I'm Not Trying to Piss You Off – Or Why Designers Insist on Costly Features

@magdazadara #droidconpl2015

Or Why Designers Insist On Costly Features

I’m Not Trying To Piss You Off


Hello!

Magda

Creative Team


Why am I making this talk?


Three product powers:

Technology Design

Business


Three product powers:

Technology Design

Business


to avoid conflict of interest

one person — one agenda

The Design Agenda


Let’s come back to tech

Engineering Design

Product


Who the hell is a product designer?

Engineering Design

Product

people who do this


Design tasks

User Interface Design

User Experience Design

Visual Design

Interaction Design

Information Architect

Product Design

Service Design

All things UI – usually in smaller teams

Is the app easy to use?

Does the app look good?

Do animations and transitions help the user?

Can users find what they are looking for?

How does this fit into users’ lives?

What are all points of contact between us and the user?


Design tasks

User Interface Design

User Experience Design

Visual Design

Interaction Design

Information Architect

Product Design

Service Design

All things UI – usually in smaller teams

Is the app easy to use?

Does the app look good?

Do animations and transitions help the user?

Can users find what they are looking for?

How does this fit into users’ lives?

What are all points of contact between us and the user?

Goals


Make money to pay all hardworking people

Be famous

Innovate

Do some good

...

Product


Engineering

[I really don’t want to say something stupid so you fill in this slide]


Design

See people use our stuff = make useful stuff

Make other designers jealous

See our work come alive/be produced

Make nice-looking things

Make a change

Create awareness for good design

Have fun

...


Make users happy.

Everybody’s goal:


Can I do it quickly?Will people like me more?Does this app make my life easier?Will I be healthier?Am I cool?Meeting the love of their life.Not getting rejected.Will this task take more than 30 seconds?Is my data safe?Savings.Is the Google boss reading my emails?Does this work with products I already use?Do I have to pay loads of money?Will this app make me smarter?Cute photos.

Does this app make me feel stupid?What does this app do?Motivational quotes.Is this app reliable?Will my friends remember me?What happens if I make a mistake?Is my money safe?Happiness.Will I look more like Kylie Jenner?Am I a good person?Can I help people with this?Will I be socially accepted?How similar am I to Einstein?Will this do the things I don’t want to do?Cats.

Things users care about:


Our hard work

Things users don’t care about:


The sensible way

User goalsBusiness goals

let’s make stuff here


(Some) clients’ way

User goalsBusiness goals

let’s make this instead


I want something like LinkedIn.

Maybe we should start smaller?

Look, we cut Milestone 1 in half!

Location–based search? You’re dreaming!

Strategies

Strategies*

When you have influence on the process and your designers have influence on the product. If you have a product owner who calls all the shots, please don’t blame your designer.


Assume best intentions


Talk. And then talk some more.


Scary vs Awesome


Check before you say no


So I wanted to talk about filters...

I scrapped the filters...

Filters? Please. Child’s play.

FILTERS

?!


Make trade-offs


I’ll cut Filters if you give me the “Like” Button.

In Short


I’m just fighting my corner

I don’t want to piss you off


Thank you!