Updated Introduction to Blogs, Bloggers & Blogging (2016)

Catherine Duggan

Blogs o Bloggers o Blogging

About Me

To introduce the topic of Blogging

1. Define blogging

2. Discuss different types of bloggers

3. Explain blogging as an inbound marketing tool

4. Illustrate benefits of blogging

Aim

Objectives

• Regularly updated website or web page

• Created by an individual or small group

• Written in an informal or conversational style

What is blogging?

Types of Bloggers

Food

Fashion

Travel

Personal

Suzie McCormack o Writer Blogger Artist

Business

Why?

4 Main Benefits to Businesses

1. Helps drive traffic to your website

2. Helps convert traffic into leads

3. Helps establish authority

4. Drives long-term results

To introduce the topic of Blogging

1. Define blogging

2. Discuss different types of bloggers

3. Explain blogging as an inbound marketing tool

4. Illustrate benefits of blogging

Aim

Objectives