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SubterraneanSupplementsSupplements

Steve Yi from Ginkgo Health Shop, Toronto

Organic Produce: Can supply meet demand

Finding the right employees for your store

� e ins and outs of Real Estate and your store

Out of the GroundRetail Real Estate 101

Upping The Ante

Meeting the needs of client families coping with Autism

Addressing Autism

001.IHR_Cover.indd 1 10/7/10 5:16:09 PM

Figure 1: Uncontrolled and erratic blood sugar levels of an overweight woman over 24 hours with a poor diet and no physical activity.

22.2

16.7

11.1

5.6

0.0

03:00 06:00 09:00 12:00 15:00 18:00 21:00

Glu

cose

– m

mol

/L

Time of Day

Tested before PGX

3.9

10.0

Glu

cose

– m

mol

/L

Time of Day

One month later using PGX22.2

16.7

11.1

5.6

0.0

03:00 06:00 09:00 12:00 15:00 18:00 21:00

3.9

10.0

Figure 2: Controlled and balanced blood sugar levels of the same woman after consuming PGX for 6 weeks with an improved diet and experiencing a healthy weight loss of 2 pounds per week.

New FormatsAVAILABLE NOW!

the real solution

PGX® addresses one of the core reasons behind weight gain and unhealthy appe-tite — blood sugar imbalance. Many overweight people suffer from blood sugar levels that rise and fall rapidly throughout the day. Falling blood sugar levels signal the brain that we need to eat.

Unlike many diet products that try to sup-press appetite, PGX corrects appetite by normal izing blood sugar levels.

While many people are looking to lose weight, they do not want to risk their health. PGX is comprised of naturally occurring fibres and has been scientifi-cally shown to be completely safe and stimulant free.

PGX® addresses one of the core reasons behind weight gain and unhealthy appe-

While many people are looking to lose While many people are looking to lose weight, they do not want to risk their weight, they do not want to risk their

corrects the real reason why

we gain weight.

, PGX Daily™, PolyGlycopleX®, and the unique two-toned PGX Daily UltraMatrix Softgel™ capsule are trademarks of InovoBiologic Inc. patent pending.

Tri-Packs! ON-THE-GO: Portable 3-softgel packets

are ideal for purse or pocket. Easy to take when you’re eating on the go.

Granules! SINGLES: Convenient “sticks” of single-serving PGX granules to mix in a beverage or sprinkle on food.

“I recommend to my patients that they use the safest and most natural treatments first. That’s why I’m so excited about PGX. It supports healthy blood sugar, controls weight, and lowers cholesterol naturally.”

Hyla Cass M.D.

cholesterol naturally.”Hyla Cass M.D.

pgx.comThe PGX support centre is available

to answer your questions at

I-800-895-I470 or by email at [email protected]

Figure 1: Uncontrolled and erratic blood sugar levels of an overweight woman over 24 hours with a poor diet and no physical activity.

22.2

16.7

11.1

5.6

0.0

03:00 06:00 09:00 12:00 15:00 18:00 21:00

Glu

cose

– m

mol

/L

Time of Day

Tested before PGX

3.9

10.0

Glu

cose

– m

mol

/L

Time of Day

One month later using PGX22.2

16.7

11.1

5.6

0.0

03:00 06:00 09:00 12:00 15:00 18:00 21:00

3.9

10.0

Figure 2: Controlled and balanced blood sugar levels of the same woman after consuming PGX for 6 weeks with an improved diet and experiencing a healthy weight loss of 2 pounds per week.

New FormatsAVAILABLE NOW!

the real solution

PGX® addresses one of the core reasons behind weight gain and unhealthy appe-tite — blood sugar imbalance. Many overweight people suffer from blood sugar levels that rise and fall rapidly throughout the day. Falling blood sugar levels signal the brain that we need to eat.

Unlike many diet products that try to sup-press appetite, PGX corrects appetite by normal izing blood sugar levels.

While many people are looking to lose weight, they do not want to risk their health. PGX is comprised of naturally occurring fibres and has been scientifi-cally shown to be completely safe and stimulant free.

PGX® addresses one of the core reasons behind weight gain and unhealthy appe-

While many people are looking to lose While many people are looking to lose weight, they do not want to risk their weight, they do not want to risk their

corrects the real reason why

we gain weight.

, PGX Daily™, PolyGlycopleX®, and the unique two-toned PGX Daily UltraMatrix Softgel™ capsule are trademarks of InovoBiologic Inc. patent pending.

Tri-Packs! ON-THE-GO: Portable 3-softgel packets

are ideal for purse or pocket. Easy to take when you’re eating on the go.

Granules! SINGLES: Convenient “sticks” of single-serving PGX granules to mix in a beverage or sprinkle on food.

“I recommend to my patients that they use the safest and most natural treatments first. That’s why I’m so excited about PGX. It supports healthy blood sugar, controls weight, and lowers cholesterol naturally.”

Hyla Cass M.D.

cholesterol naturally.”Hyla Cass M.D.

pgx.comThe PGX support centre is available

to answer your questions at

I-800-895-I470 or by email at [email protected]

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Original Strength36% Carvacrol

Extra Strength80% Carvacrol

NEW

NEW High Potency Organic Oregano Oil!

#1 selling Organic Oregano Oil

in Canada!

Organic Oregano Oils from Holista®

Cough & Cold Display with FREE BOOK!

Order today!1.800.204.4372

Organic Oregano Oil contains 36% Carvacrol, a potent natural compound that gives oregano oil its antiseptic, antibacterial, antifungal and antimicrobial power. This certified organic oregano oil, blended with organic olive oil, helps prevent and treat coughs, colds and infections by boosting immunity.

Extra Strength Oregano Oil is certifi ed organic and distilled from wild-crafted Mediterranean oregano. Boost immunity, eliminate colds and infections. This is the most potent oregano oil available with 80% Carvacrol, oregano’s key active ingredient. Strengthen your immunity all year round.

Prevent, protect and heal with Certifi ed Organic Oregano Oil from Holista!

DON’T JUSTMASK IT,

FIGHT IT.HOLISTA OREGANO OIL: ANTIFUNGAL, ANTIBACTERIAL, ANTIMICROBIAL, AND ANTIOXIDANT PROTECTION

MASK IT,

FIGHT IT.

MASK IT,

AM000312_IHR-Sept2010-OreganoOil_E.indd 1-2 8/12/10 11:37 AM

Original Strength36% Carvacrol

Extra Strength80% Carvacrol

NEW

NEW High Potency Organic Oregano Oil!

#1 selling Organic Oregano Oil

in Canada!

Organic Oregano Oils from Holista®

Cough & Cold Display with FREE BOOK!

Order today!1.800.204.4372

Organic Oregano Oil contains 36% Carvacrol, a potent natural compound that gives oregano oil its antiseptic, antibacterial, antifungal and antimicrobial power. This certified organic oregano oil, blended with organic olive oil, helps prevent and treat coughs, colds and infections by boosting immunity.

Extra Strength Oregano Oil is certifi ed organic and distilled from wild-crafted Mediterranean oregano. Boost immunity, eliminate colds and infections. This is the most potent oregano oil available with 80% Carvacrol, oregano’s key active ingredient. Strengthen your immunity all year round.

Prevent, protect and heal with Certifi ed Organic Oregano Oil from Holista!

DON’T JUSTMASK IT,

FIGHT IT.HOLISTA OREGANO OIL: ANTIFUNGAL, ANTIBACTERIAL, ANTIMICROBIAL, AND ANTIOXIDANT PROTECTION

MASK IT,

FIGHT IT.

MASK IT,

AM000312_IHR-Sept2010-OreganoOil_E.indd 1-2 8/12/10 11:37 AM

For details, write #102 on Free Info Page, page 73.

guest editor letter

october 2010 Subterranean Supplements6 |

ISSN 1197 - 1495 | Volume 10 Issue 6

Publisher & Editor-in-Chiefolivier Felicio

Art Director Scott Jordan

Production/DesignStacy Karjala • Elena Viltovskaia

Production CoordinatorKaren Robertson

Consulting Editortimothy Avery

Contributors Pauline Anderson

Keith AtkinsonLyndsie BourgonJennifer Grange

Sophie KohnDaniel Marquez

Duncan McAllisterDean Sanderon

Accounting & AdministrationBarry Hales

Administration CoordinatorDaniel Hare

Sales AssistantErin Poredos

Subscription RatesCanada $50 (gst included) for nine issues

(one year) USA $60

Change of Addressemail: [email protected]

telephone: 1-877-547-2246fax: (905) 509-0735

or send your cover label and new address to ihr c/o Publication Partners, 345 Kingston Road,

Suite 101, Pickering, ON Canada L1V 1A1

Advertising Informationolivier Felicio

telephone: (416) 203-7900 x 6107email: [email protected]

Hugh Rushfordtelephone: (416) 203-7900 x 6108

email: [email protected]

Jeff Yamaguchitelephone: (416) 203-7900 x 6122

email: [email protected]

Published by Rive Gauche Media Inc.

Canada Post Canadian Publications Mail 4067800 The publisher does not assume any responsibility for the contents of any advertisement and any and all representations or warranties made in such advertising are those of the advertiser and not of the publisher. The publisher is not liable to any advertiser for any misprints in advertising not the fault of the publisher and in such an event the limit of the publisher’s liability shall not exceed the amount of the publisher’s charge for such advertising. No portion of this publication may be reproduced, in all or part, without the express written permission of the publisher.

ihr magazine is pleased to review unsolicited submissions for editorial consideration under the following conditions: all material submitted for editorial consideration (photographs, illustrations, written text in electronic or hard copy format) may be used by ihr Media Inc. and their affiliates for editorial purposes in any media (whether printed, electronic, internet, disc, etc.) without the consent of, or the payment of compensation to, the party providing such material. Please direct submissions to the Editor, ihr magazine.

Scan this code with your cell phone to be linked directly to this issue’s Guest Editor’s letter online. Look for more of these codes in future issues.

To scan the code:Step 1: Using your cellular phone, download the free “BeeTagg Reader Pro” applicationStep 2: Using the BeeTagg application, hover over the secret code with your cellular phone cameraStep 3: The message will be automatically decoded for you.

olivier Felicio

Founder & Publisher

OlivierFelicio

006.IHR_GuestEditor.indd 6 10/8/10 1:38:49 PM

028.IHR_Larabar.qxd:Layout 1 10/21/08 4:22 PM Page 1

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october 2010 Subterranean Supplements8 |

editorial committee

We believe that you, the retailer, dictate the tone and direction of the magazine, which in turn, allows us to provide you with the most accurate information that is relevant to your business. ihr works with a knowledgeable group of industry leaders whose mandate is to ensure the relevance of the publication. Our editorial committee is comprised of thought-provokers who have shaped the industry and whose experience is vital in providing you with tools to succeed. The ihr editorial committee is led by the following individuals:

Aaron Skelton, BSc (NNS)Sr. Category Manager Health Food Natural Value, Soins Naturels, Loblaw Companies Ltd.

Gilles HoudePresident and COO GNC Canada

Olivier FelicioPresident Rive Gauche Media

Sanjiv JagotaPresident Nature’s Source

Andrew BettsCategory Manager, Natural Foods Thrifty Foods

008.IHR_EditorBoard_re.indd 8 10/6/10 11:39:09 AM

GenesisProject T. 289-997-3199 | genesisproject.ca | [email protected]

Need to Focus?

We can help!WE OFFER A BROAD RANGE OF SERVICES DEPENDING ON YOUR SPECIFIC NEEDS, INCLUDING:

• Brokerage & Key Account Management • Regulatory Services

• Advertising Agency Services & Promotion Planning • Distribution

• Product Development & Innovation • Brand Management

At Genesis Project we are fond of saying, “Your Success is Our Success”! Genesis Project will collaborate with you as a team and

concentrate on developing innovative yet practical solutions in high-return areas of opportunity. Our focus is on immediate and

tangible results that you can bank on. We know what it takes to win in this industry, and we are committed to your long-term

success. We understand the importance of constantly managing change. Managing shifting trends and costs can impact strategy,

the customer experience and, ultimately, the bottom line. Until the cash register rings, our job isn’t done.

Genesis Project_PuppyAD.indd 1 7/15/10 10:40:18 PM

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contents UP FRONT

GUEST EDITOR’S LETTER ...................................................................6

EDITORIAL BOARD ..............................................................................8

GET THE GOODS ...............................................................................12

SKU REVIEW ........................................................................................14

TOP SELLER .........................................................................................20

NEWS

INDUSTRY NEWS ...............................................................................22

BUSINESS NEWS ................................................................................28

FEATURES

COVER STORY . Subterranean Supplements .......................................36

Dealing with Stress ..........................................................................................42

Upping the Ante .................................................................................46

Addressing Autism .............................................................................52

Retail Real Estate 1.0 ..........................................................................58

Out of the Ground ..............................................................................64

END NOTES

RESEARCH NEWS ..............................................................................68

UPCOMING EVENTS .........................................................................70

MARKETPLACE ...................................................................................71

FAX BACK ............................................................................................73

Volume 10 . Issue 6

46 . UPPING THE ANTE

36

. S

UB

TE

RR

AN

EA

N S

UP

PLE

ME

NT

S

64 . OUT OF THE GROUND

42 . DEALING WITH STRESS

010.IHR_Contents.indd 10 10/8/10 1:34:20 PM

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OCTOBER 2010 Subterranean Supplements12|

FREE! GETTHESE

GOODS

The fi rst 100 retailers to FAX us at 1-888-849-0155 will get these goods for FREE

✃

Name: Phone:

Store: Fax:

Address: Email:

City: Province: Postal Code:

Get me these goods! Fill out the form below clearly and completely.

HERBALGEM NOCTIGEM Helps improve the ability to fall asleep, as well as enhancing the quality of your

sleep due to the combination of two buds: that of the Linden tree (Tilia tomentosa),

which possesses the calming properties of the fl ower, as well as the cleansing

function of the underside of the bark (sapwood); together with that of the Fig

(Ficus carica) which has profound effect on the nervous system as a whole.

U-BE PROTEINBERRY SUPER FOOD CHEW The U-be ProteinBerry Chewz combine 100% New Zealand Whey

Isolate with a Super Fruit blend of pomegranates, blueberries and

more. With ZERO artifi cial ingredients, sweeteners, or preservatives,

each chew is 100% natural, gluten free and has just 20 calories. Each

7g chew provides 2g protein, and 2g carbs. And yes, The Taste is Out

of This World!

HOLISTA HEAD LICE KIT Contrary to the beliefs of many, head lice infestations do not refl ect poor

hygiene or lack of cleanliness, but rather social and play habits. Unfortunately,

it spreads rapidly from head to head and requires persistence to eradicate.

The Tea Tree Oil and Tea Tree Oil Shampoo included in Holista’s Head Lice

Kit provide an effective, natural alternative to chemical treatments that

prevent and kill head lice infestations.

012.IHR_GTG.indd 12 10/12/10 9:39:17 AM

OrganikaÆ Health Products Inc. is a proud gold sponsor of

Keep your kids healthy with Organika® natural supplements.For more information: (tel) 604-277-3302 (website) http://www.organika.com

SUPPORTING OUR KIDS,SUPPORTING OUR FUTURE!

OrganikaOrganikaOrganikaOrganika Health Products Inc. Health Products Inc. Health Products Inc. Health Products Inc. Health Products Inc. Health Products Inc. Health Products Inc. Health Products Inc. Health Products Inc. Health Products Inc. Health Products Inc. Health Products Inc. Health Products Inc. Health Products Inc. Health Products Inc. Health Products Inc.


sku review

14|

MARKET WATCH

Some of the categories/nutritional supplements on this page have experienced sales increases/decreases since last year. In the latest 52 weeks ending January 17, 2009, AC Neilson reported the following volume of sales:

• Natural Joint Therapy Supplements: $69,120,712; units per volume 4% from previous year.

• Health and Diet Aids: $899,640,563; units per volume 2% from previous year.

• Anti-Oxidant Vitamins: $25,323,682; units per volume 14% from previous year.

Holista tea tree oil sHampoo & Conditioner Get ready for back-to-school

with these antibacterial,

antifungal and antiseptic

treatments containing potent

Tea Tree Oil to help eliminate

head lice, nits and dandruff and

to improve overall scalp health.

The conditioner provides

additional antibacterial

protection and smooth, shiny hair. Both are hypo-allergenic

and fragrance-free. For more information, write 123 on the

Free Info Card on page 73.

Holista organiC oregano oilHolista’s Organic Oregano Oil contains

60% carvacrol, a potent natural

compound that gives oregano oil its

antiseptic, antibacterial, antifungal

and antimicrobial power. This certified

organic Oregano Oil, blended with

organic olive oil, helps prevent

and treat coughs, colds and other

infections by boosting immunity. For

more information, write 121 on the


Coenzyme Q10Coenzyme Q10 is a high potency

antioxidant and a key nutrient for

preventing free radical action and

slowing aging processes. Our

bodies produce CoQ10 but our

levels of CoQ10 begin to decline

between the ages of 20 and 40.

Many medical experts suggest that

age-related health problems are

caused or worsened by declining

CoQ10 levels. The CoQ10 product

line from Webber Naturals® offers

high quality supplements for

cellular health and cardio support.

The full line, from 60mg capsules to Ultra Strength 400mg

softgels is now available in 100% MORE bonus sizes. For more

information, write 124 on the Free Info Card on page 73.

Holista omega-3 triple strengtHTriple Strength Omega-3 delivers over

647mg of EPA and 253mg of DHA.

This dosage is ideal for people with

high triglyceride levels, high blood

pressure, and risk of coronary artery

disease as well as for people struggling

with cognitive decline. It’s a one-a-

day formula that’s also enteric coated, thereby eliminating

heartburn or reflux. For more information, write 122 on the


multisure® easy swallow Capsulesfor men 50+MultiSure® for

Men 50+ from

Webber Naturals is

a iron-free formula

with natural source

vitamin E, selenium,

and zinc. Contains

Saw Palmetto extract to improve prostate function, nutrient rich

alfalfa juice concentrate, plant enzymes to aid digestion and lutein

to help preserve and enhance eye function. For more information,

write 120 on the Free Info Card on page 73.

october 2010 Subterranean Supplements

014-018.IHR_SKU.indd 14 10/7/10 12:42:02 PM

sku review

15Subterranean Supplements october 2010 |

MARKET WATCH


• Skin Care (all purposes): $114,971,848; units per volume 2% from previous year.

• Mineral Supplements: $25,558,444; units per volume 6% from previous year.

• Adult Multivitamins: $121,208,913; units per volume 5% from previous year.

Green beaver natural facial careGreen Beaver utilizes a

certified organic 200x

aloe concentrate in their

facial care products. The

daily facial moisturizer

contains antioxidant green

tea extract, jojoba and

grapeseed emollients to soothe and replenish the skin. The facial

cleanser contains grapefruit enzymes that dissolve impurities without

drying. The facial exfoliant contains extra bamboo micro-fibers that

are gentle on sensitive skin. The non-greasy eye make-up remover’s

natural emollients dissolve make-up. The blemish mousse, free of

alcohol, benzoyl peroxide and salicylate, contains citrus limonoids and

bioflavonoids that have been proven to kill acne-causing bacteria. For

more information, write 125 on the Free Info Card on page 73.

