<<<<<<< <<<<<<< VEREIN DONAU SOJA Wiesingerstraße 6/9 1010 Wien Increasing the direct use of vegetable protein for human consumption Ursula Bittner, Donau Soja
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VEREIN DONAU SOJA Wiesingerstraße 6/9 1010 Wien
Increasing the direct use of vegetable protein for human consumption Ursula Bittner, Donau Soja
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Generating long-term demand for a large quantity of sustainable and non-GM soya and soya products imported into Europe
Donau Soya und Europa Soya
Direct use of vegetable protein for human consumption
The increased use of sustainable and non-GM European protein meals for creating feed mixes in combination with sustainable and non-GM soya forms
Research for the reduce used of supplementary protein components in feed
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Five Pillars of a sustainable and European protein strategy
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Animal protein
Plant protein
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Increasing the direct use of vegetable Protein
should we do this?
can we do this?
is the benefit?
WHY
HOW
WHAT
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Increasing the direct use of vegetable Protein
should we do this?
can we do this?
is the benefit?
WHY
HOW
WHAT
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Feeding/Nourish 9 Billion people?
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Take a guess..
We are currently producing food for
6 Billion people
9 Billion people
12 Billion people
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Take a 2nd guess..
Our current consumption of protein is ..
30% below WHO‘s recommendation
On WHO‘s recommendation level (+/- 15%)
70% above WHO‘s recommendation
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<<<<<<< Situation: Changes in Protein Consumption in Europe
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+70% more than needed
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<<<<<<< Situation: Changes in Protein Consumption in Europe
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10
20
30
40
50
60
70
2016 2030
Average Consumption
kg Protein per capita per year
Protein consumption
10
+50%
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<<<<<<< Complex effects of Meat and dairy consumption
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Consumption of meat an dairy
Animals and husbandary systems
Feed Manure
Land (use) Nitrogen
Nitrogen emission
Greenhouse gas emission
Climate Change
Loss of biodiversity
Human Health
Animal Welfare
Land use
12 Livestock production uses around 80% of global agricultural land
Climate change & Biodiversity
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14,50%
85,50%
Greenhouse-Gas Emision
Livestock others
30%
70%
Loss of Biodiverstiy
Livestock others
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<<<<<<< Health
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0
2
4
6
8
10
12
14
16
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Intake of saturated
fatty acids
recommendation Actual
+40% higher than
recommendation
Red meat causes colon-Cancer
Studies by WHO
Health benefits
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Increasing the direct use of vegetable Protein
should we do this?
can we do this?
is the benefit?
WHY
HOW
WHAT
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Emotions
Culture, Religion, Values
Social norms
Knowledge & Skills
Habits & Taste
Food environment
Politics & Economics
Potential Obstacles
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Emotions
Culture, Religion, Values
Social norms
Knowledge & Skills
Habits & Taste
Food environment
Politics & Economics
Solution - Stakeholders
Politics & Research
Retailers & Industry
Civil Society
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International Agreements
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Increase quality – increase price Animal welfare regulations and other requirements
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16.11.2016
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Vorteile für
KonsumentInnen
• Einkaufen wird einfacher
• Vegan wird normal
• Transparenz
V-Label
Inhalte
• Vorstellung Referenten und Verein
• Marktpotenzial
• Marketing Best Practice
• Ausblick
Veggie-Boom
Veggie-Boom Veggie-Boom
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<<<<<<< „Meat alternatives“ Turn over up to +34% increase p.a.
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16.11.2016
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Fitness
• Attila Hildmann
• Cornelia Ritzke
• Karl Ess
Fleischreduktion
• 65% der Frauen und 38% der Männer
sehen sich als TeilzeitvegetarierInnen
(min. 3/Woche kein Fleisch)
• 80% der KäuferInnen von vegetarischen
Ersatzprodukten sind ganz „normale“
VerbraucherInnen, nur die restlichen 20%
sind VegetarierInnen
• 4,2 Millionen TeilzeitvegetarierInnen
leben in Österreich
IFES 2013 Pflanzenfleisch
+31 %
in 1.000
Euro
ZFleischkonzerne entwickeln Pflanzenfleisch
Nielsen Ö. 2015
Milchalternativen exkl. Tofu
• 2015: 29,9 Mio.
• seit 2013: 17% Steigerung pro Jahr
• besonders Hafer-, Mandel-,..
Tofu
• 2014: 4 Mio.
• seit 2013: Zuwachs moderat
GFK
Haushalts-PanelKäuferInnenreichweite Haushalte
• 2013 – 22,2 %
• 2014 – 26,6 %
• 2015 – 30,5 %
Volumen/KäuferIn
• 2012 – 11,7 kg
• 2013 – 11,3 kg
• 2014 – 12,1 kg
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<<<<<<< Civil Society
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Increasing the direct use of vegetable Protein
should we do this?
can we do this?
is the benefit?
WHY
HOW
WHAT
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Effects of changed diet in the EU
Nitrogen emissions
Greenhouse gas emissions
Per capita use of cropland
for food production
Demand of feed
-40%
up to
-40%
-23%
-45%
Halving the consumption of meat, dairy products and eggs in the European Union
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Thank you for your attention!
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Mag. Ursula Bittner, MBA [email protected] www.donausoja.org
Donau Soja is supported by Gesellschaft für Internationale Zusammenarbeit and the Austrian Development Agency 32
Sustainable Soya – Sustainable Europe