Imc

Phone blocks

Presented by Kamran khan

khushboo

Phone blocks

• A PHONEBLOK comprised of two terms Phone and Blok.• A Blok is the base.• A phone is the combined parts of the machinery required by a customer.

So,• A PHONEBLOKS is the new generation mobile phone which can be

modified to its fullest extent.• Concept of phone blocks works similar to desktop available in the market For instance, Low memory Increase Hard disk capacity Low graphics Install graphic card Need more power Upgrade your processor

Need For Phone blocks

• As the electronic market changes everyday, it has increased a lot of e-waste.• For a single upgrade, we need to change the whole phone.• Precise shape and structure leads to inconvenience to some

customers.• Mobile needs to be flexible. It must only have the customer’s

required features.

How Phone blocks Is Better?

• It is Green• It can always be latest.

• Customization to its fitness• It can be shaped smaller or larger as per the choice.

• Mobile flexibility• Enhanced features like battery will last longer and hence provide longer user

functionality.

• Multiple companies work on single product unlike single company working on multiple products and hence deliver the purest product to the customer.

Target Market

Demographics • Low to middle class segmentGeographic • Developing nations e.g.- India, China, Philippines etc.

Marketing goal• Acquire most of the electronic market with increase in the sales and

shares of MarketMarketing objective• To acquire 20% of total industry sales by 2020Advertising goal- • Creating a brand parity with differentiation in Launch products and

development in Technologies used

Advertising Budget

Scheduling Approaches

Continuous-• This model is very good option for the products or services which

don’t depend on season for advertisements.• They run ads whole year round. The advertisements under this type

run at regular and fixed intervals. • The main advantage here is reminding about your products to the

customers continuously. • This model helps maintain a continuous and complete purchase cycle.

This is a best model for the products having continuous demand all the year round.

Creating Ad Messages• USP- easily upgradable• A phone

Co-ordination Of Advertising With Other Promotional & Marketing Activities

• TV advertisement and billboards advertisement will run together • Collaborate with well known radio channel for promotions• Create buzz on online social media e.g. Facebook, twitter and google+

to create awareness of the product• Holding product promotion activity in malls.

Thank You