Holista Melatonin easy DissolveHolista Melatonin is a natural

hormone that regulates the sleep-

wake cycle in the body and helps

to relieve insomnia, jet lag and

other sleep disturbances. Our

easy dissolve, sublingual tablets

allow for the best possible

absorption, and are synthetically

derived, which is the preferred

form of melatonin. For more

information, write 127 on the


Webber naturals vitaMin D3 liquiDLiquid Vitamin D3 delivers fast

absorption and dose flexibility!

Vitamin D helps the body

incorporate calcium into the

bones, boosting bone mineral

density. Research suggests

higher doses of vitamin D may

also provide protection against

certain cancers. For more



tHe ultiMate one oMeGa-3The Ultimate One Omega-3 from Nu-Life

provides a potent dosage of omega-3 fish

oils (800mg with high DHA

levels) to deliver more

health benefits in a single

softgel per day. With a

pleasant lemon flavour

and pure Norwegian

wild fish sources, daily

consumption is easy

to enjoy. For more

information, write 128

on the Free Info Card

on page 73.

Multisure® easy sWalloW capsulesMultiSure® for

Women from

Webber Naturals®

provides antioxidant

protection for the

maintenance of

good health. Also

included: calcium,

magnesium and vitamin D3 (in respected ratios). Iron and folic

acid are at optimal levels since young and middle aged women

may be prone to low levels at this time of life, possibly leading

to deficiency. For more information, write 126 on the Free Info

Card on page 73.

014-018.IHR_SKU.indd 15 10/7/10 12:42:25 PM

sku review

october 2010 Subterranean Supplements16|

MARKET WATCH


• Facial Cosmetics: $211,872,383; units per volume 2% from previous year.

• Anti-Oxidant Vitamins: $25,323,682; units per volume 14% from previous year

• Sports Nutritionals: $33,900,273; units per volume 10% from previous year.

DermaSilk anti-WrinkleAnti-wrinkle supplement fights wrinkle formation at the

important intracellular level. New DermaSilk Anti-wrinkle works

to counteract the damage from oxidation, sunlight, UV light

and smoking. Clinically proven to increase facial skin’s firmness,

hydration, elasticity, and density; promote collagen production;

and reduce age spots. Check out the entire DermaSilk line

of products to promote beautiful, health skin! For more


aubrey OrganicS Pure alOe VeraFor sun-exposed skin, Aubrey Organic’s Pure

Aloe is made with 98% certified organic

ingredients, plus a touch of our natural

preservative. Carry a bottle in your beach

bag or backpack to soothe and hydrate

stressed skin on contact. Keep one in your

fridge for a cool pick-me-up. For more

information, write 130 on the Free Info

Card on page 73.

nu-life’S DefenSeThis powerful, Health Canada-

approved, protective antioxidant

formula is ideal for those with

suboptimal immune function

and aids in recovery for regular

exercisers. This unique formula

features mushroom extracts and

phytosterols to bolster immunity,

and antioxidant vitamins and

minerals to protect the body

from free radical damage. For more information, write

131 on the Free Info Card on page 73.

WeiDer Daily fitneSS barSDaily Fitness Bars are delicious

100% natural protein and

fibre bars; perfect for busy

and active lifestyles, and as a

natural and healthy support

to weight management

programs. Each 50g bar

contains 16g of protein and 7g of fibre, providing a delicious,

long-lasting and slow-burning snack. Daily Fitness Bars are

gluten-free, vegetarian and suitable for diabetics. For more


PureSOurceIntroducing new Now Lip Balms

that are completely kissable.

These all-natural pomegranate lip

balms moisturize and repair dry lips

with no petroleum or phthalates,

plus are gluten-free! For more



014-018.IHR_SKU.indd 16 10/7/10 12:42:48 PM

SINCE 1980 Celebrating 30 Years30

sisu.com • 1.800.663.4163

Supreme Calcium

IHR August 3 September Issue Full Page Bleed

The ideal calcium supplement for those at risk of osteoporosis • One in four women and one in eight men over the age of 50 develops

osteoporosis, leading to fractures and even permanent disability

• Supreme Calcium is a unique, high-potency formula that combines calcium, magnesium, zinc, copper, and vitamin D3 to reduce the risk of osteoporosis

• Therapeutic benefit supported by published studies in humans

• Tablet dissolves quickly in hot water – for those who prefer a liquid but don’t want the added cost and extra ingredients

• Formulated to complement SISU Supreme Multivitamin which provides additional trace minerals and vitamins (vitamin K, boron, manganese)

Contact your Account Manager and make SISU Supreme Calcium part of your listing today

your risk ofReduce

Osteoporosis

NEW

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sku review

18|

MARKET WATCH


• Skin Care (all purposes): $114,971,848; units per volume 2% from previous year

• Vitamin D: $26,218,453; units per volume 28% from previous year

• Children’s Multivitamin: $32,028,403; units per volume 8% from previous year.

Green Beaver Sport natural DeoDorantSNew advanced formula

specially developed for extra

odour protection and for those

with skin sensitivities. The

unique anti-odour complex

composed of natural citrus

enzymes and lichen provides

extra protection for active people. Soothing chamomile and aloe

will help to soothe sensitive, damaged or burning skin resulting

from shaving. Green Beaver natural deodorants go on clear, will not

leave any white residue and are also not mushy or too hard. They

do not contain aluminum, propylene glycol, artificial fragrances,

dyes or chemical preservatives. Available in four organic scents;

lavender, wild yam, citrus and tea tree. An unscented deodorant

is also available. Made in Canada. For more information, write

135 on the Free Info Card on page 73.

HoliSta vitamin DVitamin D helps the body

incorporate calcium into the

bones, boosting bone mineral

density. The winter season

inhibits the body’s ability to

produce optimal levels of

vitamin D, making vitamin D3

supplementation even more

necessary to ensure your body

receives an adequate supply.

For more information, write

137 on the Free Info Card on

page 73.

orGanika’S all natural GummieSIntroducing an innovative way of allowing your kids to

take their daily supplements with ease. Organika’s Vita

Bears, Omega Yummies and Calcium Bears have come to

their rescue! Yes, they look like regular gummies but the

similarity ends here. Organika’s gummy supplements are

packed full of wholesome goodness, for the kids you love!

For more information, visit our website at www.organika.

com. For more information, write 138 on the Free Info

Card on page 73.

Delapointe’S SHea Butter Feel this wonderful, high-

quality pure shea butter from

Delapointe. Delapointe is the

first importer of Fair Trade

certified and certified organic

shea butter in Canada. Pure

and 100% natural, shea butter can provide relief from

dry skin to many minor dermatological diseases such

as eczema and psoriasis. Use it on your lips and skin to

battle the harsh winter climate! For more information,

write 136 on the Free Info Card on page 73.

aScenta’S nutraSea+ DNutraSea+ D is an omega-3 supplement with

added vitamin D3. With a balanced ratio

of EPA and DHA combined with 1,000 IU

of natural vitamin D3, it is suitable for

children, adults and seniors, and is available

in an apple-flavour. Ascenta’s green tea

antioxidant gives NutraSea+ D a fresh

twist. For more information, write 139

on the Free Info Card on page 73.

october 2010 Subterranean Supplements

014-018.IHR_SKU.indd 18 10/7/10 12:43:10 PM

Purity Life Health ProductsINNOVATION F

RO

M

To order, call PURITY LIFE HEALTH PRODUCTS1•800•265•2615 and press 1

www.puritylife.com

- Safe & Natural- Clinically Proven- Patented- Doctor Recommended

PURITYLIFE HEALTHPRODUCTS

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6th Annual Top Seller Review

Your Last Chance To Validate Your Vote!

IHR TopSeller Ad.indd 1 8/16/10 11:39:51 AM

FAX: 1-888-849-0155 or (416)703-6392 MAil: ihr Magazine 60 Bloor St. West, Suite 1106, Toronto, oN, M4W 3B8

Take a moment to fill out this questionnaire and your store may be among those highlighted in the Top Seller review Section of the next issue of ihr. The number of units sold determines the top sellers. To be included in the review, products mentioned must be classified as natural health products not standard consumer brands.

>

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industry news

Nature’s Source Opens a New Location in MapleOn Aug. 20, Nature’s Source celebrated

the opening of its fifth store in Maple,

Ont., at 2943 Major Mackenzie Drive, Unit 7

(Major Mackenzie and Jane). “Nature’s

source mission is to inspire people to

live healthier lives in the communities

in which we service. We aim to be the

knowledgeable and friendly go-to

health resource for our customers. We’re

extremely excited to be joining the vibrant

communities of Maple,” says Sanjiv Jagota,

founder of nature’s source. A member of

the Canadian Health Food Association

(CHFA) and recognized by Ontario

Association of Naturopathic Doctors

(OAND), nature’s source has consistently

garnered Reader’s Choice Awards for Best

Health Food Store in the communities in

which it serves (e.g. Mississauga, Oakville

and Etobicoke). They specialize in vitamins

and supplements, sports nutrition, natural

health and beauty and professional,

prescription based supplements and

homeopathics.

PepsiCo to Benefit from Investment in Functional and Healthy BeveragesPepsiCo stands to benefit from “significant”

investment in functional and healthy

products, amid tightening restrictions on

the marketing of ‘junk foods’ to children,

the head of health policy at the company

says. Derek Yach, senior vice-president of

global health policy for PepsiCo, said the

U.S. group had set itself nutrition targets

to meet the increasing global focus on

reducing childhood obesity.

Slovenian Supplements Market Up Seven Per Cent in 2009Slovenia’s small but growing food

supplements market saw sales of single

letter vitamins grow seven per cent in 2009,

with local manufacturers dominating,

according to a Euromonitor International

market report. The overall food

supplements market, which Euromonitor

acknowledges is, “yet to reach maturity”,

expanded by four per cent to be worth

€11 million for the full year, lower than

in previous years. The market researcher

put this down to the fact that even

though more Slovenians were interested

in health and wellness concepts such as

nutritional supplementation, they had

reduced spending in the recession which

hit hardest in 2008 and 2009.

Counterfeit to Blame for Danish Black Cohosh Warning?A recently issued consumer warning

against menopausal herb, black cohosh,

by the Danish Veterinary and Food

Administration (DVFA) may be based

on false pretences according to a U.S.-

based herbals expert. The DVFA warning

warned consumers off black cohosh due

to unspecified liver toxicity concerns and

cited black cohosh as Aristolochiaceae

when it is in fact known as Actaea

racemosa (formerly Cimicifuga racemosa).

Steve Dentali, chief science officer at the

American Herbal Products Association

(AHPA), said it was possible black cohosh

was being blamed for potential problems

that were linked to Aristolochiaceae.

Ocean Spray: ‘We Need Antioxidant Biomarker Support’A European Union health claim rejection

hasn’t dampened the spirits of global

cranberry leader, Ocean Spray, which has

continued to invest in science for urinary

tract infections and frontier areas. At the

recent NutraIngredients Antioxidants

2010 conference in Brussels, research

sciences manager, Dr. Christina Khoo,

outlined areas Ocean Spray is moving

into such as immunity and heart health.

She called on the scientific community

and industry to “come and support

biomarkers” such as LDL cholesterol

oxidation, which were cited as a reason

Ocean Spray’s article 13.5 health claim

submission was rejected by the European

Food Safety Authority (EFSA).

Nestle’s Reuteri Demand is Boon for BioGaiaStrong demand from Nestle for BioGaia’s

Reuteri probiotic strains in the last six

months has helped the Swedish probiotics

specialist towards a strong H1. BioGaia

and Nestle signed an agreement in

August 2008 for the use of its proprietary

Lactobacillus reuteri strain employed

in infant nutrition products globally

(excluding Japan and Korea). The first

products hit the market last year, and Peter

Rothschild, president of BioGaia, said:

“We are pleased to note that Nestlé has

now started the launch of infant formula

with Reuteri in a number of countries.

We have delivered significant volumes of

Reuteri cultures to Nestlé in the first six

months of 2010 and count on that this will

continue throughout the rest of the year.”

Court Orders Internet Marketers to Stop Deceptive Advertising and Unfair BillingAt the request of the Federal Trade

Commission, a U.S. district court has

ordered the marketers of acai berry

supplements, “colon cleansers,” and other

products to temporarily halt an Internet

sales scheme that allegedly scammed

consumers out of $30 million or more in

2009 alone through deceptive advertising

and unfair billing practices. The FTC will

seek a permanent prohibition. Since 2007,

consumers have flooded law enforcement

agencies and the Better Business Bureau

with more than 2,800 complaints about

the company.

FDA Indecision Muddies Drug/Supplement BorderlineThe Food and Drug Administration’s

failure to deliver a verdict on a citizen’s

petition seeking to switch the status of

a brain health ingredient from a drug

to a dietary supplement is damaging

the Canadian company behind it and

fuelling ambiguity in the area., a company

lawyer says The FDA is eight months late

responding to the petition lodged in

mid-2009 by Canadian firm, Ovos Natural

Health, which seeks to alter the status

of its amino acid (homotaurine) after it

became apparent clinical trial results were

not going to meet pharma regulations.

Marc Ullman, from Ullman, Shapiro and

Ullman, which represents Ovos, said the

024-027.IHR_IndNews_re2.indd 22 10/7/10 11:11:02 AM

industry news


delay was causing commercial damage

to Bellus Health-owned Ovos, a fact that

had it to consider legal action seeking

damages for “irreparable damages”.

U.S. Retail Space Availability to Drop in 2011: CB RichardSpace available for lease at U.S. local retail

centres will decline next year for the first

time since 2005 as consumer spending

rises, according to commercial broker CB

Richard Ellis Group Inc. The availability

rate, which refers to space being

actively marketed and ready for tenant

construction in a year, will fall to 12.8 per

cent for neighbourhood and community

shopping centres at the end of 2011 from

a peak of 13.2 per cent in the second half

of this year, according to a forecast from

CBRE Econometric Advisors, a unit of Los

Angeles-based CB Richard Ellis.

Directors elected at Burcon NutraScience annual general MeetingBurcon NutraScience Corporation has

announced eight incumbent directors

were re-elected to its board at its

annual meeting of shareholders. The

directors re-elected are: Dr. Allan Yap,

Mr. Johann F. Tergesen, Ms. Rosanna

Chau, Mr. Paul Westdal, Mr. Richard

O’C. Whittall, Dr. Lawrence Wang, Dr.

David Lorne John Tyrrell and Mr. Alan

Chan. Burcon is a leader in nutrition,

health and wellness in the field of

functional, renewable plant proteins.

Since 1999, Burcon has developed a

portfolio of composition, application,

and process patents originating

from our core protein extraction and

purification technology.

Retail Container Traffic Up 16 Per Cent in SeptemberImport cargo volume at major U.S. retail

container ports is expected to be up 16

per cent in September over the same

month last year but 2010 has already hit

its peak and numbers will decline through

the remainder of the year, according to

the monthly Global Port Tracker report

released today by the National Retail

Federation and Hackett Associates. U.S.

ports handled 1.38 million Twenty-foot

Equivalent Units in July, the latest month

for which actual numbers are available.

That was up five per cent from June and

25 per cent from July 2009.

EU Herbal Product Registrations “Pretty Poor”, Says UK GroupThe chairman of the UK Herbal Forum

has warned that the European Union

may find its pharmacy store shelves filled

with illegal herbal products if companies

don’t register their products under the

Traditional Herbal Products Medicinal

Directive (THMPD). “There are some

member states that are ahead of the rest

but a great majority of member states

have not registered a single product,”

PennyViner says. “In general the uptake

has been pretty poor.”

MBTI names Melissa Myra Russo Toronto/GTA Account ManagerMTBI has announced Melissa Myra

Russo has been hired as Toronto/GTA

Account Manager. Vik Saini, longtime

MTB Toronto/Southwestern Ontario

Account Manager, will be concentrating

on Southwestern Ontario with his new

account list.

Botanical Groups to Challenge EU Herb LawsThe European Benefyt Foundation and the

Alliance for Natural Health International

plan to mount a legal challenge in the

European Court of Justice against EU

herb laws. The groups believe the 2004

Traditional Herbal Medicinal Products

Directive is damaging the botanicals

sector, particularly Chinese and Indian

herbal products that do not possess the

kind of scientific backing the legislation

requires for authorization. The groups have

received a legal opinion on challenging

the Directive from UK legal firm, 11KBW,

and plan to seek an ECJ judicial review via

a yet-to-be-selected EU member state.

They cite a lack of proportionality and

transparency as the main grounds for a

potential challenge.

EU Approval Sought for Antioxidant Wood ExtractA Russian firm has applied for novel food

approval for a wood extract, which it says

has antioxidant, anti-inflammatory and

cardiovascular benefits. The ingredient

– taxifolin – is extracted from a type of

larch wood and has been marketed for

almost two decades in Russia and the

United States as a food supplement. The

applicant, Ametis JSG, which filed for

novel food approval via the UK’s Food

Standard Agency (FSA), said it intends to

market taxifolin as an ingredient for foods,

supplements and in foods for particular

nutritional uses.

Spanish Supermarkets and Panamanian Dairy Back PrebioticsThe world’s biggest inulin and

oligofructose supplier, Beneo Orafti

has signed deals with two Spanish

supermarkets and the biggest dairy

in Panama to add its branded Beneo

ingredients to their products. In Spain,

the supermarket giants – El Corte Ingles

and Hipercor – have launched a functional

beverage called Bebida de Chufa that

includes Beneo’s patented form of

oligofructose enriched inulin, Orafti

Synergy1. In Panama, the dairy Estrella

Azul Industrias Lácteas has debuted two

Beneo-containing products – a low and

non-fat milk marketed as boosting calcium

absorption and fibre levels as part of its

Special Line range.

Aker Records First Ever ProfitNorwegian krill supplier Aker BioMarine

has turned in its first-ever quarterly

profit as European, U.S. and Asian sales

for the omega-3 source surged in the

first half of 2010. On Q2 revenues of

€10.03m the company recorded earnings

before interest, tax, depreciation and

amortization (EBITDA) of €126,000,

compared to an EBITDA loss of €1.4m in

Q1, meaning a H1 loss of €1.274m. Buoyant

supply and demand for both its human

nutrition (Superba) and animal feed (Qrill)

operations fed the Q2 revenue figure jump

of 52 per cent from €6.6m in Q1 2010.



industry news

EFSA Set to Reject 100s of Herbal Health ClaimsHundreds of proposed botanical-health

relationships, ranging from antioxidant

activity to gut health will almost certainly

be rejected if the European Food Safety

Authority (EFSA) holds to its current

methodologies, an EU herbal group

says. Patrick Coppens, secretary general

of the European Botanical Forum,

said it is unlikely any herbs in line for

assessment in the third batch of article

13.1 claims, will win positive opinions.

“If EFSA continues to ignore the existing

consensus on the traditional effects of

these botanicals, we expect not a single

one of these plants to survive the claims

process,” Coppens said.

Steve Gibb Joins Karma Nutritionals Inc. Karma Nutritionals Inc., exclusive

worldwide distributors of PharmaFreak,

PhD, Steve Nash’s Onebode and other

premium brands, have announced

Steve Gibb has accepted the position

of senior vice-president of sales. Gibb

is responsible for key account sales,

management of the Canadian sales team

and international sales development.

