Increase Your “Y” Traffic Users Donors Sales Profit.

Increase Your “Y”

Traffic Users Donors Sales Profit

Jack WeldeFounder and CEO, Smartling

former:

eMusic, SVP Product

US Air Force Pilot

Computer Engineering / Linguistics at UPenn

Minna KingVP, International, SurveyMonkey

former:

International head at LinkedIn, Shopping.com and Overture

Multilingual; MA & BA from McGill

Agenda

Translation & Technology (Jack) Web 2.0 Use Cases (Jack) SurveyMonkey Experience (Minna) Q & A (All)

From a Web 2.0 Perspective

State of Translation Technology

Smartling (n.)

A cloud-based software platform for translation management and delivery of your website and/or mobile apps.

Industry Trends

Issues AffectingWeb 2.0 Companies

Translation / localization often an afterthought Short timelines Continuous deployment / near-realtime turnaround Hybrid approach to translation (pro, crowd, MT) Tech ecosystem: marketing website, web application,

mobile, email, data (json, xml)

Web 2.0 Localization

Helping People Make Better Decisions... Globally

Over 9M registered users Easy-to-use, cloud-based, self-service platform with

customers distributed across industries

That was then...

This is now...

13

English

Spanish

PortugueseFrench

Swedish

GermanItalian

FinnishDutch Danish

Japanese

Norwegian Traditional Chinese

Korean

200+ countries, 14 languages

14

Timeline1999-20091999-2009English-onlyEnglish-only•Viral growth in Viral growth in UK, Canada & UK, Canada & AustraliaAustralia

1999-20091999-2009English-onlyEnglish-only•Viral growth in Viral growth in UK, Canada & UK, Canada & AustraliaAustralia

20102010Remove Remove blockages to viral blockages to viral adoptionadoption•13 languages 13 languages •21 currencies21 currencies•Regional payment Regional payment methodsmethods•Tax efficient EU HQ Tax efficient EU HQ •Customer service Customer service for European for European languageslanguages

20102010Remove Remove blockages to viral blockages to viral adoptionadoption•13 languages 13 languages •21 currencies21 currencies•Regional payment Regional payment methodsmethods•Tax efficient EU HQ Tax efficient EU HQ •Customer service Customer service for European for European languageslanguages

20112011Spurring viral Spurring viral adoptionadoption•3 more 3 more languageslanguages•Marketing & PRMarketing & PR•Local in-country Local in-country presence and presence and partnershipspartnerships

20112011Spurring viral Spurring viral adoptionadoption•3 more 3 more languageslanguages•Marketing & PRMarketing & PR•Local in-country Local in-country presence and presence and partnershipspartnerships

Global Works Establish a truly global organization

where everyone has input & visibility

The Y: 51% of new revenue coming from International

Q & A Time

Jack Welde

Twitter @jwelde

Email [email protected]

Minna King

Twitter @surveymonkey

Email [email protected]