IJPSS Vol-1 Issue-4 Abstract

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International Journal of Physical and Social Sciences(ISSN: 2249-5894)CONTENTS

Sr.

No.TITLE & NAME OF THE AUTHOR (S) Page

No.

1Factors Influencing Marital Satisfaction among Postgraduate Students.

HasleeSharil Abdullah, Lau Poh Li and Pauline Ng Ai Ai6-7

2Sustainability of Rural Water Supply Schemes In Oke-Ogun of Oyo State, NIGERIA.

Toyobo Adigun Emmanuel, Tanimowo N. Bolanle and Muili A .B8-9

3Happiness Quotient of Upper Secondary School Students.

HasleeSharil Abdullah, Poh Li, Lau and Sing Yee, Ong10-11

4Job Involvement among White Collar Employees.

Dr. Mu. Subrahmanian12-13

5Socio-Economic Conditions of Agriculture Labourers In Punjab (Ground Reality of Unemployment).

Parshotam D. Aggarwal14-15

6Family Management.

K. Prabakar16-17

7FDI In Emerging Markets.

Dr. Ratna Vadra18-19

8Hospitality And Tourism Industry.

Robil Sahni and Esha Mehta20-21

9A New Proposal for Voltage Regulation Multi Feeders/ Multibus Systems Using MC-DVR.

Vasudevanaidu and Dr. Basavaraja22-23

10Inclusive Growth: Vision And Challenges of An Emerging Economy A case Study Of India.

Dr. Snigdha Tripathy24-25

11Social Sector RevampA Need for Economic Growth.

Dr. Vijay Kumar Mishra26-27

12Impact of Social Networking Sites on E-Commerce Business.

Preeti Dhankar28-29

13Ansoffs strategic paradigm for MFIs sustainability in inclusive growth.

Asha Antony .P30-31

14World Trade in Services: An Overview.

Minu Singal32-33

15The Effects Of Joining To WTO on Non-Oil Export Of Iran.

Seyed Mohammad Hossein Sadr and Mahdi Ahrari34-35

16A Study on Service provided by Public Bus Transport System, with reference to M.T.C., Among various

Customers in Chennai City, Tamil Nadu, India.

Prof. Sudhakar36-37


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IJPSS Volume 1, Issue 4 ISSN: 2249-5894_________________________________________________________

A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.

International Journal of Physical and Social Sciences

http://www.ijmra.us

2

December

2011

Chief PatronDr. JOSE G. VARGAS-HERNANDEZ

Member of the National System of Researchers, Mexico

Research professor at University Center of Economic and Managerial Sciences,University of Guadalajara

Director of Mass Media at Ayuntamiento de Cd. GuzmanEx. director of Centro de Capacitacion y Adiestramiento

PatronDr. Mohammad Reza Noruzi

PhD: Public Administration, Public Sector Policy Making Management,

Tarbiat Modarres University, Tehran, IranFaculty of Economics and Management, Tarbiat Modarres University, Tehran, Iran

Young Researchers' Club Member, Islamic Azad University, Bonab, Iran

Chief AdvisorsDr. NAGENDRA. S.Senior Asst. Professor,

Department of MBA, Mangalore Institute of Technology and Engineering, Moodabidri

Dr. SUNIL KUMAR MISHRAAssociate Professor,

Dronacharya College of Engineering, Gurgaon, INDIA

Mr. GARRY TAN WEI HANLecturer and Chairperson (Centre for Business and Management),

Department of Marketing, University Tunku Abdul Rahman, MALAYSIA

MS. R. KAVITHAAssistant Professor,

Aloysius Institute of Management and Information, Mangalore, INDIA

Dr. A. JUSTIN DIRAVIAMAssistant Professor,

Dept. of Computer Science and Engineering, Sardar Raja College of Engineering,Alangulam Tirunelveli, TAMIL NADU, INDIA


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http://www.ijmra.us

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December

2011

Editorial BoardDr. CRAIG E. REESE

Professor, School of Business, St. Thomas University, Miami Gardens

Dr. S. N. TAKALIKARPrincipal, St. Johns Institute of Engineering, PALGHAR (M.S.)

