Ignou Brand Manual

Introduc�onThe Indira Gandhi Na�onal Open University (IGNOU) began its journey 25 years ago with 4,000 students. Today, we have over three million students on our rolls, making us not justthe world’s largest, but perhaps also its most inclusive, university.

As we grow and evolve, transforming the higher educa�on landscape of the country, it is important that we communicate effec�vely with all our stakeholders about the essen�aliden�ty and personality of our ins�tu�on; of who we are, what values we stand for, and why we seek to do things the unique IGNOU way.

With this in mind, we engaged domain experts to evaluate and audit Brand IGNOU, undertake an analysis of its strengths and weaknesses, assess stakeholder percep�ons – right orwrong – that are associated with it, and finally, suggest a roadmap, that will help us reinforce and reposi�on IGNOU as a revolu�onary change agent in this our Silver Jubilee year.

The process involved me�culous research, extensive focus group discussions, and several brain-storming sessions at the highest decision-making levels of the University, to take intoaccount our aims and objec�ves, values, mission and philosophy, and expanding role and responsibility as a pioneering ins�tu�on of higher learning in the country.

Our new tagline – IGNOU: The People’s University – which emerged from this branding exercise captures the essen�al spirit and ethos of our ins�tu�on, and will, in the days to come,help us re-focus and re-dedicate ourselves to the task that lies ahead. The key findings of the Brand Strategy Document, of which the tagline is but a small if essen�al part, is availableon our website.

This Brand Iden�ty Manual is yet another outcome of the same branding exercise. You will see inside a smarter version of our prized logo and other tools by which IGNOU can createfor itself a recognisable, dis�nc�ve and modern communica�on iden�ty.

There are also easy-to-follow guidelines on using these tools. Adhering to these will enable all Schools, Centres, Divisions and Ins�tutes of the University to present a consistent andunified face to the world, be it through adver�sing, official sta�onery, online presence, printed material, public signages and University merchandising.

A branding exercise, in the end, is not just about colour, form, logo or other externali�es that help communicate the dis�nc�veness or promise – to borrow a word from the marke�nglexicon — of a brand, it is also about real and substan�al changes on the ground, of newer, more efficient ways of delivery. But effec�ve and though�ul communica�on remains theessen�al first step. May I, therefore, suggest that we henceforth adhere to these guidelines in all our communica�ons products, both internal and otherwise.

Indira Gandhi Na�onal Open University | Brand Iden�ty Manual 2

contents THE LOGOOVERVIEW 5CORE ELEMENT 6EXCLUSION ZONE 7APPLICATIONS 8RECOMMENDED SIZING 9POSITIONING �TOP 10POSITIONING � BASE 11SECONDARY IDENTIFIERS 12ADDRESS IDENTIFIERS 13LOGO USAGE BY VEHICLE 14LOGO USAGE BY VEHICLE 15

TYPOGRAPHYOVERVIEW 17PRIMARY TYPEFACE 18SECONDARY TYPEFACE 19ALTERNATIVE TYPEFACES 20ALTERNATIVE TYPEFACE 21

STATIONERYOVERVIEW 23BUSINESS CARDS 24LETTERHEAD TYPING FORMAT 25IGNOU LETTERHEAD 26DIVISIONAL LETTERHEADS 27CENTRE/INSTITUTE LETTERHEADS 28CUSTOMISED LETTERHEADS 29SCHOOL CUSTOMISED LETTERHEADS 30STANDARD ENVELOPES 31


HEAVY DUTY ENVELOPES 32MAILING LABELS 33CUSTOMISED SLIPS 34

ELECTRONIC STATIONERYOVERVIEW 36FAX SHEETS TEMPLATE 37MEMO SHEETS TEMPLATE 38MEDIA RELEASES TEMPLATE 39AGENDA SHEETS TEMPLATE 40MINUTES COVER TEMPLATE 41MINUTES NOTE TEMPLATE 42E�MAIL TYPING FORMAT 43E�MAIL SIGNATURE STYLE 44FORM LAYOUTS 45�46

ADVERTISINGOVERVIEW 48PRINT ADS TEMPLATE 49BASIC SIGN 50POINTERS 51POSITIONING � TOP 52

MERCHANDISINGOVERVIEW 54T�SHIRTS 55CAPS 56COFFEE MUG 58KEY RING & MOUSE PAD 59

the logoOVERVIEW

The logo is the most important branding tool at our disposal. Therefore we have a duty to treat it with care, a�en�on and respect. It is essen�al that use of the logo should follow the guidelines outlinedin this manual.

