Impact of Blogs and Social Networking Sites to Business (Visayas Blogging Summit) Jane=e Toral h=p://www.bloggingfromhome.com
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Impact of Blogs and Social Networking Sites to Business (Visayas Blogging Summit)
Jane=e Toral h=p://www.bloggingfromhome.com
What is the impact of blogs and social networking sites to business?
Internet Search emerges as the top online acFvity.
Ac#vi#es showing significant increase at 95% confidence levels Base: Past month Internet users aged 10+ across Na#onal Urban Philippines Source: Yahoo!-‐Nielsen Net Index 2010
h=p://selnd.com/9nEOR3
h=p://bit.ly/9DLFnc
h=p://bit.ly/a23Zsh
Search MarkeFng Program
• Goals • Audience • Needs • Products • PotenFal
SITE LAUNCH STEP #1 RESEARCH
h=p://www.google.com/insights/search
Find out compeFFon through search engine.
Search engine is a reputaFon engine.
SITE launch Step #2 Structure / OpFmize
• About the site • Company index • Categories
– Cat1 • Photo • DescripFon • Company info
• Keyword: category, company name
• Sidebar – Facebook page – Twi=er – Slideshare – Archives – Ads – About author – News
h=p://www.halalcerFfiedfood.com launched August 10. Relevance
Density Proximity
Prominence Reason to return
Do you know what people say about you?
Social media is changing the rules of engagement
Base: Past month Internet users aged 10+ across Na7onal Urban Philippines Source: Yahoo!-‐Nielsen Net Index 2010
• Aim to reach 10,000 Likes or Fans (Fpping point).
• Social context drives advocacy
Increase popularity
SITE Launch STEP #4 MEASURE VCR
Monitor your ranking. (results as of August 11)
Listed -‐ Search results
Paid search (opFon)
Be Useful
TV PRINT POS CRM
digital
social
game
digital
social
game
digital
social
game
digital
social
game
mobile mobile mobile mobile
New e-‐mail markeFng systems like Flowtown.com has also integrated social media component.
Winner of DigitalFilipino Social Networking Awards 2010 (Blog category)
Winner of DigitalFilipino Social Networking Awards 2010 (Social Network category)
hXp://www.foursquare.com
Twi=er stream
Users through blogs and social networks can influence search engine results.
Social influencers
• People who have influence on their peers heavily influenced by the quality and volume of content they share online to their peers. – Referent influencers – Expert influencers – PosiFonal influencers (peers)
Source: Social Media MarkeFng for Dummies (Shiv Singh)
Twi=er stream
Search engine influence
GlobalizaFon of the individual
Building Tribes
• Tell a story – Who are you upsecng?
– Challenge the status quo • Connect a tribe
– Who are you connecFng?
– Stage 1 to 5 • Life sucks • My life sucks • I’m great • We’re great
• Life is great
• Lead a movement – Who are you leading? – Establish a culture.
• Everyone is important.
– Being a leader gives you charisma.
• Make change – Commit
• Bring out the best in others. • Get recognized. • Outperform. • Overcome life's challenges. • Enjoy beXer health. • Be a top choice (win life's popularity contests: job, rela#onship, friendship).
The Likeability Factor by Tim Sanders
hXp://on.g.me/toywatch
Thank you!
h=p://www.e-‐commercephilippines.com h=p://www.searchprofileindex.com
Related Documents