Dr. RAMPRATAP SINGHProfessor, Bangalore Institute of International Management, KARNATAKA

Dr. P. MALYADRIPrincipal, Government Degree College, Osmania University, TANDUR

Dr. Y. LOKESWARA CHOUDARYAsst. Professor Cum, SRM B-School, SRM University, CHENNAI

Prof. Dr. TEKI SURAYYAProfessor, Adikavi Nannaya University, ANDHRA PRADESH, INDIA

Dr. T. DULABABUPrincipal, The Oxford College of Business Management, BANGALORE

Dr. A. ARUL LAWRENCE SELVAKUMARProfessor, Adhiparasakthi Engineering College, MELMARAVATHUR, TN

Dr. S. D. SURYAWANSHILecturer, College of Engineering Pune, SHIVAJINAGAR

Dr. S. KALIYAMOORTHYProfessor & Director, Alagappa Institute of Management, KARAIKUDI

Prof S. R. BADRINARAYAN

Sinhgad Institute for Management & Computer Applications, PUNE

Mr. GURSEL ILIPINARESADE Business School, Department of Marketing, SPAIN

Mr. ZEESHAN AHMEDSoftware Research Eng, Department of Bioinformatics, GERMANY


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December

2011

Mr. SANJAY ASATIDept of ME, M. Patel Institute of Engg. & Tech., GONDIA(M.S.)

Mr. G. Y. KUDALEN.M.D. College of Management and Research, GONDIA(M.S.)

Editorial Advisory BoardDr. MANJIT DAS

Assistant Professor, Deptt. of Economics, M.C.College, ASSAM

Dr. ROLI PRADHANMaulana Azad National Institute of Technology, BHOPAL

Dr. N. KAVITHAAssistant Professor, Department of Management, Mekelle University, ETHIOPIA

Prof C. M. MARANAssistant Professor (Senior), VIT Business School, TAMIL NADU

Dr. RAJIV KHOSLAAssociate Professor and Head, Chandigarh Business School, MOHALI

Dr. S. K. SINGHAsst. Professor, R. D. Foundation Group of Institutions, MODINAGAR

Dr. (Mrs.) MANISHA N. PALIWALAssociate Professor, Sinhgad Institute of Management, PUNE

Dr. (Mrs.) ARCHANA ARJUN GHATULEDirector, SPSPM, SKN Sinhgad Business School, MAHARASHTRA

Dr. NEELAM RANI DHANDAAssociate Professor, Department of Commerce, kuk, HARYANA

Dr. FARAH NAAZ GAURIAssociate Professor, Department of Commerce, Dr. Babasaheb Ambedkar Marathwada

University, AURANGABAD


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2011

Prof. Dr. BADAR ALAM IQBALAssociate Professor, Department of Commerce, Aligarh Muslim University, UP

Dr. CH. JAYASANKARAPRASADAssistant Professor, Dept. of Business Management, Krishna University, A. P., INDIA

Technical AdvisorsMr. Vishal Verma

Lecturer, Department of Computer Science, Ambala, INDIAMr. Ankit Jain

Department of Chemical Engineering, NIT Karnataka, Mangalore, INDIA

Associate EditorsDr. SANJAY J. BHAYANI

Associate Professor ,Department of Business Management, RAJKOT, INDIA

MOID UDDIN AHMADAssistant Professor, Jaipuria Institute of Management, NOIDA

Dr. SUNEEL ARORAAssistant Professor, G D Goenka World Institute, Lancaster University, NEW DELHI

Mr. P. PRABHUAssistant Professor, Alagappa University, KARAIKUDI

Mr. MANISH KUMARAssistant Professor, DBIT, Deptt. Of MBA, DEHRADUN

Mrs. BABITA VERMA

Assistant Professor, Bhilai Institute Of Technology, DURG

Ms. MONIKA BHATNAGARAssistant Professor, Technocrat Institute of Technology, BHOPAL

Ms. SUPRIYA RAHEJAAssistant Professor, CSE Department of ITM University, GURGAON


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December

2011

Factors Influencing Marital Satisfactionamong Postgraduate Students

HasleeSharil AbdullahDepartment of EducationalPsychology and Counseling

Faculty of Education,University Malaya

50603 Kuala Lumpur

Lau Poh LiDepartment of EducationalPsychology and Counseling


50603 Kuala Lumpur

Pauline Ng Ai AiDepartment of EducationalPsychology and Counseling


50603 Kuala Lumpur

Title

Author(s)


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2011

Abstract:

This study evaluated marital satisfaction among the postgraduate students in a public university

in Malaysia. It also explored the factors influencing marital satisfaction. The sample consisted of

132 married students. The instrument used in this research was ENRICH Marital SatisfactionScale. Results of the study indicated that gender, race, teachers and non teachers, single and dual

income earners, age, age difference between spouse, number of children, length of marriage and

household income did not show significant impact on marital satisfaction. Equalitarian roles,

conflict resolution, leisure activities, sexual relationship and religious orientation were found to

play a significant role in influencing marital satisfaction with the r value of above .50. The other

factors; personality, communication, financial management, children and parenting and family

and friends were also found to be significant but the r value is below .50.

