SEMINAR ON BRAND IMAGE PROMOTION OF INDIAN HANDICRAFTS IN BOGOTÁ, COLOMBIA ON 27TH NOVEMBER, 2008 A PREFERRED SOURCING DESTINATION FOR HANDICRAFTS & GIFTS
Feb 03, 2016
SEMINAR ON
BRAND IMAGE PROMOTION OF INDIAN HANDICRAFTS
IN
BOGOTÁ, COLOMBIA
ON
27TH NOVEMBER, 2008
A PREFERRED SOURCING DESTINATION FOR HANDICRAFTS & GIFTS
AN OVERVIEW
EMPLOYMENT
6.7 Million (2006-07 estimated)
Female Artisans – 47.4 %
HANDICRAFTS EXPORTS
US$ 3481.14 Million 2007-08
Average growth: 20.72%.in the last 5 years
THE HANDICRAFTS SECTOR
• Large skilled human resource – more than 6 million artisans.
• Availability of diverse range of raw materials locally• Largely concentrated in rural areas, therein arresting
the trend of migration to towns and cities.• Creativity/skill of artisans largely inherited providing a
strong resource base linked to cultural inheritance• Ecological and environment friendly.• Growing demand in the global markets.• Consumers – scope for diversification and innovations.
STRENGTHS OF THE SECTOR
Art Metal WareBells & Chimes, Candle Holders, Candle Sconces, Fireplace, Flower Vases, Jewelry Boxes, utensils. Etc.
Wood WareAlmirah, Beds, Cabinets, Chairs, Home Temples, Mirror Frames, Side boards, Sofa Sets, Stools, Tables
Home FurnishingBed Covers, Carpets, Coverlets, Curtains, Cushion Covers, Duvets Kitchen Towels, Quilts, Rugs & Mats, Sofa Covers, Throws
INDIAN HANDICRAFTS: MAJOR PRODUCT
CATEGORIES
INDIAN HANDICRAFTS: MAJOR PRODUCT
CATEGORIES
Imitation JewelleryAnklets, Armlets, Bangles, Bracelets, Brooches, Chokers, Cufflings, Earrings, Necklaces, Pearls, Pendants, Rings, Toe Rings
Garden AccessoriesGarden Benches, Bird Feeders, Fountains, Garden Planters, Hanging Baskets, Garden Lights, Pedestals
Toys & DollsClay Toys, Cloth Dolls, Papier Mache Dolls, Wooden Puppets, Wooden Toys
INDIAN HANDICRAFTS:
MAJOR PRODUCT CATEGORIES
Table AccessoriesCoasters, Napkin Rings, Napkins, Pen Holders, Table Lamps, Table Mats, Table Runners, Table Skirtings, Tea CozyAntique ArmouryArmor, Breast Plates, Chain Mails, Daggers, Helmets, Mace, Polearms & Battle Axes, Shields, Swords, Throwing StarsPaintingsBatik, Frame Paintings, Glass Paintings, Kalamkari, Madhubani/Mithila, Marble Painting, Miniature Paintings, Palm Leaf Etchings, Patachitra, Religious Paintings, Silk Paintings, Tanjore Paintings, Velvet PaintingsNeedle works of India Chikan Embroidery, Crewel Embroidery, Crochet work, Kantha Embroidery, Mirror work Embroidery, Zardozi Embroidery, Appliqué work, Ajrakh Prints, Bagh Prints,
INDIAN HANDICRAFTS:
MAJOR PRODUCT CATEGORIES
GLOBAL EXPORT OF INDIAN HANDICRAFTS
20342312
29843283
38113481
0
500
1000
1500
2000
2500
3000
3500
4000
4500
2002-2003 2003-2004 2004-2005 2005-2006 2006-2007 2007-2008
YEAR
US
$ M
ILL
ION
INDIAN HANDICRAFTS BROAD PRODUCT CATEGORIES AND EXPORTS DURING 2007-