The logo must not be manipulated or altered in any way, shape or form. The various elements of the logo must be used together and should never be separated. The primary logo has been carefullydesigned with a specific drawing and le�er spacing, and must never be changed.

The new logo or iden�fier is a complete unit comprising the University symbol, the word IGNOU, the tagline ‘The People’s University’ and a ver�cal separator.

Earlier, only the symbol was being used while the text accompanying the symbol was not standardised, nor were any other standardised element or colour scheme . Now, the colour scheme, font usage,size of text, etc., have all been standardised in the new logo.

The elements that make up the IGNOU primary logo are known as the logotype and symbol. Those elements, when combined with the primary logo, are used to iden�fy the University and its ac�vi�es.

In all our communica�ons, this logotype and symbol are used as the primary iden�fier.


the logo


CORE ELEMENTThe iden�fier is the core element of IGNOU’s visual iden�ty. It should be seen oneverything we do — from le�erheads to job adver�sements to merchandising. Theiden�fier consists of four elements: the symbol of the University, the Indira GandhiNa�onal Open University logotype, The ‘People’s University’ tag line and a ver�cal linesepara�ng the symbol from the IGNOU logotype and tag line. It should not be redrawn,digitally manipulated or altered. The symbol should not be used independently of theIGNOU logotype, tag line or the ver�cal separator.

The iden�fier must always be reproduced from a digital master artwork. This is available in .eps, .jpeg and .gif format. Please ensure the appropriate artwork format isused.

File formats.eps: All professionally printed applica�ons.jpeg: Microso� programmes.gif: Online usage

ColourThe iden�fier only appears in the two variants shown on this page — the top one is whenthe iden�fier is used with a ver�cal orienta�on while the second one is to be used forhorizontal orienta�on. The colour combina�on is: Cyan (85%), Magenta (45%), Yellow(0%) and Black (0%) for the blue text and Cyan (0%), Magenta (0%), Yellow (0%) and Black(100%) for black. These colours are unique to the iden�fier and should not be usedelsewhere on the University’s communica�ons.

AccessibilityThe iden�fier must always have good contrast with the background to ensure maximumimpact and accessibility.

Applica�onThe first iden�fier shown here should be used when the iden�fier needs to have a ver�calorienta�on while the second example should be used when the iden�fier needs to havea horizontal orienta�on.

the logoEXCLUSION ZONEIn order to maximise its visual presence, the iden�fier requires a surroundingarea clear of any other graphic elements or text.

The exclusion zone is equal to the height of the IGNOU logotype text (Seeillustra�on). Always allow at least this amount of clear space around the iden�fier.It is important that this rule is observed and the exclusion zone is maintained atall �mes.

The recommended minimum clearance is to protect the iden�fier. The iden�fierwill appear on many different applica�ons and formats and this will help to giveit clarity and presence. This is not a placement guide. It is a minimum condi�onand when prac�cable, the clearspace around the logos should be increased.


the logoAPPLICATIONSThe iden�fier can be used in different applica�ons. If a monochroma�c (onecolour) logo is required, use black (C-0%, M-0%, Y-0% and K-100%). Do not useany other colour.

When the iden�fier has to be used against a black or dark coloured background,use the reversed out versions shown on this page.

Always use the digital master file while using these iden�fiers and do not redrawor copy or scan from any exis�ng versions. Great cau�on must be taken to ensurethe artwork is not stretched.

If the logo sizes have to be changed, please use the master digital artwork toincrease or decrease sizes propor�onately.


the logoRECOMMENDED SIZINGIden�fier size consistency is important when producing a wide range of communica�ons.

Shown here are the recommended sizes for reproduc�on across various formats.

Minimum size: 24mmDL & A5: 40mmA4: 50mmA3: 75mm

PlacementThe iden�fier must always appear in a set size and posi�on on all of IGNOU’s communica�ons.

Minimum sizeThe iden�fier must be clearly visible and reproduced consistently. For this reason, a minimum size has been established. The size is 24mm measured acrossthe width of the iden�fier.

The iden�fier does not have a maximum reproduc�on size.