Gibb joins the Karma Nutritionals

leadership team as the company is

poised for massive expansion. “Gibb

is one of the most influential people

in sports nutrition in Canada with

worldwide industry connections.

Landing an executive as experienced as

Steve Gibb is an amazing victory for our

company,” said Greg Cowan, President

of Karma.

Canada’s First Sterol-Containing Probiotic Yogurt Hits ShelvesParmalat Canada has launched Canada’s

first yogurt to contain both probiotics

and plant sterols, mixing gut health

benefits with cholesterol management.

The product, marketed under the

BioBest Plant Sterols probiotic yogurt

brand, is said to provide 50 per cent

of the daily recommended amount

of sterols per 100 grams, said the

company. Nash Lakha, president and

CEO of Parmalat Canada, says: “It’s

exciting to have the ability to harness

active ingredients found naturally in

vegetables and fruits and incorporate

them into other foods so that consumers

can benefit in ways that weren’t

possible before.”

Danone Jumps Further into Healthy JuiceDanone has paid an undisclosed sum for

fellow French smoothie maker Immedia

in a move that bolsters its presence in

the European juice market. Immedia

is the third biggest smoothie maker in

France and offers Danone access to its

home market. Earlier this year, Danone

signed a deal with US.-based global fruit

player Chiqita, which has a smoothie

called ‘Just Fruit In a Bottle’ which

is present in 12 European countries

including Germany, the Netherlands,

Belgium and the UK- but not France.

FDA Issues No Objection Letter on Gras Status of Puratein® and Supertein™

Burcon NutraScience Corporation

(TSX - BU) (“Burcon”) the U.S. Food

and Drug Administration has issued

a no objection letter with respect

to Puratein® and Supertein™ canola

protein isolates. This response

indicates the FDA has no objection

to the conclusion that Puratein® and

Supertein™ are Generally Recognized

as Safe (GRAS) among qualified

experts for use alone or together as

an ingredient in dairy products, grain

products, fruit and vegetable juices

and beverages, salad dressings, meal

replacements, and nutritional bars.

Glanbia Raises Outlook as Nutrition Drives RecoveryGlanbia has reported a significant

recovery in turnover and profits for

the first six months of 2010, driven

largely by the strong performance of

its nutrition and ingredient businesses.

Group revenue advanced 9.7 per cent on

the equivalent period last year taking it

over the €1bn mark to €1,036.4m while

operating profit increased 38.7 per

cent to €66.3m. The biggest upward

stride was made in US Cheese and

Global Nutritionals which reported a

22 per cent rise in revenue to €490.6m.

Higher cheese pricing contributed

to the improvement but it was the

performance of Global Nutritionals that

really underpinned the recovery. “There

is strong demand globally for sports

nutrition and protein fortified products

for key areas of weight management,

healthy aging, infant formula and

fortified bar and beverage markets,”

said Glanbia in a statement.

Food and Beverage Companies Launching Healthier ProductsFood and beverage companies

have developed and introduced to

the marketplace more than 20,000

healthier product choices from 2002 to

2009, doubling in the last three years,

according to the Grocery Manufacturers

Association’s (GMA) 2010 Health and

Wellness Survey. “This data is a reflection

of what consumers already know,” said

Pamela Bailey, GMA president and

CEO. “Food and beverage companies

are responding to consumer needs

by providing thousands of healthier

product choices that make it easier for

shoppers to build a healthy diet for them

and their families.”

People on the Move: Nutra JobsCyvex Nutrition has appointed Ginger

Jinjarak as its Technical Services

Manager. Florida-based Reserveage

Organics has appointed Rob Maru as VP

of innovation and brand development.

The Natural Products Association (NPA)

has appointed Michael L. Keaton as new

communications manager, supporting

the NPA’s communications needs, with

an emphasis on public relations duties.

Karma Nutritionals has appointed Steve

Gibb as Senior Vice President of Sales,

with the company poised for massive

expansion. Lauren Clardy has been

retained by Draco Natural Products as

Senior Director of Sales and Marketing.


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industry news


Deyu Agriculture Corp. an emerging

distributor of organic and other

agricultural products, has made four

new appointments. Timothy Stevens, Al

Carmona, and Longjiang Yuan have been

appointed as independent directors,

while Dr. Wei Zhong Cai has been as

Chief Scientist.

MTB Named as Broker for Derma EThe Derma E, company has announced

the appointment of Michael Theodor

Brokerage Inc. as their broker for their

product line in all Canadian markets.

Derma E is one of the fastest growing

companies in natural skincare.

Yakult Danone India Expands Probiotic OperationsThe Indian joint venture between Yakult

and Danone established in 2005 to bring

Yakult probiotic drinks to the Indian

market is expanding with Bangalore

targeted as the point of entry for southern

markets. The 50/50 JV put products on

Delhi shelves in 2007 and 65ml Yakult

little bottles that contain 6.5bn colony

forming units of the strain Lactobacillus

casei Shirota are now present in that city

as well as Chandigarh, Punjab, Jaipur,

Mumbai and Pune. The Indian market

remains minute by European standards

with Frost & Sullivan estimating its worth

at a mere 20.6m rupees (€320,000), but

it should push through the €1m mark

around 2013-2014 and be worth €1.3m

in 2015.

Glanbia’s Prolibra Weight Loss Ingredient Backed by U.S. PatentIrish firm Glanbia Nutritionals has

received a U.S. patent for its whey-

derived weight loss ingredient Prolibra.

Prolibra is a partially hydrolyzed whey

protein isolate, high in protein and low

in fat and Glanbia’s suggested uses

for the ingredient include beverages,

powdered beverage mixes and snack

bars. Glanbia says that by helping to

retain lean muscle mass, Prolibra could

ward off the negative effects of the

yo-yo dieting that often occurs with

traditional diets. Since 2004, Glanbia has

released the results of numerous studies

supporting the weight loss benefits of

Prolibra. These demonstrate that the

ingredient can help decrease fat mass

while maintaining lean body mass in

combination with a hypocaloric diet.

NPA Files Brief with Supreme Court Urging Proper Role for AERsThe Natural Products Association

(NPA), Washington, has filed an amicus

curiae brief in the U.S. Supreme Court

defending the dietary supplement

industry against an “overreaching and

potentially damaging” decision by the

Ninth Circuit Court of Appeals. The case,

Matrixx Initiatives Inc. v. Siracusano,

presents the critical question of whether

mere nondisclosure of adverse event

reports (AERs) can give rise to liability

under federal securities laws – even

when those reports are not statistically

significant. In an unprecedented

decision, the Ninth Circuit held that the

answer is “yes,” and permitted a class

action lawsuit to proceed.

Call for Industry to Check Sourcing to Prevent ‘Honey Laundering’A coalition of honey producers and

importers has called on industry to

question its sourcing of honey in light

of the recent crackdown on honey

smuggled from China. Last week, U.S.

officials indicted six companies and 11

individuals on charges of participating

in an international honey smuggling

operation. The 10 Germans and one

Chinese national have been accused of

conspiring to illegally import Chinese

honey into the United States between

2002 and 2009 – including some

allegedly contaminated with disallowed

antibiotics. A group of US honey

companies formed True Source Honey

in 2008 in an effort to prevent illegally

imported honey from entering the U.S.

market, to raise awareness of the issue

and to help safeguard the integrity of

the domestic honey supply.

For Details, write #109 on Free Info Page, page 73



industry news

CleanWell Names MTB as BrokerRick Malmborg CEO of the CleanWell

Company, has announced the appointment

of Michael Theodor Brokerage Inc. as

broker for the CleanWell product line

in all Canadian markets. CleanWell

Company sanitizers and soaps offer a

safe and effective natural alternative

to the toxic ingredients found in most

antibacterial and sanitizing products.

Swedish firm launches functional beta-glucan ingredientSwedish life science firm Biovelop AB

has launched an oat-based soluble fibre

ingredient that it claims is ideal for

use in foods unrelated to oats, such as

smoothies, condiments and ready meals.

Managing director Prof. Mark Lawther

says worldwide commercial interest

in the ingredient has been “healthy

and strong” and that the patented

ingredient PromOat – which contains

35 per cent beta glucan (soluble fibre)

– has already been successfully trialled

in a range of products. The firm claims

that PromOat beats competitors by

providing or contributing to consumers’

recommended 3g daily intake of beta

glucan without insoluble oat fibre or

oat protein content, which both spoil

the aesthetics and flavour of finished

products. PeptoPro reaps benefits of

niche focus

Health Canada says Arth-Forth herbal product may pose serious health risksArth-Forth, an unauthorized product

promoted as an herbal supplement and

distributed by Ka Wing Hong Ltd., was

tested by Health Canada and found

to contain a steroid prescription drug,

dexamethasone, that was not declared

on the product's labelling. Health

Canada has requested the company

immediately stop sale and initiate a recall

of the product. As well, Health Canada is

working with the Canada Border Services

Agency to stop shipments of Arth-Forth

from entering Canada.

Fulda Unitang Herbs Sleep Plus herbal sleep aid may pose health risks: Health CanadaFulda Unitang Herbs Sleep Plus, promoted

as an herbal sleep aid, has been found by

Health Canada to contain high levels of

the undeclared drug estazolam and may

pose serious health risks to consumers.

Estazolam is a prescription sedative

that can impair mental alertness; it can

also be habit-forming and should only

be used under the supervision of a

healthcare practitioner. Health Canada

has not found evidence that this product

is still being manufactured or sold. As

there is no expiry date on the product

analyzed, Health Canada is issuing a

Public Advisory as it is possible that other

Fulda Unitang Herbs Sleep Plus products

with no expiry date on the label may still

be on store shelves or in consumers'

medicine cabinets.

Health Canada warning: E.O.D. Erection on Demand may pose serious health risksFollowing a consumer complaint

regarding the sale of the health product

E.O.D. Erection on Demand being

promoted as a herbal supplement to

enhance male sexual performance, the

product was tested by Health Canada

and found to contain tadalafil. Tadalafil is

a prescription medication that may pose

serious and potentially life-threatening

health risks, particularly to people with

heart problems or those at risk of stroke.

The product label did not disclose that

it contained tadalafil. Health Canada

has not received any reports of adverse

reactions in Canada associated with the

use of E.O.D. Erection on Demand.

NPA certifies first natural home care ingredientThe Natural Products Association

granted its first certification for an

ingredient in the home care category to

DuPont Tate & Lyle BioProducts for its

Zemea® propanediol, a natural solvent,

making it the first home care ingredient

to be certified as natural under the

organization's Natural Home Care

Standard and Certification program.

The “natural” designation means that

the NPA and an independent third-party

auditor have reviewed the ingredient

and determined that it meets the

organization's rigorous guidelines. Under

the Natural Standard program, certified

ingredients must be 100 per cent natural

– raw materials must be sourced from

a renewable resource found in nature

(flora, fauna, mineral), with absolutely no

petroleum compounds, and processed

within the association’s list of allowed

processes.

Malaysia invests in seaweed nutrient miningThe Malaysian Fisheries Department is

backing local universities to mine the

nutritive and other potential of local

seaweeds. The Seaweed Downstream

Research Centre involves several

universities and government agencies and

has set itself the aim of producing 10 food

and 10 non-food products. It is lead by the

Universiti Kebangsaan Malaysia. The SDRC

has identified 11 varieties of seaweed

around Malaysia’s lengthy coastline with

the exploration of antioxidant potential

seen as one of the project’s major goals.

They will also look at how seaweed

extracts can be used in meat products,

noodles and confectionery. Non-food

uses will include bio-plastic, bio-sensors

and bio-fertilisers.

Global probiotics market approaching $30 billion by 2015: ReportGlobal Industry Analysts predict the

global probiotics market will be worth

$28.8 billion by 2015, even though

the market is still considered to be in

infancy. Increasing health consciousness

and a desire to engage in preventative

healthcare to avoid rising healthcare costs

were factors driving probiotic growth.

GIA noted probiotics were expanding

beyond the European and Asian markets

where they have traditionally been

the strongest, with a particularly rapid

uptake occurring in the United States.

In Europe, Germany and the UK are the


industry news


biggest markets – accounting for about

45 per cent of the total market. Japan

– the birthplace of probiotics – was

reaching maturity, GIA said, and would

demonstrate only moderate growth in

coming years.

Europe still leads the way for digestive healthEuropean supermarket shelves are still

far ahead of their U.S. equivalents with

the range of products for digestive

health but the United States is catching

up fast says a new report. According to

a new report from MarketsandMarkets,

digestive health ingredients are the

fastest growing segment for U.S. food

ingredients but U.S. consumers continue

to favour dietary supplements to

functional foods for their probiotics

Lesaffre launches IBS probiotic yeastThe human nutrition division of French

yeast specialist Lesaffre has launched

what it says is only the second known

probiotic yeast, and the first to directly

target Irritable Bowel Syndrome. The

patent pending, proprietary strain is

being marketed as Lynside Pro GI+ and

joins its Lynside range of yeast products

that includes the other non-proprietary,

probiotic yeast strain – Boulardii.

Micronutrient Initiative president named Tech Awards Laureate for creation of double fortified saltVenkatesh Mannar, president of the

Ottawa-based Micronutrient Initiative,

was named today as a Laureate of The

Tech Awards 2010. Mannar's work in

creating Double Fortified Salt, which

delivers both iodine and iron, is being

recognized as an innovation that could

spark global change by reducing

intellectual disabilities and anemia. In

populations consuming sufficient iodine,

IQ levels are shown to be 13 points

higher than populations deficient in

iodine. Currently, iodine deficiency is

the world's leading cause of preventable

mental impairment, affecting an

estimated 18 million babies each year.

Iron-deficiency anaemia, the most wide-

spread nutritional deficiency, can have

life-long effects on a child's cognitive

development and learning abilities and

puts women at greater risk of death

during childbirth.

NPA Offers New Discounts to Help Meet Growing Demand for Natural ProductsThe Natural Products Association has

announced another significant step

toward demonstrating the integrity of

the natural products industry. The NPA

Natural Seal has granted certification to

almost 500 products and ingredients in

just two years. With a wealth of natural

raw materials now available, the NPA is

offering an opportunity for manufacturers

to bring their “Certified Natural”

personal care and home care products

to the marketplace with a discount for

using NPA-certified ingredients. NPA is

making the program more accessible by

streamlining the application process and

offering discount pricing on certification

for both personal care and home care

products that are formulated with

NPA-certified ingredients – ingredients

that have already been evaluated and

certified natural by NPA.

Greenpeace salutes Metro's move to stop selling overfished speciesGreenpeace has applauded the

announcement by Metro that it will remove

seven overfished species from sale in its

supermarkets. Metro's move comes three

months after the company committed to

a sustainable seafood policy after placing

fifth in Greenpeace's 2010 ranking of

the eight major supermarket chains in

Canada. Metro removed from salebluefin

tuna, sharks, orange roughy, and skates

and rays. Metro has also stopped selling

New Zealand hoki, and perhaps most

notably, Canadian cod. "It's encouraging

to see Metro implementing its policy and

taking the issue of overfishing seriously,"

said Sarah King, Greenpeace oceans

campaigner.

American River Nutrition’s vitamin E tocotrienol to get scientific awardThe 2010 SupplySide West Scientific

Excellence Award has been awarded to

American River Nutrition for the patented

DeltaGold product line, the company

has announced. The announcement

follows hot on the heels ARN’s self-

affirmed Generally Recognized as Safe

(GRAS) status achieved in July 2010.

The DeltaGold ingredient, introduced in

2003, is derived from the annatto plant,

and is composed of 90 per cent delta-

tocotrienol and 10 per cent gamma-

tocotrienol.

UK OK’s valerian sleep aidsRelaxation botanical, valerian, has won

UK registrations under the European

Union 2004 Traditional Herbal Medicinal

Products Directive. UK firm Rutland

Biodynamics Ltd. has had four of its

valerian liquid oil products approved

by the UK Medicines and Healthcare

products Regulatory Agency, based

on traditional use. The THMPD – which

has a March 31, 2011 deadline for EU-

wide registration – is recognized as

a valid means of product and claim

substantiation. The four products are

identical in constitution and become the

69th the MHRA has approved. Rutland’s

approval means the products – English

Herbal Medicines Valerian Relaxisleep,

Herbs hands Healing ValRelax, Brook

Green Valerian Elixir and Swiss Herbal

Remedies Valerian Elixir – can continue to

be sold without prescription in chemists

and other retail outlets.