Keyword: marital satisfaction, marriage, family, counselling, relationship, spouse.


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December

2011

SUSTAINABILITY OF RURAL WATER SUPPLY SCHEMESIN OKE-OGUN OF OYO STATE, NIGERIA

TOYOBO ADIGUNEMMANUELDepartment of Urban &

Regional Planning,

Ladoke AkintolaUniversity of Technology,

PMB 4000, Gbomoso,Oyo State, Nigeria.

TANIMOWO N .BOLANLEDepartment of Urban &

Regional Planning,

Ladoke AkintolaUniversity of Technology,


MUILI A .BDepartment of Urban &

Regional Planning,Ladoke Akintola

University of Technology,


Title

Author(s)


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2011

ABSTRACT:

The study evaluates sustainability of rural water supply schemes in Oke-Ogun area of Oyo

State, Nigeria. The objectives of the study covers examination of socio-economic characteristics

of residents, identification of different types of water supply schemes, assessment of watersupply schemes, evaluation of sustainability of water schemes, and factors affecting water

scheme in the study area. Data were generated through random administration of questionnaires

among 1,193 residents. It was further analyzed using descriptive method and sustainability

index.

The study further revealed problems of finance, bad community leadership, lack of

cooperation, frequent change in government, high cost of materials and equipment, and poor

participation of people in the planning and implementation of water facilities.

It was recommended that in order to achieve sustainability of rural water supply projects,

there is need to ensure effective organization, planning and implementation strategies through

the active participation of rural community members. The study further recommends the

partnership approach in addition to community approach in the planning and management of

rural water supply facility in the study area.

KEYWORD: Sustainability, Water Scheme, Planning, Partnership and Management.


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December

2011

Happiness Quotient of Upper SecondarySchool Students

HasleeSharil AbdullahDepartment of EducationalPsychology and Counseling


50603 Kuala Lumpur

Poh Li, LauDepartment of EducationalPsychology and Counseling


50603 Kuala Lumpur

Sing Yee, OngDepartment of EducationalPsychology and Counseling


50603 Kuala Lumpur

Title

Author(s)


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December

2011

Abstract:

This study is to identify happiness quotient among upper secondary school (high school)

students. The study seeks to determine the factors contributing to the upper secondary students

happiness based on their gender, ethnic, religion, academic stream, good friends and hobbies. Atotal of 1000 students in Serembanwere involved in the study. The instruments used were the

research questionnaires regarding happiness of the students and OHQ. The Cronbachs alpha

value for this inventory was .75. The results showed that most of the students had a moderate

level of happiness. There were significant differences in happiness quotient mean with ethnic,

religion, good friends and hobbies. However, there was no significant difference between

happiness quotient mean with gender and academic stream.

Keywords: happiness, happiness quotient, counselling, adolescents, hobbies.


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December

2011

Job Involvement among White CollarEmployees

Dr. Mu. SubrahmanianProfessor & Head,

Department of Management Studies,

Jaya Engineering College,

Thiruninravur, Chennai

Title

Author(s)


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December

2011

Abstract:

Understanding, predicting, and improving employee behaviors are major aspects of a

managers job. Managers often try to influence work-related attitudes in order to create

behavioral changes, relying on moderating variables such as the importance of the attitude, itsspecificity, its accessibility, whether social pressures exist between attitudes, and whether

employees have direct experience with the attitude to impact what employees behaviorally do.

