INDIA ADDA at Davos 2014

INDIA ADDA at Davos 2014

The essence of Brand India at Davos 2014 has been expressed

through a classic juxtaposition of

ancient rudimentary and traditional

princely art forms from India with the present day visuals

of the nation.

DESIGNTHE INSPIRATION

The motifs featuring at the India Adda are a representation of contemporary India presented in an elegant manner through miniature paintings from India. This theme is a new rendition of the traditional miniature style that was popularly depicted across Indian princely courts.

THE MOTIFS

The first visual is the exquisite artwork that tells many a story in a tremendously layered format akin novel paintings that speak volumes in a single frame. Originally fashioned to express the fine aesthetics of the elite, this style continues to stimulate the senses till date. Not only is its brilliance personified and a feast for the eyes, these illustrations provide an artistic continuum from the early civilisation to the present times. India’s plush foliage festooned by beautiful birds paint a picturesque sight. Peacock, the national bird of India, is a symbol of grace, joy, beauty and love, which also finds presence across cultures of the Far East, Ancient Persia as well as the Greek and Christian era.

THE LAYERS

Overlooking the alluring Bagh is one of the universally admired masterpieces of world's heritage, the Taj Mahal. The Taj Mahal is a jewel of Indian art. Listed as one of the New 7 Wonders of the World (2000-2007), the Taj Mahal represents the finest architectural and artistic achievements through perfect harmony and excellent craftsmanship.

THE TAJ

MAHAL

Behind the Taj Mahal, a panoramic view of present day India can be seen, which with a vibrant enterprise, strong manufacturing capabilities and a robust services sector is amongst the most preferred business destinations today.

ANCIENT CIVILISATION, YOUNG NATION

As depicted in the artworks, today India is building its infrastructure – world class airports, industrial corridors – giving a fillip to manufacturing across sectors like automotive, aviation and more. The Indian policy reforms opened new opportunities for global players.

INDIA - A VAST MARKET OPPORTUNITY

These artworks refer to the emergence of India as the Pharmacy of the World besides the vastly expanding market connectivity, which is spawning new industries.

INDIA – PHARMACY OF THE WORLD

This miniature painting portrays India’s evolution over the years. The colour combination of lush green scapes, blue sky and colourful birds showcase the ever changing tints and moods of India. The natural splendour combined with socio-economic developmental structures forms the fabric of the country.

INDIA’S GROWTH STORY

The second art form visible at the India Adda takes us back to

our roots. The outside street front is a simple illustration

representative of modern day India rendered in the style of the elementary wall paintings

by the Warli tribe. In the ancient period, it was

used by people to express their lives vividly through paintings

on the exteriors of their premises. This artwork is a

contemporary representation of this art form.

WARLI ART

Traditionally, Warli art uses a very basic graphic vocabulary that wonderfully amalgamates with the contemporary design aesthetics. The leitmotif of these ritual paintings, which is the portrayal of everyday tasks and objects, is kept intact while providing a modern day adaptation. These paintings are exemplary of the diversity, which resides in Indian paintings.

WARLI ART

The multiple facets of India

have been captured

artistically through an installation at the India Adda of the Kalpavriksha created in Warli

style.

KALPAVRIKSHA THE EVERGREEN TREE

And the market potential of India is depicted by simple, clear cut infographics. These are visual representations of information and knowledge intended to present complex information quickly and clearly. The best way to characterise modern India would be to associate with young and confident talent, which also represents a large consumer market.

THE INFO-GRAPHICS

The advancements made in various sectors of Indian economy are all condensed together in this form. The artwork highlights growth, connectivity and a commitment to a sustainable future.

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