Increase Giving Coy D. James, Canon of Stewardship with Online Tools.

Increase Giving

Coy D. James, Canon of Stewardship

with Online Tools

Knowing the Congregation

• Do congregants give or spend?• Do congregants carry cash, checkbook or credit

cards?• Are gifts planned (pledged) or impulsive?• Do congregants have access to the internet,

social networking sites e.g. FaceBook, Twitter?• Do you have email addresses?• Do you collect contact information for members

and on-site / online visitors?

Online Contributions

• Online and Auto-Gifts account for 40% Annual Budget

• Honorariums and Memorials

• Suggested Giving Levels

• Multiple Funds• Giving Frequency

(Auto-Giver Pgm.)• Matching Gifts

Special Campaigns - Stewardship

• # of Annual Stewardship commitments up 144%

• # of Auto-Givers up by 15%• Supports the Vision and

Membership Covenants • Educates regarding funds

and giving• Organizes stewardship

materials and forms• High Quality and Cost-

effective vs. print materials

Online Commitments

• Faith Promise includes specific action for each covenant commitment

• Page includes print friendly version and tithe calculator

• Commitment to multiple funds

Special Campaigns – Child of Hope

• Campaign provides ~$70K for the Child of Hope program

• Shares history and successes of the program

• Describes plans for the future

• Supports gift premiums

• Funds program out of a “different pocket”

Special Campaigns – Lent

• Facilitates Lenten journey sermon series

• Organizes program support materials and forms

• Offers another opportunity to make a Faith Promise commitment

• Broadens audience and contributors to those outside the local church

Social Network Fundraising

• Twitter• LinkedIn• Facebook• Links friends to

Personal Donate Pages

Email Communications

• Supports Spiritual journey

• Informs contributors

• Builds relationship

• Opportunity for generosity

Resource: ConstantContact.com

Application Service Providers

• ASPs can expand the functionality of your website without the expense of developing the feature yourself.

• First-Giving : Personal Donate Pages

• American Church, Inc.: Credit Card giving (Auto-Givers)

• UCC Stillspeaking Money: Credit Card giving (Auto-Giver)

http://www.ucc.org/stewardship/still-speaking-money/

Additional “Giving” Opportunities

• Secure Give Kiosk• Sources of Hope Online

– Sermon DVDs– Music Ministry CDs– Pastor’s Reading List– Books– Bibles, Study Guides

Other Helpful Resources

printingforless.com – When only something printed will do

leaguelineup.com – Easy and inexpensive telephone tree

[email protected] – Sue Small, flipbook products design

zmags.com – Flipbook products, software source / host site

securegive.com – Source for on-site giving kiosk

[email protected] – Sue Schrader, Sources of Hope wholesale book purchases

ministrymarketingcoach.com – great marketing “How To” resources

americanchurch.com – American Church, Inc., giving envelopes, online giving and stewardship services

ucc.org/stewardship/still-speaking-money – online giving and credit card processing

ConstantContact.com – Mass email support

QUESTIONS?

,COY D. JAMESCANON OF STEWARDSHIP

5910 CEDAR SPRINGS ROADDALLAS, TX 75235-68061.800.501.HOPE214.351-1901

[email protected]

cathedralofhope.com