Virtual Gated Communities - Reboot10

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info.nl | FULL SERVICE INTERNET AGENCY

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Nowhere Land Acting in the New Reboot 10, Copenhagen

Iskander Smit

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or…

how to deal with the emergence of virtual gated communities

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a personal journey

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a personal journey

1968 2008

community of family and school friends

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a personal journey

1968 2008

friends for life, connections for ever

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a personal journey

1968 2008

friends for life, connections for ever

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a personal journey

1968 2008

working life

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a personal journey

1968 2008

a new community impuls

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reversed relations

the way we meet and connect changes

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my social life

IRL friends & family

info.nl collegues online friends

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communities are part of our life

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why groupies group

Networks discover shared meaning & purpose (based on self interest)

Communities of Practice knowledge development & exchange (developing new practices together)

Systems of Influence new practices become the norm (move the field of practice/wisdom keepers)

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communities equals our social life

a social network only excists with a set of shared values and topics to talk about

we build our communities around our interests and personal beliefs

the communities will get closer to our personal space

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causes that communities will close

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why would this happen?

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theory of gated communities

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It is not about security

The search of niceness; We want to live around people that shares the same values

[Behind the gates, Setha Low, 2003]

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It is not about security

"Some people think of gated as exclusive. Some think of it as security. But most think of privacy.”

[Lynda Nugent Smith, a New Orleans real estate agent]

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Privacy matters

Privacy is a secure and maintenance free environment

You need to imprison yourself to feel free restrictions to live among people who share their values

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gating the community is the best way to garantee the protect the freedom to involve

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people will use the privacy functions

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only 12% without any restrictions

•  85% of American students has a profile •  89% of those has a Facebook profile, 45%

a Myspace account •  48% have many privacy restrictions, only

12% has a complete open profile [Educause research on 27.000 American students]

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the new landscape

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two questions to address

• what is the consequence for the community provider

•  how to grab the attention from outside the communities

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a new role of the community provider

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facebook is not the community

• we are the community with the same values, connected to each other

•  facebook e.g. is the provider

•  community providers should set the relations free

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OpenRelation

OpenID is linked to a member, ease of use

The important entity that will connect is the group

Interoperability between groups of different networks should be made possible

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OpenRelation

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how to grab the attention

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the pre-community era

add as much value as possible to seduce your prospect

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the community era

go there where your prospect are

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attention

outside website

use

inside website

apply orientation

Looking for the touchpoints

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ouside website

use

inside website

apply orientation

Looking for the touchpoints

attention

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designing for the exploding website

motivation

task

function in context

stored profile

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designing for the context

design functions which are relevant, rewarding and free of obstacles

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how gated is the community?

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how gated is the community?

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connect to community

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be part of the conversation

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be part of the conversation

to be successful you need to be part of the community

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concluding

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concluding

we will grow more and more in a continuous conversational state

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concluding

virtual gated communities based on shared values will play a dominant role

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concluding

community providers should add open relation functions

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concluding

for companies an exploding strategy is the recipy for success

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gated communities

But if you live in your own virtual

don’t forget to be open for new impulses

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Thanks! please interact!

[email protected] or @iskandr in social networks

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Credentials photos

http://www.flickr.com/photos/whoisstan/188348337/

http://www.flickr.com/photos/wmud/1216193119/

http://www.flickr.com/photos/wmud/1848305260/

http://www.flickr.com/photos/marketingfacts/215842199

http://www.flickr.com/photos/gester/2424831457/

http://www.flickr.com/photos/mareen/580324668/

http://www.flickr.com/photos/esprit/24024491/

http://www.flickr.com/photos/equalaffection/2280861197

http://www.flickr.com/photos/rienkmebius/234802363/

http://www.flickr.com/photos/paula_marina/845803994/

http://www.flickr.com/photos/8846935@N05/2446005514/

Virtual Gated Communities - Reboot10

Technology