Supplement Usage Remains SteadyA consistent percentage of U.S. adults

label themselves as supplement users,

with 66 percent classifying themselves as

such, says a new survey by Ipsos-Public

Affairs for the Council for Responsible

Nutrition. In 2009, 65 per cent identified

themselves as supplement users,

compared with 64 per cent in 2008;

68 per cent in 2007 and 66 per cent in

2006. <


business news


Dietary & HealtH

company Name StockSymbol

exchange Price05/13/10

Price08/24/10

% change

52-WeekHigh

52-WeekLow

Last Quarterrevenue ($Millions)

P/eratio

Marketcap

($Millions)

pHarmaceutical & biotecHnology

Abbott Laboratories ABT NYSE 48.610 49.480 1.79% 56.790 44.590 8,826.00 12.62 76,375.35

AEterna Zentaris Inc. AEZ TSX 1.960 1.030 -47.45% 2.230 0.800 5.16 N/A 85.63

Alere Inc. ALR NYSE 37.340 28.120 -24.69% 44.870 25.360 522.96 10.38 2,364.05

Atrium Innovations Inc. ATB TSX 14.990 14.800 -1.27% 17.980 12.570 85.18 8.65 483.47

Burcon NutraScience BU TSX 7.970 8.530 7.03% 10.500 6.310 0.00 8.89 247.85

Ceapro Inc. CZO TSX Venture 0.070 0.075 7.14% 0.120 0.050 N/A N/A 3.53

Cyanotech Corp. CYAN NASDAQ 2.180 2.830 29.82% 5.760 1.400 3.86 11.68 14.86

Danone SA DANOY OTC 10.790 10.610 -1.67% 13.050 6.630 N/A 16.97 30,700.00

Dean Foods DF NASDAQ 9.710 10.030 3.30% 19.760 9.380 2,954.65 8.81 1,820.65

Gaiam Inc. Cl A GAIA NASDAQ 8.830 5.460 -38.17% 9.490 5.300 56.43 34.50 126.56

Hain Celestial Group Inc. (The) HAIN NASDAQ 21.180 20.240 -4.44% 23.560 14.450 222.10 18.87 826.40

Hansen Natural Corp. HANS NASDAQ 39.270 45.370 15.53% 46.650 24.010 365.70 20.36 4,027.49

Herbalife Ltd. HLF NYSE 48.270 54.640 13.20% 57.590 29.190 688.81 13.57 3,275.67

Immunotec Inc. IMM TSX Venture 0.370 0.365 -1.35% 0.480 0.250 N/A N/A 25.55

Jones Soda Co. JSDA NASDAQ 0.939 1.030 9.75% 2.320 0.400 N/A N/A 27.22

Lifeway Foods Inc. LWAY NASDAQ 10.990 9.940 -9.55% 14.110 8.070 15.55 37.07 166.20

Mannatech Inc. MTEX NASDAQ 3.210 2.430 -24.30% 4.850 1.840 57.61 N/A 64.37

Martek Biosciences Corp. MATK NASDAQ 21.130 21.060 -0.33% 25.430 17.090 123.97 16.57 701.51

Matrixx Initiatives Inc. MTXX NASDAQ 4.870 5.100 4.72% 6.790 3.610 3.21 10.20 47.94

Natural Alternatives Intl. NAII NASDAQ 7.600 7.300 -3.95% 8.580 5.850 16.98 10.28 51.68

Natural Health Trends Corp. NHTC OTC 0.290 0.220 -24.14% 0.830 0.130 N/A N/A 2.39

Naturally Iowa Inc. NLIA OTC 0.035 0.048 35.71% 0.200 0.005 N/A N/A 11.85

Nature’s Sunshine Products Inc. NATR NASDAQ 12.400 8.530 -31.21% 14.740 4.900 87.36 11.58 130.16

NBTY Inc. NTY NYSE 33.720 53.990 60.11% 54.500 31.800 695.86 13.75 3,423.51

Neptune Technologies & Bioressources Inc. NTB TSX Venture 1.930 1.340 -30.57% 2.580 1.020 N/A N/A 50.50

Nu Skin Enterprises Inc. NUS NYSE 29.930 26.580 -11.19% 33.990 16.700 388.36 14.22 1,658.59

Nutraceutical Intl. Corp. NUTR NASDAQ 15.930 12.400 -22.16% 16.430 10.260 44.51 7.93 128.71

ProPhase Labs Inc. PRPH NASDAQ 1.850 1.350 -27.03% 2.900 0.490 1.98 N/A 19.55

Reed’s Inc. REED NASDAQ 2.380 1.820 -23.53% 3.077 1.094 4.91 N/A 18.62

Reliv’ Intl. Inc. RELV NASDAQ 2.830 2.060 -27.21% 4.120 2.000 18.82 12.06 25.50

Schiff Nutrition Intl. WNI NYSE 7.660 8.270 7.96% 11.000 4.720 49.25 13.01 230.24

Senetek PLC SNKTY OTC 1.199 0.650 -45.79% 1.510 0.570 0.50 N/A 4.97

Tofutti Brands Inc. TOF AMEX 1.740 2.600 49.43% 4.330 1.210 4.50 28.56 13.47

USANA Health Sciences Inc. USNA NASDAQ 38.410 39.960 4.04% 45.000 24.340 126.01 16.19 612.19

XELR8 Holdings Inc. XELR OTC 0.130 0.270 107.69% 0.450 0.050 0.58 N/A 4.24

Amgen Inc. AMGN NASDAQ 55.880 51.060 -8.63% 62.515 50.320 3,804.00 9.93 48,912.42

AstraZeneca PLC (ADR) AZN NYSE 43.150 49.770 15.34% 53.530 40.300 8,178.00 9.90 72,214.28

Bayer AG BAYRY OTC 60.650 58.510 -3.53% 81.600 53.630 9,179.00 23.97 49,240.00

Baxter Intl. Inc. BAX NYSE 44.160 44.000 -0.36% 61.880 40.250 3,194.00 11.39 26,374.48

Biogen Idec Inc. BIIB NASDAQ 51.400 53.840 4.75% 60.280 41.750 1,212.70 13.85 14,375.28

Biovail Corp. (USA) BVF NYSE 16.400 22.310 36.04% 23.400 12.140 231.24 24.70 3,748.92

Bristol Myers Squibb Co. BMY NYSE 24.000 26.020 8.42% 27.070 21.540 4,768.00 13.08 44,745.81

Cephalon Inc. CEPH NASDAQ 62.690 58.000 -7.48% 72.870 53.050 726.91 11.79 4,361.02

Dr. Reddy’s Laboratories Ltd. (ADR) RDY NYSE 27.880 28.350 1.69% 33.140 15.440 365.00 19.29 4,784.35

Elan Corp. PLC (ADR) ELN NYSE 6.350 4.470 -29.61% 8.240 4.420 268.90 N/A 2,610.03

Eli Lilly & Co. LLY NYSE 34.500 33.970 -1.54% 38.000 32.020 5,748.70 7.55 39,172.17

Gilead Sciences Inc. GILD NASDAQ 39.470 32.090 -18.70% 49.501 31.730 1,927.22 9.88 28,557.21

GlaxoSmithKline PLC (ADR) GSK NYSE 35.090 37.180 5.96% 43.470 32.150 10,527.00 10.56 105,314.58

Genzyme Corp. GENZ NASDAQ 51.790 67.390 30.12% 70.970 45.390 1,079.44 20.61 17,984.37

Johnson and Johnson JNJ NYSE 64.670 58.010 -10.30% 66.200 56.860 15,330.00 12.28 159,995.64

King Pharmaceuticals Inc. KG NYSE 9.260 8.940 -3.46% 13.200 7.180 370.90 10.71 2,231.42

Life Technologies Corp. LIFE NASDAQ 52.770 44.010 -16.60% 56.190 41.100 903.73 13.34 8,036.67

Merck and Co. Inc. MRK NYSE 33.310 34.440 3.39% 41.560 29.940 11,346.30 10.14 107,392.53

Mylan Inc. MYL NASDAQ 21.140 17.350 -17.93% 23.630 14.010 1,368.54 71.88 5,358.55

Novartis AG (ADR) NVS NYSE 48.190 50.220 4.21% 56.420 43.478 11,716.00 11.81 114,898.34

Perrigo Co. PRGO NASDAQ 62.450 57.500 -7.93% 64.660 28.810 619.40 20.01 5,254.35

Pfizer Inc. PFE NYSE 16.560 15.820 -4.47% 20.360 14.000 17,327.00 14.57 127,606.18

Roche Holding Ltd. RHHBY OTC 37.080 33.460 -9.76% 45.190 31.690 N/A 12.09 114,550.00

Sanofi-Aventis SA (ADR) SNY NYSE 32.390 28.300 -12.63% 41.590 28.010 10,648.05 8.45 74,458.72

Shire Plc. (ADR) SHPGY NASDAQ 63.610 65.290 2.64% 71.415 48.470 849.40 14.84 12,233.39

Sigma-Aldrich Corp. SIAL NASDAQ 56.150 52.400 -6.68% 61.000 46.500 554.00 17.12 6,360.84

Techne Corp. TECH NASDAQ 63.000 58.400 -7.30% 69.950 55.630 66.71 19.82 2,177.74

Teva Pharmaceutical Industries Ltd. (ADR) TEVA NASDAQ 57.820 49.970 -13.58% 64.950 46.990 3,800.00 13.12 46,522.07

Watson Pharmaceuticals Inc. WPI NYSE 43.730 42.230 -3.43% 44.970 33.880 875.30 12.90 5,260.59

Trygg Pharma Acquires EPAXTrygg Pharma AS, a company

jointly owned by Norwegian

biotechnology company Aker

BioMarine ASA and New York-

based investment fund Lindsay

Goldberg, has acquired omega

3 supplier EPAX AS from

Austevoll Seafood ASA. As

part of the agreement between

Trygg Pharma AS and Austevoll

Seafood, EPAX has entered into

a long-term supply agreement

with Austral S.A., a subsidiary

of Austevoll Seafood. The

agreement will ensure continued

co-operation between EPAX

and Austral and secure supply

of crude fish oil from sustainable

and traceable sources. Under

its new ownership, EPAX will

immediately invest significantly

in expanding the capacity of the

factory in Aalesund, Norway.

Companies Seek Real Cash Selling Virtual Products OnlineSome large companies are testing

whether they can raise awareness

of their brands – and sell more

actual goods – by creating and

offering virtual merchandise

online. Volvo Cars of North

America, clothing retailer H&M

and MTV Networks are among

the diverse brands entering the

market for virtual goods – the

make-believe items offered

on social-networking games,

smartphone apps or fantasy

Internet sites. So far, the virtual

goods market largely consists

of micro-purchases. Consumers

typically pay $1 to $3 while

playing games like FarmVille or

Mafia Wars, both created by the

social-gaming company Zynga,

to get a jump on game rivals.

Users also can give a gift, like

flowers, or build a collection of

items – just as collectors do in *This selection of securities is not to be interpreted as a solicitation and companies are not endorsed by Rive Gauche Media

028-030.IHR_BizNews_re1.indd 28 10/8/10 11:41:57 AM


business news

real life. Social game creators like Zynga,

which said it made some $100 million last

year, mostly from purchases of its virtual

goods and game currency, are cashing in

on a phenomenon that has flourished in

Asia and is growing in South America and

the Middle East.

Costco Goes to the Mall for GrowthCostco is making a push to put its

stores in shopping centre spaces that

typically house department store

anchors. Jeff Brotman, co-founder and

chairman of Costco, recently told Dow

Jones Newswires, the warehouse club

operation is looking “to accelerate” mall

store openings. Recently, Costco signed

an agreement with The Westfield Group

to open clubs at malls in Los Angeles,

Sarasota, Fla., and Wheaton, Md.

Costco’s move into malls has been made

easier because space has opened and

lease terms have become more attractive

in recent years as other big box retailers

have closed stores.

Bioniche and University of Ottawa Sign Agreement for Natural Health TechnologyBioniche Life Sciences Inc. (TSX: BNC),

a research-based, technology-driven

Canadian biopharmaceutical company,

and the University of Ottawa have

announced the signing of an exclusive

global licence agreement. The agreement

provides commercial access for Bioniche

to University of Ottawa’s technology for

botanical therapeutics (natural health) and

pharmaceutical compounds for treating

anxiety and related conditions in animal

health, human health and aquaculture.

Advitech Signs European Distributor for Hydresia® IngredientsAdvitech Inc. has announced it has

entered into an agreement with SEPPIC

S.A. for the distribution of subsidiary

Botaneco’s Hydresia® product line in the

European personal care market. “Global

expansion is a key component of our

value proposition and growth strategy,”

said Advitech president and CEO Michael

Stangel. “We are pleased that SEPPIC

will be representing us and anticipate

that together, we will significantly

grow European sales in line with our

objectives.”

Pharmachem Completes Acquisition of Forbes Medi-TechForbes Medi-Tech Inc. has completed the

previously announced sale of substantially

all of its assets to Pharmachem Laboratories

Inc. for $4 million. In connection with the

completion of the sale, the company has

changed its name to FMI Holdings Ltd.

Shareholders also approved the liquidation

of the company and the appointment of

Abakhan & Associates Inc. as liquidator.

In connection with the wind-up of the

company, one distribution will be made

to shareholders, which will include the

cash proceeds realized under the asset

sale less any payments made in respect of

the company’s remaining ongoing costs

and liabilities. The company expects the

net proceeds of the liquidation to be in

the range of CDN $0.50 to CDN $0.58

per share.

Catterton Partners Acquires Alasko FoodsCatterton Partners, the leading

consumer-focused private equity

firm in North America, has acquired a

controlling interest in Alasko Foods Inc.,

the largest Canadian marketer of frozen

fruits and vegetables to both institutional

and consumer markets. Terms of the

transaction were not disclosed. Alasko

specializes in importing, distributing and

marketing high quality frozen fruits and

vegetables from around the world. The

company is a leading distributor in the

Canadian market and has the broadest

product offering. Catterton’s food and

beverage representative investments

include Naya Waters, a leading bottled

water company in Canada, specializing

in the production of natural spring water

and spring-water based drinks with a

focus on environmental sustainability;

Breyers Yogurt Company, the largest

independent yogurt company and one of

the most widely recognized yogurt brands

in the United States; and Van’s Foods,

a leading developer, manufacturer and

marketer of branded, all-natural frozen

waffles. Catterton’s food and beverage

realized investments include Odwalla,

the leading health beverage brand in the

U.S. and Kettle Foods, maker of the best-

selling all-natural potato chips, among

others.

Yogen Früz Celebrates Signing of Master Franchisee and Grand Opening of First Location in Southern New YorkYogen Früz, the world’s leading frozen

yogurt conglomerate, has announced the

signing of the Master Franchisee and the

negotiation of its first Southern New York

State location. This location is scheduled to

open in time for Thanksgiving. To celebrate,

Yogen Früz will treat customers to special

promotions including an afternoon of free

yogurt and Yogen Früz giveaways. Yogen

Früz USA Inc., is a subsidiary of Yogen

Früz Canada Inc., a world leader in the

frozen dessert category, with over 1,200

locations operating in over 25 countries

around the world.

Arche Using Yourcegid Retail SoftwareArche, the designer footwear brand

that manufactures and sells handmade

shoes across Europe, North America and

Asia, has streamlined its international

operations with the help of Yourcegid

Retail. The company has managed to cut

distribution costs by as much as 15 per

cent, raise quality control levels to above

99 per cent and increase productivity

by around five per cent in the last year.

What’s more, the number of company-

owned stores has doubled in the last five

years, with rapid expansion particularly in

the United States and China, as well as a

thriving wholesale business in over 1,000

outlets including major department stores

around the world. Half a million pairs of

shoes are designed and manufactured

each year at production site in the Loire

valley of France, before being shipped

to every part of the globe. All shoes are


business news


made using natural materials, mainly

sourced through Europe. Manufacturing

Arche shoes requires about 100 manual

operations. With around 150 styles each

season, more than 50 colours and multiple

sizes, Arche uses an integrated range of

Yourcegid Retail solutions to make sure it

always has the right products in stock for

every market.

Will U.S. Supreme Court Side with Supplement Industry on AER Case?A case currently before the U.S.

Supreme Court involving the maker

of the popular over-the-counter cold

remedy Zicam could have potentially

significant ramifications for the dietary

supplement industry. That’s why industry

trade associations have been busy

filing amicus briefs related to the case,

Matrixx Initiatives v. Siracusano, which

could lead to mandatory reporting of all

adverse event reports—serious or not.

Should this happen, the U.S.Food and

Drug Administration could be buried

in “an avalanche of trivial information”

that would seriously hinder its ability

to protect consumers, according to the

Council for Responsible Nutrition.

Lawsuit Over Vitaminwater Claims to ProceedA U.S. federal judge has denied Coca-

Cola’s motion to dismiss a lawsuit over

what the Center for Science in the

Public Interest says are deceptive and

unsubstantiated claims on the company’s

“Vitaminwater” line of soft drinks. The

company claims that Vitaminwater

variously reduces the risk of chronic

disease, reduces the risk of eye disease,

promotes healthy joints and supports

optimal immune function, and uses

health buzz words such as “defense,”

“rescue,” “energy” and “endurance” on

labels. Judge John Gleeson of the U.S.

District Court for the Eastern District

of New York found that the company’s

use of the word “healthy” violates FDA

regulations on vitamin-fortified foods.

The FDA rule prohibits companies from

making health claims on junk foods that

only meet various nutrient thresholds

via fortification. The judge also found

Vitaminwater’s claim on the “focus”

flavour that it “may reduce the risk of

age-related eye disease” runs afoul of

FDA regulations. The judge also noted

FDA frowns upon names of products

that mention some ingredients to the

exclusion of more prominent ingredients

such as, in the case of Vitaminwater,

added sugar. The names of the drinks,

along with other statements on the

label, “have the potential to reinforce

a consumer’s mistaken belief that the

product is comprised of only vitamins

and water,” Judge Gleeson wrote. He

also rejected Coke’s argument that

disclosing sugar content on Nutrition

Facts labels eliminates the possibility

consumers may be misled into thinking

the product has only water and vitamins

and little or no sugar

CPG Companies Expected to Emerge Stronger in 2010Consumer packaged goods companies

will need to employ different tactics

than those used during the recession—

divesting non-core brands, conserving

cash and cutting costs—to preserve

shareholder value as the economy

recovers, according to a new report from

the Grocery Manufacturers Association

and PricewaterhouseCoopers LLP,

titled “Forging Ahead in the New

Economy.” To grow revenues in this new

climate, companies will have to focus

on innovation to encourage household

spending, especially for products in

mature segments and to offset reduced

spending by Baby Boomers who are

nearing retirement.

General Mills Call for Shape Trademark Hearing RejectedA request from U.S. snack manufacturer

General Mills for a further hearing over

a product shape trademark ruling has

been denied by the Israeli Supreme

Court. In the case, General Mills Inc.

v Meshubach Food Industries Ltd.,

the Court turned down a call for a re-

evaluation of a 2009 ruling, in which it

upheld a decision of the Tel Aviv District

Court to reject General Mills’ allegations

of ‘passing off’ and ‘unjust enrichment’

claims against two Israeli makers of

cone-shaped snacks, reports World

Trademark Review. General Mills makes a

cornucopia shaped corn snack under the

Bugles brand, which it markets globally.

However, in Israel, the company supplies

the half-baked product to local processor

Osem, which further bakes, packages

and markets it under the Apropo brand.

General Mills brought the action against

two Israeli snack producers, citing the

fact that the defendants were producing

identically shaped snacks to the Apropo

brand, and though the packaging was

different, an image of the cone shape

featured prominently on the front of the

competitors’ offering. But the Supreme

Court in October last year agreed with

the lower court that while it had been

shown to the court that the Israeli public

associated the shape of the product

with the Apropo snack, there was no

likelihood of confusion in relation to the

competing brands due to the distinctive

packaging of the defendants’ products.

Herbalife Family Foundation Expands Successful Nutrition Programs for Children in UK and MexicoThe Herbalife Family Foundation has

established two new Casa Herbalife

programs to support nutrition and

wellness programs at Scotland’s Action

for Children (North Lanarkshire Young

Carers Project), and in Queretaro, Mexico

at La Alegria de los Niños, IAP (Children’s

Happiness). The Casa Herbalife program

was created in 2005 to help bring good

nutrition to children in need. HFF works

with organizations to improve the ability

to provide the children in their care with

more nutritious foods. HFF is a non-profit

corporation dedicated to improving

children’s lives by helping organizations

provide healthy nutrition to children at

risk. Additionally, HFF often supports

relief efforts in response to natural

disasters.



business news


Helix BioPharma approved for NYSE Amex listingHelix BioPharma Corp. has been

authorized to list its shares of common

stock on the NYSE Amex stock

exchange. Shares of its common stock

will be trading on the NYSE Amex

under the trading symbol "HBP." The

company will delist from the OTCQX

once trading begins on the NYSE Amex.

The Company's listings on the Toronto

and Frankfurt Stock Exchanges are

unaffected. Helix BioPharma Corp. is a

biopharmaceutical company focused on

cancer therapy. The Company is actively

developing innovative products for the

prevention and treatment of cancer

based on its proprietary technologies.

Helix's product development initiatives

include its Topical Interferon Alpha-2b

and its novel L-DOS47.

DSM rejects chemicals past for biotech futureDutch ingredients giant Royal DSM met

growth targets in four of the past five

years and its transition from chemicals

to life sciences multinational is on track,

says board member Stephen Tanda.

DSM and Tanda outlined its next five-

year plan with increased globalization

a priority as the company beefs up its

Asian presence and, in nutrition, seeks

to broaden its portfolio in natural

and innovative ingredients for food

supplements, functional foods – and

animal feed. Its goals for the nutrition

cluster were sales increases of two per

cent above GDP and EBITDA (earnings

before interest, tax, depreciation and

amortisation) of between 20 and 23 per

cent.