This attitude-behavior relationship asserts that attitudes significantly predict future behavior by

taking the previously mentioned moderating variables into account (Ajzen, 2001, 1996; Kraus,

1995; Sutton, 1998). To actually implement their decisions to influence employee attitudes,

managers often enact various organizational and personal influence tactics. Most, if not all of

these decisions are made under uncertainty and the effectiveness of some of these decisions

remains questionable even after implementation. An alternative to the previously-mentioned

active engagement process is the use of sensitivity analysis in which the user is allowed to play

what if, simulated games with a model to better understand the models relationships and

inherent tradeoffs (Fischoff, Slovic, & Lichtenstein, 1979; Liberatore & Nydick, 2003; Walker &

Fox-Rushby, 2001; Wallace, 2000).


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December

2011

SOCIO-ECONOMIC CONDITONS OF AGRICULTURELABOURERS IN PUNJAB

(Ground reality of Unemployment)

Parshotam D. AggarwalAssociate Professor (GKC)

Pbi. Uni. Guru Kashi Campus,

Damdama Sahib.

Title

Author(s)


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December

2011

Abstract:

In rural economy, Punjab is dominating as two third of its total population and 65% of its total

workers live in villages. Further 42.2% of the total workers in Punjab are engaged in agriculture

(cultivators and agricultural labours). Their share in total rural workers, as per reliable sources is57.2%. Since the early 2007-08, the yield of major agricultural crops has been experiencing

stagnation. The additional increments in yield are rising at a very high marginal cost. As a

consequence, per hectare net return is declining and this is the real crisis of Punjab agriculture.

The annual trend growth rate of per hectare return, over variable costs from wheat and paddy

(combined) was -2.18% during this period. In this case of cotton, it was -14.24% per annum

during the same period [Ghuman 2001].A depleting water table, the ever-rising use of fertilizers

and pesticides, over-mechanization, declining fertility of soil and almost stagnant minimum

support prices (in real terms) are major reasons for a shrinking of farmers income from

agriculture. Along with the shrinking of income, the labour absorption capacity of agriculture is

sharply decline. The employment of labour in the rearing of major crops in Punjab declined from

48 crore man days during the triennium ending 2006-07 to 48 crore man-days during the

triennium ending to this period.


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December

2011

Family Management

K. PrabakarAssistant Professor and Placement Officer,

SVS Institute of Management Studies,Coimbatore

Title

Author(s)


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December

2011

Abstract:

To our parents, children and grandchildren-

The roots that give us strength

And the fruits that bring us joy;And to all

Who sincerely believe?

That life matters!

What is difficult to Manage? DAUGHTER!

What is very difficult to manage? SON!

What is extremely difficult to manage? WIFE!

What is the most difficult to Manage? SELF


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December

2011

FDI IN EMERGING MARKETS

Dr. Ratna VadraFacultyIMT Ghaziabad

Title

Author(s)


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December

2011

Abstract:

Among the different forms of capital flows, academics and policymakers, talk about foreign

direct investment (FDI) the most. This is because of several benefits of FDI and its importance in

the world economy vis--vis other forms of capital flows. In the past fifteen years, FDI has beenthe dominant form of capital flow in the global economy, even for developing countries. FDI

now have turned up their route towards emerging economies. Emerging markets are clearly

outperformed by developed countries, and the disparities among countries are stark. While the

world average was $115, it was $505 for developed countries and $49 for emerging markets .The

paper studies the changes in the pattern of FDI and which have been diverted towards emerging

economies.

Keywords: Foreign direct investment, Emerging economies, India, China.


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December

2011

HOSPITALITY AND TOURISM INDUSTRY

ROBIL SAHNIMBA Lecturer,

Himalayan Institution of Management,Kala-amb, H.P

ESHA MEHTAMBA Lecturer,

Himalayan Institution of Management,Kala-amb, H.P

Title

Author(s)


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December

2011

ABSTRACT:

Nowadays, tourism is always regarded as an important means to benefit local communities. The

success of the developed countries in expanding tourism industry has inspired many developing

countries Based this article attempts to track the progress of tourism and hospitalitydevelopment. The Government and private sector had invested a lot of money in providing

public infrastructure and facilities to boost the the industry. Despite the massive amount of

money spent on tourism and hotel industry development, no study had been conducted to relate

industry spending with the impact of these developments towards the local economy and socio-

culture. The main focus of the study is to explore and identify economic, environmental and

socio-cultural impacts of tourism and hotel industry development. So here we have studied

regarding the society awareness and their attitude or belief in respect of their contribution

Keywords: tourism development, economic opportunity, benefit.


