IBM Start Now e-commerce Solutions. Agenda Outlook for e-commerce Outlook for e-commerce Impact on companies today Impact on companies today Getting Started.

IBM Start Now e-commerce Solutions IBM Start Now e-commerce Solutions

AgendaAgenda

Outlook for e-commerceOutlook for e-commerce Impact on companies todayImpact on companies today Getting StartedGetting Started Start Now e-commerce SolutionsStart Now e-commerce Solutions BenefitsBenefits

e-commerce Explosione-commerce Explosion

0

500

1000

1500

2001 2001 2003

Year

Sale

s (B

illio

ns o

f U

SD)

Business to Business (B2B)

Business to Consumer (B2C)

Source: Forrester Research, 02/00

Threat & Opportunities Driving your BusinessThreat & Opportunities Driving your Business

Competitors

New Entrants

Suppliers CustomersYour Company

Environment

Getting StartedGetting Started

Opportunity, Threat, Strength and WeaknessesOpportunity, Threat, Strength and Weaknesses Develop company-wide, customer-driven strategyDevelop company-wide, customer-driven strategy Define measurable goalsDefine measurable goals

Efficiency Customer loyalty New revenue

Determine your requirementsDetermine your requirements Functions and features Return on investment

Consider Executive AssessmentConsider Executive Assessment

Requirements to ConsiderRequirements to Consider

Customer expectations have grownCustomer expectations have grown Own language and currency Ease of shopping Secure credit card payment Online product inventory

Merchant expectations have grownMerchant expectations have grown e-commerce not for technical staff Marketing campaigns Target products to specific customer segments Monitor campaign success Auction B2B and B2C

Executive AssessmentExecutive Assessment

Requirements gatheringRequirements gathering Competitive analysisCompetitive analysis Solution definitionSolution definition Return on investmentReturn on investment

IBM Start Now e-commerce SolutionsIBM Start Now e-commerce Solutions

SoftwareSoftware IBM WebSphere Commerce Suite 5.2 IBM WCS Developer Edition

Server running one ofServer running one of Windows NT Windows 2000 IBM AIX

Consulting, installation, implementation, training Consulting, installation, implementation, training and project management servicesand project management services

What Start Now Can Do for YouWhat Start Now Can Do for You

Customers shop the way they want toCustomers shop the way they want to Easily manage your siteEasily manage your site Easy to build, customize and useEasy to build, customize and use Guide customers through efficient shopping flows Guide customers through efficient shopping flows Accept and process credit card payments Accept and process credit card payments Reach global customersReach global customers Use open, industry-accepted standardsUse open, industry-accepted standards

Awards and Analysts’ CommentsAwards and Analysts’ Comments

IBM has won more e-commerce

software awards than anyone else.

BenefitsBenefits

Get to market quickly Get to market quickly Turn on a dime when markets shift Turn on a dime when markets shift Speed your return on investmentSpeed your return on investment Strengthen your brandStrengthen your brand

Next StepsNext Steps