Martek agrees sale of most of Winchester plantMartek Biosciences is to sell off the

majority of its manufacturing plant in

Winchester to animal health company

Alltech as part of a restructuring

plan but will retain some R&D and

limited production capacity at the

site. Martek announced plans to for

restructuring earlier in the year in

order to bring cost savings to the

business. A company spokesperson

explained that the company has been

renegotiating its long-term sole source

supply agreements with infant formula

manufacturers for DHA and ARA. The

sale to Alltech includes most of the land,

buildings and equipment, including

production-scale fermentation and

recovery equipment but does not

include any rights to Martek strains,

patents or other IP. Moreover, Alltech

will not be able to produce any omega-3

or omega-6 polyunsaturated fatty acids

at the site for the next decade.

Bioniche reports Fiscal 2010 year-end resultsBioniche Life Sciences Inc. a research-

based, technology-driven Canadian

biopharmaceutical company, today

announced financial results for its

2010 fiscal year ended June 30. “Fiscal

2010 represents a banner year for

our company, in which we executed

a licence, development and supply

agreement for our proprietary product,

Urocidin(TM), for the treatment of non-

muscle-invasive bladder cancer,” stated

Graeme McRae, chairman, president

& CEO of Bioniche Life Sciences Inc.

“The up-front payment of US$20

million, combined with three milestone

payments received to date totalling

US$14 million, and revenues from animal

health product sales, have resulted in

total revenues of $45.9 million.” Bioniche

has the potential to receive up to

US$110 million in payments associated

with the achievement of certain clinical,

regulatory and commercial milestones

under the licence agreement with Endo

Pharmaceuticals Inc.

Neogen posts strong Q1 resultsNeogen yesterday posted first quarter

net income of just under US$6 million

– a year-on-year jump of 33 per cent.

The multinational food safety company

hailed the record-breaking results as

“outstanding” as it said Q1 revenues

had also climbed by a third. The sales

represent a combination of sales of

Neogen food safety products produced

in the United Staates for the European

market, and diagnostics manufactured

in Scotland for worldwide distribution.

The firm’s food safety division posted a

27 per cent increases in Q1 revenues to

$22 million. The division’s organic sales

increased 21 per cent. The company’s

diagnostics for mycotoxins in grains,

food allergens, foodborne pathogens,

spoilage organisms and sanitation

concerns all increased sharply in

the quarter. Sales its histamine also

“increased substantially” in the period,

noted Neogen.

DSM buys US biotech firm with carotenoid ambitionsDSM has acquired biotech firm Microbia

in an undisclosed deal as the company

expands its carotenoid operations. DSM

Nutritional Products said the company

was interested in Microbia’s proprietary

platform that produced natural

carotenoids like beta-carotene and

canthaxanthin and had demonstrated

broader capabilities. Microbia is a

Massachusetts-based company and

was formerly owned by Ironwood

Pharmaceuticals

Sun-Rype Annouces Acquisition of Yakama JuiceSun-Rype Products Ltd. has announced

that it has entered into an agreement

to acquire the business and assets of

Yakama Juice, LLC, of Selah, Wash.

Yakama has been a key supplier of Sun-

Rype’s beverage products for several

years and is owned by the Confederated

Tribes and Bands of the Yakama Nation.

It is a significant fruit processor and

manufacturer of beverages in both

plastic and glass containers, supplying

leading beverage companies and

retailers in both the United States and

Canada. The facility is USDA compliant,

HACCP approved, and certified organic

by the Washington State Department of

Agriculture. Yakama’s annual sales are

approximately $17 million. Sun-Rype



business news

Products Ltd., based in Kelowna, B.C.,

is a manufacturer and marketer of fruit-

based juices and snacks. Sun-Rype is a

publicly traded Canadian company with

its common shares listed on the Toronto

Stock Exchange.

Empire Company posts Q1 resultsEmpire Company Limited has announced

financial results for its first quarter

ended July 31, 2010. For the first quarter,

the company recorded earnings before

capital gains and other items of $81.6

million ($1.19 per share) compared with

$72.2 million ($1.05 per share) in the

first quarter last year, a 13.0 per cent

increase and a record quarterly level for

the company. Net earnings for the first

quarter were $81.6 million ($1.19 per

share) compared to $89.7 million ($1.31

per share) recorded in the first quarter

last year. The Board of Directors declared

a quarterly dividend of 20.0 cents per

share on both the Non-Voting Class A

shares and the Class B common shares

that will be payable on Oct. 29, 2010 to

shareholders of record on Oct. 15. The

board also declared regular dividends

on the company’s outstanding preferred

shares. The dividends are eligible

dividends as defined for the purposes

of the Income Tax Act (Canada) and

applicable provincial legislation and,

therefore, qualify for the favourable tax

treatment applicable to such dividends.

Umami Sustainable Seafood Inc. Announces Intent to Move Forward on Acquisition of Baja AquafarmsUmami Sustainable Seafood, Inc. has

announced that its board of directors

has decided to move forward and

complete the acquisition of Baja

Aquafarms, a leading producer of

bluefin tuna based in Mexico. In July

2010 the company acquired a 33-per-

cent interest in Baja. The board of

directors has now decided to exercise

its option to acquire the balance of the

shares in Baja, with closing scheduled

to take place by Nov. 30. Under the

terms of the acquisition agreement, the

total purchase price for 100 per cent

of Baja is $28 million in a combination

of cash and stock (of which $8 million

has been paid to date), together with

various working capital advances to be

made to Baja by the company through

the application of proceeds of inventory

sales during the balance of the year. A

company spokesman said following the

acquisition of Baja, Umami will account

for over 20 per cent of the global market

for farmed bluefin tuna, which will have

a meaningful impact on efforts to

normalize the global supply of bluefin

which has historically suffered from

overfishing

Corn Products International completes National Starch acquisitionCorn Products International has

completed its acquisition of National

Starch, the specialty starches business

of AkzoNobel. In June, Corn Products

International agreed to buy National

Starch, a wholly owned subsidiary of

Dutch specialty chemicals and coatings

company AkzoNobel, for $1.3 billion.

Commenting on the completion of the

deal, chairman, president and CEO

of Corn Products International Ilene

Gordon said in a statement: “This is an

important step forward for both Corn

Products and National Starch…Today,

we go to market with a broader portfolio

of products, enhanced geographic

reach and the ability to partner with

our customers on customized and

innovative solutions. This makes Corn

Products International a stronger, more

diversified player in the ingredient

arena.”

Danone invests $50 million in QuebecThanks to an investment of $50 million,

Danone’s Boucherville, Que., plant

will produce the DanActive probiotic

drink for the entire Canadian market

following its acquisition of equipment

at the cutting edge of technology.

“Up until now, the DanActive found on

store shelves in Canada was entirely

produced at our plant in the United

States as we conducted studies aimed

at gauging Canadians’ interest toward

this new generation of probiotic drinks

developed by Danone Research. After

completing our analysis, we’re proud that

DanActive will be produced in Canada

by local workers using local products,”

said Louis Frenette, president and CEO

of Danone Canada. The company said

the investment, responsible for the

creation of 31 direct jobs and more than

500 indirect jobs, confirms Danone’s role

as a champion of social causes and an

agent of major economic development

in Canada and around the world. The

Boucherville plant now occupies a total

area of 223,000 square feet, or 25,500

square feet more than before work

began, and that it now operates 24

hours a day, 7 days a week.

Dorset Cereals owner Wellness Foods sees losses narrowDorset Cereals and Rowse honey owner

Wellness Foods saw its losses drop

in 2009 on the back of a 15-per-cent

increase in sales. The company, owned

by J.P. McManus and John Magnier,

booked a loss of 20.6 million pounds

last year - against 25.6 million in 2008.

Wellness Foods said sales rose “due

to securing additional volume in the

majority of its businesses and the full-

year effect of price increases secured

to offset raw material price inflation”.

The business made an operating profit

of 1.6 million pounds, compared with

an operating loss of 10.1 million a year

earlier. Looking ahead, Wellness Foods

added: “Given the current economic

climate, we foresee that the food market

will remain challenging. However,

we consider our brand strengths and

customer relationships to be such

that an improved performance can be

delivered.” <

Send any of your company news, hirings, or press releases to [email protected]


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cover story

36| september 2010 Title Goes Here

000.IHR_CoverStory.indd 36 10/7/10 3:33:10 PM

cover story

37|Subterranean Supplements OCTOBER 2010

T he Ginkgo Health Shop, in the upscale Holt Renfrew Centre at the heart of downtown Toronto, specializes in nutritional supplements exclusively. The shop was started

in March 1996 by owner Steve Yi’s sister Theresa, who had a passion for nutrition. For the last seven years, it has been owned and operated by Steve, with Natalie Sampson as his right-hand person.

With a background in science, Steve learned his trade hands-on. Sampson adds: “A lot of health food store owners don’t necessarily come from a background of nutrition or wellness. I’ve been working in this industry for 14-plus years and it was the same for me. It was a learn-as-you-go. Nowadays, there are courses you can take although in general, it’s pretty much an apprenticeship. All of the distributors, at one time or another, offer training programs or seminars. The industry is constantly changing, so you have to be aware of what’s happening in the media.”

Both Steve and Natalie find the customers contribute to the learning process, coming in to ask for products they’ve heard about from programs such as Dr. Oz and Dr. Weil — as well as the plethora of online resources available today, although as Natalie

indicates, one must be careful about gleaning information from the internet, since anybody can claim anything they want.

Ginkgo’s product selection policy is driven by several factors, the foremost being its relatively small space, so moving product off the shelves quickly is mandatory. They also consult with area naturopaths and specialize in an extensive professional line of products, which are a little higher priced. Popular remedies are the fastest movers, which include multi-vitamins, omega-3 fish oil lines, vitamin C and protein powder, along with a growing demand for weight managers, stress fighters and sleeping aids. Some of their most popular brands include Greens Plus, Flora, Trophic Wild Rose and Natural Factors.

Originally occupying approximately 450 square feet, the shop was expanded to 580 sq. ft. in 2008 to gain visibility to the pedestrian traffic of the HR Centre, and to introduce the professional line of products, which is the main focus at Ginkgo. Being an upscale area, with rents and space demands what they are, it only makes sense to carry high-end products. One advantage Ginkgo has with its property management, Morguard Investments, is that it has been there for 14 years and enjoys the goodwill and trust that comes with it.

Subterranean Supplements

Ginkgo Health Shop in Toronto showing their passion for nutrition.

By Ron GrantPhotography By Dean Sanderson


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38| OCTOBER 2010 Subterranean Supplements

The Ginkgo operation is much different than stores in other locations — their market is very localized to the Bloor/Yonge St. area, and it is largely foot traffic. It’s more a neighbourhood store than anything, for people who live or work in the immediate area. It’s like a general store in a small town, a meeting place. So there’s no need for a website, unless the business model was to change. And since it is a high-rent location, they consider themselves partners with their landlord, as well as their suppliers; without them, they couldn’t survive.

As Yi points out: “We treat our customers like family. Our mission is to serve. Whoever comes in, we do our best to find a solution to their health issues. We have an amazing staff, very knowledgeable, very people-oriented, with a passion for health care.”

A big-box store they are not: “We can’t always compete with discount stores price-wise” Natalie states, “although Ginkgo has done really well with being able to create a safe environment for our clients, a comfortable home — we’re not always there to sell products, people come in to have a conversation, to hang out. If people feel comfortable, they tend to be more loyal.”

In addition to Yi and Sampson, Ginkgo’s staff includes Suzan Mah, Yi’s daughter Frances, as well as Yi’s sister Theresa, with his wife Rose handling the accounting. As Steve jokingly says: “She’s the big boss!”

One of the most important parts of the success of their business is the supplier, especially the sales reps. “I’d like to say to all the manufacturers and distributors, the sales rep is the company,” Steve states. “The success of the supplier depends on how well

“Whoever competes with us is like our partner. We help each other; we have a friendly competition. When we need something, we call them; when they need something, they call us.”


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39| Subterranean Supplements OCTOBER 2010

the company invests time, money and effort in the sales rep.” Natalie agrees: “If we have a good relationship with the rep — like some of our reps come in and will get a big hug, have some tea — you’re getting support in both directions. They make sure that whatever we have is moving well, they do demonstrations for us, and they do some advertising for us. It also makes us as a business feel more comfortable…we’re selling products all day, and you choose what you’re going to carry, yet part of it is the comfort level with the company. Although there are companies that have come around for many, many years, we don’t necessarily feel comfortable carrying their products…and it isn’t always about quality, it’s also about the relationship we have with the company. If a product’s not moving, are they going to be willing to take it back and switch it up with something else? It’s the feeling of, are you going to be stuck with something?”

As a localized business, advertising isn’t their biggest concern, although they enjoy the co-op program with their suppliers: “It’s based on how much we buy,” Natalie explains. “It’s like reward points, a promotion allowance. So we get window displays and they’ll pay for whatever materials are required. Or they’ll say: ‘Look, we’re having an advertising campaign in the Metro (a Toronto commuter publication), so we’re going to use your co-op dollars and include you in that.’ I find that advertising in Metro is really good, because they have a lot of people that ride the subway. They also will do flyer drops in the area.”

In terms of inventory, “This is what Natalie does superbly well,” Steve posits. “Because it’s only one store, making a P.O.P. computer system is impractical. We thought about many options, and if we had a second or third store, inventory control would make a lot of sense. This store is enough for my needs; if we had a second or third store, we could not serve the customers the way we want. It’s not the caring or healing environment.”

Sampson also states, “It’s very difficult to find staff that are passionate. Most people want a job. It’s not the same thing if people are passionate about other people’s health and their wellness, that makes a difference. Hiring staff is so important because they are the face of your company. You’re constantly reading and learning, you can’t just pull things off the shelf and put it in people’s pockets. The bigger you get, the less personal attention you can give, and something is going to be lost in the balance.” Steve also considers the personal reward of helping family, friends, and everyone else — including himself — become healthier is the biggest benefit of all.

For Steve and Natalie, money isn’t the biggest objective. “Success does not necessarily come with money,” Steve believes. “It’s respect, and mutual admiration, and affection from my coworkers and customers.” For nutritional stores, “There’s no patent, no monopoly,” Steve says. “It’s like air, it’s essential, yet no one can patent it. Our profit is people’s health and happiness.”


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At Ginkgo, “We’re serving the community,” Natalie adds. “You’d be surprised how much counselling we do…so many lonely people, separated from their family, especially in this community because of the lifestyle.” And what about stress? “Without stress,” Steve suggests, “our daily sales would go down by half!” Natalie agrees: “This is a very high-energy neighbourhood, people are putting out a lot, and not getting a lot back, so they drain their batteries and come to see us.” “Stress is a kind of side effect of high efficiency, productivity and creativity,” Steve opines, “which we need in this city, and handling the stress right is our business.”

Canada has a large ethnic population and the best solution for one person might not be for another. “This is a multicultural city, and we have a multicultural setting here,” Yi continues. “I’m Korean, Natalie is South African, and Suzan is Chinese and the only one of us born in Toronto, along with my daughter Frances. It brings us a lot of richness of different cultures and different thinking, which is reflected in the different remedies. Maybe a hot shower or foot-bath, that’s how my grandmother did it; when you are tired, just a little massage, that’s how I earned my allowance when I was about 10 years old.” As Natalie states, “You don’t need a pill for everything.” Steve concurs: “Eat your three

square meals. Sorry for all my friends in the fast-food business…people should bring their lunch from home! Workout, exercise.”

Regulatory policies also play a large role, some good, some bad. As Natalie explains, “It’s difficult for us when we’re limited to what we can recommend because something’s been banned, or the product can’t come across the border because they don’t have the correct labelling.”

Steve adds, “It’s not a health issue, it’s language and politics.” Natalie continues, “There are products that were legal to sell in Canada five years ago, that are illegal now only because of labelling. The company may have had a pharmaceutical grade manufacturing facility, yet they’ve pulled out of Canada because they simply couldn’t see their way through the red tape. We lost fantastic companies because of that. It needs to be there…I’m not saying it should be the Wild West, there are lots of companies that are not manufacturing in the way that they should be, the quality control is not there — what you see on the label is not necessarily what you’re getting in the bottle. So I’m all for clear labelling, I’m all for making sure that what we’re selling our clients is safe, that they’re getting what they think they’re getting consistently every time; what I’m not for is making that


cover story


whole process so inaccessible to small innovative companies that they cannot compete, they simply can’t aff ord to go through the process that Health Canada requires of them. Some of those small companies have been here for decades, and have had to either sell their product line to somebody else, or fall by the wayside because they cannot comply. And it’s not about the manufacturing, it’s the labelling compliance, you have to show the research on every single ingredient in your product. And Health Canada is so far over the edge…the waiting list is years.” And as Steve concludes, “Regulation is good; yet too much of a good thing doesn’t benefi t everybody.”

Yi embraces competition in business: “Whoever competes with us is like our partner. We help each other; we have a friendly competition. When we need something, we call them; when they need something, they call us. We share, we overlap with our customers. � ey make us stay honest, so we don’t overprice. Unfortunately, our prices can’t be better than the discount stores because number one, my rent is horrendous and secondly, we don’t serve the entire GTA, only the village at Yonge and Bloor streets. We’re not buying hundreds of thousands of bottles of vitamin C, so yes, we’re fair, yet we’re not the lowest in the city. Also, 75 per cent of our clients are women, working moms, the super-mom. � ey have lots of friends and they share the information — word-of-mouth is our model.” And as Natalie points out, “You think of women as the nurturers of the family, even the hardcore driven women in this neighbourhood, the VP or CEO, is still taking care of the family. � ey’re coming in here taking care of the husband’s prostate, the children’s cold and fl u season, etc.”

And as Steve concludes, “In this business, we get feedback right away, within a month. If people are healthier and happier, or not, a lot of them come back and share their healing experience. And when they get healed and come back and say, ‘� ank you very much,’ that is what attracts me to this business. We’ll do anything for the customer.”

AT A GLANCE LOCATION

50 Bloor St. West (Holt Renfrew Centre)

Toronto ON M4W 3L8

TELEPHONE

416.961.1710

STAFF

6

EMAIL

[email protected]

TOP SELLING PRODUCTS

• Multivitamins: Platinum Activ-X, Super Easy Multi

• Vitamin C: Sisu

• Omega 3 Oil: Nutra Sea

• Nutrition: Dr. Whitaker

• Sports Nutrition: Nutraline Organic Protein Isolate

• Vegetarian: Vega

• Joint Pain: MSM Joint Formula (Natural Factors)

• Digestion: Renew Life

• Detox: Wild Rose Herbal Detox

• Beauty:AOR


feature

|42 OCTOBER 2010 Subterranean Supplements

Stress management is a multibillion-dollar industry. Like stress itself, it’s inextricably linked to lifestyle. In marketing and hence in the retail end, this means looking at the

psychology of a extremely wide customer base that has come to include people from all walks of life.

Once, those who shopped at health food stores could be categorized relatively easily; not so today. The closest profile of those who frequent health stores and regularly use supplements has been brought together under the term LOHAS, which is an acronym for Lifestyles of Health and Sustainability coined by sociologists Paul H. Ray and Ruth Anderson in their book “The Cultural Creative: How 50 million People are Changing the World”.

