Importance of Websites for Business

79% of Americans are online

Pew Research Center

The average American spends around

13 hours a week using the internet.

North American Technographics Benchmark Survey

58% of American adults have researched a product or service online.

Pew Research Center

24% of American adults say they have posted comments or reviews online about the product or services they buy

Pew Research Center

Pew Research Center

55% said they get

information about local restaurants off the internet.

Pew Research Center

60% said they get

information about local businesses, other than restaurants, off the internet.

Pew Research Center

39% said they seek

information about job opportunities off the internet.

Pew Research Center

43% of Americans say

they get information about housing and real estate off the internet.

Fleishman/Hillard

47 % of Americans say

family, friends and co-workers influence purchasing decisions.

46 % of Americans say the

internet influences purchasing decisions.

Fleishman/Hillard

Fleishman/Hillard

91 % of Americans are cell

phone users.

38 % of those mobile

phone users are Smartphone users.

51% said in two years

the internet will influence their decisions more.

Fleishman/Hillard

According to a 2010 survey,

46% of small

businesses don’t have a website.

Entrepreneur

Foundation Of a Great

Website

Know your objectives

Stand out

Call things by name

Organize Content

Make design easy to open

Prioritize

Make it functional

Make it mobile

friendly