Alterna�ve sizesThe iden�fier is reduced or enlarged propor�onately to accommodate alterna�ve sizes. Please always use the master digital artwork for increasing ordecreasing the size.


the logoPOSITIONING � TOPConsistent posi�oning of the iden�fier is vital. The iden�fier can appear in twoset posi�ons. Either at the top of the area or at the base, ranged le�, as shownin the examples here.

Iden�fier size and posi�on

A5Iden�fier 40mmle� margin 7mmtop margin 7mm



Landscape formatsThe top and le� hand margins remain the same for the corresponding landscapeformats.


the logoPOSITIONING � BASEIden�fier size and posi�ons are shown here for cases where the iden�fier has tobe used at the base.

Iden�fier size and posi�on

A5Iden�fier 40mmle� margin 7mmbase margin 7mm



Landscape formatsThe base and le� hand margins remain the same for the correspondinglandscape formats.


the logoSECONDARY IDENTIFIERSUnder IGNOU’s organisa�onal structure, the University’s ac�vi�es are carriedout by three types of bodies — Schools of Study, Centres and Ins�tutes, andDivisions. The iden�fiers for each of these Schools, Centres and Ins�tutes, andDivisions have been created by using the primary logo together with the nameof the School, Centre or Ins�tute, and Division, as indicated in the three examplesshown here. These are secondary iden�fiers.

The total width of the logo is double the width of the primary logo being used.For example, if the width of the primary logo is 30 mm, the total width will be 60mm as shown in the example here. The name of the School, Centre or Ins�tute,and Division is posi�oned 2 mm below the primary logo as shown in theillustra�on here. Please note that these examples are not drawn to actual sizeand only shown here as illustra�on.

Since names of Schools, Centres and Ins�tutes, and Divisions could be of anylength, the secondary iden�fiers have been designed to accommodate up tothree lines for the names.

The font sizes for one, two and three-line departmental names are as follows:one line: 14 point typetwo lines: 12 point typethree lines: 10 point type

All divisional iden�fiers are available as master file formats. They must alwaysbe reproduced from a digital master reference and should not be redrawn. Theyare available in .jpeg and .eps format. Please ensure the appropriate artworkformat is used.

At present, all Schools of Study, Centres and Ins�tutes, and Divisions are beingwri�en in black in the secondary iden�fiers. However, once a colour scheme isworked out, digital master artworks for all divisional iden�fiers with appropriatecolour schemes will be created.

For the moment, always use the master digital artworks provided.


the logoADDRESS IDENTIFIERSIt is important to use standardised address iden�fiers so that the logo iden�fierand the address iden�fier do not clash or provide redundant informa�on. Forthis reason address iden�fiers have been standardised as shown here. Do notuse address iden�fiers in any other format.

Always use the master digital artwork for the adress iden�fier.

Apart from .eps and .jpeg formats, a Microso� Word document template hasbeen provided as well. However, the word document template can be used byonly those users who have the following fonts loaded on their terminals:

Hindi: Kru�dev 010English: Myriad

In cases where the address iden�fier is being used together with the primarylogo please ensure that the primary logo is always posi�oned at a level higherthan the address iden�fier.

In case of publica�ons, the primary iden�fier should be used on the cover page,while the address iden�fier should be used on the back cover.


the logoLOGO USAGE BY VEHICLEThe use of the iden�fier on vehicles has been indicated in this page and the next.

The primary iden�fier should be used on the le� hand and right hand front doorsas shown in the example. The address iden�fier can be used below the primarylogo. On larger vehicles such as vans, the primary logo is used on front driver andpassenger seat doors while the address iden�fier is placed near the back of thevehicle as shown in the example here.

Please always use the master digital artwork for the primary and addressiden�fiers.


the logoLOGO USAGE BY VEHICLEIn case of cars, the front windshield should have only a s�cker with the textIGNOU wri�en in IGNOU Blue while the back windshield should have a s�ckerwith the IGNOU website address wri�en in IGNOU Blue. Master digital artworksfor both s�ckers have been provided for this purpose. Please always use themaster digital artwork.


typographyOVERVIEWWhenever the wri�en word is used in any communica�on, the typography used becomes important.

Consistency in the use of typography plays an important role in reinforcing a brand. Typography, including in headlines and body copy, apart from the one used in the primary andsecondary iden�fiers, should be produced in such a way that it is easy to read so that no vital informa�on is missed.

