ONLINE COMMUNITIES LEADS MANAGEMENT DIGITAL REVENUE 2016
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ONLINE COMMUNITIESLEADS MANAGEMENT
DIGITAL REVENUE2016
NEW VERSION 4.5
RESPONSIVEStandard from December 1st
HTML5
50% OF MOBILE USERS (and 90% outside working hours)DESIGNED TO MAXIMIZE INTERACTION
MOBILE CHAT BASED EVENTS
THROUGH APIPUSH DATA INTO THE CLIENT SYSTEM
EASY TO INTEGRATE WITH CRM / ATS
COLLECT NEW LEADS AND NURTURE EXISTING ONESLOW MANTEINANCE WORK
CAN BE OPEN ALL YEAR
WHAT DO YOU DO DURING THE YEAR WITH THE COMMUNITY CREATED
AROUND YOUR EVENT TO GENERATE CONTENT AND DIGITAL BUSINESS?
An online communityis a mobile environment designed
to generate leads and create
digital revenuewith a targeted audience
1. AROUND EACH CLIENT THERE IS A TARGETED AUDIENCE
2. THIS AUDIENCE IS VERY CONCRETE AND SPEZIALIED AND EAGER TO GET MORE INFO / ACTIVITIES
3. WHY IS THE AVERAGE OF TIME ONLINE IS 6 HOURS / DAY, ONSITE EVENTS ARE LIMITED TO ONE ACTION PER YEAR?
Millenials
35 yo
Generation Z
23 yo
1. AROUND EACH CLIENT THERE IS A TARGETED AUDIENCE
2. THIS AUDIENCE IS VERY CONCRETE AND SPEZIALIED AND EAGER TO GET MORE INFO / ACTIVITIES
3. WHY IS THE AVERAGE OF TIME ONLINE IS 6 HOURS / DAY, ONSITE EVENTS ARE LIMITED TO ONE ACTION PER YEAR?
4. EACH AUDIENCE IS ASKING FOR (AND INTERESTED IN) SPECIFIC DIGITAL CONTENT DURING THE YEAR
5. THESE CONTENT AND ACTIONS CAN BE MONETIZED AND BECOME A NEW REVENUE LINE 100% DIGITAL
EXAMPLES OF USE
MEMBERS ARE THE EMPLOYEESEMPLOYEE COMMUNITY: ONBOARDING, TOWN HALLS, MOBILITY…
INTERNAL COMPANY EVENT
MEMBERS ARE CLIENTS AND POTENTIAL CLIENTSie. PRODUCT LAUNCH, PARTNERS EVENTS…
CLIENT RELATIONSHIP EVENTS
HUGE DATABASE. WHAT DO THEY DO DURING THE YEAR?CONTINUOS LEAD NURTURING
EXPOS AND TRADESHOWS
WEBSITES, ONLINE COLLEGES…INTEGRATION WITH THEIR DATABASES
PURE DIGITAL CLIENTS
DIGITAL ACTIONS DURING THE YEAR
WEBCAST OPEN DAYS
ONLINE EXPOS SPONSORED COMMUNICATIONS
ONE EXHIBITOR, ALL THE ATTENDEESADOBE CONNECT, ON24, WEBEX
CHAT BASED MULTI EXHIBITOR EVENTEMAIL BLASTS
WHAT CAN A CLIENT DO WITH AN ONLINE COMMUNITY?
WHAT CAN A CLIENT DO WITH AN ONLINE COMMUNITY?
GENERATE NEW LEADS DURING THE YEAR
CLIENTS, PROSPECTS, PROFESSIONALS OF THE SECTORDATABASE GROWING EVERY DAY
EVENTS WITH SPONSORS, LIVE DAYS, WEBCASTS, EMAILS…IMPROVE RELATIONSHIP WITH THE TARGETED AUDIENCE THROUGH DIGITAL CHANNELS
ORGANIZE NEW DIGITAL ACTIVITIES FOR THE MEMBERS
WHAT CAN A CLIENT DO WITH AN ONLINE COMMUNITY?
BUSINESS INTELLIGENCE AND BIG DATAWHAT DOES YOUR TARGETED AUDIENCE DO, AND WHAT DO THEY LIKE
TRACK ALL THE ACTIVITY. METRICS
WHAT CAN A CLIENT DO WITH AN ONLINE COMMUNITY?
ONLINE IS MAIN COMMUNICATION CHANNEL B2BCREATE THE BEST DATABASE OF THE SECTOR AND OFFER THE DIGITAL CONTENTS
BECOME THE REFERENCE POINT
WHAT CAN A CLIENT DO WITH AN ONLINE COMMUNITY?
ENLARGE THE LIVE TIME OF THE CONTENT GENERATED AT THE EVENTSIE. TURN A CONFERENCE FOR DELEGATES INTO AN ONDEMAND WEBCAST
COMPLIMENTARY ACTION TO ONSITE EVENTS
WHAT CAN A CLIENT DO WITH AN ONLINE COMMUNITY?
HOW SHOULD IT BE?
HOW SHOULD IT BE?
DIRECT ACCESS FROM ANY DEVICENO APP. INMEDIATE ACCESS.
MOBILE & NO DOWNLOADS
HOW SHOULD IT BE?
SAAS SUPPLIER. NEW RELEASES AND VERSIONS SEVERAL TIMES PER YEAR. NOT AN EVENT APP. GOAL IS NOT TO SUPPORT A TWO DAYS PHYSICAL EVENTS
A SOFTWARE, NOT A DEDICATED APP.
HOW SHOULD IT BE?
INSTANT MESSAGING, WEBCASTS, EMAILFOCUS ON USER EXPERIENCE: BETTER ROI , HAPPIER CLIENT
INTERACTIVE / ENGAGING DESIGN
HOW SHOULD IT BE?
NEW SOURCE OF LEADSLEVERAGE THE DIGITAL CHANNEL AND EXISTING TOOLS OF THE CLIENT
EASY TO INTEGRATE WITH CRM
HOW SHOULD IT BE?
HAVE THE TARGETED AUDIENCE TOGETHER ON A SITE OPENS NEW BUSINESSSPONSORSHIP, DEDICATED OPEN DAYS, THEME WEBCASTS...
DESIGNED WITH DIGHITAL REVENUE MAKING IN MIND
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