Idea buyer - business management ideas

Business ManagementBusiness Management Learning and Teaching Learning and Teaching

Approaches – Advice and Approaches – Advice and Guidance for PractitionersGuidance for Practitioners

National 5National 5Understanding Business Understanding Business

Understanding BusinessUnderstanding Business

► Business activitiesBusiness activities► Customer satisfactionCustomer satisfaction► Business objectivesBusiness objectives► Business stakeholdersBusiness stakeholders► External/internal factors External/internal factors

affecting businessesaffecting businesses

► Wealth creationWealth creation► Corporate social Corporate social

responsibility and ethicsresponsibility and ethics► Business in societyBusiness in society

The potential recommended learning and educating techniques that follow present the opportunity look around the following subjects in more detail in order to boost knowledge and knowledge of this device of study.

For most actions, a range of working techniques and demonstration press remain to practitioner/learner choice. Use of ICT for some actions is suggested and web research will be a fundamental element of several suggested techniques. These suggested student techniques can be tailored to fit the needs of experts.

Starting UpStarting Up► Adolescents may consider three options for their Adolescents may consider three options for their

future: further knowledge, career or training. future: further knowledge, career or training. ► The often-forgotten 4th option is one we can The often-forgotten 4th option is one we can

analyze here: business, i.e. starting your own analyze here: business, i.e. starting your own business.business.

► Learners could use the given meaning of operator Learners could use the given meaning of operator and match it up to the information in the movie. After and match it up to the information in the movie. After viewing it video of Jonathan Levie, conversation viewing it video of Jonathan Levie, conversation subjects are recommended in the following slips for subjects are recommended in the following slips for students to further discover this subject.students to further discover this subject.

What is an Entrepreneur?What is an Entrepreneur?

Hint: Students could use the Jonathan Levie meeting records to

help them with the conversation topics

Students could use available sources to recommend explanations and/or explanations of an business owner. Key styles in the video could aid their research i.e. Knowledge, opportunist, qualifications, assurance, drive etc.

Enterpreneurship - 1Enterpreneurship - 1Jonathan Levie outlines several skills and qualities Jonathan Levie outlines several skills and qualities he thinks are important in an entrepreneurhe thinks are important in an entrepreneur•Students could talk about whether they believe this Students could talk about whether they believe this perspective and may build a team record of abilities perspective and may build a team record of abilities and features which they think would be essential in and features which they think would be essential in an business owner.an business owner.•It may be useful for learners to differentiate what is It may be useful for learners to differentiate what is a ‘skill’ and what is a ‘quality’ during their a ‘skill’ and what is a ‘quality’ during their conversation.conversation.•Learners could be requested to consider whether Learners could be requested to consider whether they could be an business owner or head now… or they could be an business owner or head now… or in the upcoming.in the upcoming.

Enterpreneurship - 2Enterpreneurship - 2It requests 'Why does Scotland need more It requests 'Why does Scotland need more entrepreneurs?'entrepreneurs?'Jonathan Levie describes his viewpoint here – how Jonathan Levie describes his viewpoint here – how could this immediate students to comprehend or could this immediate students to comprehend or discover where business ‘fits’ into Scotland’s economy? discover where business ‘fits’ into Scotland’s economy? How does advancement help Scotland to flourish?How does advancement help Scotland to flourish?The plan given as exemplification in the Guidance and The plan given as exemplification in the Guidance and Assistance Notices could be used either as the Assistance Notices could be used either as the groundwork for their conversation or students could groundwork for their conversation or students could generate their own plan displaying the relationships generate their own plan displaying the relationships between company and the different areas of Scotland’s between company and the different areas of Scotland’s community impacted by businesscommunity impacted by business

Enterpreneurship - 3Enterpreneurship - 3 ''Being an entrepreneur isn’t necessarily about Being an entrepreneur isn’t necessarily about

risk taking'risk taking' The above quotation from the video could be used The above quotation from the video could be used

for student conversation or conversation or to for student conversation or conversation or to immediate individual reactions from students. In immediate individual reactions from students. In addition, students could create what it really the addition, students could create what it really the range of threats that may participate in starting range of threats that may participate in starting their own corporation.their own corporation.

Could learners be guided to Could learners be guided to consider personal risks, consider personal risks,

economical risks and social economical risks and social risks in this context? risks in this context?

This movie information the life and work of Mick Fitzgibbons, one of Scotland's most popular and effective business owners.It opinions Mick's concepts and values about business, marketing, management and public liability in business.