There are key considera�ons when selec�ng typefaces, par�cularly for an ins�tu�on like IGNOU, as it produces and uses a wide range of adver�sing and printed material which haveto appeal to a diverse group of stakeholders.

One of the key factors in any new iden�ty is the use of a specified type family for text or running copy. Using a consistent family of typefaces visually reinforces the iden�ty of a brand.

For day-to-day use, the typography selected should be widely available so that any user can easily use the fonts recommended.

Myriad has been selected as the primary font and it has been used in all iden�fiers for which master digital artworks have been provided. It is strongly recommended that, for alliden�fiers, the master digital artwork, which are in uneditable .eps , .jpeg or .gif formats, be used. For all e-sta�onery, master digital templates have been created in Microso� Wordformat. In these templates, Arial has been used as it is available on almost all computers.

For Hindi text, the primary typeface used is Kru�dev 010.

These fonts are IGNOU’s unique handwri�ng and add emphasis to the personality of its iden�ty.


typographyPRIMARY TYPEFACEMyriad has been chosen as the University’s primary typeface for allprinted communica�on while Arial has been chosen for all electroniccommunica�on.

This means Myriad should be used for all printed publica�ons/brochures,etc., of the University meant for external communica�on.

The regular font should normally be used, although the bold typeface canbe used when there is need to highlight something.


typographySECONDARY TYPEFACEFor all electronic communica�on of the University, Arial should be usedas it is a widely available sans serif typeface and computer font packagedwith Microso� Windows, other Microso� so�ware applica�ons, AppleMac OS X and many PostScript computer printers. As a result, thistypeface is usually available with all users.

No other font should be used for electronic communica�on.

Also, in situa�ons where Myriad is not available, the use of Arial isrecommended.


typographyALTERNATIVE TYPEFACESIf the design of any item is commissioned from professional designers,they may use two other alterna�ve fonts.

Calibri — regular and bold — is recommended as an alterna�ve sans seriftypeface.


typographyALTERNATIVE TYPEFACESimilarly, Georgia — regular, bold, italics and bold italics — can be usedas an alterna�ve serif typeface by professional designers.


sta�oneryOVERVIEWA suite of sta�onery incorpora�ng logos has been created.

It is important to s�ck to the formats recommended here to project a consistent brand image.

The following templates are available:(i) Business cards (ii) Le�erheads (iii) IGNOU Le�erhead (iv) School Le�erheads (v) Centre/Ins�tute Le�erhead (vi) Customised Le�erheads (vii) School Customised Le�erheads (viii)Standard Envelopes (ix) Heavy Duty Envelopes (x) Mailing labels and (xi) Customised slips


sta�oneryBUSINESS CARDS

This page shows a typical layout for a business card as an example. Theimages are not of actual size. The business card must always be printedin full colour.

Recommended Stock:Ivory Board, 350gsm

Use only official digital artwork. Do not try to reproduce, scan or trace thelogo from this manual or any other printed or digital applica�on.

The examples shown here are not drawn to actual size.


sta�oneryLETTERHEAD TYPING FORMATThe example on this page shows the typing format to be used in all le�ersfrom the University to outsiders as well as within the university.

This le�er template is set in Arial 10 point copy with 12 point linefeed(leading). All copy is upper and lower case. All University le�ers shouldbe set in Arial and no other font should be used. The le�ers are typesetranged le� and ragged right.

The le�erhead must always be printed in full colour. Only white paper ofminimum 100 gsm should be used.


sta�oneryIGNOU LETTERHEADThe IGNOU logotype and the address iden�fier are to be posi�oned inthe le�erhead as shown here.

Only use official digital artwork. Do not try to reproduce, scan or tracethe logo from this manual or any other printed or digital applica�on.



sta�oneryDIVISIONAL LETTERHEADSLe�erheads for different Schools, Centres and Ins�tutes, and divisionswill follow the standard format but will have one extra departmentaliden�fier to be posi�oned as indicated in the example on this and thenext page.




sta�oneryCENTRE/INSTITUTE LETTERHEADS


sta�oneryCUSTOMISED LETTERHEADSCustomised le�erheads can be produced following the format indicatedon this page. Please note that the addi�onal informa�on is placed justbeside the main IGNOU logo typeface while all things remain the same.




sta�onerySCHOOL CUSTOMISED LETTERHEADSThe format for School customised le�erheads is indicated on this page.Please note that all things are the same except that the school iden�fierhas been added.




sta�onerySTANDARD ENVELOPESThis page shows a typical layout for a standard envelope as an example.

