Impact Of Social Media On Meetings & Events

Impact of Social Media on meetings & events

Need multi-channel image

It used to be that new media was an afterthought in the M&E space

Communications were pretty simple

We were a paper driven society

... And then things changed

and became a bit more complicated

“The world is in the middle of an ongoing conversation.

A marketer’s challenge and job is to enter that

conversation and when you do join in, you had better be prepared to add value.”

John D Hayes – CMO American Express

Today you will learn how to extend the

conversation and leverage the power of social media for your next meeting, event, or

experience.

Before you can add value and extend the conversation,

there a few things you should know…

Did you know?

Agenda (other things you’ll need to know)

1. Introduction to social media2. Defining & introducing the tools3. Impact on meeting & event planning

• Before• During• After

4. Measuring Social Media’s impact5. Pitfalls of social media6. Top 6 things to remember 7. Questions and new age answers

What is social media?

social media In plain english

Translation for M&E

1. People now have more options when it comes to selecting a meeting, event, conference, or experience

2. People now have more ways to find out about your event and more ways to tell others about it

3. Incorporating social media into your planning can increase content relevance, drive participation, make it more measurable, and drive positive ROI

Tools of the trade1. Facebook2. Twitter & twemes3. YouTube4. Flickr5. Blogs & Scribble

Live6. RSS7. LinkedIn8. Social Bookmarking9. Social Media Press

Release10. Mobile

…your new best friend

Canadian Facebook Stats

General: • 4th most visited site in

the world• #1 social media site• #1 photo sharing site on

the web

Demographics:• Over 9.5 million users • Canada is second largest

network in the World! • 13.5 billion page views

monthly • 43% Male 57% Female• 19% under 18 • 34% 18 to 24 • 26% 25 to 34 • 21% over 35

Engagement: • 75% of users visit at least once a day!

• 2.6 average visits per visitor per day.

• 32.9 visits per month.

• 29.8 minutes per visitor per day.

• 378.6 minutes per month.

Translation for M&E

1. Facebook is a cost effective way to build awareness and advocacy for your meeting or event

2. Once people RSVP to your meeting or event, you can send them updates via facebook email

3. Fans of your meeting or event will automatically publish with link to their entire network… WOM rules!

4. Facebook has replaced the promotional flyer /email for many event planners