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Khan Tanjeel AhmedCo-founder, TechsetraCo-Manager, Google Business Group Khulna
VALIDITY PITCH MVP
CANVAS CUSTOMER
Idea Validation
Find something
Talk to others
Plan the basic product
Usability Testing
Brand it up
Customer Acquisition Plan
Pitch Your Idea
*Am I passionate enough?
*Practice on 20.1.10
*Tell them the story
*Be laser-focused!
*Less product- More money
*Focus on Uniqueness
*Who will use it?
*Why they will use it?
*Where the money walks?
*Don’t wear shorts!
*Practice! Practice!!
*Read their minds!
*Use Reference
Total Available Market (TAM)
Serviceable Available Market (SAM)
Serviceable Obtainable Market (SOM)
Total Population
170 million
Population aged 15-35
51 million
Internet Users
62 millionAll platform
Active Social Media Users from 15-35 years age in
Major Cities
9.6 million
50% of SAM
4.8 million4.8 mill Users who are
- from age 15-35 - and active in Facebook
- and live in major cities in BD
Fundle focuses on:
Source : FB analytics
Minimum Viable Product
Select a persona
Needs VS Wants
Coming Soon!
Release and Analyze
Learn and Build
Young ProfessionalsUrban and Semi-urban Youth
Age
Occupation
Status
Location
15-23
Students, Part-timers
Single, In a relationship
Urban & Semi-urban
Age
Occupation
Status
Location
24-35
Entrepreneurs, Private Services
Single, In a relationship, Married
Urban & Semi-urban
MotivationMotivation
Personality
Extrovert Introvert
Sensing Intuition
Thinking Feeling
Judging Perceiving
Personality
Extrovert Introvert
Sensing Intuition
Thinking Feeling
Judging Perceiving
Incentive
Value of opinion
Achievement
Social Existence
Trends
Incentive
Value of opinion
Achievement
Social Existence
Trends
Technology
Internet
Software
Mobile Apps
Social Network
Internet
Software
Mobile Apps
Social Network
Technology
Goals Goals
To follow the trend, spending time with friends,
being more active in social media and share their
fun moments with friends and families,
suggesting their friends anything they got benefit
from.
Making acquaintances, spending time with
friends and families, high existence in social
media, having a better financial and social
acceptance.
A recent graduate or early stage professional who aspires for:
Social recognition, career advancement, becoming &
financially secure. Who spends on entertainment, shopping
and socializing.
Mostly Students who are often found in groups. They are
trendy and tech-savvy. They are digitally active and don’t fear
to share their mind on social-media. They often look for great
value for money offers!
Customer persona
NEED VS WANT
"Does the user NEED this feature to solve their
problem, or do they WANT this feature to solve the problem?"
Canvas Model
1. Key Partners
2. Key Activities
4. Value Propositions
7. Customer Segments
3. Key Resources
5. Customer Relationship
6. Channels
8. Cost Structure 9. Revenue Streams
Lean Business Model Canvas
9%2%
23%
6%41%
19%Google Ad Revenue BDT
Event Promotion Revenue
Sponsored Content Revenue
Premium Content Revenue
Ecommerce Revenue
Specialization Course Revenue
Cost Structure Revenue Structure
24 Quarters
$ 1.54m
20 Quarters
$ 5.22m4%
58%
2%3%1%
32%
Regular Operational Cost
Salary Expense
Server Costing
Rent and Utility Expense
Overhead Expense
Promotional Expense
Key Partnership Key Activities
Key Resources
Value Proposition CRM
Distribution Channels
Target Segments
Educational Institute (Local)Educational Institute (Intl.)Knowledge Mentors Specialized ExpertsVendorsSuppliersDelivery AgentFinancial Institution
Awareness CampaignsEnsuring technical perfectionstrong partner relationshipE commerce Coordination
Learning with no boundaryIceberg of knowledgeSmart guiding intelligenceCo-op premium contentLearner and Expert bridgeBring back childhoodMake learning funTextbook- web resource integratedMake kids earn through study
Access to global knowledgeLow priced premium contents All in one learning solutionMixture of education & Ecom
Web ApplicationMobile Application
Pre-school aged childrenPrimary School StudentsSecondary School StudentsCollege StudentsUniversity StudentsParentsIndependent Learners
EmployeesAlgorithm Technical InfrastructureE commerce value chainE commerce InventoryKnowledge center
Get Customers
FnF
Friends of Friends
Pure Positivity
Create Partnership with Trusted
Consult
FREE!!!
Equation for Getting Customers
Use Social Media
Offer Something Special
Ask for Help
Don’t Forget to Smile
Build trust
Consistency is the key
Don’t be afraid to experiment
Investment vs Expense
KEEP IN MIND
VALIDITY PITCH MVP
CANVAS CUSTOMER
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