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Mobile Social Gamification & Gamification Y Kabir Ahmad Market Research & Consultancy
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Mobile Social Gamification & Gamification Y

May 07, 2015

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Kabir Ahmad

Mobile Social Gamification & Gamification Y:
My talk at http://www.gamified.in/
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Page 1: Mobile Social Gamification & Gamification Y

Mobile Social Gamification & Gamification YKabir AhmadMarket Research & Consultancy

Page 2: Mobile Social Gamification & Gamification Y

Expert Areas:• Digital Gaming• Gamification • Gambling• 3G/4G Business Modeling • OTT Social Application• Mobile Social TV• Wearable Markets • Digital Currency• CIVIC Economy

Professional Attachment:

• Directing Analyst at (Heading GamingDivision)

• Steering Committee Member at

Page 3: Mobile Social Gamification & Gamification Y

PROBLEM VS. OPPORTUNITY …

© Farnam Street & widely used by Warren Buffett

Gaming: Define Environment

Gamification: Define Sustainable Engagement

Page 4: Mobile Social Gamification & Gamification Y

Social Gamer …

• 1.25 bln Social Gamer by 2018

• 54% are Female • 46% on Mobile (725 mln)• 35% CAGR on Mobile

Platform

© Mind Commerce

© Mashable

Page 5: Mobile Social Gamification & Gamification Y

Connected Smartphone …

© Facebook & IDC

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A Game Decade …

© Trym Stene

Gamification

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• $3.6 bln Market Spending by 2017

• 80% Global 2000 Organisation

• 70% Enterprise Process• Mobile Gamification 90%• 35% Gaming VC deal in

2013 (Middleware sector including Gamification)  

• B2B SaaS / GaaS Model

© Mind Commerce

Page 8: Mobile Social Gamification & Gamification Y

© Rajat Paharia

Underlying Reality …

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Industry Impact …

© Yu-Kai Chou

Page 10: Mobile Social Gamification & Gamification Y

Connecting Real World Purpose …

• Build a virtual village & Donate the items for a real village in Uganda

• 300 thousands register gamers are playing

Page 11: Mobile Social Gamification & Gamification Y

Community Awareness …

• Make society aware & habituated with day-to-day waste management system

• 4 million registered player• 75% increase of recycling program since partnering with them.

Page 12: Mobile Social Gamification & Gamification Y

Fold.it: Solving Problem …

• Cracked the structure of protein-sniping enzyme that reproduce AIDS virus in only 3 weeks

Page 13: Mobile Social Gamification & Gamification Y

SuperBetter: Self Improvement …

• Achieve goals or recover from a setback• Relies on the principles of positive psychology

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Performance Improvement …

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Brand Engagement …

• Vending interface as game board • Unlock badges, share, play with friend etc.

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Retail Activation and Product Engagement …

• Redeemable virtual currency

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What About Gen Y …

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Digitally Native Generation …• 43% play social games• Nearly 100% are digitally connected• Outcome driven, not process • Multitasking extraordinaires• Extrinsic life goals (money, fame, image) and less

concerned for others• Overly self-confident, entitlement, and self-absorbed• Will overtake the majority representation of the

workforce by 2015 • Bring-your-own-device (BYOD) empowered  • Next corporate revolution will be power to the peons

Source: Pew Research, Computer World & U.S. Census Bureau

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“Run that Town” by Australian Bureau of Statistics

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• Meaningful vision – It should show users that their actions are for a greater good and can build upon itself to initiate long-term change

• Contexts for civic learning – Actions and feedback should represent that of the community the user is in

• Focused participation – Actions should be focused on one common goal for the most meaningful responses and feedback

• Community responses – a community network should exist to support all those involved and should build upon itself over-time to scale

• Fast Results – Systems need to be able to quickly show user actions have an effect to keep users engaged

• Value – Using the program needs to be a low-risk proposition with high-reward potential

http://www.gamification.co/2013/08/02/the-future-of-gamification-lies-in-civic-engagement/

Tactical Gamification Approach …

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Gamification Y ……. in 2014 !!!

• CIVIC Engagement is the Future Gamification• CIVIC Economy is the future Gamification platform

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Kabir AhmadEmail:

[email protected]: kabirahmad2008

Linkedin: http://www.linkedin.com/in/ka

birahmad

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