysis
✓ Recent Developments
✓ Market Changing
Aspects/Dynamics
✓ Government Policies
✓ Conclusion
✓ Market Participants
✓ Key Strengths
✓ LinkedIn✓ TechSci Internal
Database
✓ Factiva✓ Hoovers
Paid Sources
✓ Company Websites✓ Company Annual
Reports✓ White Paper Study✓ Financial Reports✓ Investor
Presentations✓ Regulatory Body✓ Associations, etc.
Secondary Research
Primary Research
7
Research Methodology
Baseline Methodology
Our dedicated team of industry experts has monitored and analyzed various aspects of India multiplex market. The team has analyzed the outlook of
various segments of this market, while considering the major influencing factors such as increasing youth population, growing urbanization and hence,
rising demand for better infrastructure and enhanced facilities in the cinemas across the country. The study includes market forecasting, which would
enable our clients to take better decisions while planning their strategy to achieve sustainability in India multiplex market.
Methodology Followed for Calculation of Market Size:
• Market Size by Volume: Market size, in terms of volume, for the year 2018 was calculated based on information collected through exhaustive
secondary research and primary surveys with various key opinion leaders/stakeholders, such as multiplex companies, channel partners, major end
users, industry experts, and other industry participants.
• The team interviewed 40–50 multiplex companies, 180–200 major end users, and 15–20 Industry experts and other value chain stakeholders in India
multiplex market to obtain the overall market size from 2014 to 2018, which was validated by using Delphi technique. Taking standard deviation into
consideration, the market size was averaged out, to arrive at the market size data during 2014-2018.
8
Research Methodology
• Respondents were asked about the current and future market growth rates, market shares by screen type, by region and by company. Removing the
outlier responses, the geometric mean of growth estimates and provider wise revenue shares generated across various segments were considered,
to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from other stakeholders.
Methodology Followed for Calculation of Market Shares:
Market shares by screen type, by region and by company were calculated based on the responses received through primary surveys with industry
experts, in which the respondents were asked about the market shares or revenue generated from various market segments. The final shares were
calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers.
Methodology Followed for Forecasting:
• TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in
SPSS/Tableau Software.
• Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast India multiplex
market, TechSci Research used various forecast techniques such as:
✓ Moving Average
✓ Time Series Analysis
✓ Regression Analysis
✓ Econometric and Judgmental Analysis
9
Research Methodology
TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used
the impact analysis during short, medium and long-term period to estimate and analyze market demand scenario. It should be noted that the figures
compiled are only for the organized market including market share data.
Partial List of Companies Interviewed Key Secondary Sources
▪ PVR Cinemas
▪ INOX Leisure Limited
▪ Carnival Cinemas
▪ Cinepolis India Pvt. Ltd.
▪ SRS Cinemas
▪ World Bank
▪ TechSci Research Proprietary Database & Knowledge
Repository
▪ Company Annual Reports
▪ Industry Magazines
▪ Industry Reports
▪ News Dailies
▪ Credible Paid Databases
© TechSci Research
10© TechSci Research
INDUSTRY BRIEF
According to TechSci Research report, “India Multiplex Market By Screen Type, By Region, By Major States, Competition, Forecast & Opportunities, 2014 -
2024”, India multiplex market is projected to grow at a CAGR of over 7% during 2019-2024. The growth of India multiplex market can be attributed to rapid
urbanization coupled with rising trend of dual household income across the country and hence increasing disposable income which is favoring the shift in
preferences of people, especially of young generation who are increasingly opting to watch movies in multiplexes than single screen cinemas due to the quality
of service offered at multiplex.
In terms of region, West India dominated India multiplex market with 45% of market share in 2018. This region consists of states like Maharashtra and Gujarat
where inclination towards luxurious lifestyle and convenience is high. Maharashtra, Gujarat, Karnataka and Uttar Pradesh are the states holding major share in
India multiplex market on account of large consumer base and high urban population share with comparatively higher purchasing power of people. Some of the
leading companies operating in India multiplex market are PVR Cinemas, INOX Leisure Limited, Carnival Cinemas, Cinepolis India Pvt. Ltd. and SRS Cinemas.
On the basis of screen type, India multiplex market has been categorized into Classic and Premium. Classic screens dominate India multiplex market and are
expected to maintain their dominance during the forecast period as well on account of lower ticket prices of these screens that fit well in the budget of middle-
class income group which dominates India’s population.
“With discretionary spending of consumers gradually rising, especially in tier-I and tier-II cities, preference of multiplexes over single-screen cinemas is also
witnessing an increase. Parking facilities, superior interiors, comfort and availability of several options at the food court are some of the major factors driving the
growth of multiplexes across the country. Also, with rising inclination towards Hollywood movies and screening of the same in 3D, 4DX formats is further
pushing the market for multiplexes in India.” said Mr. Karan Chechi Research Director with TechSci Research, a research based global management consulting
firm.
11© TechSci Research
SAMPLE DATA - SNAPSHOT
5.00 6.00 7.00 8.00 9.00 10.00 11.00 12.00 13.00 14.00 15.00
2014 2018 2019E 2024F
By Volume (Number of screens)
India Multiplex Market Size, By Volume (Number of Screens), 2014–2024F
CAGR BY VOLUME
XX%CAGR BY VOLUME
YY%
India Multiplex Market Share, By Screen Type, By Volume, 2014–2024F
50% 50% 50% 50% 50% 50% 50% 50% 50% 50% 50%
50% 50% 50% 50% 50% 50% 50% 50% 50% 50% 50%
2014 2015 2016 2017 2018 2019E 2020F 2021F 2022F 2023F 2024F
Premium
Classic
India Multiplex Market Share, By Company, By Volume, 2018
100%15%
10%8%
5% 4% 3% 3%
52%
Total Company 1 Company 2 Company 3 Company 4 Company 5 Company 6 Company 7 Others
12© TechSci Research
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FORECAST & OPPORTUNITIES
2014 – 2024
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About Us & Disclaimer
TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci
Research provides market research reports in a number of areas to organizations. The company uses innovative business
models that focus on improving productivity, while ensuring creation of high-quality reports. The proprietary forecasting
models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a
unique ‘bottom-up’ model of a country, regional and global industry prospects. Combined with the detailed analysis of
company activity and industry trends, the result is a uniquely rich evaluation of the opportunities available in the market.
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Partial List of Clients
The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation
is made that it is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been
obtained from various sources including which it considers reliable and first hand. However, TechSci Research does not guarantee the
accuracy, adequacy or completeness of any information and it is not responsible for any errors or omissions or for the results obtained from
the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of this report. The
information herein, together with all estimates and forecasts, can change without notice. All the figures provided in this document are
indicative of relative market size and are strictly for client’s internal consumption. Usage of the same for purpose other than internal will
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