If content is king, what is attention

If Content is King,What is Attention?Olaojo AiyegbayoUniversity of Huddersfield

#TALISS

Attention is the king maker

Content like celebrities crave attention

There is no engagement without attention

Attention is a scarce resource

“… a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it” (Herbert Simon)

Attention as a digital literacy

• Attention

• Participation • Collaboration

• Network Awareness

•Critical Consumption

“Attention is the fundamental building block for how individuals think, how humans create tools and teach each other to use them, how groups socialize, and how people transform civilizations.” (Howard Rheingold)

“You need to learn how to exercise mindful deployment of your attention online if you are going to become a critical consumer of digital media…” (Howard Rheingold)

SOME

“It is not information overload. It’s filter failure.”

Attention Management Apps and Tools

Reader

Discussion Questions

What are your digital media practices doing to your attention?

What attention management web tools or apps do you use to deal with the tsunami?

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