According to the LOHAS Journal, published by Natural Business Communications, the LOHAS marketplace is “for goods and services that appeal to consumers who value health, the environment, social justice, personal development and sustainable living.”

That may seem like a pretty broad audience to target but it’s a market that in the United States has grown from a mere four per cent of the population in the 1960s to about 23 per centt today (50 million). In Japan it represents 29 per cent (37 million). In dollars, that market is estimated at $546 billion worldwide, with $355 billion of it in the United States. The estimated Canadian share of $5 billion may sound paltry in comparison but when you consider the population difference between the United States and Canada is 10 to 1, that means the market share here is even bigger.

According to the National Marketing Institute of Harleysville, Pa., consumers fall into one of four categories:

The True LOHAS ConsumerThey are very concerned about their personal health as well as the health of the planet. It’s the only group that describes itself as eco-friendly.

The NaturalitesThey’re more concerned with their personal health than with the “greening” of the planet. They see politicians as corrupt and feel virtually powerless to create change. They’ll pay a little more for eco-friendly products and tend toward holistic health.

By Keith Atkinson

Dealing with StressProfiting from stress management and the LOHAS consumer

040-043.IHR_Stress.indd 42 10/6/10 11:02:56 AM

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The DriftersThey have a good attitude about the environment but are often not sincere. They’re often driven by trends.

The ConventionalsThey’re practical, they’re very conscious of cost. They view organic as a marketing scheme. They’re patriotic. These four segments account for about 80 per cent of all consumers. The market for anti-stress supplements is certainly not limited to those who fall into the LOHAS category but those in that category are much more likely to try alternative health care, particularly anti-stress products if they realize that the company’s corporate philosophy matches their own ( i.e. “Sustainably Grown”, “Fair Traded”, etc.). Add to this the research that shows most are willing to pay up to 20 per cent more for these items, and it makes sense to place them in a separate but prominent section of the store.

The size and growth potential of this market can be seen by the fact that large traditional manufacturers – totally unrelated to the health food industry – are now getting in on the act.

A report released last year by the International Consulting group Mintel Research, entitled “Functional Beverages – US”, found that there’s a strong demand for drinks that work as mood enhancers and stress relievers. Kristen Walker of Mintel says that “drinks positioned around relaxation and calming have more than doubled in sales from 2006 to 2009, and are on track to continue this trajectory through 2010.”

Some of the main ingredients in these, she says, are herbs such as kava root, valerian root, and St. John’s Wort, the same ingredients that form the basis of so many anti-stress supplements. As an example of this f lourishing market she points to one company which has introduced two U.S. products created to reduce stress during air travel, which include GABA, chamomile and ginkgo biloba and melatonin to induce both relaxation and sleep. In Germany, there are products containing B vitamins, said to reduce stress and improve concentration.

The market for anti-stress supplements is mushrooming not simply because life has become more stressful, but because we are now paying more attention to the various types of stress and their biological consequences.

When endocrinologist Hans Selve first used the term “stress” in a biological sense in the 1930s, it had none of the connotations it does today. It was his theory of stress response that attracted interest in medical academia, first with physiologists, but then also with psychologists and advocates of holistic medicine. By the 1960s psychologists were talking about significant life events that, if not handled properly, could in fact lead to various diseases. By the 1970s it was the area of greatest medical concern to the general public, and research began into the molecular and immunological aspects of stress. By the 1990s stress had been divided into various categories, all of which were targeted by various types of management theories.


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According to Drs. Lyle H. Miller and Alma Dell Smith, founders of the Biobehavioral Institute and Biobehavioral Treatment Center in Boston, 44 per cent of all adults suffer adverse effects from stress and more than 75 per cent of all visits to doctors’ offices are stress related. The result, they say, is that the annual cost to U.S. industry is an estimated $300 billion, or $7,500 per year per worker.

While some stress disorders obviously require psychiatric attention, it may be possible to relieve lesser forms with nutritional supplements that help alleviate the symptoms without some of the unwanted side effects of prescription drugs.

GinsengBetween 2002 and 2007, ginseng sales almost doubled, from $10.7 million to $20 million. While much of this boost comes from its purported stress relief qualities, it is also thought to improve cognitive functions related to mental arithmetic, response time, accuracy and general memory improvement. It is also considered a good supplement to help reduce hyperactivity in children with ADHD.

St. John’s WortMost widely used anti-stress preparation on the market. The phytochemicals hyperforin and hypericin are thought to be responsible for maintaining the balance of neurotransmitters in the brain, including serotonin.

Valerian RootHas a sedative effect on the central nervous system and is often used as a calming agent for headaches, feeling of nervousness, etc. This is largely ascribed to the ingredients valepotriate and sesquiterpene.

5-HTPUsed to relieve symptoms of depression, the first clinical trials were conducted in 1972 during which patients suffering from unipolar and bipolar depression were given dosages ranging from 50mg to 300 mg. Improvements were noted in 69% of the cases, with no significant side effects.

Rhodiola RoseaLong noted for its adaptogenic properties in Russia, Eastern Europe and Scandinavia, Rhodiolia increases the body’s resistance to emotional and physical stress by supporting the function of the neurotransmitter, serotonin. It’s also used to support cognitive functions such as memory and attention.

SAM-eIt helps increase the availability of serotonin to the central nervous system, and thus plays a role in the stabilization of mood. It has been found to work in as little as seven days.

BacopaIt acts as a calming agent to reduce feelings of nervousness and anxiety, and may also help with insomnia and mental fatigue.

B-VitaminsB- vitamins play a key role in neurotransmitter synthesis and are essential in maintaining a balanced level of serotonin. A deficiency can cause feeling of stress, anxiety, etc. The decline in overall sales of the B-Complex group of vitamins is probably due to the increase in sales of ginseng, which are thought to target stress and fatigue, while B-vitamins play a more general role in body maintenance.

ZincZinc is found in almost every cell of the body, and low blood-zinc levels have been directly related to depression. It is also thought to be beneficial to children with attention deficit disorder.

MagnesiumLow serum levels of magnesium are assumed to be partially responsible for symptoms such as anxiety, headaches, fatigue, dizziness, etc.

Kava KavaAlong with St. John’s Wort, Kava Kava acts as a natural sedative. There are claims that it is as effective as the popular prescription drug Buspirone in relieving anxiety disorder.

“more than 75 per cent of all visits to doctors’ office are stress related.”


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Upping the AnteFinding the right employee for your store in a working world turned upside down.

By Lyndsie Bourgon

044-048.IHR_Hiring_re.indd 46 10/6/10 10:20:54 AM

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Upping the Ante I f you’ve been paying any attention at all to the modern work world, and really who hasn’t, you know that we’re in the midst of a shift – Boomers are hiring their kids and the culture clash

is apparent. What used to be standard practice when it came to job demands has now been turned on its head.

No wonder finding the right talent for your store is a challenge.

“That’s probably our most challenging thing – finding the right employee and appropriate salary for that employee,” says Tonya Cole Lightfoot, owner of Journey to Health based in Calgary. She says that she has experienced firsthand the differences in demands that new employees come into the workplace asking for.

Pay raises, added benefits and flex-time are all on the employee wish list these days, even in the retail world.

“I feel like there is a ‘You owe me’ attitude, and I don’t come from that type of belief system,” says Lightfoort. “I believe you are as a valuable as you contribute.

“I’ve had to let go of employees because their work ethic is not my work ethic. But then we have to put in more effort to find the right person.”

Technology has also changed how the actual hiring practice happens. Now, instead of hiring from a small pool of candidates that have heard a particular retail outlet is hiring, stores have the option to place ads online through websites like Craigslist, Kijiji and even Monster, to try to attract talent.

But even though that opportunity is there, it doesn’t mean employers are jumping to use it.


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Lightfoot says Journey to Health has a strong online presence,and they use their very popular email newsletter to put the word out about job opportunities.

“Most of our stuff has come through word of mouth,” she says. “In the health industry, I would say that we’re separate from others, because most of our customers are very passionate about it. A lot of people like working in an environment like this.”

She also adds that the general environment surrounding a health food store wouldn’t attract the right kind of employees through a large job aggregator website.

“We’re not a corporate environment. People on those types of websites, they want all those things. They fit into that society,” she says.

“Our customers are not into that type of society – most own businesses, they’re into health and nutrition, and our employees are usually something like a stay at home mom or a teenager. We’re not open on weekends. We’re not in the rat race, we’re not open all the time, but we’re still successful. We’re a niche market and we focus on an agenda.”

Lightfoot insists that the hiring process would be easier if there was compromise between generations. “We need to teach good work ethic to younger generation.

“We are a family-owned business and in order to sell anything at our store, you have to know a bit about what we do and have a passion. We do much better with someone who is passionate about what we do. It’s an industry and a lot of people are finding that out.

“As a small retail health food store, we don’t make money like larger stores. Every bit is very valuable, and it’s expensive to hire someone who has no knowledge. You lose money in training process, and also in turnover. So we find that the best employees are the ones that are shopping here.”

The owners of another Calgary-based store, the Sunnyside Market, weren’t so quick to throw Craigslist and the web out the window.

“We get lots of response,” says Patty Nowlin. “But what appears to happen is people send their resume off in blanket coverage, and they don’t look at what we’re looking for. So we don’t do it anymore. We’ve never hired anyone from there.”

Instead, Nowlin agrees that in-store is the best way to find true talent:

“With ads in store, often people will walk in, have that initial connection with person, learn a bit about them, personal touch for both sides.”

Nowlin says that her concerns regarding work ethic centre on the fact that their store wants to hire well-rounded people. She says she finds most twenty-somethings are also looking for employment that will give them a work-life balance.

“If someone came in and said they want to work 40 hours a week, there’s no balance, and they wouldn’t be a great employee,” she says. “For us, we have two managers for our store, they each work four days per week, and they could work anywhere from 8-10 hours per day. So they get hours in, but it gives them flexibility so when they come back to work they’re refreshed. We don’t even have anyone that works 5 days at the store.”


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In terms of benefits, Sunnyside market has a unique plan that benefits employees that stick around:

“We’ve also created a profit-sharing program, where employees there more than a year receive profit from the store. People who apply here find that attractive as well,” says Nowlin. “I don’t think that happens so much in retail – having a sense of ownership of the store.”

When it comes to talking about Millenials (also known as Gen Y) and the work world, HR expert and National President of Canada’s International Personnel Management Association, Rick Brick says young people have different priorities at their age and stage in the workforce than their parents had.

“They want to work for a company that does good work,” says Brick, which bodes well for health food retailers. “There is a much stronger use of technology, they tend to engage more through tech, virtually all have cell phones, twitter, Facebook etc. They see it as appropriate, which is great until their Boomer boss disagrees.”

Brick says that, more than traditional job hunting tools, technology and the Internet can actually help in hiring when used in conjunction with social media like Facebook and Twitter.

“It’s virtually instantaneous, so we are seeing an increase in that… but it’s not replacing other mechanisms.”

He adds that technology and Internet-based hiring has its limitations: “Depending on what you’re trying to attract, it might not be most effective way. For fairly junior skill sets

and short term work, it works great. The importance from the human resources point of view is knowing its limitations.”

Once the actual hiring process is over, Brick also notes that today’s youth do have different perspectives when it comes to what they want in terms of commitment and benefits from their employer.

“If you look at Generation X, in addition to Milennials, both have different kinds of employment needs than what we see large corporations putting in place. For instance, we’ve found that talking about a pension plan is almost meaningless, they’re more interested in the ability to engage in personal development that’s not directly job related.

“A lot of the things we see as core, like dental, they might not need at all. So we’re seeing more and more companies adopting cafeteria style systems for employees to pick and choose what they want.”

So what is the generational cue that’s changing these perceptions?

“If you’re 24 or 28 and don’t have a family, you don’t need prescription drug plans and life insurance,” explains Brick. “They tend to look at employment in a different way. Boomers look at jobs as something they stay with. For Milennials, the career they’re in is a temporary step.

“They’ve watched their parents going through a workaholic phase, and being with the same employer and being treated poorly due to the recession. So they’re going to own their career, move as they see appropriate, and they’re looking for portable benefits.” <

“ ‘We’ve also created a profit-sharing program, where employees there more than a year receive profit from the

store. People who apply here find that attractive…’”


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T o meet a growing demand for gluten free products, independent retailers across Canada are carrying an ever-widening array of such dietary items, including everything

from fresh baked breads to frozen pizza crusts.

Some of this demand is from consumers merely interested in pursuing a healthier lifestyle, but much of it comes from people with a sensitivity to gluten, a protein found in cereal grains such as wheat, rye, oats and barley.

There’s growing evidence that children with autism may be among those sensitive to gluten. More and more parents of autistic children are opting to manage their youngsters’ disorder with a gluten free diet, sometimes in addition to various supplements.Health food retailers appear to be making the connection between autism and diet and some are considering ways to tap into the burgeoning market.

Some retailers, while not specifically targeting families with autistic children, are well aware of the growing demand for gluten free products and are making every effort to meet it. Rebekah Schmidt is the spokeswoman for a company that distributes over 450 gluten free products, including English muffins, pizza crust, and corn flakes, to grocery stores across the United States and Canada, as well as smaller independent retailers. It recently branched out into food services, supplying institutions such as nursing homes.

Meeting the needs of client families coping with Autism.

addressing autismBy Pauline Anderson

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052-056.IHR_Autism_re.indd 52 10/6/10 10:20:11 AM


“We were sort of a pioneer in gluten free products, especially in Ontario,” says Schmidt.

Why are gluten free products in such high demand?“More and more people are choosing to be more health conscious; that’s a sort of a movement in society at large,” says Schmidt.“Doctors are also more aware of celiac disease (an intolerance to gluten), and people are going to naturopaths who are recommending an elimination diet. Usually gluten is in the top three items eliminated from a person’s diet.”

After being approached by several autistic groups, Schmidt prepared a publication about the company’s gluten free products. The publication can be used to raise awareness about managing autism through diet, says Schmidt.“If someone approaches me about doing some kind of demonstration in relation to autistic children, I will give them this handout. I do it on a one-off basis; it’s not a mass marketing idea.”

The company also provides the food items for demonstrations of gluten free cooking. During such sessions, parents of autistic children learn about the different flours available and how to use them in recipes. One recent demonstration in Lanark County in Ontario focused on baking bread, buns, muffins and pancakes using prepared mixes or such ingredients as rice flour, tapioca starch, or potato starch.

“I’m willing to provide donations and that kind of thing to get people to get to know our products, because how do you know that it tastes good if you don’t try it,” says Schmidt

It’s through these and similar initiatives that awareness about the connection between diet and autism has grown among consumers. Health food retailers appear to be making the connection, too, and some are considering taking the next step to actually target families affected by this disorder. “A number of customers come in locally and from out of town who are parents of autistic children and they swear by gluten free; they firmly believe that wheat has an adverse influence on children’s behaviour,” says Peter Cuddy, owner and manager of an organic bakery, in London Ont.

Cuddy uses the example of a customer at one of the stores he supplies in Stratford, Ont. The family has an autistic child who only eats gluten free brown rice buns. “It’s something about the texture, or the taste, or whatever,” says Cuddy. “ The child has been able to be on a wheat free diet and the family really feels it has changed his behaviour.” He adds that all his breads are fresh, “which also helps because these kids want to eat something that’s fresh and has a lot of taste to it.”

The London wholesaler distributes products that are not only gluten free but also lactose free and contain no animal fats or preservatives. The company supplies independent stores and some small chains.

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Cuddy has already forged a relationship with celiac associations and could be “moving in the direction” of making overtures to autistic groups, too. “It’s a great opportunity,” he says.

However, he fi rst wants to learn more about the science behind autism. “With celiac, it’s something that’s defi nable and you can reach out and touch it, but with autism, I don’t know enough about it and don’t think the science is absolutely conclusive. You don’t want to make suggestions that are inaccurate.”

Autism Spectrum Disorder (or ASD) is characterized by impaired social functioning and communications skills, and a lack of fl exibility of thought and behaviour. � ese impairments persist from childhood to adulthood and can severely impact learning and social integration.

ASD was at one time considered rare, but its prevalence has increased signifi cantly in the past 20 years, from an estimated fi ve or six out of every 10,000 children to 65 per 10,000 children. � ere is some debate about whether this increase is due to an actual rise in the number of cases or to more publicity and better diagnostic measures.

It’s not exactly clear what causes autism but one theory is that an incomplete breakdown of foods containing gluten and casein, a protein found in dairy products, plays a role. Normally, these proteins are metabolized into peptides and then into amino acids that are absorbed by capillaries in the intestine. According to this theory, the intestines of children with autism are more permeable so peptides can more easily cross the intestinal membrane, enter the blood stream, and eventually aff ect brain functions. Research shows that people with autism have abnormal levels of peptides in their urine and cerebrospinal fl uid.

Parents, teachers and medical experts report improvement in autistic children when gluten is removed from the diet. � ey say this dietary change improves digestion and sleep patterns, and reduces repetitive behaviours. Some parents report similar benefi ts after eliminating casein from their child’s diet or introducing certain supplements, for example vitamins B6, B12, A and C, magnesium, and folic acid.

� ere is, however, some debate, as to whether dietary approaches are scientifi cally valid. � ere have been few, if any, large, double-blind, controlled clinical trials using widely accepted diagnostic

“ ‘…don’t think the science is absolutely conclusive. You don’t want to make

suggestions that are inaccurate.’”


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instruments and direct behavioural observation to test dietary eff ects. � e small studies that have been done are inconclusive; some show lower autistic traits in children following a gluten free diet while others show no diff erence.

Another theory is that autism is exacerbated by excessive levels of a type of yeast called ‘candida albicans’ in the intestinal tract. According to this theory, the yeast releases toxins into the blood and this aff ects brain functions and contributes to behavioural problems. Removing yeast from the diet and taking non-drug anti-fungals may help alleviate these problems.

One of Cuddy’s customers is a large health food supermarket in Toronto. While that store doesn’t specifi cally target individuals with autism, it attracts customers who have a gluten sensitivity, which is an “umbrella” that includes people with autism, says Jane Greenley, the store’s dispensary manager. “Just by carrying gluten free products, we’re already tapping into that market,” she says.

� e store is one of the few to carry a gluten sensitivity test kit, which retails for about $49, says Greenley. Using a small drop of blood, the kit indicates within 30 seconds whether a person has a sensitivity to gluten. � e store is also considering holding a gluten clinic, probably led by a naturopath, this fall, says Greeley.

Another retailer that might tap into the consumer market keen on managing autism through diet is in Mississauga, Ont. � at store recently increased its selection of products to appeal to the growing number of consumers sensitive to gluten or wanting to avoid it in their diet, as well as to women with chronic candida infections. “� at’s a huge market right off the bat,” says Marilyn Mitchell, a holistic therapist, who helps run the store.

Mitchell, too, has customers with an autistic child who “special order” gluten free products. She may initiate some type of advertising campaign aimed at such families, but isn’t sure if that would include “bag stuff ers” or something similar. “� is might be something we would consider especially at times like Christmas, Easter or � anksgiving, to let people know that there are products available here specifi cally for their children.”

