Increase Revenue with Gamification: Crowd and Community Management for SMB Marketers

The Marketing Department of the Future: Gamification, Crowd and Community Management for SMB Marketers

TRADA PRESENTS

Thursday, October 6, 2011

trada.com

#SMBCrowdsourcing

$25


Bryan Estes, Director of Biz DevBigDoor.com@bestes206

Bryan Estes is Director of Business Development and Implementation Specialist for BigDoor, a company dedicated to making the online world more rewarding by providing gamification technology to non-gaming websites. Bryan works closely with BigDoor’s partners to get them up to speed and running quickly with gamification.

trada.comNiel Robertson:@nielr1 Bryan Estes:@bestes206Thursday, October 6, 2011

Niel RobertsonCEO, Trada.com@nielr1

Niel Robertson came to Colorado from Boston in 1998 to find out more about “this state he was always flying over”. To his surprise, he liked it and started building companies. Along the way he built two software companies, opened (and closed) a couple of restaurants, and learned how to love Fleece and Flip Flops.Currently, he is the founder and CEO of Trada, the world’s first and only crowdsourced paid search marketplace.

Niel Robertson:@nielr1 Bryan Estes:@bestes206Thursday, October 6, 2011

You’re a marketer.


How would you like affordable help with:

- copywriting - editing - PPC - design - SEO - video - translation - microtasks

...and you don’t have to hire anyone?


Definition of terms:

the process of handing tasks traditionally performed by one person to a crowd of

people

Crowdsourcing:


Definition of terms:

the use of game design techniques and mechanics to solve problems and engage

audiences

Gamification:


What do these have to do with each other?


As a small business marketer, crowdsourcing can help you immensely.


You can easily find the right people to hand tasks off to, manage them, and get results quickly.


Diversity of

thinking

Widerange oftalent

Fast results

Simplified hiring

Lower cost


In order to get the most out of your crowd, you should understand game theory.

Most crowdsourcing platforms have this as part of their engagement system.


Niel Robertson:@nielr1 Bryan Estes:@bestes206

Niel uses game mechanics to engage the crowd at Trada.



You can also use gamification to drive customer engagement on your website.



Think of your visitors like your crowd: they can be engaged and incentivized in the same way.



Bryan makes gamification available to small business marketers to drive customer engagement through the use of game mechanics.


(This is what BigDoor does.)

LO

Y

ALT

Y E

NG

AG

EM

EN

T V

IRALITY

When a site implements with BigDoor, their overall site engagement increases by 30%.

BigDoor’s reward program results in a

200% increase in sharing.

Due to our innovative referralmechanism, users who clickedon shared links are 7X more likely to register on the site.

Users who participate in our loyalty program are

3X more likely to return to the site than those not in the loyalty program.

ALL

TH

IS M

EA

NS REVENUE FOR OUR PARTNERS!



Is money the only effective way to

motivate my crowd?



What level of anonymity should the

crowd have?



Gamification works best when there is already an engaged

community. How do I build that engaged

community?



Should a game have only positive

reinforcement?



What expectations should I have about how many people in

my crowd will actually do work?


THURSDAY, OCT 13, 12:15PM EASTERN

Crowdsourcing Content and Distributing Across Channels

Mark ChatowVP of MarketingServio.com

SMBs and larger companies struggle with creating enough/the right content, and with managing and amplifying it across channels. Crowdsourcing content engine Serv.io and on-demand microtask firm CrowdFlower will share strategies for managing crowd-created content, maximizing ROI, and how to amplify your content to get the most value.

Lukas Biewald, Chairman/Co-founder, CrowdFlower.com


THURSDAY, OCT 20, 12:15PM EASTERN

Right Brains On Demand: Crowdsourcing Video

Anna Sawyer, Marketing Manager,Trada.com

Putting together effective web videos to market brands and products is a challenge for SMB marketing teams - but the payoff is huge. Genius Rocket and Wooshii have both applied the crowdsourcing approach to video content creation: offering accessible, manageable video to SMBs. They'll weigh in on which companies should have a marketing video strategy, what type of content gets results, and how to successfully use crowdsourcing to get what you want out of video marketing - without the crippling cost of a creative agency or in-house video team.

Fergus Dyer-SmithCo-Founder, CEOWooshii.com

Peter LaMotte, President, GeniusRocket.com


Niel RobertsonFounder and CEO, Trada.com@nielr1

Bryan Estes, Director of Biz DevBigDoor.com@bestes206

QUESTIONS! Want more info? [email protected]


mailto:[email protected]

mailto:[email protected]

Increase Revenue with Gamification: Crowd and Community Management for SMB Marketers

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