Idomoo ppl case study.pptx

Personalized Videos –A new way to communicate

Hello

Videos

Spending

Video ads

Source: comScore, April 2014; Forrester Reearch Inc.

70% Of online consumers watch videos across

multiple platforms

Growth in online video ad spend, vs. 14% for other non-search

33%

64%More likely to purchase

58%More information retained

52%More confident in online transactionsOf ads viewed online were

Video ads

28%

Video is the most effective communication medium

There are evolutionary reasons for this

The human brain processes visuals 60X faster than text and retains 58% more information

Language is 80,000 years old…

…Writing is 6,000 years old…

…we have been processing visual information for as long as we’ve possessed consciousness

Text-based communications:

• Impersonal

• Low engagement

• ComplexHigh storage and delivery

costs

But 1:1 communications have not leveraged video

High production costs

Inability to personalize

videoCustomer dissatisfaction

Customer disengagement

Churn

The new frontier

Videos Personalized videosData

What we do and how we do it

Customer data

idomoo Video platform

Real time

Demographics Device Loyalty Coupon usage Purchases Location Interest Engagement

Facebook

Portal

E-mail

SMS

In store

Mail

Example: Mortgage statement

Sample Personal Video

Quarterly video summarizing energy consumption

PPL Case Study

• Improve transparency• Educate customers on their energy

use and ways to control their electricity costs

• Encourage use of online, self-service tools including paperless billing, electronic payments and account alerts

Use

A Fortune 500 company serving 1.4 million customers in central and northeaster Pennsylvania.

Winner of 22 JD Powers Residential and Business Customer Satisfaction Awards.

What?

Objectives

(E.g.: Some customers offended by comparisons to other customers)

Constant feedback loop ensures ongoing improvements

Idomoo best practices

Thank you for your time!

Yotam Ben Ami, GM Americas [email protected]@ybenamiTel.: +1 415 656 6895