Inaugural Dealer Meeting Today’s Agenda 7:30 – 8:30 Continental Breakfast 8:30 – 8:45 Welcome 8:45 – 9:45 45p Enhancements 9:45 – 10:00 Morning Break.

Inaugural Dealer Meeting

Today’s Agenda 7:30 – 8:30 Continental Breakfast 8:30 – 8:45 Welcome 8:45 – 9:45 45p Enhancements 9:45 – 10:00 Morning Break10:00 – 11:30 VoIP Applications for Small Business11:30 – 1:00 Lunch 1:00 – 1:30 XBLUE Private Label Program 1:30 – 3:00 Xplus100 Launch! 3:00 – 3:15 Afternoon Break 3:15 – 4:30 Xplus100 Launch!

BackgroundUnited Telephone/Sprint Inter-tel – MPK, SPKVodavi – Tecom – DHSEdigital/Comdial DX-80Tadiran – Launched Emerald ICEFounded XBLUE – Focus on Small Business Market

Market ConditionsSmall Business Market – Not a Priority for Main

Players

Technology Over Value

Keeping up with Cisco

Focus on Value - XBLUE 45p VM card

Guerilla Marketing“Marketing Warfare” by Ries and Trout

Compares War and Marketing Strategies

# 1 - Defense

# 2 – Offense

Others – Flanking Position

Small – Guerilla Warfare

“XBLUE Gorilla”Designer Series Phones

Champions Series Phones

Blue/Green HD LEDs

Be Memorable, Be Unique

End-user appeal

May gain attention, buys charcoal phones

Small Business ResellerReseller knows the market

Focus on value remains

“Why do you want VoIP?”

Manufacturer’s Support – Entry level

Product PlanFocus on Value – determines your plan

Maintain and enhance the workhorse stability and reliability of digital voice processing

Redesign to eliminate cost

Add top two VoIP killer apps, remote worker and remote office

Blanketing Small Business

Good

Better

Best

Absolute Best ValueProduct - Substance

Marketing – Style

Reseller – Knowledge, Experience & Common Sense

EQUALS

“Best Value”

A winning Combination

X16X16 X1645p 45p45pXplus100 Xplus100Xplus100X16 X16X16X16 45p45pX16 45p 45p45pX16 Xplus100