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IHS TechnologyPresentation
IHS Technology
Wireless Power – Analysis of Existing & Future Opportunities
ihs.com
Opportunities24th June 2014
R S dRyan Sanderson, Associate Director, Power Supply & Storage ComponentsPrincipal Analyst, Wireless Power
IHS - Leading information, advanced analytics anddeep expertisedeep expertise
IHSIHSSince 1959
Serve businesses and
Headquartered in Englewood, CO
(traded on the NYSE)
8,000+ colleagues in 30+ countries
speaking 50+ languages
Serve businesses and governments in 165+ countries worldwide
70% of the US Fortune 1000( ) speaking 50+ languages 85% of the Global Fortune 500Small businesses & enterprises
IHS is supported by 140+ offices around the worldUnited States United Kingdom Canada India Singapore Malaysia
China France Germany Switzerland Poland Japan Belarus BrazilChina France Germany Switzerland Poland Japan Belarus Brazil South Korea Russian Federation United Arab Emirates Norway Australia
Spain South Africa Mexico Hong Kong Netherlands Thailand Taiwan Italy Denmark Sweden
• Based on a survey of 1000 consumers split between UK, USA and China• Views from early adopters on existing solutions• General consumer perceptions, awareness and expectations of wireless
• Home at the office and in 1st 2nd 3rdAt home 85% 10% 1%At work (at my desk) 11% 54% 17%In the Car 1% 26% 46%On public transport (e.g. train, plane) 1% 3% 9%I bli l ( ff h ) 1% 4% 24%
• Home, at the office and in the car are the most common places for people to charge.
In a public place (e.g. coffee shop) 1% 4% 24%Other - Please Specify 1% 2% 2%
Is there demand for wireless charging?Is there demand for wireless charging?“Most of todays wireless charging solutions comprise of a mat or pad which can be plugged into the wall/power source (e.g. via USB) and then a device (e.g. a mobile phone) which is enabled to charge wirelessly (either built in or via an add-on accessory) can be placed on top. The device will charge whilst on the mat/pad without a wire being physically inserted into it. When the device is lifted off the matt/pad it will stop charging until replaced” Would you be interested in a product like this?
0.8
0.9Consumers interested in wireless charging soultions
until replaced . Would you be interested in a product like this?
How Important is Interoperability?How Important is Interoperability?
How important is it to you that all of your devices that can charge wirelessly now and in the future all work with the same charger?work with the same charger?
% of respondentsTotal
Very important - I would not purchase th d i hi h h i l h ianother device which has wireless charging
if it meant I had to purchase a different wireless charger 83%Not Important - I would be prepared to purchase a new wireless charger is my newpurchase a new wireless charger is my new device didn't work with the one I have 17%
Which standards are cosumers familiar with? % of RespondentsTotal
Qi (pronounced "chee") 13%Alliance for Wireless Power (A4WP) 14%Power Matters Alliance (PMA) 14%Rezence 4%N f th b 55%None of the above 55%
Multi-mode solutions will provide an intermediary solution to enablingMulti-mode solutions will provide an intermediary solution to enabling interoperability
Requires Apple or Samsung to adopt integrated solution in 2016
Market Update – Transmitters by ApplicationMarket Update Transmitters by ApplicationDeployment of Wireless Power Transmitters in 2018 (% of Units Shipped)
Stand AloneAutomotive in-CabinAutomotive (EV charging)Furniture
Stand alone accounts for >70%
Growth forecast in automotive in-cabin, f it d t t/h it litRestaurants/Hospitality
What do early adopters think?What do early adopters think?
Almost all consumers surveyed who already had wireless charging were satisfied or very satisfied with their products howeveror very satisfied with their products….however…..
If consumers could make 3 improvements % of Respondents Top 3My device would charge further away from the charger A 17% 1stthe charger A 17% 1stIt would cost less B 16% 3rdI would be able to fasten the charger under a desk/piece of furniture and hide the wires, then charge on the surface of the d k/f itdesk/furniture C 12%I would be able to charge more than one device at once D 17% 2ndI would be able to move my device around on the charger rather than having to align iton the charger rather than having to align it in a specific position E 9%I would be able to use my device as usual whilst it is charging F 10%It would charge faster G 13%Wi l h i ld b b ilt i tWireless charging would be built into furniture and public places so I have constant access to charging when needed H 6%I don't think there are any improvements to make I 1%
What do consumers demand from future technology?What do consumers demand from future technology?Acceptable Distance % of Respondents
TotalMy device should charge from the other y gside of the room without me having to place it down on or near anything 64%Placing my device on a mat/pad is sufficient but I want to be able to drop my device (s) anywhere without having to aligndevice (s) anywhere without having to align in a specific position 33%I'd like my device to charge in my pocket or bag when I'm near the vicinity of the wireless charger 4%
If your devices could be charged over distance (for example across a room or building) would you pay more?
g
% of RespondentsTotal
Yes 47%No - I don’t see an additional value 47%No - I wouldn't purchase it at all if it was
Use of device while charging wirelessly % of RespondentsTotal
Not important 13%
No I wouldn t purchase it at all if it was charging wirelessly over distance 6%