Incorporating Social Media Platforms into Higher Education Instructional Strategy

Incorporating Social Media Platforms into Higher Education Instructional Strategy

Ed C. Dansereau, MBA

Bill W. Godair Ph.D., MUS, MBA

@ACBSPAccredited #ACBSP2016

Agenda


1. Student Expectations

2. Framework For Selecting Social Media

✈ Genre of Course

✈ Purpose of Exercise

✈ Student Role

✈ Learning Outcome

✈ Assessment


Student Expectations

In a course using social media, students rate the importance of using social media to access information as ………………….



In a course using social media, students rate the importance of ………………….

Impact of Social Media Use on Student’s Engagement


Personal Use of Social Media During Class


Framework for Selecting Social Media

Genre of Course

Purpose of Exercise

Student Role

Learning Outcome

Social Media Selection

Assessment

Genre Of Course


Traditional Skills

Soft Hard

Subject

Qualitative Quantitative

Nature

Conceptual Mathematical

Introduce

Reflective

DemonstrateReinforce

Supplemental

Application Instructional

What is the Purpose of the Exercise


What is the Student Role


What is the Student Role

Answer Questions

Apply Concepts

Practice Skill

Reflective

What are the Learning Outcome


Primary:

Increase Knowledge of

Discipline

Analytical Reasoning /

Problem Solving

Social Skills / Responsibilities

/ Ethics

Communication, Leadership & Team Skills

Development of Managerial Skills

Development of Global

Perspective

Secondary: Values ProfessionalismLifelong

Learning Skills

Which Social Media to Use


Video

Collaboration

Blogs

Micro Blogs

Social Network Sites

Picture / Visual

Video


➢Distribution Platform

➢User Generated Content (UGC)

➢Corporate Media


Created by Others


Created by Others


Created by Students

Videos Created by Others


Student’s Observations - Video


Advantages:

✈ We like it because you don’t have to read.✈ YouTube and videos are good for ‘How To’ . . . To learn something✈ Learn ideas in a creative way – good for innovation- demonstrations✈ Doing (making) videos help us learn how much work is done behind the scenes.

Disadvantages:

✈ 5 minute limit → no way am I watching a 10 minute video (forget about watching a hour long lecture). Must be short

✈ Built in ads are annoying.

Collaboration


Web-based software sites allowing users to create and edit documents

online while collaborating with other users in real-time.

On-Line Collaboration

Google Docs -- Quiz

Student Observations - Collaboration

Responses

✈ Good for teams (group work)

✈ It’s a group thing

✈ We should teach in BUS1270

✈ Facetime is good for collaboration also.

✈ Hangout works for people without an iPhone

Negative

✈ Formatting is different

✈ Students never used office 2003 or anyone of the non-visual interfaces

✈ They would be horrified by our old green screens and WYSISYG interface

✈ There are glitches and sometimes freezes with multiple people editing the same document

✈ Microsoft 360 has issues at Castleton due to security layer

Blogs


Information / Discussion site that allow users to

publish on-line and allow their viewers to post

comments.

Blogs

Student’s Observations - Blogs

Responses

✈ Don’t read them

✈ Google or YouTube for information instead of blog

✈ Should have asked about Google results

✈ Would rather we set up a webpage for class, using Wix, than write a blog

✈ Not relevant to us

✈ You have to want to (read a blog to do it)

Micro Blog


Microblogs are very short posts used to

exchange small elements of content, i.e.

short comments, videos, and images.

Marketing Course

Twitter Feed for a Management Course

Student’s Observations - Twitter

Responses

✈ We like short format that is to the point

✈ We ignore links for the most part

✈ The pictures are the best, visual

✈ More current and up to date, instant

✈ Best chance to have a celebrity interact with you.

✈ We follow #tags for sports, find out what other people think on topic. Like at weddings,

conferences and live events.

✈ We like how easy it is to share

✈ 140 characters is fine, we are used to it.

✈ Not everyone has Twitter

✈ Content has a very short life span

✈ All social media is tied to phone

✈ Mobile is no longer a special category, it is part of life

Social Network Sites (SNS)


Web based sites designed to build social networks or

social relations among individuals with similar interests,

activities, backgrounds or real-life connections.

Course Page

1) Create a Professional Profile page

2) Creating a course group

3) Upload Content

✈ Platform for homework & revision

resources

✈ Post questions, videos & resources

4) Monitor

Student’s Observations - SNS

Advantages:

✈ See others opinions

✈ “Cleanest social media” because parents are on site (we have moved to Instagram and twitter)

✈ Choice of words, pictures, sentiment

✈ Reserved behavior, very public

✈ To keep in touch with old friends (High School) and Family

✈ Good to use to contact someone – modern phone book.

Disadvantages:

✈ To see what you don’t care about, no choice but to see everyone’s stuff

✈ Parents

✈ People rage behind the blind eye of the keyboard and post radical opinions

✈ Sense of dissatisfaction, like accounting, a necessary evil

Pictures


Web based sites that allow

users to share photo and video.

Instagram

Pinterest


Business on Pinterest


Student’s Observations - Instagram

Responses

✈ “Girls post better pictures”

✈ Less drama – pictures are focus and not text

✈ Again, no reading

✈ More personal than others

✈ Visually based, has a “Lifestyle” element that makes if feel more “real”

✈ Simple video, 15 seconds, competing with Vine

✈ # for groups and friends

✈ Different, picture oriented

✈ Quick, simple to use, easy to comment

✈ Naturally mobile

✈ Do not use for classes or follow orgs

Negative

✈ Real time if you post at 2AM, some may not see

✈ Open public but students have a different view of privacy. They do not see as a problem.

Assessment

Did the Exercise achieve its objective?

Framework Summarized

Genre of Course

Purpose of Exercise

Student Role

Learning Outcome

Social Media Selection

Assessment

Questions

Ed C. Dansereau, MBA

[email protected]

Bill W. Godair Ph.D., MUS, [email protected]

mailto:[email protected]

mailto:[email protected]

Video Links and Acknowledgement


Fayol’s Principles of Management VideoAuthor: Goyal Bros. Prakashanhttps://www.youtube.com/watch?v=DsYcnapehvA&list=PL5ka7W-Aqnt7GcQ9uX7lrojpCni6hYziwAccessed on 4 Feb 2015

John Wooden video on True SuccessTEDhttp://www.ted.com/talks/john_wooden_on_the_difference_between_winning_and_success.htmlAccess on 1 May 2015

Break-Even AnalysisDailymotionhttp://www.dailymotion.com/video/x2m0rw3Access on 12 Feb 2015

Break-Even AnalysisInvestopediahttp://www.investopedia.com/video/play/breakeven-analysis/

Access 15 Feb 16

https://www.youtube.com/watch?v=DsYcnapehvA&list=PL5ka7W-Aqnt7GcQ9uX7lrojpCni6hYziw

http://www.ted.com/talks/john_wooden_on_the_difference_between_winning_and_success.html

http://www.dailymotion.com/video/x2m0rw3

http://www.investopedia.com/video/play/breakeven-analysis/

Video Links and Acknowledgement


Break-Even PointHowcasthttp://www.howcast.com/videos/307310-how-to-determine-a-breakeven-point/Access 15 Feb 16

Break-Even PointEd Dansereauhttps://www.youtube.com/watch?v=Bu4uXcO5fMgAccess 5 May 16

Video Blogwww.ProfessorDansereau.comWill launch September 2016

https://www.youtube.com/watch?v=Bu4uXcO5fMg

http://www.ProfessorDansereau.com