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December

2011

A New Proposal for Voltage RegulationMulti Feeders/Multibus Systems Using MC-DVR

VASUDEVANAIDUAsstt Prof.,

Department of Electrical Engineering,GITAM University, Andhra Pradesh,

India-502329

Dr. BASAVARAJAProfessor.,

Department of Electrical Engineering,GITAM University, Andhra Pradesh,

India-502329

Title

Author(s)


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December

2011

ABSTRACT:

This paper presents a new voltage regulation system multi converter dynamic voltage restorer

(MC-DVR), capable of simultaneous compensation for voltage in Multibus/multifeeder systems.

In this configuration two voltage-source converters (VSC) exist. The system can be applied toadjacent feeders to compensate for supply-voltage on the main feeder and full compensation of

supply- voltage imperfections on the other feeders. In the proposed configuration, all converters

are connected back to back on the dc side and share a common dc-link capacitor. Therefore,

power can be transferred from one feeder to adjacent feeders to compensate for sag. The

performance of the MC-DVR as well as the adopted control algorithm is illustrated by

simulation. The results obtained in MATLAB/SIMULINK on a two-bus/two-feeder system show

the effectiveness of the proposed configuration.

Keywords: Power quality, Distribution feeder, Custom power device, MC-DVR, Voltage sag,

VSC, DVR.


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December

2011

INCLUSIVE GROWTH: VISION AND CHALLENGES OFAN EMERGING ECONOMY -ACASE STUDY OF INDIA

Dr. Snigdha TripathyAssociate Professor.

KIIT School of Management.

KIIT University

Bhubanerswar, Orissa -751024

Title

Author(s)


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December

2011

ABSTRACT:

India has widely been recognized as a success story of globalization. Over the past two decades,

it has moved to be one of the major drivers of the world economic growth; emerging middle

class consumers, high technology exports and impressive growth rate of real GDP(GrossDomestic Product) have been instrumental for attracting foreign investors. However, the

impressive growth of India has not been successful in bringing enough progress in the major

weaknesses of the economy. As per the data of 2004-05, still 28% of the population lie below

the poverty line, there is only marginal reduction in the absolute number of this poverty

parameter; from 320 million of1993-94 to 302 million in 2004-05.The failure of stupendous

economic growth of India in including economically and socially deprived section is reflected in

its marginal achievement in Human Development. As per the National Family Health Survey-

3(NHFS-3) nearly about 46% of the children in the age group of 0 to 3 years suffer from

malnutrition in 2005-06.

Translating economic success into the inclusive growth which will be reflected through human

development and improvement in the quality of life of the poor will require public policies to be

pruned aiming explicitly at broadening the distribution of benefits from growth and global

integration .

Key Words: Globalization, social sector, policy issues, Human development, stagnating

agriculture.


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December

2011

Social Sector Revamp A Need forEconomic Growth

Dr. Vijay Kumar MishraFreelancer, Varanasi

Title

Author(s)


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December

2011

Abstract:

Indian economy has grown encouragingly in the last few decades. The growth was undoubtedly

encouraging and eminent. All the sectors of the economy have witnessed a remarkable growth

barring the agriculture sector. During the last six decades of planning, the economy has seenmany ups and downs. The economy has shown resilience amid the different scenarios and has

performed exuberantly. Indian GDP growth has recently touched a peak of 9.6 percent and has

illustrated its resilience in the midst of the world financial crisis and is again on the path of

growth after a moderation in its performance. To sustain and further accelerate this growth

requires attention to some bottlenecks in the economy. One such factor is the social sector. The

sector is at a concerning level and needs attention not only for further economic growth but also

for inclusive growth.


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December

2011

Impact of Social Networking Sites on E-Commerce Business

Preeti DhankarPh.D( Scholar)

Title

Author(s)


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December

2011

Abstract:

A Purchasing decisions are often strongly influenced by people who the consumer knows and

trusts. Moreover, many online shoppers tend to wait for the opinions of early adopters before

making a purchase decision to reduce the risk of buying a new product. Web-based socialcommunities, actively fostered by E-commerce companies, allow consumers to share their

personal experiences by writing reviews, rating reviews, and chatting among trusting members.

