E-commerce platforms vs. web development companies HOW TO BUILD A SUCCESSFUL E-COMMERCE STORE?
E commerce platforms vs. web development companies
Jan 24, 2018
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E-commerce platforms vs. web development companies
H O W T O B U I L D A S U C C E S S F U L E - C O M M E R C E S T O R E ?
Jane is an entrepreneur, that runs a locally known women's sportswear
shop. Finally she made a decision to make her brand international.
W W W . D O T I N U M . C O M
It means she wants to start an e-commerce store and there are two
possibilities...
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asking a web development company to build the
website
using an e-commerce platform to create it by
herself
Which factors should Jane consider
to make a good decision?
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W E B D E V E L O P M E N TC O M P A N Y
If you choose a right team, your website will be
prepared by a bunch of professionals, who
regularly trace current market trends and build
similar websites at least few times a year. It
means you can rely on them and sleep
peacefully, just waiting for the outstanding
results.
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E - C O M M E R C E P L A T F O R M S
When it comes to creating the website by
yourself, as a layman you never know what the
final outcome will be. It’s possible that you
spend a lot of time on something, that doesn’t
match your expectations in the end.
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Unlimited possibilities for customizing the site
W E B D E V E L O P M E N TC O M P A N Y
Professional web development company will
understand your needs and tailor the
appearance of the online shop to your
requirements. Software house will suit all
details so that you could get the highest
conversion. It means, they will help you
convert the visitor of the website into your
company’s client by making the checkout
process clear and easy.
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E - C O M M E R C E P L A T F O R M S
By choosing a ready pattern you’re not going
to stand out from your competitors. Especially
when you don’t have access to the full code on
e-commerce platforms and you are not able to
make many adjustments. E-commerce
platforms place a great emphasis on checkout
page optimization, yet it’s the general solution
that doesn’t have to work in your case.
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W E B D E V E L O P M E N TC O M P A N Y
With a web development company you can
bring the website from one server to another,
without losing the previous appearance.
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E - C O M M E R C E P L A T F O R M S
When you decide to switch the platform for
your website on the e-commerce site, you will
have to create everything from scratch.
What’s more, when creating a content on e-
commerce platforms, you have to use a special
template markup language. It could be
troublesome for a person who doesn’t know
some coding basics.
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W E B D E V E L O P M E N TC O M P A N Y
By having your website built, with help of an
outsourcing team, you are able to apply all
sorts of content you want so that you can
feature your products in the interesting way.
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E - C O M M E R C E P L A T F O R M S
Managing your content on an e-commerce platform
could be a great challenge for someone without
technical background, especially if they use a
complicated CMS which is not as flexible as you
could expect. Suddenly you must become a
webmaster, copywriter and a SEO specialist
instead of focusing on the core of your business.
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W E B D E V E L O P M E N TC O M P A N Y
You pay (possibly a lot of money) your chosen
web development company to build your
website and that’s all. There are no additional
costs later (providing that everything is as you
arranged with a company in the beginning).
The initial estimate could scare off sometimes,
yet after a long time it could turn out that the
IT project was cheaper than buying some more
apps continuously on e-commerce platforms.
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E - C O M M E R C E P L A T F O R M S
If you want to use some other, extended
functionalities, in many cases you have to pay.
For instance, when you need more than one
language on the website, a platform like
Shopify most likely won’t help you with it. You
have to buy a special app or extend your
account to Shopify Plus, what costs of course.
Moreover, consider that installing too many
apps may slow down your website.
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Need help building your e-commerce website or a web application?
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www.dotinum.com
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