Please maintain this format and posi�oning whatever the envelope size.


sta�oneryHEAVY DUTY ENVELOPESThe format for heavy duty envelopes is indicated on this page. Pleasenote the posi�on of the School iden�fier in cases where it is necessary.


sta�oneryMAILING LABELSThe format for mailing labels is indicated here.




sta�oneryCUSTOMISED SLIPSThe format for complimentary cards/slips is shown in the examples here.




electronic sta�oneryOVERVIEWFor a strong ins�tu�onal image, all electronic messages too should iden�fy the sender in a standard and clear manner.

Templates have been prepared here for the following communica�on items: fax sheets, memo sheets, media releases, agenda sheets, minutes of mee�ng cover sheet, minutes ofmee�ng notes sheet, e-mail typing format, e-mail signature styles and form layouts.

All the templates are available in Microso� Word document format to help speed up an user’s workflow.


electronic sta�oneryA template for fax sheets is shown here. Please use this formatconsistently.

Please always use the master digital template.


FAX SHEETS TEMPLATE

electronic sta�oneryMEMO SHEETS TEMPLATEA template for memo sheets is shown here. Please follow formatconsistently by using the master digital template.


electronic sta�oneryMEDIA RELEASES TEMPLATEA template for media releases is shown here. Please follow formatconsistently by using the master digital template.


electronic sta�oneryAGENDA SHEETS TEMPLATEThe template for agenda sheets is indicated here. Please follow formatconsistently by using the master digital template.


electronic sta�oneryMINUTES COVER TEMPLATEThe template for minutes cover is indicated here. Please follow formatconsistently by using the master digital template.


electronic sta�oneryMINUTES NOTE TEMPLATEThe template for a minutes note is indicated here. Please follow theformat consistently by using the master digital template.


electronic sta�oneryE�MAIL TYPING FORMATThe template for an e-mail message is indicated here. Please follow the formatconsistently.

It is possible to create a default e-mail signature through your e-mail program.As in the example, you can set up the program to automa�cally add yoursignature to the end of every e-mail you send.

E-mail signatures should be blue or black text. To keep a professional look andto minimize file size, do not add any addi�onal graphics, logos, slogans, ormessages to your e-mail signature. The signature style shown on this page aresuitable for all Windows versions.

NameType is Arial Bold, All Caps; point size is 10.All Caps should be created by uppercase le�ers and notby choosing an All Caps style from a formang menu.Job TitleType is Arial; point size is 10.CompanyType is Arial Bold; point size is 10.DepartmentType is Arial; point size is 10.Contact Informa�onType is Arial; point size is 10.Telephone and fax numbers should be listed on sameline. Mobile phone lis�ng is op�onal.E-mail / Web addressType is Arial, Lowercase; point size is 10.

“The People’s University” tagline (op�onal)Type is Arial Italic; point size is 10.


electronic sta�oneryE�MAIL SIGNATURE STYLETwo other op�ons for signature style are indicated here. These op�onscan be used for Windows Office 2003 version onwards.

In all cases please use the digital master template to maintainstandardisa�on and consistency.


electronic sta�oneryFORM LAYOUTS

A template for a form layout is indicated here. Please follow the formatconsistently by using the master digital template.

The top por�on is shown in this page.


electronic sta�oneryFORM LAYOUTSThe template for form layouts is indicated here. The bo�om por�on isdisplayed here. Please follow the format consistently.


adver�singOVERVIEWAdver�sing plays a key role within our marke�ng ac�vity and is one of the most visual expressions of our iden�ty. Therefore it is vital that we create a consistent image to ensure thatwe reflect the values and strengths of the University and also inform and mo�vate the audience.

The design, size and format of adver�sements will be determined by the publica�ons in which they are to appear and the amount of informa�on they need to communicate. Copyshould be edited to a concise length.


adver�singPRINT ADS TEMPLATEThe adver�sements on this page illustrate the standard formatrecommended for job adver�sements. Please note that the font to beused is Arial and depending on the size of the adver�sement, the pointsize to be used is 10-14 points. Impact can be created in both colour andblack and white.

Copy is set in upper and lowercase, ranged le� and ragged right.


adver�singBASIC SIGNThe purpose of the basic logo in or on and near University buildings, inadver�sements and in all kinds of signages is to provide a uniqueopportunity to build public visual awareness.

