+ Incorporating Digital into Corporate Strategy Presented by Uche Ajene
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Incorporating Digital into Corporate Strategy
Incorporating Digital into Corporate StrategyPresented by Uche Ajene
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Why incorporate digital into your strategy?Businesses that are highly engaged with the internet are two times more likely to grow and earn twice more revenue- Deloitte Access Economics, 2013
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What are the benefits?
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Benefits of incorporating digital into your strategyIncrease your customer base:
Increase engagement with customers with minimal additional effort
Better customer service which leads to a better customer experience
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Benefits of incorporating digital into your strategyDecrease costs
Increase efficiency which leads to greater productivity
Reduce overhead costs
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Benefits of incorporating digital into your strategyIncrease revenue
With your now larger customer base and more efficient operation, you can diversify your income streams
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Benefits of incorporating digital into your strategy A case study
Source: www.tmforum.org
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How to incorporate digital into your strategyAn overview
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How to incorporate digital into your strategy
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How to incorporate digital into your strategyWho?Who owns the strategy? Who is driving it?
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To be successful, it should be owned from the top down10
How to incorporate digital into your strategyWho?What skills already exist in your business?
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Dedicate the right resources to your digital strategy. Resources including technology and budget11
How to incorporate digital into your strategyWhat?
What is the best practice for your business industry?
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Dont adopt a strategy built for a tech company for your fashion business12
How to incorporate digital into your strategyWhat?What is the digital presence is right for you?
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Everything isnt for everyone. Select the digital presence based on your structure, your needs and your goals13
How to incorporate digital into your strategyWhat?
What impact do you want digital to have on your bottom line?
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Is your goal, awareness? Engagement? Or driving conversions? All are valid but build your strategy based on the impact you want.14
How to incorporate digital into your strategyWhen?When?- Determining your digital capability
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Are you ready for the strategy you want to implement? How digital are you already? Take the baby steps required to get to your digital desitnations15
How to incorporate digital into your strategyWhere?Where should you go for advice?
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Find professionals to help you develop and/or execute your digital strategy16
How to incorporate digital into your strategyHow?How will you measure your digital strategy?
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Set your concrete measurable goals. Get the right tools to measure with, Google Analytics is a free and powerful toolMeasure yourself at regular intervals and track your growth.Make decisions based on data, let your decisions be data driven
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Thank you
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