Mitchell says she’s looking forward to investigating this idea more thoroughly. “I’d like to see if it’s not an area that we could sort advertise as ‘look at what we have and this is who it’s good for’.”

“…growing number of consumers sensitive to gluten or wanting to avoid it in their diet, as well as to women with

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060-064.IHR_RealEstate_re2.indd 58 10/6/10 11:14:02 AM

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Retail Real Estate 1.0The ins and outs of Real Estate and how it works for you store.

By Duncan McAllister

T he process of negotiating a retail lease may be a daunting task’ fraught with minute details and onerous caveats.

After finding the right space, the retailer may believe that once the term of the lease has been decided and the amount of rent agreed upon, then the signing of the lease document is a mere formality. Nothing could be further from the truth. All the experts agree: do not attempt this at home. Get professional help, regardless of the size of the deal.

With typical lease terms of five to 10 years, a poorly negotiated deal adds risk to the business and inhibits flexibility at a cost to the retailer; conceivably in the hundreds of thousands of dollars over the term of the lease.

It’s a well known fact in the industry that the lease tends to favour the landlord. At the same time, the landlord expects certain revisions to the lease document and reasonable change requests from the tenant. It is your ability to negotiate these changes that will determine the usability of the space and the successful operation of the business.

As Ottawa real estate lawyer Luc Bourque points out in Lawyer’s Weekly, “Commercial real estate leases differ significantly from residential leases. Residential leases are highly regulated. In contrast, commercial leases are very loosely regulated: the rights and obligations of the landlord and tenant are mainly a matter of contract between the parties... Therefore, contacting a Canadian real estate lawyer at an early stage is important.”

Outsourcing Your Lease NegotiationsWhat can you expect a specialist leasing agent or lawyer to do for you?

There are two stages to the leasing process, starting with an Offer to Lease, which lays out most of the essential terms of the

agreement. After all the amendments have been agreed upon, a full lease is then signed. It is the Offer that both sides need to negotiate in order to make the appropriate changes. This is where your leasing specialist comes in.

A good leasing consultant will go through the document and identify any necessary changes for the tenant. They may run through a list of standard questions, effecting numerous changes and then negotiate these changes on behalf of the tenant. They would then assist with the preparation of the final lease document.

Additionally, they may perform strategic consulting work involving risk analysis, valuations and due diligence as well as ongoing administration and auditing of the lease.

Ian Collins is one of the foremost retail lease experts in Canada, with 20 years retail legal experience negotiating leases with every major shopping centre landlord in Canada. A lawyer and developer, Collins operates a successful practice out of offices in Toronto’s Manulife Centre.

“There is a real effect on the operation and money impacts beyond basic business terms. There is money to be lost and gained within finalizing the lease document.” says Collins, “Serious operational and money issues are involved in that contract. All of them have to be addressed and will have substantial effect on the successful operation of the business”

Any lease that crosses his desk gets a thorough going over. He has many formulations of Use Clauses that gives the tenant a lot of flexibility. Across the board, Collins will identify and successfully negotiate five to 20 changes, depending on the length of the document and the complexity of the deal. His methodology includes the removal of what he calls “landmines”: clauses or conditions that severely handicap the operation of the retail business.


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Types of Retail SpaceLease agreements will vary with the type of space. In general there are three different categories of retail space:

Enclosed Malls: Major franchisers, such as Sangster’s Health Centres with 42 stores across Canada, will reside mainly in the big malls.

In Canada, the three big players in leasing are Ivanhoe, Cambridge and Cadillac Fairview. The malls tend to have complex leases with anywhere from 10 to 60 pages of documentation. This type of lease negotiation is not for the faint of heart and will most certainly require a professional leasing consultant on board.

Big Box Centres: These tend to be located in suburban settings near major highways. The established players in this arena are Riocan and SmartCentres. As with the enclosed malls, these negotiations will be complex and the landlord always has the upper hand.

Street Retail: Typically, a storefront street location. Most health food stores tend to fall into this category. With this arrangement, the landlord tends to be the building owner or owns the whole block. You would more than likely negotiate your lease directly with the owner as opposed to an agent or management company.

A Top 10 List for Negotiating with Landlords 1. A Use Clause for SuccessHow flexible are the terms of usage in a lease? Possibly one of the most important aspects of the lease agreement is the Use Clause.

According to Collins, “The degree to which the lease favours the landlord will vary. The landlord and the tenant structurally have different interests. A lease document, artfully crafted, gives the tenant a lot of room to evolve and change.”

Consider the following scenario: A health food retailer enters into a five-year lease on a retail space in an enclosed mall. They carry the regular stock and trade of a health food store. Suppose that halfway through the lease, they decide to open a coffee shop within the store, selling natural products and beverages.

If this wasn’t spelled out in the Use Clause when the lease was signed, the landlord may forbid the coffee shop at that location. For example, it may interfere with the exclusivity of other vendors in the mall who may already operate a coffee shop.


2. There’s Rent and then there’s Extra RentIn addition to base rent, the tenant will be expected to pay extra rent to cover the cost of fees such as Hydro, taxes, insurance and maintenance.

This can be a bone of contention in the landlord and tenant relationship. The tenant wants to be guaranteed a predetermined monthly fee, whereas the landlord will want protection from tax hikes and unforeseen maintenance costs, therefore insisting on a variable monthly fee.

In any case, it is vital that the prospective retailer read the lease and determine every charge that will apply once the tenancy begins.

3. Get it all Up Front - There’s No Going BackThe name of the game is flexibility, and the retailer has to be able to foresee all the circumstances that may arise throughout the term of the lease and cannot rely on future negotiations on the goodwill of the landlord. Again, it all gets down to the Use Clause.

4. Be Aware of Dictatorial RestrictionsAn important part of your retail presentation is the storefront signage. Most malls have rules regulating the type and size of signs. They require conformance to the overall physical appearance of the mall. You may not be able to put a “Sale” sign in your store window, or place sale items outside your doors.

The landlord has a lot of power to dictate what you can have in the store, or not. They can control your use of advertising and even what products you are allowed to sell. Some policies are downright dictatorial, so make sure you understand the lease and are prepared to live with the conditions.

5. Exclusively Yours:Ask yourself, “Do I have any Exclusive Use rights to protect me from competition?” Always check the lease agreement for any guaranteed protection against competition.

The health retail industry is a niche market, unlike for example, a clothing retailer, where there may be several competing stores within the same mall. There really is only room for one health food store. The tenant should make every effort in the lease negotiation to obtain a well-defined Exclusive.

6. When the End is Nigh:When it’s time to close down the business for whatever reason, make sure that you have the terms up front.

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61Subterranean Supplements OCTOBER 2010 |

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The Right to Transfer is critical, due to the failure of a business but also in success, where the merchant would want to sell the business at a profit. The retailer needs to have the Right to Transfer with reasonable consent from the landlord, and again, all this has to be determined up front when the lease is signed.

As Ian Collins advises, “There are clauses in the lease that determine the exit strategy in both success and failure. A Restricted Use Clause may limit the retailer’s ability to find a tenant to replace him.” This is another of Collin’s “landmines”, and may inhibit the ability to sell.

7. Who Pays for What?Costs associated with building infrastructure can be very expensive, and it is in the tenant’s best interest to have the landlord assume the expense.

Sprinkler systems, or the relocation of electrical panels are examples of the type of work that can be quite costly. It’s also important to know who is responsible for maintaining the heating, air-conditioning and other systems, in addition to the upkeep of the building exterior.

8. Relocation and RenovationThe landlord may decide to relocate the tenant to another location, which could potentially disrupt business. There should be provisions in the lease to cover the rebuilding of the store and moving costs.

A landlord’s renovation may also affect business continuity. Foot traffic may be disrupted if the corridor or sidewalk has major work done, as has been the case with the Bloor Street beautification project in Toronto. The tenant should look to be compensated.

Moreover, a Demolition Clause allows the landlord to demolish the property entirely. In this case, the tenancy would be terminated. If that clause is in the lease, it may cause uncertainty and inhibit the tenant’s ability to sell.

Case in point: Vital Planet Health Shop, a family-owned health food business founded by Michael Granat and managed by son, Simon. They took over a small, existing health food store

in Toronto’s St. Lawrence North Market and ran it for 12 years. Because the North Market is slated for demolition, they were forced to relocate.

They enlisted the services of a real estate agent who found them space nearby that will allow them to keep their market clientele.

9. Location, Location, LocationAn astute retailer will investigate and evaluate traffic patterns prior to choosing a location. This is an area that a leasing or retail consultant may be of help.

In addition to your monthly lease payment, some landlords will require a percentage of your sales. It is important to have guarantees on foot traffic for this type of arrangement to be worthwhile.

In the case of the big malls, Ian Collins recommends that “The retailer should know that it’s not only important to be in the best and busiest centre, but also the location within the centre.”

10. Future Expansion:Most small to mid-sized health product retailers will operate one or more stores, and will experience growth and the eventual need to expand. Simon Granat, manager of Vital Planet Health Shop explained how their small store in the St. Lawrence Market had become extremely cramped.

The move to their new location allowed them to lay out the store in neat, spacious, brightly lit aisles and has given them some headroom down the road.

A prospective tenant should ask for the Right of First Refusal on adjacent space for future expansion, and should also ensure that any space under consideration is big enough for both current needs and foreseeable growth.

A properly negotiated lease agreement can spell the difference between success and frustration for the new retailer.

As Simon advises anyone looking to get into the business, “You have to do your homework to get results.” <

“Ian Collins recommends that ‘The retailer should know that it’s not only important to be in the best and the busiest centre, but also the location with the centre.’ ”



64| october 2010 Subterranean Supplements

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T he short answer to the question of whether natural food retailers can meet the demand for certified organic produce is: “Yes!” The long answer is much more complex

and nuanced.

As certified organic farmer Ayse Akoner comments: “Certified organics has really become a label.” Consumers who are willing to spend a premium for a label have certain expectations. With organic food, those expectations include the assumption that a local regulatory body -- one answerable to consumers -- has set the standards and will see that they are enforced. One assumes this certification guarantees them protection from harmful chemicals, that the food is creating a small carbon footprint, that its cultivation is sustainable and that they are, therefore, providing their families with inherently more healthy food.

Take a stroll through any natural food market and you will see signs proclaiming everything from leaf lettuce, to rolled oats, to chicken to be certified organic. However, look more closely at the labels and you will see that many of the products are imported, not just from the United States but from China, Mexico, or Peru. Certification is not local. It must be taken on faith from countries where government ethics are sometimes dodgy at best. So , while it is true that stores are stocking produce which is certified organic, it is not local produce.

Even within Canada the certification process and what it signifies are controversial. Although the Canadian government sets the criteria for what constitutes “organic,” it is not involved in the certification process at all. The farmer who wishes to become certified has to hire a private company to inspect his farm. Many

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Organic Produce: Can supply meet demand?Ground By Jennifer Grange

farmers whose practices would qualify them as “organically certified” have not completed the process.

Jim Hayward who, after careers in the culinary and banking sectors, grows a spectacular range of heirloom fruits and vegetables in Ontario’s Prince Edward County, began the road to certification.

“I left the land for a few years before I did anything with it,” Hayward reveals. Land has to be free of prohibited chemicals for several years before it is declared organic.

“I then paid several hundred dollars for a company to tell me what things I had to do -- and did them. But I decided I really didn’t want another layer of bureaucracy to my life.”

The upshot is that although his produce is not carried in any retail outlet, produce from Haystrom Farm is gaining a growing reputation and popularity with shoppers at the farmers’ markets at which he sells from May to October.

Despite certification in Canada and the United States, Grey County, Ont., farmer Akoner who raises pigs, fruits, and vegetables is just as ambivalent about the process, fearing the designation is meaningless. “I went ahead with it because it had meaning for my customers,” she says.

The difference between the U.S. and Canadian certificate was the number of inspections. The Americans were satisfied with one, while the Canadian process required two, a year apart. The inspection itself was very simple -- really an “eye-balling.”


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66| october 2010 Subterranean Supplements

“They can pretty much tell from looking at your fields whether or not you are using herbicides. They look for weeds. If they see ragweed, they are pretty sure there are no chemicals, says Akoner

Theoretically, once certification is granted, inspectors can make unannounced inspections. However, in practice, this rarely happens. None of Akoner’s neighbours has had a surprise visit. She suspects only flagrant abuse of the system or bad blood between farmers would provoke such a visit.

She suspects, however, that current organic farming practices are not sustainable in the long run. “The natural sprays allowed do not keep weeds or insects at bay for very long. You have to apply them over and over,” she explains.

Fellow farmer Caroll Collins who grows root vegetables, greens, herbs, and artichokes is also concerned about sustainability on several levels. One of these concerns is over the “natural” substances approved for organic farming.

“Just consider copper. It may be involved in the development of Parkinson’s disease,” she says. She also points out that the chemicals approved for conventional crop production are comparatively harmless.

I wouldn’t go so far as to agree with the advertising, which says you could drink some of these chemicals with no effects, but they are considerably less toxic than they were in the past.

She also realizes that our first experience of food is visual. “People will not buy produce if it is full of insect bites or not healthy-looking.”

Caroll Collins is also worried that many of the current farmers who have become certified organic are not in farming for the long haul, which again strikes at the heart of sustainability. In her area, many such farmers are retirees who do not have to depend totally on their farm’s income. “These are not family farms.” Collins, Akoner, and Hayward all agree that lack of land is not a barrier to growing organic produce. However, the price of that land is.

Daryl Ball, who works in the Economic Development branch of the Ontario Ministry of Agriculture, says the price of agricultural land has gone up 3.5 to five per cent per annum over the last decade. In the agricultural heartland of southwestern Ontario, the current price per acre ranges from the mid-four figures to around $12,000. Closer to Toronto, the prices are higher.


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Although he does not have figures for land that is certified organic, Hayward reports that in Prince Edward County east of Toronto where he farms such land goes for double the price of conventional farmland, which can mean prices well over $1 million.

Although it does not seem to be an official policy, the accepted wisdom is that organic certification is transferable. As Daryl Ball points out, people wanting to farm have to compete with those looking for a recreational or residential property. Ayse Akoner and her husband Jens Eller ran into this problem when they bought their farm seven years ago. Banks did not consider the property a farm and would only grant a mortgage for the house and a small portion of the acreage.

But land alone is not the only price determinate. Unlike many countries with a large agricultural sector, Canada has a relatively generous minimum wage law, currently $10.25. Other benefits -- unemployment insurance and pension plans -- can make the hourly rate closer to $14.00.

These prices have an impact on the concerns of the retailer. Higher land and labour costs mean higher commodity prices Retailers such as Andrea Lefko and Daniel McKenzie both want to provide organic produce and products at prices their customers are willing to pay. Lefko, who has been in the natural food business for over four decades, owning a chain of small stores, says that prices have definitely come down in recent years. She buys through a wholesaler selling virtually all imported goods.

McKenzie is produce manager in a store which is part of a small local chain. “Probably 90 per cent of our stock is imported,” he says. Both retailers cite consistency in quality and availability as the other factor in relying on imported produce.

Farmers do not fault retailers for this sentiment. “When it comes to consistent availability, Canadian farmers just cannot compete with growers in parts of the world such as California, Mexico and South America, where the growing season is long and the weather is more predictable,” sighs Ayse Akoner.

McKenzie tries to stock at least some Canadian produce during the summer. “When I can get it, Canadian produce is excellent. It is just that it is not always available.”

While one intuitively would think that mom-and-pop operations would stick with small local growers, while multinational chains would rely on the equally huge international organics suppliers, in the strange world of organic retailing the opposite is closer to the truth.

Lisa Slater who is a manager with one such chain says the company she works for markets local produce when available, usually keeping prices close to conventionally grown produce.

“We try to keep the prices down because we think it is important that people have access to certified organic produce. As a large operation, we can make up the difference by selling a huge amount of product,” she says.

She worries that this ability makes it harder for the small retailer to survive. Besides not having the luxury of making up price discrepancies on increased sales, most small operators do not have the luxury of time to build relationships with local producers.

That is the real problem in trying to maintain the balance in supply and demand for organic products: consumers are getting what they want without really getting what they need.

“People will not buy produce if it is full of insect bites or not healthy-looking.”


68|

research news

OCTOBER 2010 Subterranean Supplements

Broccoli and Banana fiBres show crohn’s potential: studydietary supplementation with soluble plant fibres could reduce the effects of crohn’s disease, while emulsifiers in processed foods could be exacerbating the problem, new

research reports. the study, reported in the BMJ journal Gut, suggests translocation of escherichia coli in gut mucosal M-cells is reduced by plantain and broccoli soluble fibres but increased by the emulsifier polysorbate-80. “this implies that dietary supplementation with such fibres might have a protective effect against crohn’s disease relapse by preventing bacterial invasion of the mucosa,” wrote the researchers, led by dr. Barry campbell and dr. Jonathan rhodes, both from the university of liverpool. crohn’s disease is an inflammatory disease that can affect any part of the gastrointestinal tract, causing a wide variety of symptoms including abdominal pain, diarrhea, vomiting, and weight loss. crohn’s disease is common in developed countries where the typical diet is low in fibre.

new study suGGests Gender-specific oMeGa-3 rolesthe omega-3 fatty acids epa and dha may have gender-specific effects on blood platelet aggregation, researchers in australia have found. the study, published

in nutrition, Metabolism and cardiovascular diseases, suggests that differences in how males and females process eicosapentaenoic acid (epa) and docosahexaenoic acid (dha) could affect platelet aggregation – due to interactions with sex hormones. “the distinctive gender-specific, inhibitory response pattern observed in our study suggests that males may benefit more from epa supplementation while females are more responsive to dha,” wrote the researchers, led by Monohar Garg from the university of newcastle in australia. the results may have implications for how omega-3’s are formulated.

oMeGa-3s

crohn’s disease

oMeGa-3s could iMprove MetaBolic syndroMe outcoMesomega-3-rich supplements may improve blood lipid levels of people with metabolic syndrome, reducing the risks of developing serious health problems, says a new study. the

research, published in the Journal of nutrition, suggests that the effects of metabolic syndrome – a major risk factor for insulin resistance and diabetes – can be reduced through the addition of omega-3 fatty acids in low-fat, high-complex carbohydrate diets. “fish oil supplements correct many metabolic alterations associated with insulin resistance, including reduced postprandial plasma triglyceride concentration” stated the researchers, led by Jose lopez-Miranda from the university of cordoba, spain. Metabolic syndrome is the name given to a group of risk factors that frequently include obesity, hypertension, high levels of blood lipids, and high blood sugars. the condition is a common precursor to type ii diabetes.

caffeine not linked to certain heart risks in woMenresearchers testing the theory that caffeine consumption isrelated to an increased risk of certain cardiovascular events have indicated that their findings actually reveal

a potential benefit rather than a risk. writing in the american Journal of clinical nutrition, the researchers set out to test the assumption that caffeine intake is related to the development of arterial fibrillation (af). they conducted their prospective assessment using data from the women’s health study, a completed randomized trial that evaluated the risks and benefits of low-dose aspirin and vitamin e in the primary prevention of cardiovascular disease and cancer. women who participated in this study were randomly assigned to receive 100mg aspirin every other day, 600 iu vitamin e every other day, both agents, or a placebo. they found that none of the individual components of caffeine intake were significantly associated with incident af.