Mick explains the development and achievements of two of his significant businesses - WildDay.com and the WildHearts Base, a non-profit business – both indicating great advancement.•Students could use the meeting with the conversation subjects worksheet which gives recommended subjects for further analysis or conversation.

Enterpreneurship – 4Mick Jackson – An Inspiring Entrepreneur?

Entrepreneurship – 5 : To boldly go…..Entrepreneurship – 5 : To boldly go…..Entrepreneurs may do 1 of 2 things to start a business Entrepreneurs may do 1 of 2 things to start a business enterprise:enterprise:1.1.Create a new product to fill a gap in the market ORCreate a new product to fill a gap in the market OR2.2.Improve an existing product in a new wayImprove an existing product in a new way•These movie sources could be used to immediate student These movie sources could be used to immediate student conversation or analysis on regional or popular business owners or conversation or analysis on regional or popular business owners or companies. There could be particular focus on Scottish based companies. There could be particular focus on Scottish based business or business owners to contextualise this understanding how business or business owners to contextualise this understanding how to previously conversation or research.to previously conversation or research.•Learners could be advised in their analysis or conversation by the Learners could be advised in their analysis or conversation by the following questions:following questions:•What motivated them? What threats did they run? What motivated them? What threats did they run? •How did they increase the fund they needed? How did they increase the fund they needed? •Did they be successful easily or experience setbacks?Did they be successful easily or experience setbacks?

Use these hyperlinks for some inspiring stories from around the world!

Entrepreneurship - 6Entrepreneurship - 6► Jonathan Levie describes that while benefit is Jonathan Levie describes that while benefit is

significant, his viewpoint is that additional significant, his viewpoint is that additional aspects are equally essential to Scottish aspects are equally essential to Scottish business owners, such as customer care, business owners, such as customer care, creating new products, and ‘giving back’ to creating new products, and ‘giving back’ to Scotland as their country and community.Scotland as their country and community.

► The following strategy indicates how students The following strategy indicates how students could take consideration of these aspects into could take consideration of these aspects into consideration and is described further in the consideration and is described further in the next slide:next slide:

Learners could be asked to identify a Learners could be asked to identify a Scottish business (local or national) and Scottish business (local or national) and examine their approach to:examine their approach to:

• ProfitProfit• Customer SatisfactionCustomer Satisfaction• Innovation and Product Development Innovation and Product Development • Social ResponsibilitySocial Responsibility

Further conversation or analysis by Further conversation or analysis by students may examine the effect each of students may examine the effect each of these aspects would have on the company, these aspects would have on the company, its’ neighborhood, and Scotland as a whole.its’ neighborhood, and Scotland as a whole.

So – What IS an Entrepreneur?So – What IS an Entrepreneur?► This link provides a series of statements given by business owners about This link provides a series of statements given by business owners about

what they think an entrepreneur is.what they think an entrepreneur is.► Suggested approaches for this resource could be:Suggested approaches for this resource could be:• Students building their own concepts using key styles from the claims given.Students building their own concepts using key styles from the claims given.• Using the variety of claims to allow learners to pick the one they recognize Using the variety of claims to allow learners to pick the one they recognize

with most and justifying their option.with most and justifying their option.• Learners choosing one declaration and putting it on to an business owner Learners choosing one declaration and putting it on to an business owner

(local or well-known nationally) that they think it appropriate to.(local or well-known nationally) that they think it appropriate to.

Education Scotland

Over to you……Over to you……It’s time to put thoughts into action.It’s time to put thoughts into action.►The circulation plan offered reveals a step-by-step way of The circulation plan offered reveals a step-by-step way of building an business from an idea. This could be used to building an business from an idea. This could be used to assist students through the process of developing their own assist students through the process of developing their own business.business.►Learners could concentrate on making a remedy for an Learners could concentrate on making a remedy for an current problem impacting their team, university, team or a current problem impacting their team, university, team or a worldwide issue; or could concentrate on stuffing a gap in a worldwide issue; or could concentrate on stuffing a gap in a market with a new product.market with a new product.►Learners could work in several ways single, categories or Learners could work in several ways single, categories or sets according to their particular concepts.sets according to their particular concepts.►The Business Plan could be used to help framework The Business Plan could be used to help framework students concepts.students concepts.

Business PlanningUse the hyperlink to build a Business Plan!