E-commerce companies have recently started to capture data on the social interaction between

consumers in their websites, with the potential objective of understanding and leveraging social

influence in customers' purchase decision making to improve customer relationship management

and increase sales. In this paper, we present an overview of the impact of social sites influence in

E-commerce decision making to provide guidance to researchers and companies who have an

interest in related issues. We provide a summary for social sites impact on E-commerce decision

making.

Keywords: E-commerce, Social Networking, online business, consumer interaction, social sites.


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December

2011

Ansoffs strAtegic pArAdigm for mfissustainability in inclusive growth

Asha Antony .P(MBA, M.Com [Computer Application], M.Phil in Research & Development)

Lecturer,

RL Institute of management, Madurai

Title

Author(s)


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December

2011

Abstract:

In this dynamic world, Strategies enable a firm to fix his position in the industry. Strategies are

the real warriors who counter act the prevailing challenges. The strategically inspired goals,

followed by Micro financial institutions [MFIs] are poverty alleviation & financial inclusion,which is also one of the millennium development goals and present global slogan for inclusive

growth.

The core purpose of the paper is to present the strategies pursued by micro financial institutions

[MFIs] & discuss on the challenges faced by MFIs . For the said study researcher is using

secondary data gather from financial updates, banks working paper, other financial reports &

survey reports.

The paper analysis the issue related to MFIs through Ansoffs strategic success paradigm. The

study is descriptive and analytical in nature. Its apt to conduct a study on Strategies followed

by India financial institutions for inclusive growth as inclusive growth is the prevailing mantra of

the globe.

Key words: Ansoffs strategic success paradigm, challenges, Financial Inclusion & Inclusive

growth, Micro Financial Institutions & Strategies.


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December

2011

World Trade in Services: An Overview

Minu SingalAssistant Professor of EconomicsCIS Kanya Mahavidhyalaya

Fatehpur-Pundri, Kaithal, Haryana

Title

Author(s)


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December

2011

Abstract:

In the past few years, service sector has become the most important and dynamic sectors in most

of the countries. The basic nature of services has changed with time. Once considered

untradeable, technology has made the services tradable. This paper is an attempt to get anoverview of the growth of service sector and trade in services globally with special reference to

India. Regional distribution of trade is also looked into. All the data point to the fact that India is

positioned to grow in this sector but for that she will have to identify strategies to create, develop

and strengthen Indias comparative advantage in specific services in the light of current WTO

provisions.

Keywords: Commercial Services, India, Trade in Services, World, WTO.


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December

2011

The Effects Of Joining To WTO on Non-OilExport Of Iran

Seyed Mohammad Hossein SadrStudent of MBA faculty of Tehran

University

Mahdi AhrariStudent of Economic faculty of Tehran

University

Title

Author(s)


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December

2011

ABSTRACT:In this study we aim to evaluate the effects of globalization with the precision and non-precision

factors on non-oil export of Iran .The underlying objective of the paper is to provide support for

a model that predicts these effects with the GMDH-neural network method as an instrument forcomplicated non- linear trends especially with the limited observations. We used International

Trade Integration of Industry (IIT) as an index of globalization. The results indicate the

globalization variables have much more effects on non-oil export in globalization process.

JEL codes: C45-C53-F47

Key words: globalization- non-oil export- GMDH, neural network factors of production

productivity - oil revenues- inflation- exchange rate- gross domestic production (GDP) - growth

rate of world income- imports of capital goods.


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December

2011

A Study on Service provided by Public BusTransport System, with reference to M.T.C.,Among various Customers in Chennai City, Tamil

Nadu, India.

Prof SudhakarVit Business School

Vit University, VelloreTamil nadu

Title

Author(s)


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2011

Abstract:

Satisfying the customer to large extent is extremely important for all service organization which

struggles for huge success in day todays hectic competitive environment. The Chennai citys

population is approximately 82 lakhs. One of the most important problems in Chennai city istransportation problem and this is tried to be controlled by using public bus transportation

system. This proposed study examines the impact of Quality of Service (QoS) provided by the

Metropolitan Transport Corporation Ltd on Commuters i.e., passengers. This research work is

done through Kano model, for analyzing and evaluating service attributes. The service quality is

assessed through passengers importance and the perceived quality of the bus transportation

System. Kanos model can be used as a basis for improvements and it could be applied to

suggest primary strategies.

Keywords: Customer Attributes, Public Bus Transportation System, Service Quality

improvement, Kano Model.

IJPSS Vol-1 Issue-4 Abstract

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