08Item Exports US $ in Million
Artmetalware 821.85Woodware/ Wooden Handicrafts 258.11Textiles based handicrafts Handprinted textiles & Scarves 440.71Embroidered & crocheted goods 1278.26Shawls as artware 53.06Zari and Zari Goods 86.76Imitation J ewellery 87.28Misc. handicrafts 455.11
COUNTRY 2007-08AUSTRALIA 52.37CANADA 107.04FRANCE 167.43GERMANY 339.4ITALY 118.29JAPAN 95.91NETHERLANDS 110.87UAE 215.36SWITZERLAND 51.12U.S.A. 1119.84U.K. 374.28
LATIN AMERICAN COUNTRIES 59.14OTHER COUNTRIES 670.09TOTAL 3481.14
MAJOR IMPORTING NATIONS OF INDIAN HANDICRAFTS DURING 2007-
08
COUNTRYWISE EXPORTS SHARE OF HANDICRAFTS DURING 2007-2008
U.S.A.32%
U.K.11%
AUSTRALIA 2%
UAE6%
SWITZERLAND1%
NETHERLANDS3%
JAPAN 3%
ITALY 3%
GERMANY 10%
FRANCE 5%
CANADA 3%
LATIN AMERICAN COUNTRIES
2%
OTHER COUNTRIES 19%
EXPORTS OF INDIAN HANDICRAFTS TO LATIN AMERICAN COUNTRIES
US $ MILLION
COUNTRY 2003-04 2004-05 2005-06 2006-07 2007-08ARGENTINA 3.03 3.59 4.08 4.67 4.96BRAZIL 6.43 7.57 8.55 9.68 9.74CHILE 7.37 8.33 9.12 10.05 10.21COLOMBIA 1.19 1.38 1.54 1.72 1.76MEXICO 11.45 13.36 15.05 17.17 19.77PANAMA 6.3 7.29 8.06 9.06 9.17PERU 0.51 0.57 0.61 0.66 0.68PARAGUAY 0.02 0.03 0.04 0.05 0.05VENEZUELA 1.87 2.16 2.39 2.66 2.8TOTAL 38.17 44.28 49.44 55.72 59.14
MAJOR CRAFTS PRODUCTION CLUSTERS IN INDIA
Artmetalware Moradabad, Sambhal, Aligarh, Jodhpur, Jaipur, Barmer Delhi, Rewari, Thanjavur, Chennai, Mandap, Beedar, Kerala & Jagadhari, Jaiselmer.
Wooden Artwares Saharanpur, Nagina, Jaipur, Jodhpur, Barmer, Hoshiarpor, Srinagar, Amritsar, Jagdalpur, Bangalore, Mysore, Chennapatna, Chennai, Mandap, Kerala & Behrampur (WB), Ahmedabad, Rajkot .
Hand printed Textiles
Jaipur, Barmer, Bagru, Sanganer, Jodhpur, Barmer, Bhuj, Scarves Farrukhabad & Amroha.
Embroidered goods Barmer, Jodhpur, Jaipur, Jaisalmer, Kutch (Gujarat), Ahmedabad, Lucknow, Jodhpur, Agra, Amritsar, Kullu, Dharmshala / Chamba & Srinagar, Narsapur (AP)
Marble & Soft Stone Crafts
Agra, Chennai, Baster, Jodhpur
Papier Mache crafts Jammu & Kashmir, Jaipur
Terracotta Zari & Zari Goods
Rajasthan, Chennai, Baster, Surat, Bareilly, Varanasi, Amritsar, Agra, Jaipur, & Barmer
Imitation/Fashion Delhi, Moradabad, Sambhal, Jaipur, Kohima (Tribal).
Artistic leather goods
Kolhapur, Indore, Barmer, Shanti Niketan (WB).
• Abundance of raw material
• Unmatched elegance and exquisite craftsmanship
• Large production base spread all over India
• Availability of products as wide and varied as India’s region with their diverse culture and traditions.
• Availability of relatively inexpensive and high skilled work force.
• Low cost of production, high quality of craftsmanship
• Designs ethnic yet modern
• Textile designs either woven or printed vary from block printing, tie & dye, embroidery - patch work, zari work, crocheted , cut work, mirror work, brocade etc.