Role of Business in Role of Business in SocietySociety► What goes on in a company organisation?What goes on in a company organisation?► What kind of actions do companies and other What kind of actions do companies and other

organizations do?organizations do?► How does company play a role, and have a How does company play a role, and have a

positive change on, society?positive change on, society?► Let’s look at an example of a company company Let’s look at an example of a company company

and discover how students can examine and discover how students can examine solutions to the above questions…solutions to the above questions…

From small origins in 2003, Oban Candy Co has expanded continuously to become an recognized company with a assortment, new property and improved number of workers.

The starting and development of the company is described here by Sally McKechnie who set up the company with spouse Stuart – both from Oban.

They feel the company is an motivation to adolescents and desire to open up more stores in the long run.

Theory into Practice Theory into Practice ► Students could be forwarded to earlier work Students could be forwarded to earlier work

on abilities and features to explain operator on abilities and features to explain operator giving more importance to this research giving more importance to this research research.research.

► Learners could sum up their thoughts on Learners could sum up their thoughts on the skill-sets and features shown by the the skill-sets and features shown by the research research entrepreneurs perhaps research research entrepreneurs perhaps being asked to use illustrations from the being asked to use illustrations from the video to emphasize their points.video to emphasize their points.

► This could be done using ICT through a This could be done using ICT through a Podcast, demonstration software or similar. Podcast, demonstration software or similar.

Business Activity – 1Business Activity – 1Learners could use the case study to:Learners could use the case study to:

• Choose whether the presented Choose whether the presented company functions in the Main, company functions in the Main, Additional or Tertiary areas of industryAdditional or Tertiary areas of industry

• Discuss whether this company Discuss whether this company functions in more than one sectorfunctions in more than one sector

• Discuss/research and recommend Discuss/research and recommend explanation why they may do this?explanation why they may do this?

Business Activity – 2Business Activity – 2 Learners could use the website for the business Learners could use the website for the business

featured in the case study to:featured in the case study to:• Summarise/discuss all of the actions that this Summarise/discuss all of the actions that this

company is associated with. This could be an company is associated with. This could be an dental conclusion or be created in composing, dental conclusion or be created in composing, as an exhibition, or using a Podcast or videoas an exhibition, or using a Podcast or video

• For each action students could describe what For each action students could describe what market of market the company is working in and market of market the company is working in and how this action benefits the company.how this action benefits the company.

Oban Chocolate CoOban Chocolate Co

Business Activity – 3Business Activity – 3Students could research small business owners or Students could research small business owners or entrepreneurs that may be familiar to them using the entrepreneurs that may be familiar to them using the following recommended methods:following recommended methods:•Interviews with businessesInterviews with businesses•Inviting a business to speak to the groupInviting a business to speak to the group•Internet ResearchInternet Research•Local media articles on businessesLocal media articles on businesses•Personal knowledge/experiencePersonal knowledge/experience

Using the information they profit from this research, Using the information they profit from this research, students could evaluate how the small company was students could evaluate how the small company was started with their own company strategy plan designed started with their own company strategy plan designed previously – what training could be discovered from previously – what training could be discovered from this real, regional business?this real, regional business?

The Aim of the Game: The Aim of the Game: Business Objectives – 1Business Objectives – 1

► The following link could be used to give learners The following link could be used to give learners initial information on business objectivesinitial information on business objectives

► Business Activity & ObjectivesBusiness Activity & Objectives Students could be instructed to discuss the Students could be instructed to discuss the

information on Private Industry business goals information on Private Industry business goals with regards to either:with regards to either:

• The research businessThe research business• A local or nationwide businessA local or nationwide businessLearners could Learners could

produce their own diagram to illustrate their produce their own diagram to illustrate their findings here.findings here.

Over to You….Over to You….Students could use the Business owners Community Students could use the Business owners Community web page to perspective a variety of discussions web page to perspective a variety of discussions with entrepreneurs. This source could be used to with entrepreneurs. This source could be used to ask learners:ask learners:•Students could generate their own review of why they Students could generate their own review of why they find this business owner motivational and what advice find this business owner motivational and what advice they may give to Scotland’s upcoming business owners. they may give to Scotland’s upcoming business owners. •Which business owner motivates them and why?Which business owner motivates them and why?•This conclusion could be designed to be dental, This conclusion could be designed to be dental, published or provided digitally.published or provided digitally.•Entrepreneurs Forum Entrepreneurs Forum