caffeine

068-069.IHR_Research_re1.indd 68 10/6/10 11:24:41 AM

69|

research news

Subterranean Supplements OCTOBER 2010

Soy iSoflavoneS could improve endothelial functionSupplementation with soy isoflavones could improve blood vessel endothelial cell function and reduce cardiovascular disease risk factors, according a new meta-analysis study. the

research, published in the journal nutrition, metabolism and cardiovascular diseases, analyzed 17 studies on the effect of isoflavones on endothelial function, finding a small but valuable benefit from isoflavone supplementation. Soy foods have been shown to reduce cholesterol levels, with recent evidence suggesting that isoflavones could reduce other cardiovascular disease (cvd) risk factors, such as blood pressure and endothelial function. endothelial dysfunction signifies the early stages of heart disease and is s a predictive marker for long-term cvd and mortality. flow-mediated dilation (fmd) of brachial artery is used as an assessment tool for endothelial function. impaired fmd response is a cvd risk factor and can precede clinically symptomatic cvd by many years. <

Sweet pepper compoundS Show weight management powercapsinoids, non-pungent compounds in sweet pepper, may boost energy use by promoting the use of fat as the energy source, suggests a new

canadian study. a daily 10mg dose of purified capsinoids increased energy use by 20%, according to findings from scientists from the exercise metabolism research group at mcmaster university. “this study was the first to assess the effect of capsinoids and aerobic exercise together in humans on measures of substrate oxidation and energy expenditure,” wrote the researchers, led by Stuart phillips. none of the apparent beneficial effects on energy use were carried over to the exercising state, although this may be due to the exercise regime being too intense, said the researchers. “further studies are needed to assess this, possibly implementing an exercise regimen that more closely mimics daily routines of the general north american population.”

probiotic reduceS crying time in infantS with colica study presented at the 43rd annual meeting of the european Society for pediatric gastroenterology, hepatology, and nutrition in istanbul, turkey, reported that one week of supplementation with the

probiotic lactobacillus reuteri protectis reduced crying time in colicky babies by 74%, compared with 38% with placebo. fifty infants with infantile colic were randomly assigned to l reuteri protectis or placebo drops for 21 consecutive days. the primary outcome was a reduction (by day 21) in average crying time to less than three hours per day, which is the threshold for colic. improvement was seen as early as one week. at day 21, 84% supplemented infants reached the primary outcome, compared with 43% of infants in the placebo group. while at baseline, median crying time per day was 370 minutes in the probiotic group and 300 minutes in the placebo group, on day seven, crying time had been reduced to 95 minutes in the l reuteri group.

probiotic treatment of irritable bowel Syndrome in childrenthis prospective study was conducted in 203 children age four to 18 years with typical ibS symptoms with abdominal pain and either predominant

diarrhea, constipation, alternating stool frequency or unspecific pain. the average duration of symptoms prior to therapy was 175 days. most (95%) patients up to age 11 were treated with a daily dose of 10 drops of Symbioflor 2 (cells and autolysate of 1.5-4.5x107 cfu of bacteria of escherichia coli type). elder children (77%) received this dosage, while the remaining elder children received a higher dose up to 30 drops/day. treatment lasted 43 days on average. all patients tolerated the treatment well and without adverse events. the key ibS symptoms as well as other symptoms improved significantly during treatment.

probioticS

Soyweight

068-069.IHR_Research_re1.indd 69 10/6/10 11:24:53 AM

events


Event Submissions our eVeNT SeCTIoN IS e X PA N D I N G

And we would like you to contribute. We want to inform retailers about your upcoming events, seminars and symposiums. Please email a brief description (under 30 words, including contact information) to:

[email protected] “event listing” in the subject line.

Events will be chosen based on relevance to the retailer (space is limited).

OctoberSHOPPER MARKETING EXPO

October 5-7

Navy Pier

Chicago, Illinois

www.shoppermarketexpo.com

SOlAR POwER CONfERENCE

October 12-14

los Angeles Convention Center

los Angeles, California

www.solarpowerinternational.com

NPA AdvANCEd GMP SEMINAR

October 13-14

Boston Convention and Exhibition Center

Boston, Massachusetts

www.npainfo.org

NATuRAl PROduCTS EXPO EAST

October 14-16

Boston Convention and Exhibition Center

Boston, Massachusetts

www.expoeast.com

CAN-fIT-PRO PERSONAl TRAINING

ANd GROuP fITNESS CONfERENCE

ANd TRAdE SHOw

October 16-17

MacEwan Conference and Event Centre

Calgary, Alberta

www.canfitpro.net

GOOdlIfE fITNESS TORONTO

MARATHON EXPO

October 17

direct Energy Centre, Exhibition Place

Toronto, Ontario

www.torontomarathon.com/expo.shtml

NPA AdvANCEd GMP SEMINAR

October 19-20

las vegas, Nevada

www.npainfo.org

CHfA EXPO EAST

October 21-24

Metro Toronto Convention Centre

Toronto, ON

www.chfa.ca

fORT MCMuRRAy HEAlTH

ANd wEllNESS SHOw

October 23-24

Suncor leisure Centre, Macdonald

Island Park

fort McMurray, Alberta

www.albertahealthshows.com

NATIONAl HEAlTH SHOw

October 23-24

direct Energy Centre

Toronto, Ont.

BIOTECH SuPPly CHAIN ACAdEMy

CONfERENCE

October 26

Embassy Suites Hotel

San francisco, California

www.biosupplyalliance.org

9TH INTERNATIONAl CONfERENCE

ON uRBAN HEAlTH

October 27-29

New york Academy of Medicine

New york, New york

www.nyam.org/icuh2010

NovemberHEAlTH ANd NuTRITION SHOw

November 6-7

long Beach Convention Centre

long Beach, California

www.healthandnutritionshow.com

GREEN BuSINESS NETwORK’S

GREEN BuSINESS SEMINARS

November 6-7

Concourse Exhibition Center

San francisco, California

www.greenamericatoday.org

NATuROPATHIC MEdICINE

INfORMATIONAl fORuM

November 13

Nyu Kimmel Center

60 washington Square S.

New york City

CAN-fIT-PRO PERSONAl TRAINING

ANd GROuP fITNESS CONfERENCE

November 19-21

vancouver Convention Centre

vancouver, British Columbia

www.canfitpro.net

fRASER vAllEy HEAlTH

ANd wEllNESS SHOw

November 19-21

Chilliwack Heritage Park

fraser valley, British Columbia

www.fvhealthshow.com/home

070.IHR_Events_re1.indd 70 10/6/10 11:45:28 AM

CANADIAN REGULATORY SERVICES• Preparation of compliant Canadian label text for food products,

supplements, skin care and drugs

• Preparation of Drug Identification Number (DIN) andNatural Health Product (NHP) Number submissions

• Preparation and management of GMP, SOP and Quality Controlprograms within the guidelines of the Natural Health Products

Directorate

• Formulating and contract packaging availablefor Canada and the U.S.A

• Warehousing services and order fulfil lment

SERVING THE NATURALPRODUCTS INDUSTRY SINCE 1981

MMP ENTERPRISES LTD.,130 Industry St., Units 31-34

Toronto, Ontaro, Canada M6M 5G3Phone (416) 604-7604 Fax (416) 604-7605

We are considering applications for the followingManagement position at various locations in

Ontario, Quebec and Atlantic stores

Natural Value/ Nature’s Treasure Department Manager

Interested candidates must be available to work varied shifts,including weekdays, weeknights and weekends on a regular basis.

The successful candidate will be responsible to oversee theoperations of the Natural Value department including:

• Ordering • Ensuring budgets are met• Merchandising • Inventory control and selection• Labour scheduling • Motivation and development of

the department teamThe ideal candidate will have:• Retail experience and/or education in Alternative Medicine,Herbology, Vitamins & Minerals, as well as an interest andknowledge of Food and Nutrition;• The ability to work in a fast paced environment and the abil-ity to multitask and prioritize;• Excellent communication skills and exemplary customerservice skills.

If you are interested in this opportunity, please submit adetailed resume and cover letter to:

Senior Category Merchandising Manager

Thank you for your interest, however only those selected foran interview will be contacted.

NEW FAX!(905) 861-2627

HEAD OFFICE

1135-13560 Maycrest Way Richmond BC V6V 2W9

PHONE: 604.288.0017 - TOLL FREE: 1.800.668.3008 FAX: 604.273.3417

Regional Sales Managers

Tracey Burby - East 905.872.2775 or [email protected]

Shawna Quigley - West

403.547.0486 or [email protected]

Account Managers

Darlene Costello - BC Mainland 604.220.2962 or [email protected]

Anne Hume-Smith - BC Interior 250.499.9589 or [email protected]

John Tivadar - AB & Prairies/Van Island


Kerri Job - BC Mainland 604.512.6142 or [email protected]

Brian Asttaria - BC Mainland


Vik Saini - Toronto & Western Ontario 519.267.2191 or [email protected]

Helene Huot - Ottawa/W Que/Maritimes


Kevin Alexander - Quebec 514.995.7388 or [email protected]

MICHAEL THEODOR CHFA HALL OF FAME

EICFFODAEH1135- yaWstecryaM06531

9W2V6VBCdonmchiR7100.882.406:NEOHP - 008.1:EEFRLLOT

7143372406XFA8003.866.0

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ybruBycearT - [email protected]

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EL THEMAFOFLL

HIRING DEMO STAFFPuresource Naturals is currently hiring parttime demo staff for Ontario, specifically,SW, GTA, and Niagara Region. A fun andfantastic opportunity to subsidize yourincome! Must have education in nutrition,naturopathic, or similar alternativebackground. Please forward resumes to:[email protected] qualified candidates will be contacted.

ihr MARKETPLACE

If You’re Reading It,You Know It Works!

To Advertise inMarketplace

Call (416) 203-7900ext. 6108

Territories available across CanadaBoston Mills Allergy Group Inc. is looking for highlymotivated, commissioned sales representation. Weoffer allergy testing services to Naturopathic Doctors.If you are already calling on Naturopathic Doctorsand are looking for an additional product line pleasesend your resume to: Boston Mills Allergy Group Inc.15023 Chinguacousy Road, Caledon, ON L7C 3H7

Fax Number: 905-838-4567

BUSINESS FOR SALE

Have you ever thought of owningyour own health store and

becoming part of the growingnatural health industry?

A reputable independent healthand nutrition retail store is forsale in Calgary in an excellent,

long-term location.Consistent annual revenues of$1.2 million, netting owners

earnings of $200K.Share sale at $600K, including$110K of inventory. Come followyour passion to assist others with

their wellness.

For more information contactAndrew Savageat 403-827-3911 or

[email protected]

071.IHR_MARKETPL.qxd:Layout 1 8/16/10 4:04 PM Page 81

FAX: 1-888-849-0155 or (416)703-6392 MAil: ihr Magazine 60 Bloor St. West, Suite 1106, Toronto, oN, M4W 3B8

Take a moment to fill out this questionnaire and your store may be among those highlighted in the Top Seller review Section of the next issue of ihr. The number of units sold determines the top sellers. To be included in the review, products mentioned must be classified as natural health products not standard consumer brands.

>

Top Seller revieW

*queSTioNNAire* The first 15 people to respond will receive a esurprise gift!

>SporTS NuTriTioN Top SellerS

product: Brand:

Size: Flavour:

product: Brand:

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product: Brand:

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>viTAMiNS/SuppleMeNTS Top SellerS

product: Brand:

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>NeW producTS Top SellerS

product: Brand:

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product: Brand:

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>Food Top SellerS

product: Brand:

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product: Brand:

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>perSoNAl cAre Top SellerS

product: Brand:

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Size: Flavour:

Store Name__________________________________________________ city ______________________________________ province ___________

date ___________ Name ____________________ Title _________ Address __________________________________________________________

phone ___________________________ Fax _____________________________ email __________________________________________________

Store Size: under 1,000sq.ft. 1,000-3,000sq.ft.

3,000-5,000sq.ft. over 5,000sq.ft

Approximate Age of Store customers:

under 25 25-40 40-65 over 65

Approximate income of Store customers: $20,000-$40,000 $40,000-$60,000 over $60,000

october 2010


072-073.IHR_Faxback.indd 72 10/7/10 12:55:15 PM

* Yes! Please send me or continue to send me ihr magazine No don’t send

GET FREE INFORMATION! On any product advertised in this issue

SEE A pROducT yOu lIkE? WANT MORE INFORMATION, ABSOluTEly FREE?…

Fax Now to: 1-888-849-0155 or 416-703-6392 | or Mail card todaY to: 60 Bloor St. west, Suite 1106, toronto, oN, M4w 3B8

octoBEr 2010writE iN thE NuMBErS hErE For Each Product You waNt MorE dEtailEd iNForMatioN oN

uSE Quick rEFErENcE guidE oN toP oF PagE

Signature: ___________________________ date: ________________

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address: ____________________________________________________

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Which category best describes your business classification? m health and diet foods-retail m pharmacies-retail m naturopathic physician m holistic practitioner m homeopathic practitioner m vitamin storem grocery-retail m chain-retailerm manufacturer/distributor m other

Approximate annual sales volumem under $500,000 m $500,000 - $1 millionm $1 million - $5 million m $5 million - $10 million m $10 million - $20 million m over $20 million

Number of Employees in your location: m 1-3 m 4-8 m 9-12 m 13+Number of locations: ________________

Webber Naturals pGX 2-3 101

Holista Oregano Oil 4-5 102

larabar 7 103

Genesis project 9 104

VIVAprime 11 105

Organika 13 106

SISu 17 107

purity life 19 108

diva cup 25 109

Organic council of Ontario 31 110

Michael Theodor Brokerage 49 111

Aubrey Organics 51 112

karma Nutritional OneBode 55 114

karma Nutritional power Teen 57 115

No Jet leg 63 116

Webber Naturals 76 117

Multisure capsules For Men 50+ 14 120

Holista Organic Oregano Oil 14 121

Hoista Omega-3 Triple Strength 14 122

Holista Tea Tree Oil Shampoo and conditioner 14 123

Webber Naturals coenzyme Q10 14 124

Green Beaver Natural Facial care 15 125

Multisure Easy Swallow capsules 15 126

Holista Melatonin Easy dissolve 15 127

Nu-life The ultimate One Omega-3 15 128

Webber Naturals Vitamin d3 liquid 15 129

Aubrey Organics pure Aloe Vera 16 130

Nu-life defense 16 131

Weider daily Fitness Bars 16 132

puresource lip Balms 16 133

dermaSilk Anti-Wrinkle 16 134

Green Beaver Sports Natural deodorants 18 135

delapointe Shea Butter 18 136

Holista Vitamin d 18 137

Organika All Natural Gummies 18 138

Ascenta Nutrasea+ d 18 139

Info card & Subscription

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cONNEcT WITH… page write #

To qualify check ovals

Selling area of your storem under 1,000sq.ft m 1,001 to 3,000sq.ft m 3,001 to 5,000sq.ft m over 5,000sq.ft

By FAXOR MAIl

1. See product you want info on

2. use this quick reference list below to find out its free info number (it’s also on the ad)

3. Write the number(s) on the attached free info card

4. Mail or fax us at 1-888-849-0155 or 416-703-6392

5. Receive free info, direct from as many advertisers as you like

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categories you personally managem herbs m personal carem sports nutrition m vitamin/supplementsm other _______________________________

73Subterranean Supplements octoBEr 2010 |

072-073.IHR_Faxback.indd 73 10/13/10 9:27:12 AM

Y O U R P R E M I U M W O M E N ’ S N A T U R A L H E A L T H M A G A Z I N EFRESH STARTS 2010

publications mail 40678000

PlanningAhead

Cold & FluSurvival Guide

JessalynGilsig

JessalynJessalynJessalynJessalynJessalynJessalynJessalynJessalynJessalynJessalynJessalynJessalynJessalynJessalynJessalynJessalynJessalynJessalynJessalynJessalynJessalyne x c l u s i v e

GilsigGlee’s favourite outsider gets in touch

with her health and her mind

10essentials for fall1010Beauty Bazaar

MAKEOVER SPECIAL

Back To Glam

NATURAL

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VIVA House Ad.indd 1 10/7/10 12:49:31 PM

As Canada’s Premium Women’s Natural Health Magazine, Viva is the gateway for Canadians who are interested in discovering new ways to positively impact their well-being. By showcasing many of the quality brands you off er your customers, Viva represents a unique opportunity to expose your business to literally millions of qualifi ed consumerswho are passionate about leading a natural life.

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Want more information about webber naturals products? 1-800-430-7898 | www.webbernaturals.comHerbals and supplements from webber naturals® are advertised on national television, major market radio, in consumer magazines, and daily newspapers.

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When sleep patterns are disturbed by traveling or other circumstances, falling and staying asleep can be diffi cult. Melatonin from webber naturals® helps reset the sleep-wake cycle and improve sleep quality — especially related to aging, sleep disorders, and jet lag. Available in 3 mg, 5 mg, and NEW 10 mg Maximum Strength potency.

Now Available: MAXIMUM STRENGTH

Melatonin, 10 mg

TAKE ADVANTAGETAKE ADVANTAGE of this TAKE ADVANTAGE of this TAKE ADVANTAGE GROWING CATEGORYGROWING CATEGORYGROWING CATEGORYGROWING CATEGORYGROWING CATEGORYGROWING CATEGORYGROWING CATEGORYGROWING CATEGORYGROWING CATEGORYGROWING CATEGORYGROWING CATEGORYGROWING CATEGORYGROWING CATEGORYGROWING CATEGORYGROWING CATEGORYGROWING CATEGORYGROWING CATEGORYGROWING CATEGORYGROWING CATEGORYGROWING CATEGORYGROWING CATEGORYGROWING CATEGORYGROWING CATEGORYGROWING CATEGORYGROWING CATEGORYGROWING CATEGORYGROWING CATEGORYGROWING CATEGORYGROWING CATEGORYGROWING CATEGORYGROWING CATEGORYGROWING CATEGORYGROWING CATEGORYGROWING CATEGORYGROWING CATEGORYGROWING CATEGORYGROWING CATEGORYGROWING CATEGORYGROWING CATEGORYGROWING CATEGORYGROWING CATEGORYGROWING CATEGORYGROWING CATEGORY!!!!!!!!!!!!GROWING CATEGORY!GROWING CATEGORYGROWING CATEGORY!GROWING CATEGORYGROWING CATEGORY!GROWING CATEGORYGROWING CATEGORY!GROWING CATEGORYGROWING CATEGORY!GROWING CATEGORYGROWING CATEGORY!GROWING CATEGORYGROWING CATEGORY!GROWING CATEGORY

In 2009 a reported 34% of Canadians suffered from sleeping problems. Today, Melatonin is the fastest growing supplement category at 26%.* Webber Naturals is outpacing the category at 46% and continues to expand with new product innovations.

* Nielsen MarketTrack, TL. West, Ontario, Maritimes All Channels, 52 weeks ending January 16, 2010


IHR - October 2010 Issue

Documents

holista oregano oil

certied organic oregano

holistaorganic oregano

certified organic oregano

potent oregano oil available

pgx granules

organic olive oil

extra strength oregano