The basic logo typeface when used in display adver�sements must havethe dimensions indicated on this page.

Only use the master digital artwork. Do not try to reproduce, scan or tracethe logo from this manual or any other printed or digital applica�on.


All signages should be used with either an IGNOU blue, white or silverbackground. In case of IGNOU Blue background, a reversed out versionof the signage will have to be used.


adver�singPOINTERSFor pointers the dimensions to be followed are as indicated in the imageson this page. The standard format should be used everywhere.

As a general rule the IGNOU logo typeface need not be used in direc�onpointers.

Only use the master digital artwork. Do not try to reproduce, scan or trace the logo from this manual or anyother printed or digital applica�on.



adver�singPOSITIONING — TOPWhen placing the basic iden�fier the dimensions to be followed are asindicated in the images shown on this page. The bo�om example is of asignage.

Only use the master digital artwork. Do not try to reproduce, scan or tracethe logo from this manual or any other printed or digital applica�on.



merchandisingOVERVIEWQuality merchandising enables the University to uniquely connect with a wide range of people and helps it to reinforce its branding and establish rela�onships with poten�al andcurrent students and other stakeholders.

In this and the next few pages are examples of merchandising using the new branding and the University will strive to maintain this consistent approach as new items are produced.


merchandisingT�SHIRTSFor T-Shirts we recommend the style indicated here with the main IGNOUlogo typeface being used in the front while the tag line is posi�oned at theback.

T-shirts should always be made in any one of two colours: IGNOU Blue orWhite.

In case of IGNOU Blue T-shirts, the iden�fier and tag line must be in whiteor or it can be in IGNOU Blue, provided it is used with highlighted materialsuch as plas�c coated finishing or rubber coated finishing or laminatedfinishing.

For white coloured T-Shirts please see the next page.


merchandisingT�SHIRTSAn alterna�ve format is indicated here with the full IGNOU logo typefaceincluding tag line used in the front while only the University’s websiteaddress is posi�oned at the back.

This format is especially recommended for light coloured T-shirts whilethe format in the previous page can be used for dark coloured T-shirts.

In case of white coloured T-shirts the colour combina�on must be asshown in the example with the main IGNOU logo typeface being thestandard typeface in IGNOU Blue and Black. The website address is alsoin IGNOU Blue and Black. Please use the master digital artwork for thelogo and the University website address.

The main IGNOU logo typeface and website address may also be usedwith highlighted material such as plas�c coated finishing or rubber coatedfinishing or laminated finishing.


merchandisingCAPSThe format for caps is shown here.

The main IGNOU logo typeface with tag line should go in the front whilethe University’s website address should go at the back of the cap.

Please use digital master artwork for logo typeface and website address.

In case of white coloured caps please use the Blue and Black combina�onshown in the example.

In case of dark coloured caps please use the reversed out version asshown in the example.

The main IGNOU logotypeface and website address may also be usedwith highlighted material such as plas�c coated finishing or rubber coatedfinishing or laminated finishing.


merchandisingCOFFEE MUGTwo different op�ons are shown here with regard to use of theUniversity’s branding iden�fier on merchandising such as coffee mugs.

Please note that in the first example the main IGNOU iden�fier in primaryformat has been used while the second example uses the IGNOUiden�fier in horizontal format.

All coffee mugs should be white with original logo colours.

Please use the master digital artwork for the IGNOU iden�fiers.


merchandisingKEY RING & MOUSE PAD

The use of the main IGNOU logo in keyholders and keychains is indicatedhere.

Please note that the background colour of the keyholders and keychainscan be IGNOU Blue, White, Black or metallic Silver.

In case of IGNOU Blue or Black please use the reversed out version of theIGNOU iden�fier.

In case the keyholders or keychains are made out of wood, please ensurethat the wooden texture is covered by a coat of dark coloured paint orvarnish such as dark brown, dark mahogany, dark chocolate black etc. Forwooden keyholders and keychains, please use the reversed out versionof the IGNOU iden�fier.

Please use the master digital artwork for the IGNOU iden�fiers.

The bo�om exmple is that of a mousepad.


Ignou Brand Manual

Documents

ignou letterhead

audit brand ignou

university merchandising

peoples university

reposion ignou

new tagline ignou

logo usage

unique ignou way