ABOUT INLAND EMPIRE RESTAURANT WEEK Inland Empire Restaurant Week is a 10-day dining event that showcases some of the Inland Empire’s best restaurants. Participating restaurants offer special lunch and dinner menus at set prices. The event provides visibility and promotion opportunities while introducing new customers to restaurants, and enhancing the economic vitality of the Inland Empire. REASONS TO PARTICIPATE IN RESTAURANT WEEK INCREASE SALES GAIN NEW CUSTOMERS INCREASE VISIBILITY EVENT DETAILS $ October 17– October 26, 2014 CHOOSE MENU PRICING: LUNCH Min. of 2 courses $10 or $15 or $20 DINNER Min. of 3 courses or small plates $20 or $30 or $40 PARTICIPATION FEE: No cost to you. REGISTRATION DEADLINE: Friday, September 19, 2014 REGISTER ONLINE AT: InlandEmpireRestaurantWeek.com/Registration MEDIA A marketing, advertising and public relations campaign with a media value of over $500,000 will promote Inland Empire Restaurant Week and the participating restaurants throughout the IE. The campaign will generate several million consumer impressions in the local area and in the regional drive markets prior to and during Restaurant Week. For information contact: [email protected]• 909.930.1480 • InlandEmpireRestaurantWeek.com
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ABOUT INLAND EMPIRE RESTAURANT WEEK
Inland Empire Restaurant Week is a 10-day dining event that showcases some of the Inland Empire’s best restaurants.Participating restaurants offer special lunch and dinner menus at set prices. The event provides visibility and promotion opportunities while introducing new customers to restaurants, and enhancing the economic vitality of the Inland Empire.
MEDIAA marketing, advertising and public relations campaign with a media value of over $500,000 will promote Inland Empire Restaurant Week and the participating restaurants throughout the IE. The campaign will generate several million consumer impressions in the local area and in the regional drive markets prior to and during Restaurant Week.
For information contact: [email protected] • 909.930.1480 • InlandEmpireRestaurantWeek.com
Advertising • Print – Ads in Inland Empire Magazine, Inland Valley Daily Bulletin, Riverside Magazine and 909 Magazine. • Radio – Ads and promotions on Clear Channel stations. • Outdoor – Digital billboards on major IE freeways. • Online – Ads on highly searched dining, entertainment and local visitor websites. • E-mail – eBlasts to thousands of diners throughout the IE. • Social Media – Consumer engagement on Twitter, Facebook and Instagram • InlandEmpireRestaurantWeek.com – Features participating restaurants with photos, logos, descriptions, address, phone and restaurant week menus.
Public Relations
• PR Campaign – Targets local and regional media. • Press Releases – Spotlighting Inland Empire Restaurant Week to be distributed in local & visitor markets. • Feature Stories – Highlighting the event, participating restaurants and dining neighborhoods throughout the IE. • Television – Local station coverage will report on Inland Empire Restaurant Week. • Food Writers – Restaurant reviewers, critics and bloggers will cover Restaurant Week and the participating restaurants.
Promotional Materials
Participating restaurants will receive a variety of marketing materials and digital assets to help promote Inland Empire Restaurant Week and will include:
• Menu Tool Kit – Tips to create menus that attract Restaurant Week diners. • Promotional Cards – Restaurant Week information provided for use in check presenters. • Posters – Signage to display in restaurants. • Event Logos – For use on restaurant websites, menus and social media channels. • Staff Incentives – Tips to help motivate restaurant staff during the event. • Customer Bounceback Guide – Ideas to help bring Restaurant Week diners back after the event.