WHY INDIA IS THE MOST PREFERRED DESTINATION ?
• Vegetable and eco-friendly colours.
• Cottage sector in India is omnipresent with each state contributing through one or more crafts.
• Indian cottage sector seen rapid growth in past and witnessed average annual growth of more than 17% since 1994.
• Cottage sector contributes significantly to foreign exchange earnings of the country.
• Largest provider of employment, strong production base & economically cheap skilled work force.
• Indian cottage sector is Rs.50,000 crores plus industry
……Contd.
To visit and feel high quality Indian Handcrafted products at :
– India Expo Centre & Mart, – Rajiv Gandhi Handicraft Bhawan – Sourcing Hubs
We invite you:
To organize Joint publicity campaign on sharing basis for the benefit of both the common man and the business man.
To give your valuable views on what more should be done, both at the policy level and trade/commercial practices in order to boost trade in handicrafts with the Latin American region and Colombia.
We assure you:
A diverse range of contemporary and eco-friendly handicrafts products
Safe and timely delivery
Encouraging business environment
Quality standards and social compliances
Desired facilitation for sourcing from India
EPCH acts as a match maker between Buyer and Seller.
EPCH assists buyers to locate suitable vendors.
EPCH organizes seminars/workshops on specific needs of buyers
EPCH provides vendor profiles
EPCH invites buyers to Reverse Buyer-Seller-Meets on sponsorship basis to special events.
EPCH settles trade disputes, if any, arises between buyers and sellers
FACILITATION FOR SOURCING FROM INDIA
A Permanent Contact Point.
A one stop shop for round the year display and sourcing of entire range of Indian Handicrafts, Gifts and home Furnishing exclusively for overseas buyers for sourcing from India.
Permanent 900 vendors show case their products at India Expo Centre & Mart at Greater Noida – New Delhi Express Highway.
INDIA EXPO MART & CENTRE
EPCH organizes Asia’s largest trade show on Handicrafts & Gifts i.e. IHGF [ SPRING & AUTUMN] in February and October every year. About 2000 Indian exhibitors participate in the trade fair from all over India and exhibit the latest range of the product related to Home, Décor and Home Furnishing
EPCH organizes product specific shows on Furniture, Textiles and Houseware.
Contd.
IMPORTANT TRADE FAIRS BY EPCH FOR OVERSEAS BUYERS
IMPORTANT TRADE FAIRS BY EPCH FOR OVERSEAS BUYERS
OVERSEAS SHOWS
Besides fairs within India, EPCH also participate in International product specific show numbering 15 trade fairs in almost every part of the world.
Buyer-Seller-Meet
Organizes number of Buyer-Seller-Meets in the Americas, Europe, Africa and Oceania.
INDIAN HANDICRAFTS & GIFTS FAIR [IHGF]
[The most preferred destination of overseas buyers for all over the world]
NEXT IHGF [SPRING]
25-28 FEBRUARY, 2009
AT
INDIA EXPO MART & CENTRE, GREATER NOIDA
VENUE OF IHGF – MEGA EVENT INDIA EXPO CENTRE & MART
BUYER’S INTERACTION DURING BUSINESS HOURS
CONTACT DETAILS
MR. SANJAY AGARWALDEVELOPMENT COMMISSIONER [HANDICRAFTS]O/o Development Commissioner [ Handicrafts]Ministry of Textiles, Govt. of IndiaWest Block Bo. VII, R.K. Puram, New Delhi-66Phone : +91-11- 26106902Fax : +91-11-26163085Mail : [email protected] : www.indianhandicrafts.org.in
MR. RAKESH KUMAREXECUTIVE DIRECTOREXPORT PROMOTION COUNCIL FOR HANDICRAFTS“EPCH HOUSE”, Pocket 6&7, Sector ‘C’, L.S.C.Vasant Kunj, New Delhi-110 070Phone : +91-11-26135256/57/58Fax : +91-11-26135518/19Mail : [email protected] : www.epch.com